Hebert's Specialty Meats

What Hebert's Specialty Meats does

Hebert's Specialty Meats is a privately held Cajun specialty food retailer founded approximately in 1997 and headquartered in Houston, Texas. The company operates a hybrid direct-to-consumer business consisting of three physical retail storefronts in the Houston metropolitan area (Galleria, West Houston, and Woodlands-Shenandoah) and a Shopify-powered e-commerce store that ships vacuum-sealed frozen products nationwide via UPS. Its core customer base consists of consumers seeking authentic Cajun cuisine for holiday meals (Thanksgiving, Christmas) and special occasion entertaining, as well as a smaller segment of local Houston lunch customers purchasing daily plate lunches and po-boys at the Dairy Ashford location.

The company's flagship offering is the turducken (a deboned turkey stuffed with boneless duck and chicken layered with Cajun dressings), with its product line extending to deboned stuffed turkeys and chickens, fresh and smoked sausages (including andouille and boudin), dark roux-based gumbos and etouffees, crawfish pies, pork and beef cuts, kabobs, alligator and rabbit specialties, seasonings, cookbooks, and gift certificates. The underlying technology is centered on a proprietary deboning process that preserves wing tips while removing bones, combined with vacuum sealing that the company claims forces proprietary seasoning blends and marinades into the product for enhanced flavor penetration and extended freshness. Prices are unit-based, ranging from $6.95 for a pack of boudin balls to $139.00 for a large turducken or holiday special package, with add-on premium dressings priced at $10 per upgrade.

Hebert's generates revenue through one-time product sales across both retail and e-commerce channels, with no subscription, licensing, or B2B/wholesale revenue streams disclosed. There are no external investors, parent company, or acquisition activity identified; the business appears to be founder/owner-operated. The company has been operating for 27 years and explicitly positions itself as the "home of the original turducken," a claim that functions as its primary brand differentiation. No certifications, patents, trademarks, regulatory actions, awards, or partnership agreements are disclosed in the available source material.

Name

Hebert's Specialty Meats

Legal name

Hebert's Specialty Meats

Website

https://hebertsspecialtymeats.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Hebert's Specialty Meats is a Houston-based Cajun specialty food retailer operating three storefronts and a nationwide e-commerce platform. It sells deboned stuffed poultry (notably the original turducken), Cajun sausages, gumbos, etouffees, and seasonal holiday meal packages to consumers across the USA.

Ownership category

akta.pro rank

Product category

Specialty Cajun Foods and Meats

NAICS

Meat Retailers (44524)

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Specialty & Exotic Meats Retail (Game, Halal, Kosher) (CRAHAHAF)

akta.pro secondary industries

Poultry Shops (CRAHAHAD), Frozen Meat & Poultry Meals & Value-Added Proteins (CRADADAH), Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ), Frozen Entrées & Complete Meals (CRADADAA)

Keywords

• Cajun specialty meats
• Turducken stuffed poultry
• Gumbo and etouffee
• Cajun sausages and boudin
• Gourmet stuffed turkey

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail and E-commerce Product Sales: The company generates revenue through direct sales of specialty Cajun food products including turduckens, stuffed poultry, sausages, gumbo, and other Cajun specialties via its three retail locations and e-commerce website.
2. Gift Certificates: Sale of gift certificates in $25, $50, and $75 denominations for gifting purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hebert's Specialty Meats manufactures and sells authentic Cajun specialty food products, most notably deboned stuffed poultry such as turduckens, stuffed turkeys, and stuffed chickens, prepared with proprietary seasoning blends and a vacuum-sealing process. The company also offers Cajun sausages, boudin, gumbos, etouffees, crawfish pies, beef and pork cuts, kabobs, sauces and spices, and gift certificates, distributing through three Houston retail storefronts plus an e-commerce site that ships frozen products nationwide.

Product overview

Hebert's Specialty Meats is a Cajun specialty food store and e-commerce business offering a portfolio of deboned stuffed poultry products (turduckens, stuffed turkeys, and stuffed chickens) alongside a full line of Cajun meats, sausages, gumbos, etouffees, and specialty items. The company's flagship product is the Turducken—deboned turkey stuffed with duck and chicken with various dressings. The product portfolio includes core stuffed poultry items, fresh and smoked sausages, gumbo and etouffee dishes, pork and beef cuts, crawfish pies, kabobs, sauces and seasonings, and specialty Cajun products like alligator and rabbit. The business operates primarily as an e-commerce platform with nationwide frozen shipping, supplemented by three physical store locations in the Houston area and an in-store lunch service.

Differentiator

Problem solved

Functional benefit

Products and services

• Turducken (Large)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Poche's Market & Smokehouse: Louisiana-based family-run market, smokehouse, and Cajun specialty retailer offering boudin, sausages, and prepared Cajun foods. Comparable to Hebert's as a heritage Louisiana Cajun meat specialist with retail and shipping operations.
• Cajun Grocer: Online retailer specializing in Louisiana-sourced Cajun and Creole food products including andouille, gumbo, and prepared dishes. Comparable to Hebert's as a national DTC destination for authentic Cajun specialty foods.
• Blue Runner Foods: Louisiana producer of authentic Cajun products including gumbo, red beans, and Creole sauces. Comparable to Hebert's as a Louisiana-anchored prepared Cajun food brand with national distribution.
• Slap Ya Mama: Louisiana-made Cajun seasonings, peppers sauces, and prepared Cajun food products sold nationwide. Hebert's actually resells Slap Ya Mama products, indicating direct overlap in Cajun product assortment and national DTC model.
• Richard's Cajun Foods: Louisiana producer of Cajun meats, boudin, and prepared Cajun foods including turducken-style products. Direct comparable to Hebert's on deboned stuffed poultry and Cajun prepared foods.
• Tony Chachere's: Iconic Louisiana brand of Cajun seasonings, marinades, and prepared foods sold nationally. Comparable to Hebert's on Cajun food product mix and DTC distribution, though more seasoning-led than meat-led.
• Comeaux's Cajun Foods: Producer of Louisiana Cajun specialty items including gumbo, jambalaya, etouffee, and sauces. Comparable to Hebert's on Louisiana authentic prepared Cajun foods category.
• Zummo's Cajun Meats: Texas-based Cajun specialty meat retailer offering andouille, boudin, stuffed products, and prepared Cajun dishes. Closely comparable to Hebert's on product mix, Cajun cuisine positioning, and Texas retail/DTC model.

Emerging players

• Glenda's Creole Kitchen: Mail-order Louisiana Creole/Cajun prepared foods including gumbo, jambalaya, and sauces. Comparable to Hebert's on national shipping of prepared Louisiana dishes, though smaller and Creole-leaning.

Broad incumbents

• Williams Foods / Williams-Sonoma prepared foods: Broader national prepared/specialty food producer including Cajun lines, sold through mass retail. Comparable as a Cajun/regional prepared food competitor with much larger distribution and marketing budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hebert's-specialty-meats

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hebert's Specialty Meats