Hebie GmbH & Co.KG

What Hebie GmbH & Co.KG does

HEBIE GROUP (Hebie GmbH & Co. KG) is a Bielefeld-based, family-owned German manufacturer of premium bicycle components, formed in 2018 through the merger of Hebie GmbH & Co. KG (Bielefeld, founded 1868) and tubus carrier systems GmbH (Münster). The company operates four brands — hebie (bicycle stands, fenders, and chain guards, with 98% manufactured in Bielefeld), racktime (system luggage carriers with the proprietary SNAP*IT* 2.0 mounting platform), tubus (premium steel and titanium touring carriers carrying a 30-year warranty), and CARL & MARTA (lifestyle accessories) — covering the "protection and load-carrying on the bicycle" category. Production is in-house in Bielefeld and Münster under ISO 9001:2015 and ÖKOPROFIT certifications, with a wholly-owned sales office in Taichung City, Taiwan (Hebie Asia Ltd.) supporting APAC customers.

HEBIE GROUP sells exclusively through B2B channels: OEM partnerships with bicycle manufacturers for original equipment (with custom product development from concept through series production) and distribution to specialist bicycle dealers (Fachhändler) via a global network of 35+ regional distributors spanning Europe, North America, Asia, Oceania, South America, and Africa. Revenue is generated through hardware sales (component pricing varies by brand positioning, with tubus at premium and CARL & MARTA at accessible tiers) and professional services tied to OEM custom development projects under multi-year contracts. The company does not sell direct-to-consumer and discloses no public pricing.

The group is led by CEO Christian Junker and remains in its sixth generation of family ownership, with no external investors, private equity, or parent company; the stated preference is to fund investments internally rather than through debt. Sustainability governance is institutionalized through a dedicated CSR function (since 2023), a Material Compliance department, and quantified CO2 reduction targets (Scope 1: -25% by 2029; Scope 2: -55% by 2025; Scope 3: -5% by 2029). Total reported headcount is 34 employees.

Name

Hebie GmbH & Co.KG

Legal name

Hebie GmbH & Co. KG

Website

https://hebie-group.com

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

11–50 employees

Short description

HEBIE GROUP is a Bielefeld-based, family-owned German manufacturer (founded 1868) of premium bicycle components — including stands, fenders, chain guards, and luggage carriers — sold B2B to bicycle OEMs and specialist dealers across 35+ countries under the hebie, racktime, tubus, and CARL & MARTA brands.

Ownership category

akta.pro rank

Product category

Bicycle Components and Accessories

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Bike Parts & Components Retail (CRAMAHAB)

akta.pro secondary industries

Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD), E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

Keywords

• Bicycle component manufacturing
• Bicycle fenders mudguards
• Bicycle luggage carriers
• Bicycle stands kickstands
• Bicycle chain guards

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bicycle Component Manufacturing & Sales: HEBIE GROUP designs and manufactures bicycle components (stands, fenders, chain guards, luggage carriers, bags, accessories) under four brands: hebie, racktime, tubus, and CARL & MARTA. Products are sold to bicycle OEMs (original equipment manufacturers) and through specialist bicycle dealers globally. Revenue is generated through product sales with pricing based on product type, brand positioning, and order volume.
2. OEM Custom Product Development: Individual custom product development services for OEM customers, supporting projects from concept phase through series production. Development team provides technical specifications and sales specification documentation for custom bicycle components.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels5 records

Core offering

HEBIE GROUP designs and manufactures premium bicycle components — bicycle stands (kickstands), fenders/mudguards, chain guards, luggage carriers, panniers, and modular accessories — under four brands (hebie, racktime, tubus, CARL & MARTA). Products are sold exclusively through B2B channels, serving bicycle OEMs (original equipment manufacturers) and specialist bicycle dealers (Fachhändler) globally. Approximately 98% of hebie-branded products are manufactured in Bielefeld, Germany.

Product overview

HEBIE GROUP is a premium provider of bicycle components comprising four distinct brands under a unified corporate umbrella. The product portfolio includes: HEBIE (bicycle stands, fenders, chain guards - 98% made in Bielefeld, Germany), racktime (system luggage carriers with proprietary SNAP*IT* 2.0 mounting technology for accessories), tubus (premium steel/titanium touring carriers with 30-year warranty), and CARL & MARTA (lifestyle accessories). The brands complement each other through their focus on protection and load-carrying solutions for bicycles. The group operates manufacturing in Bielefeld and Münster, Germany, with a sales office in Taiwan.

Differentiator

Problem solved

Functional benefit

Brands

• Hebie: Premium bicycle stands, fenders, and chain guards made in Bielefeld, Germany. Products include Abstellheld, Viper, Turrix, Chainglider, and FOX SUV.
• racktime
• tubus
• CARL & MARTA

Products and services

• VIPER Bicycle Stand
• TURRIX Bicycle Stand
• ABSTELLHELD IC 1 Bicycle Stand
• CHAINGLIDER Chain Guard
• Kupplung F1 Coupling
• DUO TITAN Luggage Carrier
• CARGO EVO Cargo Carrier
• GRAND EXPEDITION FRONT Luggage Carrier
• LIVIANO Luggage Carrier
• TARA Luggage Carrier
• SNAP*IT* 2.0 System Carriers
• BASK*IT* EDGE 2.0 Basket
• LIGHT*IT* 2.0 TOUR Lighting Accessory
• FRONT*IT* Front Carrier
• AGNETHA Pannier
• SNAP*IT* 2.0 CONNECT Adapter
• SNAP*IT* 2.0 System Adapter
• OEM Custom Product Development

Quantifiable outcome

• 98% of hebie products manufactured in Bielefeld, Germany
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

32 partnerships are on record, tiered minor and core.

• ADFC (Allgemeiner Deutscher Fahrrad-Club)minorStrategic or Co-development PartnerHEBIE GROUP is a supporting member of the ADFC Business Club, supporting cycling advocacy and the interests of cyclists at municipal, state, and federal levels in Germany.
• BIKEBRAINPOOLminorStrategic or Co-development PartnerActive member of BIKEBRAINPOOL, a network of committed and renowned cycling industry representatives working across competition and association boundaries to promote cycling and sustainability.
• BUND e.V.minorStrategic or Co-development PartnerMember of Bund für Umwelt und Naturschutz Deutschland (BUND), supporting environmental and nature conservation with democratic structures and volunteer engagement.
• VSF (Verbund Service und Fahrrad)minorStrategic or Co-development PartnerMember of VSF, the independent trade association for the cycling industry representing over 350 dealers, manufacturers, and service providers working to establish cycling as transportation and economic factor.
• ZIV (Zweirad-Industrie Verband)minorStrategic or Co-development PartnerActive member of ZIV representing the German bicycle industry.
• ÖKOPROFIT-Klub OWLcoreStrategic or Co-development PartnerMember of ÖKOPROFIT-Klub OWL, an environmental management network enabling experience exchange and implementation of environmental activities for certified companies in Ostwestfalen-Lippe region.
• B.A.U.M. ConsultcoreImplementation/ SI/ Consulting PartnerOngoing consulting partnership with B.A.U.M. Consult from Hamm for sustainability strategy development, including CheckN (SDG assessment), CheckA (climate adaptation), and CheckC (carbon footprinting) certifications.
• AKTIONfahrRADminorStrategic or Co-development PartnerAdvisory board member and supporter of AKTIONfahrRAD, an initiative promoting youth cycling, supporting school projects, and providing teacher training across Germany.
• Special Olympics NRWminorStrategic or Co-development PartnerSupporter of Special Olympics NRW regional games in Münster for cycling, promoting sports participation for people with intellectual disabilities.
• GLÜCKSTOURminorStrategic or Co-development PartnerSponsor of GLÜCKSTOUR, one of Germany's largest private aid actions for children with cancer, involving cycling events.
• proWerk BethelminorStrategic or Co-development PartnerClose cooperation with proWerk, a vocational rehabilitation institution of Bodelschwinghschen Stiftungen Bethel, providing employment support for people with disabilities.
• WestfalenfleißminorStrategic or Co-development PartnerCooperation with Westfalenfleiß in Münster supporting people with disabilities and mental illness through internships and external workplace integration.
• ExpertInnenKREIS – Circular Economy (EFA NRW)minorStrategic or Co-development PartnerRegular participation in the ExpertInnenKREIS network of Effizienz Agentur NRW learning about circular design principles for sustainable product lifecycle management.
• CE:FIRE ERFA-KreisminorStrategic or Co-development PartnerRegular participation in the ERFA circle 'Nachhaltigkeit und Zirkularität gestalten' exchanging experiences with other companies in Ostwestfalen-Lippe on circular business models and sustainability strategies.
• Business Council for Democracy (BC4D)minorStrategic or Co-development PartnerMember of the digital democracy initiative for companies, participating in training programs on digital threats to democracy including online hate speech and disinformation.
• FamiliengenossenschaftminorStrategic or Co-development PartnerCooperation with Familiengenossenschaft providing employees access to family counseling services for care, parental leave, and health topics.
• Hochschule Bielefeld (HSBI)minorStrategic or Co-development PartnerCooperation with Hochschule Bielefeld for knowledge and technology transfer, student projects, and potential master thesis collaborations.
• Universität PaderbornminorStrategic or Co-development PartnerCooperation with UNI Paderborn, including master thesis collaboration on bicycle recycling processes and user behavior at end-of-life.
• Hochschule DarmstadtminorStrategic or Co-development PartnerCooperation through RASUM project on material compliance requirements for the cycling industry, producing guidance document for bicycle component companies.
• IHK-UmweltausschussminorStrategic or Co-development PartnerMember of IHK (Chamber of Commerce) Environmental Committee representing Bielefeld in forum for environmental information exchange between companies.
• DIHK Unternehmensnetzwerk KlimaschutzminorStrategic or Co-development PartnerMember of DIHK corporate climate protection network connecting companies actively contributing to climate protection.
• KLIMANEUTRAL 2030 InitiativeminorStrategic or Co-development PartnerMember of the climate initiative of chambers of commerce and industry in Ostwestfalen-Lippe highlighting regional economic commitment to climate protection.
• CIRCO (Circular Economy)minorStrategic or Co-development PartnerParticipation in CIRCO circular economy methodology workshops, applying circular strategies to product development exemplified through the FIX 40 bicycle stand.
• Diggari Pty Ltd (Australia)minorChannel Partner/ Reseller/ DistributorRegional distributor for Australia covering the Australian market with products available through Allegro Bikes.
• Juncker Bike Parts / Accell (Belgium/Netherlands)minorChannel Partner/ Reseller/ DistributorRegional distributor covering Belgium and Netherlands markets.
• intercycle ag (Switzerland)minorChannel Partner/ Reseller/ DistributorRegional distributor for Switzerland covering Swiss bicycle dealer market.
• Paul Lange Austria GmbH (Austria)minorChannel Partner/ Reseller/ DistributorRegional distributor covering Austrian bicycle market.
• J & B Importers Inc (USA)minorChannel Partner/ Reseller/ DistributorRegional distributor covering the US market from Miami, Florida.
• PR International (Japan)minorChannel Partner/ Reseller/ DistributorRegional distributor covering Japanese market from Nagoya.
• Spad Channel (France)minorChannel Partner/ Reseller/ DistributorRegional distributor covering French bicycle market from Thionville.
• Cycle Service Nordic (Denmark)minorChannel Partner/ Reseller/ DistributorRegional distributor covering Danish market from Odense.
• KOLOMOTION s.r.o. (Czech Republic)minorChannel Partner/ Reseller/ DistributorRegional distributor covering Czech and Slovak markets from Uhersky Brod.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Basil: Dutch manufacturer of bicycle bags, baskets and lifestyle accessories. Direct peer to racktime in the basket and bag accessory category, with overlapping OEM and European dealer distribution.
• Topeak: Taiwan-headquartered global manufacturer of cycling accessories including pumps, bags, tools and lights. Direct peer across the broader accessory spectrum served by both hebie and racktime brands, with global OEM and dealer reach.
• Ortlieb: German manufacturer of waterproof bicycle panniers and luggage systems. Direct peer to tubus in premium touring carriers and to racktime in waterproof bags, serving the same German-engineering touring segment.
• Humpert / Ergotec: German manufacturer of bicycle components including handlebars, stems and ergonomic parts. Direct peer in the German bicycle component manufacturing category with overlapping OEM customer base.
• KlickFix: German manufacturer of bicycle accessory mounting and quick-release systems. Direct technology competitor to Hebie's SNAP*IT* 2.0 platform in modular attachment solutions for bags, baskets and accessories.
• Zefal: French manufacturer of bicycle pumps, bottles, bags and accessories with European OEM presence. Direct peer in the broader bicycle accessory category alongside Hebie's hebie and racktime brands.
• SKS Germany: German manufacturer of bicycle fenders, pumps and accessories. Closest direct peer to Hebie's hebie brand, with overlapping fender and standard-quality accessory product lines and similar Mittelstand positioning.
• Rixen & Kaul: German manufacturer of handlebar bags, mounting systems and KLICKfix adapters. Direct peer to racktime in bicycle accessory attachment systems and competes in the same OEM and dealer channel in Europe.

Broad incumbents

• Thule: Swedish manufacturer of bike racks, child seats and broader outdoor/mobility carriers. Larger, publicly listed incumbent with overlapping bike-carrier products (relevant to tubus) and a broader mobility portfolio rather than a pure cycling focus.

Emerging players

• Old Man Mountain: US-based niche manufacturer of bicycle touring and cargo racks. Direct peer to tubus in the touring/cargo carrier segment with a focused, premium-positioned product set, though smaller scale than tubus and primarily North America-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLR4nHZ9rwWLTTudfx0s6wg
• Facebookfacebook.com/hebie.seit1868
• LinkedInlinkedin.com/company/hebie-gmbh-co-kg
• Instagraminstagram.com/hebie_tubus_racktime

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hebie GmbH & Co.KG