Hegehof

What Hegehof does

Hegehof (legal entity: hegehof GmbH) is a second-generation Familienbetrieb based in Ladenburg, Baden-Württemberg, operating in the Kurpfalz region of Germany. The company cultivates a diversified agricultural portfolio centered on asparagus, strawberries, raspberries, blackberries, cherries, plums, apples, pears, and flowers, applying integrated production practices, drip irrigation, flower strips, row greening with sand oats, beneficial insects, and biodiversity areas. In-house Saft-Manufaktur (steam-extracted juices, syrups, vinegars) and Marmeladen-Manufaktur (handmade fruit spreads), plus a bakery producing rolls, cakes, and Roggentaler, vertically integrate the farm into a finished-goods operation. The D2C channel includes a Shopify online shop shipping Germany-wide, an on-site Hofladen and Beerencafé in Ladenburg, multiple regional farm stands across Wallstadt, Rheinau, Dossenheim, Heddesheim, and Edingen-Neckarhausen, and self-picking fields for berries, flowers, and pumpkins. Revenue is generated through unit-priced transactions (e.g., Erdbeernektar at €1.99/500ml, Fruchtaufstrich from €3.75/220g, syrups at €4.99–€5.49/200ml, vinegars at €7.99–€8.99) plus usage-based shipping (€6.90–€12.90 per order), experiential services (children's birthday parties at €10–€22 per child, maize maze at €6–€7, puppet theater at €8), and Beerencafé food and beverage operations.

The business also operates a B2B channel supplying Rewe and Edeka supermarkets in the region with fresh produce and a gastronomy partner program for restaurants, cafés, and bars that value regional sourcing. The agritourism layer — a 2026 Leonardo da Vinci-themed maize maze with Reiss-Engelhorn-Museen Mannheim, puppet theater, musical storytelling theater, a new Maisbad (corn bath), and playgrounds with animals — drives foot traffic to the farm store and café. Marketing is conducted through Facebook, Instagram, YouTube, a blog (Aktuelles), and a CleverReach newsletter. Operational stack includes Shopify, PayPal, Klarna, Sofortüberweisung, Mastercard, Visa, Shop Pay, and the WiBerry digital receipt system. Management consists of managing directors Dieter Hege and Maximilian Hege and authorized representative Brigitte Hege, with seasonal labor recruited through 7-language job pages.

Name

Hegehof

Legal name

hegehof GmbH

Website

https://hegehof.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hegehof is a second-generation family farm and agritourism destination in Ladenburg, Germany, producing asparagus, berries, and value-added goods (juices, syrups, vinegars, jams) sold via its Hofladen, café, regional farm stands, self-picking fields, Shopify online shop, and Rewe/Edeka retail supply.

Ownership category

akta.pro rank

Product category

Agricultural Production & Agritourism

NAICS

Fruit and Tree Nut Farming (1113), Vegetable and Melon Farming (11121)

SIC

Agricultural Production-Crops (100), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK)

Keywords

• Fruit farming
• Farm-to-table retail
• Agritourism experiences
• Specialty food production
• Regional farm products

Headquarters

HQ city

Ladenburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales (Online Shop & Farm Store): Selling fresh produce and processed products (juices, syrups, fruit spreads, wines, brandies, baked goods, noodles, sausages) through the Shopify-based online shop and on-site farm store (Hofladen). Products are shipped across Germany with delivery in 2-6 days.
2. Farm Stands & Self-Picking: Revenue from multiple regional farm stands and self-picking fields for strawberries, raspberries, blackberries, blueberries, flowers, and more. Offers 3% discount for cashless payments.
3. Experiential Services (Birthday Parties, Maize Maze, Events): Revenue from booking children's birthday parties (Rund-um-Paket or individual bookings), maize maze tickets, puppet theater, musical storytelling theater, and other events. Maize maze open July–October 2026, daily 9–18h.
4. Beerencafé Food & Beverage: On-site café serving homemade cakes, savory snacks, coffee specialties, ice cream, and beverages made from their own farm produce. Also offers Hof-Frühstück (farm breakfast) and operates seasonally.
5. Retail Supply (B2B): Supplying fresh regional produce to Rewe and Edeka supermarkets in the area on a regular basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Hegehof is a family-owned farm (hegehof GmbH) operating in Ladenburg, Germany that grows fresh berries, asparagus, cherries, plums, apples, pears, pumpkins, and flowers, then processes them in-house into juices, syrups, vinegars, fruit spreads, wines, brandies, baked goods, pasta and sausages. Products are sold through an omnichannel mix consisting of a Shopify online shop (Germany-wide delivery), an on-site farm store (Hofladen), Beerencafé, regional farm stands, and self-picking fields, complemented by B2B supply to Rewe and Edeka supermarkets and gastronomy partners. Agricultural production is paired with agritourism experiences including a seasonal corn maze, children's birthday parties, puppet theater, and an experience farm (Hof & Erlebnisland).

Product overview

Hegehof is a family-owned farm and experience destination in Ladenburg, Germany (Kurpfalz region) operating a diversified multi-channel business. The core offering combines agricultural production with direct-to-consumer retail. The product portfolio includes fresh produce (strawberries, asparagus, raspberries, blackberries, cherries, apples) sold at farm stands and through self-picking fields, alongside a manufactured product line featuring juices and syrups (Erdbeernektar, Erdbeersirup, Brombeersaft), fruit spreads/jams (Fruchtaufstrich), wines, fruit brandies, sausages, and bakery items. The experience layer encompasses a Berry Café serving homemade food, seasonal corn maze (Maislabyrinth), children's birthday party packages, and various events. An e-commerce platform (Onlineshop) powered by Shopify serves online customers across Germany. The farm also supplies regional Rewe and Edeka retailers and gastronomy partners through a B2B partnership program. Key sustainable practices include integrated production, drip irrigation, flower strips, row greening, and beneficial insects use.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Produce (Berries, Asparagus, Cherries, Plums, Apples, Pears, Pumpkins, Flowers) Seasonal fresh produce grown on the Hegehof farm including asparagus, strawberries, raspberries, blackberries, blueberries, currants, gooseberries, cherries, plums, apples, pears, pumpkins, and flowers, sold at the farm store, farm stands, and self-picking fields, and supplied to retailers and gastronomy partners.
• Juice, Syrup & Vinegar (Saft, Sirup & Essig) Range of juices, syrups and vinegars produced in-house from farm-grown berries and fruits, including strawberry juice and nectar, raspberry juice, blackberry juice (no added sugar), fruit syrups and fruit vinegars, available via the online shop and farm store.
• Fruchtaufstrich (Fruit Spreads and Jams) Handmade fruit spreads prepared at the farm in 220g jars and gift trios, available in strawberry, raspberry, blackberry, gooseberry, apricot, peach and red currant varieties, using own and regional fruit.
• Bakery Products (Brötchen & Backwaren) Homemade cakes and freshly topped rolls produced in the farm's bakery using traditional craftsmanship, distributed through the Hofladen and selected farm stands.
• Wine, Secco & Beer Wines, sparkling wine (secco), and beer available for purchase through the Hegehof online shop and farm store.
• Fruit Brandies (Obstbrände) Distilled fruit brandies made from fruits cultivated on the farm, sold via the online shop.
• Sausage Specialties (Wurstspezialitäten) Sausage products and cured meats available for purchase through the Hegehof online shop and farm store.
• Pasta & Sauce (Nudeln & Soße) Pasta and pasta-sauce products available in the Hegehof online shop assortment.
• Probierpakete & Geschenke (Sample Packs & Gifts) Curated sample packs and gift sets combining multiple Hegehof products, suitable for gifting and trial purchases.
• Selbstpflückfelder (Self-Picking Fields) Self-picking fields where customers can harvest their own strawberries, raspberries, blackberries, blueberries, currants, gooseberries, cherries, plums, apples, pears, and flowers (tulips, sunflowers, dahlias) at locations around Ladenburg.
• Verkaufsstände (Regional Farm Stands) Regional farm stands selling fresh produce and Hof-Frühstück items at multiple locations in the Kurpfalz area, designed for convenient consumer access without visiting the main farm.
• Kindergeburtstage (Children's Birthday Parties) Bookable outdoor birthday party packages for children on the farm, including Rund-um-Paket and individual bookings, with seasonal add-ons (strawberry picking, pumpkin carving) and pricing of €10–€22 per child depending on season and package.
• Maislabyrinth (Seasonal Corn Maze) Seasonal corn maze attraction featuring interactive riddle stations and a Leonardo da Vinci theme, open July to October with play areas, café facilities and ticket bundles with partner cultural institutions.
• Beerencafé (On-Farm Berry Café) On-site café at the Ladenburg farm serving homemade cakes, savory snacks, coffee specialties, ice cream and beverages, as well as Hof-Frühstück (farm breakfast), made with the farm's own berries and produce.
• Veranstaltungen (Events and Theater Performances) Scheduled on-farm events including children's festivals (Kinderfest), puppet theater, musical storytelling theater, and family flea markets, with on-site ticket sales.
• Partnerprogramm – B2B Produce Supply (Retail and Gastronomy) B2B fresh-produce supply program for regional supermarket chains (Rewe, Edeka) and gastronomy partners (restaurants, cafés, bars), providing differentiated regional and farm-to-table produce on a regular basis.
• Hof & Erlebnisland (Farm & Experience Land) On-farm family experience destination with animals, playground, maze and educational activities about farming and sustainability for visiting families with children.

Quantifiable outcome

• Donated €2,100 to three Ladenburg kindergartens from Kinderfest proceeds
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Rewe MarketscoreChannel Partner/ Reseller/ DistributorHegehof regularly supplies fresh regional produce to Rewe supermarkets in the Kurpfalz area. This B2B channel partnership allows Hegehof to reach a broader consumer base beyond its direct sales channels and provides Rewe with differentiated local/regional produce.
• Edeka MarketscoreChannel Partner/ Reseller/ DistributorHegehof regularly supplies fresh regional produce to Edeka supermarkets in the Kurpfalz area. This B2B channel partnership complements the direct-to-consumer model and differentiates Hegehof by offering premium regional positioning to major retailers.
• Regional Gastronomy Partners (Restaurants, Cafés, Bars)minorChannel Partner/ Reseller/ DistributorHegehof partners with regional restaurants, cafés, and bars that value regionality, taste, and quality. These gastronomy partners receive supply of farm produce for use in their menus, creating a farm-to-table offering.
• Reiss-Engelhorn-Museen MannheimminorStrategic or Co-development PartnerCollaboration for the 2026 maize maze theme 'Leo's Rätsel-Labyrinth' inspired by Leonardo da Vinci inventions, aligning with the museum's exhibition 'Leonardo da Vinci – Erfindungen erleben' opening in Mannheim in October. The partnership creates cross-promotional value and attracts families interested in both cultural education and agritourism.
• Modernes Theater WeinheimminorStrategic or Co-development PartnerPartnership for special cinema screenings as part of the maize maze ticket offering. Each labyrinth ticket includes free admission to a special cinema performance at Modernes Theater Weinheim in November, creating a bundled experience offering.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hofgut Bärenschlucht: Family-run farm in the Odenwald region with farm store (Hofladen), on-site restaurant, and events; comparable to Hegehof in regional German farm-retail/agritourism positioning.
• Vetter Frucht: Regional fruit producer in Baden-Württemberg with farm store, processing, and B2B supply to regional retail; directly comparable in product mix (juices, fruit products) and regional German market.
• Bioland Hof May: Organic family farm with direct sales, farm store, and sustainability-led positioning — comparable as a small, family-run German farm with premium regional branding.
• Karls Erlebnisdorf: Chain of agritourism destinations in Germany combining farm products, on-site manufacturing (ice cream, chocolate), retail, and experience attractions — analogous business model in the agritourism/DTC space, though at larger scale.
• Hof Märkle: Family farm in Baden-Württemberg with farm store, self-picking, and on-site events; comparable in regional farm-retail model and agritourism offerings in southern Germany.
• Spargelhof Kremmen: Large German asparagus farm with on-site farm store, B2B supply, and seasonal agritourism — the most direct operational analog to Hegehof's asparagus-and-strawberry, multi-channel model.

Emerging players

• Querbeet Hofcafé: Farm with on-site café concept, blending cultivation with food service — directly comparable in combining F&B and farm products, though typically at smaller scale than Hegehof.

Regional players

• Obsthof am Niederrhein: Regional fruit farm in the Lower Rhine area with self-picking, farm store, and on-site processing — comparable fruit-first product mix and experience layer, though operating in a different German region.
• Beelitzer Spargel: Cooperative/regional brand for asparagus farms in the Beelitz area of Brandenburg with farm stores, B2B supply, and agritourism; comparable in product focus and omnichannel model but operating in a different German region.

Broad incumbents

• EDEKA Regionalmarke programmes: Large retailer's regional sourcing program, which both partners with farms like Hegehof and competes indirectly for shelf space — relevant for understanding buyer dynamics in the regional-produce retail channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@hegehofladenburg?si=q93JPYCqi9VhFkGv
• Facebookfacebook.com/hegehof
• Instagraminstagram.com/hegehoferlebnisland/?hl=de
• LinkedInlinkedin.com/company/hegehof

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hegehof