HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED
HEFENG is a Hong Kong-incorporated industrial machinery manufacturer producing computerized embroidery machines — from single-head units to 40-head specialty systems — for B2B customers in apparel, textiles, automotive, and home goods manufacturing across 38 countries.
- Company typePrivate
- Founded-
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED does
HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED is a privately held Hong Kong-incorporated industrial machinery manufacturer specializing in computerized embroidery equipment. The company operates as a national high-tech enterprise integrating marketing, R&D, production, and after-sales services, with over a decade of operational history. Its product portfolio spans more than 20 machine variants, including single-head machines for garments, caps, and flat embroidery; multi-head tubular machines (2 to 12 heads); flat multi-head machines (8 to 24 heads); specialty machines (chenille, tapping/coiling, beading, lace, shoe embroidery); and specialized wire stitching machines for automotive heated seat and steering wheel applications. The largest configurations reach 40 heads for lace embroidery.
The company's technical platform is built around established industrial automation components rather than AI: HARVEST and Dahao computerized control systems, Delta Servo motors, German Continental drive belts, and Japanese rotary hooks (Hirose/Koban). Performance benchmarks include world-leading embroidery speeds of 1500 RPM (20-color high-speed machine, 2018) and 1000 RPM stable operation on the round-head 10-needle machine. The company holds 32 invention and utility model patents, with the round-head 10-needle machine representing the world's first domestic design in this category (patent pending). Certifications include CE (European market access) and ISO 9001 (quality management).
The business model is B2B hardware sales with direct factory-to-customer distribution and quote-based pricing (no public price list). The company exports to 38 countries and supports a multi-language digital presence (English, Chinese, Arabic, Spanish, German). Customer segments include high-end brand manufacturers in apparel, caps, home textiles, footwear, wedding dresses, and automotive components. The go-to-market relies on direct sales outreach ([email protected]), website-driven quoting, factory visits for product testing, and 24/7 support. Customer testimonials come from Indonesia, Vietnam, and the United States, indicating an internationally distributed mid-market customer base.
HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED firmographics
Firmographics- Name
- HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED
- Legal name
- HeFeng Computerized Embroidery Machines Limited
- Website
- https://hefengmachine.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HEFENG is a Hong Kong-incorporated industrial machinery manufacturer producing computerized embroidery machines — from single-head units to 40-head specialty systems — for B2B customers in apparel, textiles, automotive, and home goods manufacturing across 38 countries.
- Ownership category
- akta.pro rank
HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED industry classification
Industry- Product category
- Industrial Embroidery Machinery
- NAICS
- Narrow Fabric Mills and Schiffli Machine Embroidery (31322), Textile Mills (313)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles) (IMAOALAE)
- akta.pro secondary industry
- Custom Printing & Decoration Services (Screen Print, Embroidery, Laser) (BPAFAMAL)
Keywords
Where HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices1 record
Markets served
HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales
Revenue model
- Embroidery Machine Sales: One-time hardware sales of computerized embroidery machines ranging from single-head to 40-head machines. Includes various types: tubular, flat, round-head, chenille, tapping, wire-stitch machines.
- Customization Services: Customization options available for machine specifications including head count, needle count, embroidery area customization
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Custom quote-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED product offering
Product offeringCore offering
HeFeng designs, manufactures and sells computerized embroidery machines for industrial and commercial use. The product range spans single-head, multi-head tubular, round-head, flat, chenille, tapping, beading, lace, shoe and wire-stitching embroidery machines, with configurations from 2 to 40 heads. Machines are sold direct to manufacturers globally with customization options for head count, needle count and embroidery area.
Product overview
HEFENG Computerized Embroidery Machines Limited is a national high-tech enterprise integrating marketing, R&D, production, and after-sales services. The company offers a comprehensive portfolio of computerized embroidery machines including: Single Head Embroidery Machines (for garments, caps, and flat applications), Multi-Head Tubular Embroidery Machines (2, 4, 6, 8, 12 heads for caps/t-shirts), Round Head Embroidery Machines (10-needle innovative design), Flat Multi-Head Embroidery Machines (8-24 heads including HFDT series and 20-needle high-speed models), Specialty Machines (chenille, tapping/coiling, beading, lace embroidery), Wire Stitching Machines (for automotive heating wires), and Shoe Embroidery Machines. The product line spans from compact 2-head machines to large-scale 40-head lace embroidery machines, serving high-end customers in fashion, children's clothing, bedding, automotive, and personalized decoration industries. Key technologies include HARVEST and Dahao control systems, Delta Servo motors, and German Continental belts. The company holds 32 invention and utility model patents and achieved world-leading embroidery speeds of 1500 RPM.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Head Embroidery Machine for Garments Single-head computerized embroidery machine for samples, flat bed embroidery, cap/hat embroidery, and finished garments. Targets both home and commercial embroidery users with 10 needles and HARVEST control.
- Single Head Embroidery Machine for Cap Single-head embroidery machine dedicated to cap and t-shirt embroidery with 9/12/15 needle configurations and Dahao A15 control system.
- Single Head Embroidery Machine for Flat Single-head computerized embroidery machine designed for flat embroidery work on samples and commercial production.
- Compact 2 Heads Cap T-shirt Embroidery Machine Compact 2-head tubular embroidery machine for flat bed embroidery, cap embroidery and finished garments.
- 4 Head Cap T-shirt Embroidery Machine 4-head tubular embroidery machine designed for cap, t-shirt, flat bed and finished garments embroidery.
- 6 Heads Cap / T-shirt Embroidery Machine 6-head tubular embroidery machine with Dahao 10-inch color display, automatic trimmer, automatic color change, max speed 1200 RPM for cap and t-shirt production.
- 8 Heads Tubular Embroidery Machine 8-head tubular embroidery machine for cap, t-shirt and finished garment embroidery with multi-function capability.
- 12 Heads Tubular Embroidery Machine 12-head tubular embroidery machine for finished garments, caps and flat embroidery, designed for easy handling, installation and maintenance.
- Round Head 10 Needle Embroidery Machine World's first domestic round-head 10-needle embroidery machine targeting thick material embroidery, with Delta Servo motor, 1000 rpm stable operation, 30% capacity boost over ordinary machines, and CE certification.
- HFDT New Model Flat Embroidery Machine High-speed flat embroidery machine for high-end brand embroidery on clothes, caps, home textiles, and shoes, with 2-30 head configurations, Delta Servo motor, German Continental belt and Japanese rotary hooks.
- 20 Needles High Speed Embroidery Machine 20-needle high-speed embroidery machine available in 15, 18, 20 and 22 head configurations with Dahao computer control, designed for high-speed production.
- 20 Heads Flat Embroidery Machine 20-head flat embroidery machine for high-speed textile embroidery operations.
- 24 Heads High Speed Embroidery Machine 24-head high-speed embroidery machine (model 924) for large-scale production embroidery operations.
- 40 Head Lace Embroidery Machine Super multi-head 40-head lace embroidery machine (HFIIIS-640) for high-quality lace embroidery on curtains, bedding, dresses and undergarments, with Dahao computer system and 1000-1500 rpm speeds.
- 20 Heads Chenille Embroidery Machine 20-head chenille embroidery machine (HFCEV-920) integrating towel, chain and flat embroidery effects at up to 1200 rpm flat and 1000 rpm chenille.
- Tapping Embroidery Machine Multi-function tapping embroidery machine (HFTCV) combining flat, coiling, cording, taping and sequin embroidery for bedding, children's wear, women's wear and wedding dresses.
- Embroidery Machine for Shoes Specialized computerized embroidery machine for shoe embroidery applications.
- Heating Wire Sewing Machine / Tailored Fiber Placement Machine Innovative cable seaming / tailored fiber placement machine for automotive heated seats, steering wheel heating wires, hoses and wire bundles. Operates at 8 meters/minute with 1-30 working heads and ±0.3mm accuracy.
- Heating Wire Stitching Machine Wire stitching machine with left-right feeding structure for automotive heated seat wire wiring applications.
- Chenille Embroidery Machine Chenille embroidery machine for towel and chain stitch effects with 3D layering.
- Beading Embroidery Machine Specialized embroidery machine for beading applications that adds beads to embroidery designs.
Quantifiable outcome
- 70% reduction in thread breaks with double color change and Japanese rotary hook
- +3 more outcomes
Companies that use HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED competitors and assessment
Company assessmentDirect peers
- Melco: US-based embroidery machine manufacturer (now part of Lectra). Competes in the same mid-to-high-end commercial embroidery segment Hefeng serves.
- Ricoma: China-based embroidery machine manufacturer with strong international (especially US) distribution. Closest comparable in terms of origin, multi-language digital presence, and export orientation.
- Happy Japan: Japanese embroidery machine manufacturer offering tubular, flat, and specialty machines. Comparable technology stack and end-user base to Hefeng.
- Tajima Industries: Japanese global leader in industrial embroidery machines, multi-head and specialty machines. Hefeng explicitly positions against Tajima's high-end brand embroidery customer base.
- ZSK Stickmaschinen: German manufacturer of high-end industrial embroidery machines. Competes in the same premium European/automotive embroidery segment Hefeng's wire-stitching line targets.
- Barudan: Japanese manufacturer of computerized embroidery machines spanning single-head to large multi-head systems. Closely comparable product line and target customer (commercial embroidery houses).
- SWF (Tajima Group): South Korean embroidery machine maker, part of the Tajima group. Competes directly in multi-head computerized embroidery, including the high-speed segments where Hefeng claims leadership.
Broad incumbents
- Brother Industries: Diversified Japanese industrial and consumer machinery company with sewing/embroidery machines. Overlaps with Hefeng's lower-end single-head and small multi-head product lines but as part of a much broader portfolio.
- Janome: Established sewing and embroidery machine manufacturer with both consumer and industrial lines. Competes at the entry-level single-head end of Hefeng's portfolio.
- Mitsubishi Electric (Industrial Sewing/Automation): Broader industrial automation player with sewing/embroidery-adjacent motion control and servo technology. Adjacent in component supply and capable of entering the embroidery machinery space with its servo and control expertise.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED social profiles
Digital presenceHEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED compliance and trust
Trust signalCompliance2 records
HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED financial estimates
Financial estimateRevenue estimate
Valuation estimate
HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED leadership team
Management profileNumber of profiles
HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED
What does HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED do?
HeFeng designs, manufactures and sells computerized embroidery machines for industrial and commercial use. The product range spans single-head, multi-head tubular, round-head, flat, chenille, tapping, beading, lace, shoe and wire-stitching embroidery machines, with configurations from 2 to 40 heads. Machines are sold direct to manufacturers globally with customization options for head count, needle count and embroidery area.
Is HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED a public or private company?
HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED founded?
HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED was founded in -1. It employs 1 to 10 people.
Where is HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED based?
HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED make money?
Two revenue lines are on record. Embroidery Machine Sales are the primary driver. The others are customization Services.
Who are HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED's main competitors?
Direct peers on record are Melco, Ricoma, Happy Japan, Tajima Industries, ZSK Stickmaschinen, Barudan and SWF (Tajima Group). Broad incumbents are Brother Industries, Janome and Mitsubishi Electric (Industrial Sewing/Automation).
Does HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED have an API?
No public API is recorded for HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED.
What industry is HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED in?
HEFENG COMPUTERIZED EMBROIDERY MACHINES LIMITED's product category is Industrial Embroidery Machinery. Its primary akta.pro industry code is IMAOALAE, Threads, Yarns & Sewing Notions (Sewing Thread/Embroidery Thread/Bobbins/Needles), with a secondary code of BPAFAMAL, Custom Printing & Decoration Services (Screen Print, Embroidery, Laser). Its NAICS code is 31322 and its SIC code is 2300.