Heiser Farms

What Heiser Farms does

Heiser Farms is a family-owned agritourism business operating on Grand Island in Dayton, Oregon, founded in 1991 by John and Kristi Heiser. The company runs a seasonal pumpkin patch open to the public on October weekends since 1994, offering general admission ($9 per person, children 2 and under free), individual attractions including hay maze, corn maze, Grand Island Railroad, barrel train, Ferdinand fire engine rides, and pumpkin cannons ($4–$10 per attraction), an unlimited weekend wristband at $20, pumpkins sold by weight at $0.45/lb, on-site food and beverage concessions, and reserved birthday-party spaces at $75 per four-hour block. The property features a restored 1930s-era red barn, a fully restored corn dryer building with a commercial kitchen, multiple covered play areas, and signature events such as pumpkin cannon demolition derbies and cyclo-cross races; the barn and commercial kitchen are also used to host weddings and social events year-round.

The business serves primarily families with children seeking traditional autumn farm experiences, with secondary demand from school groups and event bookings (birthdays, weddings). GTM is exclusively direct-to-consumer via a single physical destination in Yamhill County, supported by a static website (heiserfarms.com) hosting pricing, photo and video galleries, and an events calendar. Marketing reach is regional across the Pacific Northwest, with promotional links to local bluegrass bands that perform at the farm. There is no e-commerce, no mobile app, no third-party ticketing integration, and no AI or proprietary technology layer disclosed.

Revenue is generated entirely on-site through a mix of one-time admission fees, per-attraction ticket sales, pumpkin retail, food and beverage concessions, birthday-party space rentals, and off-season wedding/event venue bookings. Pricing is volume-discounted for groups of 7 or more and tiered for both admissions and attraction tickets. The operation is small-scale with 6 employees, no external investors, no parent company, and no funding rounds, operating as an independent family business with a compressed October seasonal window that is partially offset by year-round venue hosting.

Name

Heiser Farms

Legal name

Heiser Farms

Website

https://heiserfarms.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Heiser Farms is a family-owned seasonal agritourism destination in Dayton, Oregon, operating an October pumpkin patch with paid attractions, food concessions, and birthday-party spaces, alongside a year-round wedding and event venue in a restored 1930s barn. It serves regional Pacific Northwest families, school groups, and private event clients via walk-in visitation only.

Ownership category

akta.pro rank

Product category

Agritourism

NAICS

Fruit and Tree Nut Farming (1113), Corn Farming (11115)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Agritourism Eco-Lodges & Farm Nature Stays (THAAAHAL)

Keywords

• Pumpkin patch attractions
• Agritourism destination
• Family farm experiences
• Seasonal fall activities
• Rural wedding venue

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Admission Fees: Weekend admission charges at $9.00 per person with children 2 and under free. Group pricing provides volume discounts for families of 7+ people.
2. Attraction Fees: Individual attraction charges for hay maze, corn maze, fire engine rides, Grand Island Railroad, barrel train, and pumpkin cannon firing at $4-10 per person. Weekend unlimited wristband available for $20 per person.
3. Pumpkin Sales: Pumpkins sold at $0.45 per pound as the primary agricultural product offering.
4. Food and Beverage: On-site food service including hot dogs, Polish dogs, chili, mac & cheese, pulled pork sandwiches, nachos, pie, apple dippers, cookies, muffins, kettle corn, caramel corn, and beverages.
5. Birthday Party Spaces: Reserved covered party spaces with two picnic tables each, available for 4-hour blocks at $75 per reservation.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Heiser Farms operates a seasonal agritourism destination in Dayton, Oregon, featuring a pumpkin patch open on weekends during October. The farm offers paid admissions and individual attractions such as pumpkin cannons, corn maze, Grand Island Railroad miniature train, hay rides, petting zoo, pedal tractors, and Ferdinand fire engine rides, plus on-site food service, pumpkin sales by the pound, and reserved birthday party spaces. The farm also functions as a year-round wedding and event venue utilizing its restored 1930s-era red barn and corn dryer building with a commercial kitchen.

Product overview

Heiser Farms operates as a traditional agritourism destination offering a seasonal pumpkin patch experience (open October) alongside a year-round wedding and event venue. The core pumpkin patch product provides general admission with family/group pricing, while individual attractions (Pumpkin Cannons, Grand Island Railroad, Corn Mazes, Petting Zoo, Hay Rides, Hay Pyramid Slide, Ferdinand Fire Engine, Pedal Tractors) can be purchased separately or bundled via an Unlimited Attraction Wristband. Additional revenue streams include birthday party space rentals, on-site food and beverage concessions, and pumpkin retail sales. The farm also hosts a video gallery showcasing special events including Cyclo Cross races and Pumpkin Cannon Demolition Derbies.

Differentiator

Problem solved

Functional benefit

Products and services

• Pumpkin Patch Experience Seasonal pumpkin patch offering family-friendly autumn activities including u-pick pumpkins, hay rides, petting zoo, and various farm attractions for visitors during October weekends.
• Pumpkin Cannons Signature farm attraction that launches pumpkins for entertainment; viewing is included free with admission and firing is available for $10 with proceeds donated to Breast Cancer Support.
• Grand Island Railroad Scenic miniature train ride around the farm property, available as a weekend attraction and included in the unlimited wristband package.
• Corn Mazes Seasonal corn maze navigating experience offered as a paid weekend attraction at $4 per person.
• Petting Zoo Interactive animal encounter area where children can interact with farm animals; free with admission.
• Hay Rides Tractor-pulled hay wagon rides around the farm, free with admission.
• Birthday Party Spaces Reserved covered party spaces with two picnic tables each, available for 4-hour blocks at $75 per reservation for children's birthday celebrations.
• Pumpkins for Sale Pumpkins sold by weight at $0.45 per pound during the fall season as the farm's primary agricultural product offering.
• Farm Food and Beverages On-site concession offerings including hot dogs, Polish dogs, chili, mac and cheese, pulled pork sandwiches, nachos, pie, apple dippers, cookies, muffins, kettle corn, caramel corn, and beverages including espresso and cider.
• Wedding and Event Venue Year-round wedding and event hosting services utilizing the farm's restored 1930s-era red barn and corn dryer building with a full commercial kitchen.
• Weekend Admission Tickets Weekend admission to the pumpkin patch at $9 per person with children 2 and under free, plus family/group rate packages for 7+ people.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Bauman's Farm & Garden: Gervais, Oregon family farm with seasonal agritourism including pumpkin patch, corn maze, hay rides, and farm store. Comparable multi-attraction agritourism model in the same Willamette Valley region.
• Topaz Farm: Sauvie Island agritourism farm operating seasonal pumpkin patch and u-pick experiences with food, events, and family attractions. Directly competes with Heiser Farms for Portland-metro and Willamette Valley fall visitors.
• Cornelius Pass Roadhouse: Hillsboro, Oregon agritourism destination with seasonal pumpkin patch, corn maze, and event venue on a historic farm property. Comparable heritage-barn agritourism model serving the same Portland-metro family audience.
• Bella Organic Farm: Portland-area organic farm operating a seasonal pumpkin patch with corn maze, hay rides, and farm store. Directly comparable agritourism and pumpkin retail offering in the same regional market.
• Kruger's Farm Market: Portland-area farm market offering seasonal u-pick pumpkins, farm attractions, and on-site food/beverage. Comparable agritourism and direct-to-consumer farm retail business targeting Pacific Northwest families.
• The Pumpkin Patch at Sauvie Island: Long-standing Portland-area pumpkin patch and agritourism destination offering u-pick pumpkins, corn maze, hay rides, and family attractions. Directly comparable to Heiser Farms in core product mix and target audience of Pacific Northwest families seeking seasonal farm experiences.

Regional players

• Stahlbush Island Farms: Willamette Valley family farm with agritourism, farm store, and seasonal events. Comparable Oregon farm with diversified seasonal offerings and direct-to-consumer food sales.
• Wooden Shoe Tulip Farm: Willamette Valley agritourism farm operating a major seasonal event (Woodburn Tulip Festival). Comparable Oregon family-run seasonal farm destination with event-driven revenue model, though focused on spring tulips rather than fall pumpkins.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/mcminnvillebluegrass
• LinkedInlinkedin.com/company/heiser-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heiser Farms