Heimili fasteignasala

What Heimili fasteignasala does

Heimili fasteignasala is a licensed real estate agency (fasteignasala) founded in 2002 and headquartered at Grensásvegur 3, Reykjavík, Iceland. The firm provides residential, commercial, and summer-house brokerage services across all major Icelandic regions — Capital Region, Akureyri, North Iceland, Westfjords, West Iceland, South Iceland, Suðurnes — and lists a small international category. Its operating model relies on multiple licensed real estate agents (löggiltir fasteignasalar) who under Icelandic law are official court officers with exclusive rights to conduct property transactions, supported by administrative staff and subject to ministerial supervisory oversight.

The agency's product surface consists of three elements: a searchable property listing platform (heimili.is) with filters by area, property type, size, and price plus a map viewer (kortavefsjá); a property valuation request service (verðmat) that delivers free, non-binding market assessments; and a property registration service (skráðu eignina) for owners seeking to list with the firm. Distribution mixes self-serve web browsing, an active Facebook page (Heimilifasteignasala), scheduled open-house events (opin hús), and walk-in office service during weekday business hours. The website also surfaces property swap/exchange ("skipti möguleg") and a buyer service fee of ISK 79,900 noted for one listing.

The business model is commission-based on completed transactions, with buyers additionally bearing stamp duty (stimpilgjald) and registration fees (þinglýsingargjald). Pricing is not publicly disclosed at the commission-rate level. In 2025, the firm announced a merger with Landmark fasteignamiðlun to form a new combined agency launching in autumn, intended to broaden expertise and infrastructure. The firm is privately held with no external funding and no disclosed revenue figures.

Name

Heimili fasteignasala

Legal name

Heimili fasteignasala

Website

https://heimili.is

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Heimili fasteignasala is a licensed Icelandic real estate brokerage founded in 2002, headquartered in Reykjavík, serving residential, commercial, and summer-house buyers and sellers across all regions of Iceland via licensed agents and a property listing website.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Appraisers (53132)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

akta.pro secondary industry

Notary & Signing Agent Services (Remote/Onsite) (BPAJAOAF)

Keywords

• Real estate brokerage
• Residential property sales
• Commercial real estate
• Property valuation
• Real estate listings

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Property Sales Commission: Real estate agency earning revenue through commissions on completed property transactions. The agency represents both buyers and sellers in residential and commercial property transactions across Iceland.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Heimili fasteignasala is a licensed real estate agency in Iceland offering full-service brokerage for the purchase and sale of residential, commercial, and vacation properties. The agency provides property listings, professional valuation (verðmat), and licensed-agent-led transactions across all regions of Iceland. Services are delivered by officially licensed real estate agents (löggiltir fasteignasalar) holding exclusive legal rights under the Icelandic Real Estate Agents Act.

Product overview

Heimili fasteignasala is a licensed real estate agency operating in Iceland since 2002, offering a unified service platform for real estate transactions. The core offering consists of property listing and sales services (Fasteignaviðskipti), supplemented by a property registration module (Skráðu eignina) for sellers and a property valuation service (Verðmat). The agency operates from a single office in Reykjavik and lists properties across all regions of Iceland including the Capital Area, Akureyri, and rural areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Brokerage Services (Fasteignaviðskipti)

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Landmark fasteignamiðlunmajorStrategic or Co-development PartnerHeimili fasteignasala and Landmark fasteignamiðlun announced merger in 2025. The merged entity will have broader expertise, extensive experience, strong infrastructure and ability to meet changing market needs. A new real estate agency will begin operations in autumn/fall.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Heimilifasteignasala
• LinkedInlinkedin.com/company/heimili-fasteignasala

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heimili fasteignasala