Heaslip Ford

What Heaslip Ford does

Heaslip Ford is a privately held Ford franchise dealership operating from a single rooftop at 18 Main St. South in Hagersville, Ontario, Canada. Founded in October 1910, it is the second oldest continuously operating Ford franchisee in Canada, with the origin story tracing to Henry Ford's train breaking down in Hagersville and J.H. Head's bicycle shop. The dealership sells new Ford vehicles (cars, trucks, SUVs, crossovers, and the EV lineup including Mustang Mach-E, F-150 Lightning, and E-Transit) and pre-owned vehicles, with price points ranging from approximately $27,999 base units to over $158,650 for high-end F-150 trims. It supports these sales with a service and parts department staffed by factory-trained certified Ford technicians, an on-site auto body shop, two publicly accessible 80 AMP Level 2 EV chargers, a mobile service van operating Tuesdays and Thursdays, and complimentary vehicle pick-up and delivery.

The core technology stack is the Ford franchise platform: FordPass Connect for vehicle connectivity, FordPass Rewards loyalty program, Ford Telematics for fleet management, Ford Co-Pilot360 driver-assist features, and Commercial Protect Plans for fleet customers. The dealership layers its own front-end digital infrastructure on top — a website with online inventory search, build-and-price tools, financing applications, trade-in valuation calculators, and service scheduling — plus a social presence on Facebook and Instagram and reputation management through Google Reviews and DealerRater.

Revenue is generated across six streams: one-time new vehicle sales, one-time used vehicle sales, recurring leasing/subscription arrangements, professional service and parts (the highest-margin recurring stream anchored by 100+ years of combined technician experience), FordPass Rewards-driven repeat service, and commercial/fleet managed services. Customer segments are hybrid: individual consumers are primary, with secondary segments in commercial/fleet, first-time buyers, first responders, recent graduates, and newcomers. The dealership operates exclusively in the Ontario market, serving Haldimand County and surrounding area, with 16 employees. There are no subsidiaries, no parent company, no institutional investment, and ownership appears family-based with Dealer Principal Robert Phillips leading the operation.

Name

Heaslip Ford

Legal name

Heaslip Ford

Website

https://heaslipford.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

11–50 employees

Short description

Heaslip Ford is a privately held Ford franchise dealership in Hagersville, Ontario, selling new and used Ford vehicles, providing certified service, parts, leasing, and commercial fleet services to individual and business customers across the Haldimand County region of Canada.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

New Car Dealers (44111), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Automotive Repair, Services & Parking (7500)

akta.pro industry

PRIMARYFSAKADAD

Dealer Floorplan & Inventory Financing

Financial & Insurance/Lending & Consumer Finance/Auto Lending & Vehicle Finance

Keywords

• Ford vehicle sales
• Automotive dealership services
• Vehicle maintenance repairs
• Commercial fleet financing
• Used car dealership

Headquarters

HQ city

Hagersville

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Ford vehicles including cars, trucks, SUVs, and electric vehicles
2. Used Vehicle Sales: Sales of pre-owned and certified pre-owned vehicles
3. Vehicle Leasing: Lease financing options for new and pre-owned vehicles
4. Service and Parts: Maintenance, repairs, and genuine Ford parts sales through certified technicians
5. FordPass Rewards: Customer loyalty points program that drives repeat service and parts business
6. Commercial Fleet Services: Financing and commercial protection plans for fleet customers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Heaslip Ford is a franchised Ford dealership in Hagersville, Ontario, selling new Ford vehicles (cars, trucks, SUVs, crossovers, and electric models including Mustang Mach-E, F-150 Lightning, and E-Transit) and pre-owned vehicles. The dealership provides vehicle leasing, financing, trade-in valuations, factory-trained service, and genuine Ford parts, complemented by mobile service, complimentary pick-up and delivery, on-site EV charging, and commercial fleet financing.

Product overview

Heaslip Ford is a Ford franchise dealership offering a comprehensive automotive retail experience centered on Ford's full vehicle lineup. The core offering consists of new Ford vehicles (cars, trucks, SUVs, vans, and electric vehicles) and used vehicles, supported by a service department with certified technicians. The dealership enhances its offerings through FordPass Rewards loyalty program and FordPass Connect technology for vehicle connectivity. Additional services include commercial/fleet financing, Ford Telematics fleet management, mobile service delivery, trade-in valuation, and EV charging infrastructure with two publicly accessible 80 AMP Level 2 chargers on-site. The product portfolio centers on Ford's main vehicle brands including F-Series trucks, Bronco SUVs, Mustang Mach-E, and commercial Transit vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles Full lineup of new Ford automobiles including cars, trucks (F-150, F-150 Lightning, Maverick, Ranger, Super Duty), SUVs and crossovers (Bronco, Bronco Sport, Explorer, Expedition, Escape, Edge), and electric vehicles (Mustang Mach-E, E-Transit), sold and leased to individual and commercial customers.
• Used and Certified Pre-Owned Vehicles Pre-owned vehicles including certified pre-owned Ford models and other used automobiles, with online inventory browsing and trade-in valuation support.
• Service & Parts Department Factory-trained certified technicians performing vehicle maintenance, repairs, and genuine Ford parts sales, backed by over 100 years of combined technician experience.
• Ford Mobile Service Mobile service van bringing vehicle maintenance and repairs directly to customers' homes or businesses, available Tuesdays and Thursdays, with complimentary pick-up and delivery for service vehicles.
• Auto Body Shop Collision and body repair services performed on-site at the Hagersville dealership.
• Commercial Financing & Fleet Services Dedicated fleet financing, commercial credit application, commercial protection plans, and Ford Telematics for businesses and fleet customers.
• Ford Telematics Fleet management and vehicle tracking platform provided to commercial customers to monitor and optimize fleet operations.
• Electric Vehicle Sales and Public EV Charging Sales of Ford electric vehicles including Mustang Mach-E, F-150 Lightning, and E-Transit, with on-site two 80 AMP Level 2 chargers publicly available to EV customers and guidance on home and public charging.
• Vehicle Financing and Pre-Approval Online financing application, pre-approval, lease financing options, and special programs such as First-Time Buyer, Graduate, Newcomer, Mobility, and First Responders Appreciation Bonus.
• FordPass Rewards Loyalty Program Customer loyalty program offering complimentary remote vehicle features and points on vehicle purchases, leases, parts, and service visits.

Quantifiable outcome

• Over 1,240 lbs of food collected in annual food drives
• +2 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Haldimand Norfolk Community HospiceminorOthers · 1 May 2019Partnership enabled donation to Community & Children's Safety Village of Haldimand Norfolk.
• Haldimand Norfolk REACHminorOthers · 1 March 2019Nonprofit social services organization. In partnership with Ford Motor Company, Heaslip Ford enabled Haldimand Norfolk REACH to purchase a new Transit Van to fulfill their transportation needs.
• Ford Motor CompanycoreChannel Partner/ Reseller/ Distributor · 1 October 1910Heaslip Ford is a franchised Ford dealership representing the Ford brand (Blue Oval) since October 1910. As a franchisee, they sell new Ford vehicles, use Ford branding and marketing support, and participate in Ford programs like FordPass Rewards. This is the company's primary business relationship and revenue source.
• West Haldimand Hospital & Healthcare FoundationminorOthersCommunity partner whose logo appears on Heaslip Ford's parts and service vehicle. Healthcare foundation supported by the dealership.
• Hagersville Food BankminorOthersRegular beneficiary of food drives organized by the dealership, including Business-to-Business Food Drive events.
• Norfolk Haldimand Community HospiceminorOthersCommunity partner whose logo appears on Heaslip Ford's parts and service vehicle.
• Hagersville & District Chamber of CommerceminorOthersDealer Principal Robert Phillips is long-time president of the Chamber. Active community partner in local business initiatives.
• Royal Canadian Legion BR 164minorOthersHagersville Legion partner. Heaslip Ford is proud to support the Legion's 100th Anniversary as an Official Partner of The Royal Canadian Legion's centenary.
• Hagersville RocksminorOthersCommunity partner whose logo appears on Heaslip Ford's parts and service vehicle.
• St. Mary's SchoolminorOthersLocal school that partners with Heaslip Ford for annual WE Scare Hunger Campaign food drives.
• Walpole North Elementary SchoolminorOthersLocal school that partnered with Heaslip Ford for WE Scare Hunger Campaign and playground fundraiser, receiving $1,500 donation.
• Hagersville Secondary SchoolminorOthersLocal high school that partners with Heaslip Ford for annual WE Scare Hunger Campaign food drives.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Pfaff Automotive Partners: Privately held Ontario-based automotive dealer group operating multiple franchised dealerships, with significant Ford representation in the Greater Toronto Area and surrounding regions. Comparable Ontario franchise dealership model and customer base, but focused on urban/suburban markets rather than rural.
• Birchwood Automotive Group: Privately held Canadian automotive dealer group operating franchised dealerships across Manitoba and Western Canada, including Ford franchises. Operates the same franchised auto retail, service, and parts business model but serves a different geographic region.
• Woodbine Automotive Group: Privately held Ontario-based automotive dealer group with multiple franchised rooftops including Ford brands in the Greater Toronto Area. Same Ford franchise retail and service model, but operating in a different regional market within Ontario.

Broad incumbents

• Dilawri Group: One of Canada's largest privately held automotive dealer groups with 80+ dealerships representing multiple OEMs including Ford. Same core business model (franchised auto retail, service, parts) but operates as a multi-rooftop, multi-brand incumbent across Canada.
• AutoCanada: Publicly traded Canadian automotive dealership group operating 80+ franchised dealerships across Canada and the US, including Ford franchises. Highly comparable business model (franchised new/used vehicle sales, service, parts, F&I) but vastly larger scale, multi-brand portfolio, and capital access versus Heaslip Ford's single rural location.
• Asbury Automotive Group: Large US publicly traded automotive retailer operating 150+ franchised dealerships across the Sunbelt, including Ford franchises. Closely analogous franchised dealership business model (new/used sales, service, parts, F&I) at much larger scale in a different country.
• Steele Auto Group: Privately held Canadian automotive dealer group operating 40+ franchised dealerships across Atlantic Canada and Ontario, including Ford brands. Directly comparable full-line dealer business model but at multi-location, multi-OEM scale.
• Lithia Motors: Largest US publicly traded automotive retailer with 300+ franchised dealerships including Ford brands. Highly comparable full-line franchised dealership business model with same revenue streams (new/used, service, parts, F&I), but operating at national scale in the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/reviews
• Instagraminstagram.com/heaslipfordsales/?hl=en
• LinkedInlinkedin.com/company/heaslip-ford

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heaslip Ford