Hedin Trucks

What Hedin Trucks does

Hedin Trucks is the commercial vehicle division of Hedin Automotive, itself part of the Swedish Hedin Mobility Group conglomerate. Operating since 1985, it is self-described as Sweden's largest Mercedes-Benz truck dealer, running 11 combined sales and authorized workshop locations across the country. The business sells new trucks from Mercedes-Benz, BYD (exclusive Swedish dealer), and IVECO, certified pre-owned trucks from DAF, Scania, Volvo, and Mercedes-Benz, and trailers from Kilafors, PLS, and Norfrig. Service and maintenance are delivered through authorized workshops with Mercedes-Benz Service 24/7 roadside assistance and spare parts logistics.

The company's proprietary technology is Hedin Connect Fleet Manager, a brand-independent fleet management system with a companion app that aggregates vehicle data across truck brands to support efficiency, safety, and profitability. Hedin Connect, the Hedin Trucks Certified pre-owned program with a minimum six-month drivetrain warranty, and the broader Hedin Automotive brand together form an integrated sales-service-fleet management stack.

Hedin Trucks generates revenue through one-time new and used truck sales, after-sales trailer sales, professional service and maintenance fees, and recurring operational leasing distributed via Hedin Automotive Lease (partnered with Arval AB, a BNP Paribas subsidiary). Go-to-market is direct-to-enterprise through physical dealerships, a dedicated corporate fleet sales team, and website-driven inbound. Pricing is quote-based for trucks; service pricing starts from 2,495 SEK for basic service and 495 SEK for tire replacement, with monthly recurring leasing fees that vary by term and mileage.

Name

Hedin Trucks

Legal name

Hedin Trucks

Website

https://hedintrucks.se

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Hedin Trucks is Sweden's largest Mercedes-Benz truck dealer, operating 11 sales and authorized workshop locations since 1985. It sells new trucks (Mercedes-Benz, BYD exclusive, IVECO), used trucks, trailers, and offers fleet management via Hedin Connect and operational leasing via Arval.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership and Service

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Automotive Equipment Rental and Leasing (5321), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Services-Auto Rental & Leasing (No Drivers) (7510), Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)

akta.pro secondary industries

Heavy-Duty Commercial Truck Leasing & Rental (Class 7–8 Tractors & Straight Trucks) (TLABABAC), Alternative-Fuel Commercial Truck Leasing & Rental (EV/CNG/LNG/Hydrogen) (TLABABAN), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Commercial truck sales
• Truck dealership services
• Fleet management software
• Vehicle leasing services
• Authorized truck service

Headquarters

HQ city

Borås

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Inventory and Supply Chain (new and used truck stock, spare parts logistics), Personnel (sales team, certified service technicians, fleet management staff), Operations (11 dealership and workshop locations, 24/7 roadside service), Infrastructure (Hedin Connect fleet management platform and app), Marketing or Sales (direct fleet outreach, digital marketing, events)

Revenue model

1. New Truck Sales: Sales of new Mercedes-Benz, BYD, and IVECO trucks. New trucks can be customized to customer specifications for long-haul, distribution, or construction transport.
2. Used Truck Sales: Sales of certified pre-owned trucks from various brands including DAF, Scania, Volvo, and Mercedes-Benz.
3. After-sales Vehicles (Efterfordon): Sales of trailers and after-sales vehicles from brands including Kilafors, PLS, and Norfrig.
4. Service and Maintenance: Authorized workshop services for Mercedes-Benz trucks and other brands. Includes repairs, spare parts logistics, and preventive maintenance.
5. Operational Leasing (Hedin Automotive Lease): Full-service leasing solution provided in partnership with Arval AB (BNP Paribas Group). Includes guaranteed residual value, service, insurance, tire storage, and driver support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hedin Trucks sells new commercial trucks (Mercedes-Benz, BYD, IVECO), certified pre-owned trucks (DAF, Scania, Volvo, Mercedes-Benz), and trailers (Kilafors, PLS, Norfrig), and operates authorized Mercedes-Benz service workshops at 11 locations in Sweden. The offering is complemented by the brand-independent Hedin Connect fleet management system and operational leasing via Hedin Automotive Lease (Arval AB).

Product overview

Hedin Trucks operates as a comprehensive truck dealership and service provider, offering new trucks from Mercedes-Benz, IVECO, and BYD (exclusive dealer in Sweden), as well as used trucks from DAF, Scania, Volvo, and Mercedes-Benz. The product portfolio includes the core truck sales and inventory management, complemented by the Hedin Trucks Certified program for inspected vehicles with drivetrain warranty, after-market vehicles and trailers from Kilafors, PLS, and Norfrig, and service workshops at 11 locations in Sweden. The offering is further enhanced by Hedin Connect Fleet Manager, a brand-independent fleet management system with mobile app for centralized vehicle data management.

Differentiator

Problem solved

Functional benefit

Brands

• Hedin Trucks Certified: Certified pre-owned trucks program with brand-independent drivetrain warranty valid for at least six months
• Hedin Connect
• Hedin Automotive Lease

Products and services

• Mercedes-Benz Trucks (New) New Mercedes-Benz trucks sold by Hedin Trucks as Sweden's largest Mercedes-Benz truck dealer, developed for maximum efficiency, safety, and comfort. Customizable for long-haul, distribution, or construction transport mission types, and supported by authorized Mercedes-Benz workshops.
• BYD Trucks (Electric) Fully electric trucks from BYD sold exclusively in Sweden by Hedin Trucks, enabling commercial customers to transition to more sustainable transport.
• IVECO Trucks (New) New IVECO commercial vehicles offered as part of the Hedin Trucks portfolio, marketed as an innovative and sustainable transport solution for businesses and entrepreneurs.
• Hedin Trucks Inventory (New and Used Trucks and Trailers) Inventory of new and used trucks and trailers from Mercedes-Benz, BYD, DAF, Scania, Volvo, and IVECO, plus trailers from Kilafors, PLS, and Norfrig, browsable through the Hedin Trucks sales portal.
• Hedin Trucks Certified Carefully selected, tested, and certified pre-owned trucks including brands such as Scania, Volvo, DAF, and Mercedes-Benz, sold with a brand-independent drivetrain warranty valid for at least six months.
• Efterfordon (Trailers and After-sales Vehicles) Selection of trailers and after-sales vehicles from Kilafors, PLS, and Norfrig offered alongside truck sales for commercial transport operators.
• Service and Workshop (Authorized) Authorized workshop services for Mercedes-Benz trucks and other brands at 11 Swedish locations, including repairs, preventive maintenance, and efficient spare parts logistics to minimize downtime. Basic service is priced from 2,495 SEK.
• Hedin Connect Fleet Manager Brand-independent fleet management system with companion app that aggregates all vehicle data in one place regardless of truck brand, designed to maximize efficiency, safety, and profitability for fleet managers and drivers.
• Mercedes-Benz Service 24/7 24-hour, 365-day emergency roadside assistance for Mercedes-Benz trucks, accessed via 0080 57777 777, intended to minimize unplanned downtime for commercial customers.
• Hedin Automotive Lease (Operational Leasing) Full-service operational leasing for trucks and other commercial vehicles delivered under license to Arval AB (BNP Paribas Group), bundling guaranteed residual value, service and maintenance, winter tires and swap, tire storage, insurance, accident handling, administration, and driver support into a monthly subscription.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mercedes-Benz (Daimler Truck)coreChannel Partner/ Reseller/ DistributorAs Sweden's largest Mercedes-Benz truck dealer, Hedin Trucks sells new Mercedes-Benz trucks and operates authorized workshops for service and repairs. Mercedes-Benz trucks are developed for maximum efficiency, safety, and comfort.
• BYD TruckscoreChannel Partner/ Reseller/ DistributorHedin Trucks is the exclusive dealer of BYD Trucks in Sweden. BYD offers fully electric trucks for sustainable transport solutions. This partnership enables transition to electric trucking in Sweden.
• IVECOminorChannel Partner/ Reseller/ DistributorIVECO is a leading commercial vehicle brand known for innovative and sustainable transport solutions. Hedin Trucks offers IVECO trucks as part of their product portfolio.
• Arval AB (BNP Paribas Group)coreChannel Partner/ Reseller/ DistributorArval AB operates under license from Hedin Mobility Group to provide Hedin Automotive Lease operational leasing services. Offers full-service leasing with guaranteed residual value, service, insurance, and driver support.
• KilaforsminorChannel Partner/ Reseller/ DistributorSwedish trailer manufacturer whose products are sold through Hedin Trucks as after-sales vehicles (efterfordon).
• PLSminorChannel Partner/ Reseller/ DistributorTrailer manufacturer whose products are offered through Hedin Trucks as after-sales vehicles.
• NorfrigminorChannel Partner/ Reseller/ DistributorTrailer manufacturer whose products are sold through Hedin Trucks as after-sales vehicles.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• MAN Truck & Bus: Volkswagen Group's heavy-duty commercial vehicle OEM with its own dealer and service network across Europe; targets the same long-haul and distribution segments as Hedin Trucks' Mercedes-Benz and IVECO offerings.
• Renault Trucks: Volvo Group's European medium- and heavy-duty truck brand with a comparable distribution and service model; competes for distribution and construction-fleet customers in Sweden.
• Mercedes-Benz Trucks: Daimler Truck's heavy-duty OEM is Hedin Trucks' core supply partner and the brand behind its market-leadership claim; Mercedes-Benz also operates broader European dealer/service channels that compete for fleet customers.
• IVECO: European commercial vehicle OEM and one of Hedin Trucks' new-truck partners; competes in the same light-, medium-, and heavy-duty segments including the sustainable/electric truck category.
• DAF Trucks: European heavy-duty truck OEM whose used units are resold by Hedin Trucks through its certified pre-owned program; competes for fleet customers across Sweden.

Others

• ALD Automotive: Global full-service leasing provider and competitor to Arval; serves Swedish commercial fleets via similar operational-lease contracts and is comparable as an adjacent capital partner / financing peer in the truck value chain.
• Arval: BNP Paribas-owned full-service vehicle leasing provider and Hedin Trucks' partner for Hedin Automotive Lease; comparable as an operational leasing channel serving the same Swedish commercial fleet customers.

Direct peers

• Volvo Trucks: Also based in Sweden, Volvo Trucks manufactures and distributes heavy-duty trucks through authorized dealer/service networks that compete head-to-head with Hedin for commercial fleet customers in Sweden and across Europe.
• Scania: Headquartered in Sweden, Scania is a leading heavy-duty truck OEM with its own dealer and service network across Sweden, directly overlapping Hedin Trucks' addressable market in long-haul and distribution trucking.

Emerging players

• BYD Trucks: Chinese EV-only commercial vehicle manufacturer whose exclusive Swedish distribution rights are held by Hedin Trucks; comparable as a brand that Hedin channels to Swedish sustainability-focused fleet customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hedin-trucks

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hedin Trucks