Horticultural Export Improvement Association

What Horticultural Export Improvement Association does

The Horticultural Export Improvement Association is a non-profit entity headquartered in 6th of October, Egypt, founded in 1996. Based on its name and trade association structure, it operates in the Egyptian horticultural export sector, plausibly serving growers, packers, and exporters of fresh produce, flowers, and plants seeking access to international markets. Its core function likely involves standards-setting, market development, training, and advocacy for Egyptian horticultural exporters, though specific programs, services, and revenue mechanics are not documented in the available source data.

The organization's business and operating model is consistent with a sectoral trade association: it would typically fund activities through membership dues, government or donor grants, program fees, and partnerships with development agencies, agritech firms, and regulatory bodies. It is staffed at 11-50 employees, a small-team structure appropriate for a focused industry body rather than a broad development NGO. Beyond firmographic basics, the source data is materially thin — the organization's web presence (heiaegypt.org) returns only a loading/verification page and yields no information on governance, financials, board, customer/member rosters, geographic footprint beyond Egypt, certifications, technology stack, or strategic initiatives. As a result, no claim about specific products, technology platforms, or revenue mechanics can be substantiated from the input.

Name

Horticultural Export Improvement Association

Website

https://heiaegypt.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

The Horticultural Export Improvement Association is an Egypt-based, 1996-founded non-profit trade association serving the country's horticultural export sector, headquartered in 6th of October with 11-50 staff.

Ownership category

akta.pro rank

Product category

Horticultural Export Services

NAICS

Vegetable and Melon Farming (1112), Support Activities for Crop Production (11511)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Tropical & Subtropical Fruit Orchards (Avocados, Mangoes, Bananas/Plantains, Pineapples, Papayas) (AFAGACAF)

akta.pro secondary industry

Allium Vegetable Farming (Onions, Garlic, Leeks, Shallots, Chives) (AFAGADAD)

Keywords

• Horticultural export services
• Fresh produce exports
• Agricultural trade association
• Export development services
• Produce export support

Headquarters

HQ city

6th of October

HQ country

Egypt

HQ region

Africa

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Core offering

HEIA is a non-profit industry association whose stated mission, based on its name, is the improvement of horticultural exports from Egypt. It is positioned as a sector body serving Egyptian horticultural growers and exporters, though no specific products, services, or programs are documented in the source data because the organization's website (heiaegypt.org) only displays a loading/verification screen with no substantive content.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• SHAFFE (Southern Hemisphere Association of Fresh Fruit Exporters): Industry association of fresh fruit exporting countries in the Southern Hemisphere. Comparable as a trade association promoting horticultural export interests at a regional/multilateral level.
• COLEACP: Brussels-based association supporting horticultural value chains across Africa, the Caribbean, and the Pacific. Comparable as a non-profit, donor-funded trade-association focused on horticultural export competitiveness in emerging-market origins.
• Agricultural Export Council (Egypt): Egypt's principal public-private body coordinating agricultural and horticultural exports. Most directly comparable peer as a fellow Egyptian export-promotion institution focused on the same mandate.

Broad incumbents

• Produce Marketing Association (PMA): Global produce industry trade association with a much broader membership and scope. Comparable as an industry-body serving fresh produce exporters and supply-chain participants, but operating at a far larger scale and from a developed-market base.

Regional players

• Fresh Produce Exporters' Forum (FPEF) South Africa: South African association representing fresh produce exporters. Comparable as a regional fresh-produce export association with a similar mandate, but serving a different geography.
• Maroc Citrus: Moroccan citrus industry association. Comparable as a regional horticultural export association addressing one of Egypt's principal competitor origins in citrus exports.
• Kenya Fresh Produce Exporters Association: Kenyan association of fresh produce exporters. Comparable as an African horticultural export association operating in a different national context with a similar mandate.

Others

• CBI Netherlands (Centre for the Promotion of Imports from developing countries): Dutch government program supporting horticultural export development in developing countries. Comparable as a funder/convener of horticultural export-improvement programs that HEIA-type associations benefit from.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/horticultural-export-improvement-association

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horticultural Export Improvement Association