Hebeta B.V.
Hebeta B.V. is a Dutch family-owned wholesale flooring distributor, founded in 1976 and headquartered in Genemuiden, selling 306+ PVC, laminate, carpet and floor-covering SKUs to independent flooring dealers across the Netherlands through proprietary PureCoat-finished branded products.
- Company typePrivate
- Founded1976
- HeadquartersGenemuiden, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hebeta B.V. does
Hebeta B.V. is a privately held, family-owned Dutch flooring company founded in 1976 and headquartered in Genemuiden, Netherlands. The company designs, sources and distributes a broad range of floor coverings — PVC, laminate, carpet and complementary floor products — comprising 306+ active SKUs, and sells exclusively through a Netherlands-based dealer network serving residential and commercial end-customers. Hebeta's brand and product differentiation rests on proprietary finishing technology including the PureCoat surface treatment and register embossing, which are tied to a registered trademark and used to position the range versus generic flooring alternatives.
The company's go-to-market is wholesale B2B2C: Hebeta sells inventory to independent flooring dealers across the Netherlands, who in turn sell and install to end-customers. The company supports this channel with a 17-person sales, operations and logistics team (out of ~19 total employees) based out of its Genemuiden facility, and competes on certified product quality — Eurofins Gold indoor air certification, 10 dB sound reduction, and A++ emissions ratings — alongside a reported 9.8/10 customer satisfaction score. Hebeta does not disclose financials, has not raised external funding, and operates exclusively in the Dutch market.
The business model is therefore a focused, single-country wholesale distributor with a mid-range product catalog and a dealer-driven revenue engine. Revenue is generated per-SKU per-dealer order with no disclosed subscription, SaaS, or recurring pricing layer; margin is a function of wholesale-versus-dealer pricing on certified branded flooring. The principal risks are geographic concentration in the Netherlands and channel concentration in independent dealers, both of which tie Hebeta's fortunes to Dutch construction and renovation cycles and to the competitive dynamics of the Dutch independent flooring retail channel.
Hebeta B.V. firmographics
Firmographics- Name
- Hebeta B.V.
- Legal name
- Hebeta Vloeren B.V.
- Website
- https://hebeta.nl
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hebeta B.V. is a Dutch family-owned wholesale flooring distributor, founded in 1976 and headquartered in Genemuiden, selling 306+ PVC, laminate, carpet and floor-covering SKUs to independent flooring dealers across the Netherlands through proprietary PureCoat-finished branded products.
- Ownership category
- akta.pro rank
Hebeta B.V. industry classification
Industry- Product category
- Flooring
- NAICS
- Furniture Merchant Wholesalers (42321)
- SIC
- Wholesale-Furniture & Home Furnishings (5020)
- akta.pro primary industry
- Flooring (Carpet, Tile, Wood, Laminate) Distribution (CRAOAFAE)
Keywords
Where Hebeta B.V. is headquartered
LocationHeadquarters
- HQ city
- Genemuiden
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Hebeta B.V. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- PVC, Laminaat, Tapijt & Vloerbedekking Sales: Hebeta designs and supplies floor coverings (PVC, laminate, carpets, floor mats, carpet tiles) exclusively through independent dealers in the Netherlands. Dealers purchase products from Hebeta and sell/install to end consumers, providing measurement, quotes, and fitting services. Hebeta's revenue comes from wholesale product sales to its dealer network, while dealers add installation and advisory services for end customers.
- Dealer Support & Logistics: Hebeta maintains inventory and delivers products quickly and completely to dealers. Additional services include sample delivery to dealers and consumers, technical documentation (installation guides, maintenance advice, technical specifications), and marketing support (magazine, digital content) to drive dealer sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | PVC dryback (adhesive) planks from €21 to over €50 per m² depending on collection and color |
| Unit Pricing | Pay-as-you-go | PVC click (floating) planks priced slightly above dryback equivalents, ranging from €39 to over €50 per m² |
| Unit Pricing | Pay-as-you-go | Laminate floors positioned as affordable, ranging from €21.90 to €32.90 per m² |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Hebeta B.V. product offering
Product offeringCore offering
Hebeta designs, supplies and distributes a multi-category flooring portfolio (PVC, PVC stair renovation, laminate, area rugs and broadloom carpet) to independent specialist dealers across the Netherlands. Dealers purchase wholesale from Hebeta, then provide end-consumers with personalized advice, on-site measurement, quotation, and professional installation. The company manages the inventory, logistics, technical documentation, and marketing support that the dealer channel relies on.
Product overview
Hebeta B.V. is a Dutch family-owned flooring company based in Genemuiden, operating since 1976, offering a comprehensive multi-category flooring portfolio through a network of independent dealers across the Netherlands. The product portfolio consists of five core categories: (1) PVC-vloeren — a broad range of PVC/LVT flooring available in multiple collections (Charente, Clermont, Chamonix, Château, Chablis, Progress, Cayenne, Chapelle, Largo, Beton Design, Organic Rigid Core, and Hongaarse Punt), offered in dryback (glue-down), click (floating), plank, herringbone (visgraat), and Hungarian point (hongaarse punt) formats; (2) PVC-traprenovatie — stair renovation solutions using matching PVC flooring applied without visible aluminium profiles; (3) Laminaat vloeren — laminate flooring including Miami, Atlanta, Austin, and Chicago collections in plank and herringbone formats; (4) Vloerkleden en karpetten — area rugs and carpets including Aperto and Essence collections, available as custom-cut or runner; and (5) Vloerbedekking — broadloom carpet including the Embrace collection. Key technology differentiators include PureCoat technology (used in the Clermont collection) providing extra matte finish and antibacterial protection, and Eurofins Gold certified emission levels (A++). Products are distributed exclusively through specialist dealer partners who provide consultation, measurement, and installation services.
Differentiator
Problem solved
Functional benefit
Products and services
- PVC vloeren (PVC flooring range) The core product range of Hebeta, comprising multiple PVC/LVT flooring collections (Charente, Clermont, Chamonix, Château, Chablis, Progress, Cayenne, Chapelle, Largo, Beton Design, Organic Rigid Core, Hongaarse Punt) sold across multiple formats: dryback (plak-PVC/adhesive), click (floating), plank, herringbone (visgraat), and Hungarian point (hongaarse punt). Designed for Dutch residential and light-commercial interiors, compatible with underfloor heating and cooling, water-resistant, and offered at roughly €21–€55 per m² depending on collection.
- Clermont PVC collectie (PureCoat) A flagship PVC collection featuring PureCoat technology: an ultra-matte, light-reflective-reducing surface finish with antibacterial treatment. Available in XL plank, herringbone XL, and Hongaarse Punt variants in both dryback and click formats. Click variants meet the 10 dB contact-sound reduction standard and can be extended onto stairs via traprenovatie. Marketed as the most matte PVC floor in the Netherlands.
- Charente PVC collectie A popular XL-plank PVC collection with Hebeta's exclusive register embossing (echte houtnerfstructuur) for realistic tactile wood texture. Offered in plank, herringbone (XL and standard), and Hungarian point formats, in dryback and click. Carries a 20-year warranty and is supported by PVC traprenovatie for stair continuity.
- PVC traprenovatie (stair renovation) A stair renovation solution that uses Hebeta's PVC flooring (Charente, Clermont, Progress and others) applied to stairs without visible aluminium profiles or strips, enabling a seamless transition from floor to staircase. Includes 40 stock SKUs across supported collections.
- Laminaat vloeren (laminate flooring range) An affordable laminate flooring line consisting of 16 products across the Miami, Atlanta, Austin and Chicago collections, in plank and herringbone formats. Click-locking systems include HB Click i4 and Drop Lock. Priced from approximately €21.90 to €32.90 per m².
- Vloerkleden en karpetten (area rugs) An area rug portfolio organised around the Aperto and Essence collections, offering custom-made rugs and runners with noise-dampening and thermal insulation properties. Designed as design accents on top of hard floor coverings.
- Vloerbedekking (broadloom carpet) A broadloom carpet offering organised around the Embrace collection, supplied as room-wide carpet or custom-cut rugs. Marketed for warmth, acoustic comfort and water resistance.
- Organic Rigid Core A rigid-core SPC PVC flooring range rated for 100-hour water resistance, intended for bathrooms, kitchens and other high-moisture areas where standard PVC is unsuitable.
- Voegenpasta (seam sealant) Special joint-sealing paste that makes seams in PVC flooring invisible and waterproof, enabling fully watertight installations of dryback PVC in wet rooms when combined with Organic Rigid Core boards.
Quantifiable outcome
- Antibacterial surface inhibits bacterial growth on floors
- +4 more outcomes
Companies that use Hebeta B.V.
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles1 record
Hebeta B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Hebeta B.V. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SBB (Stichting Samenwerking Beroepsonderwijs Bedrijfsleven)minorHebeta is an officially recognized training company (erkend leerbedrijf) and partner of SBB, the Dutch foundation linking vocational education with business. Hebeta offers students practical work experience in logistics, commerce, and marketing, supporting the development of future professionals in the flooring industry. Hebeta views this as an investment in people and the future of the industry rather than an obligation.
Scale indicators7 records
Recent moves4 records
Expansion highlights2 records
Hebeta B.V. competitors and assessment
Company assessmentDirect peers
- Berry Alloc: Berry Alloc is a European laminate and vinyl flooring manufacturer distributing through dealer networks across the Benelux and broader EU. Comparable to Hebeta on multi-category (laminate + vinyl) product mix and dealer-led go-to-market.
- COREtec (Shaw Industries): COREtec is a US-origin rigid-core LVT brand (part of Shaw Industries) marketed on premium aesthetics and easy click installation, overlapping directly with Hebeta's PVC click range and stair/floor integration story. Both target design-conscious residential and commercial buyers via dealer and retail channels.
- Forbo Flooring: Forbo Flooring Systems is a European manufacturer and distributor of resilient flooring (vinyl/LVT, carpet tiles, entrance flooring) with a broad multi-category portfolio analogous to Hebeta's PVC/laminate/carpet offering. Both operate multi-category flooring strategies through dealer/specifier channels across European markets.
- Pergo (Mohawk Industries): Pergo is a pioneer laminate flooring brand (now under Mohawk) with click-locking innovations and dealer-led distribution. It is a direct comparable to Hebeta's laminate plank/hongaarse-punt offering and to its integrated floor-plus-stair renovation concept.
- Moduleo (IVC Group / Mohawk Industries): Moduleo is a Belgian-origin LVT/PVC flooring brand (now part of Mohawk/IVC) specializing in designer vinyl planks and tiles sold through dealer networks in Europe. It is a direct comparable for Hebeta's PVC plank/visgraat portfolio and matte/aesthetic positioning.
Regional players
- Balta Industries: Balta is a Belgian carpet and rugs manufacturer with broadloom and rug collections analogous to Hebeta's Embrace/Vloerbedekking and Vloerkleden lines. Both compete in soft flooring in the Benelux region through dealer channels, though Balta is a manufacturer and larger in scope.
Broad incumbents
- Tarkett: Tarkett is a global flooring incumbent offering vinyl, LVT, laminate, carpet and wood across residential and commercial segments worldwide. It competes with Hebeta in PVC/vinyl and operates an extensive European dealer network, but at much larger scale and broader category scope.
- Egger (Fritz Egger GmbH): Egger is a large European wood-based materials manufacturer with a flooring division offering laminate and design floors distributed via dealer networks. Overlaps with Hebeta's laminate plank/visgraat range but at significantly larger scale and with broader product portfolio beyond flooring.
- Quick-Step (Unilin / Mohawk Industries): Quick-Step (Unilin, owned by Mohawk) is a leading European laminate and LVT brand sold through dealer networks with strong aesthetic and certification credentials. Comparable to Hebeta on dealer distribution and laminate/LVT mix, but operates globally with much larger marketing and R&D budgets.
- Kronospan: Kronospan is a global laminate flooring and wood-based panel producer with broad European dealer distribution. It overlaps with Hebeta's laminate portfolio and large-plank/visgraat offerings, but operates at industrial scale across many product categories beyond flooring.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hebeta B.V. social profiles
Digital presenceHebeta B.V. compliance and trust
Trust signalCompliance2 records
Hebeta B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hebeta B.V. leadership team
Management profileNumber of profiles
Profiles4 records
Hebeta B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hebeta B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hebeta B.V.
What does Hebeta B.V. do?
Hebeta designs, supplies and distributes a multi-category flooring portfolio (PVC, PVC stair renovation, laminate, area rugs and broadloom carpet) to independent specialist dealers across the Netherlands. Dealers purchase wholesale from Hebeta, then provide end-consumers with personalized advice, on-site measurement, quotation, and professional installation. The company manages the inventory, logistics, technical documentation, and marketing support that the dealer channel relies on.
Is Hebeta B.V. a public or private company?
Hebeta B.V. is a private company. It is classified as family owned and is currently operating.
When was Hebeta B.V. founded?
Hebeta B.V. was founded in 1976. It employs 11 to 50 people.
Where is Hebeta B.V. based?
Hebeta B.V. is headquartered in Genemuiden, Netherlands, in the Europe region.
How does Hebeta B.V. make money?
Two revenue lines are on record. PVC, Laminaat, Tapijt & Vloerbedekking Sales are the primary driver. The others are dealer Support & Logistics.
Who are Hebeta B.V.'s main competitors?
Direct peers on record are Berry Alloc, COREtec (Shaw Industries), Forbo Flooring, Pergo (Mohawk Industries) and Moduleo (IVC Group / Mohawk Industries). Balta Industries is listed as a regional player. Broad incumbents are Tarkett, Egger (Fritz Egger GmbH), Quick-Step (Unilin / Mohawk Industries) and Kronospan.
Does Hebeta B.V. have an API?
No public API is recorded for Hebeta B.V..
What industry is Hebeta B.V. in?
Hebeta B.V.'s product category is Flooring. Its primary akta.pro industry code is CRAOAFAE, Flooring (Carpet, Tile, Wood, Laminate) Distribution. Its NAICS code is 42321 and its SIC code is 5020.