MIJN Magazine

What MIJN Magazine does

MIJN Magazine, operated by the Dutch private limited company Romeo Delta - Mijn Magazine B.V., is a regional infotainment publisher focused exclusively on the Achterhoek region in the eastern Netherlands. Its core product is a monthly glossy print magazine distributed free of charge, house-to-house, to 110,000 households across all 8 Achterhoek municipalities — a reach that the company describes as the largest infotainment magazine in the region. The magazine is organized around three editorial pillars — Wonen (living), Werken (working), and Leven (life) — and is supported by an extensive roster of recurring rubrics including MIJN Droomhuis, MIJN Auto, MIJN Superboer, MIJN Metamorfose, MIJN Achterhoek Werkt, MIJN Droombaan, MIJN Special, MIJN Cave, MIJN Reportage, MIJN Vrijgezel, and a columns section, with dual Oost and West editions enabling sub-regional targeting.

The digital counterpart is the HelemaalAchterhoek.nl platform, a daily-updated WordPress-based editorial site that mirrors the magazine's content verticals and hosts an Issuu archive of past issues. The company extends its brand into the employment vertical through the Talententuin annual career fair and the Achterhoek Werkt talent-matching platform. Distribution is dual-channel: free monthly print via door-to-door delivery and online via the website, social channels (Facebook, Instagram, LinkedIn, YouTube), and email newsletter. Revenue is generated almost exclusively through advertising and advertorial placements purchased by local and regional SMBs, with quote-based pricing and no public rate card; a Mediakit 2026 is referenced. Headcount is 6, headquartered in Zieuwent, Gelderland, and the business has been operating since 1998 with no disclosed funding, M&A, or public listing activity.

Name

MIJN Magazine

Legal name

Romeo Delta - Mijn Magazine B.V.

Website

https://helemaalachterhoek.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MIJN Magazine is a Dutch regional infotainment publisher that distributes a free monthly glossy to 110,000 households across the 8 Achterhoek municipalities, complemented by the HelemaalAchterhoek.nl digital platform, and monetizes through advertising sold to local SMBs.

Ownership category

akta.pro rank

Product category

Regional Print Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

Keywords

• Regional print magazine
• Local infotainment media
• Advertising publishing
• Community editorial content
• House-to-house distribution

Headquarters

HQ city

Zieuwent

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Print advertising and advertorials: MIJN Magazine's primary revenue stream is advertising. Local and regional businesses purchase advertisement space and advertorials (advertentie mogelijkheden) in the monthly glossy magazine. The mediakit for 2026 is referenced, indicating regular advertising sales operations. The magazine is distributed free to 110,000 households, making it an attractive reach vehicle for local advertisers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MIJN Magazine is a glossy monthly print magazine distributed free of charge to 110,000 households across all 8 municipalities of the Achterhoek region in the Netherlands. The publication covers local content on Wonen (living), Werken (working), and Leven (life), and is complemented by the daily-updated online platform HelemaalAchterhoek.nl. Revenue is generated primarily through advertising and advertorial placements sold to local and regional businesses, with a Mediakit referenced for 2026 sales.

Product overview

MIJN Magazine operates as a multi-platform infotainment media company centered around its flagship glossy monthly magazine distributed to 110,000 households across the Achterhoek region. The portfolio consists of the core MIJN Magazine product (covering Living, Working, and Life topics), its companion digital platform HelemaalAchterhoek.nl, and supporting employment initiatives including the Talententuin career fair and Achterhoek Werkt talent-matching platform.

Differentiator

Problem solved

Functional benefit

Brands

• MIJN Magazine - West: Regular magazine editions
• MIJN Magazine - Oost
• MIJN Auto
• MIJN Smaakmakersroute
• MIJN Metamorfose
• MIJN Superboer
• MIJN Droomhuis
• MIJN Verhaal
• MIJN Achterhoek Werkt
• MIJN Droombaan
• MIJN Special
• MIJN Cave
• MIJN Reportage
• MIJN Vrijgezel
• Bijzondere adresjes in de Achterhoek
• Columns

Products and services

• MIJN Magazine

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Romeo Delta - Mijn Magazine B.V.coreOthersRomeo Delta - Mijn Magazine B.V. is the legal entity that publishes MIJN Magazine and operates the HelemaalAchterhoek.nl online platform. The company is headquartered in Zieuwent, Achterhoek, and is the parent organization behind the magazine's print and digital operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tubantia: Regional Dutch daily newspaper covering Twente and parts of the Achterhoek. Comparable regional newspaper/advertising vehicle in the same broader East-Netherlands media market.
• De Stentor: Regional DPG Media daily newspaper explicitly covering the Achterhoek/IJssel river region of Gelderland and Overijssel. Directly comparable to MIJN Magazine as a regional Dutch media outlet competing for the same local advertiser and reader base.
• Omroep Gelderland: Regional public broadcaster for the province of Gelderland, producing local news, lifestyle and infotainment content for Achterhoek audiences. Competes for the same regional attention and advertiser share in Achterhoek.
• De Gelderlander: Regional Dutch newspaper (DPG Media) covering the province of Gelderland, including the Achterhoek. It is the principal provincial news brand competing for both regional advertisers' budgets and readers in the same geographic footprint as MIJN Magazine.
• Huis-aan-Huis Weekbladen: Dutch free door-to-door weekly regional newspapers (NDC/BDU titles). Closely comparable print-distribution and ad-sales model to MIJN Magazine's house-to-house infotainment magazine.

Regional players

• Regio Oost (Regio-TV): Local/regional TV station based in the Achterhoek covering East Netherlands. Adjacent regional infotainment brand serving the same geography as MIJN Magazine but in video rather than print.
• ProMagazine: Austrian regional glossy free-distribution magazine group with house-to-house distribution. Comparable as a European regional lifestyle/infotainment magazine monetised via local advertising.

Broad incumbents

• Algemeen Dagblad (AD Regio): Large national Dutch newspaper (DPG Media) with regional Achterhoek/Gelderland editions and dedicated local pages. Competes with MIJN Magazine for regional advertisers' national-vs-local budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@MijnMagazineHelemaalAchterhoek
• Facebookfacebook.com/MIJNmagazine
• LinkedInlinkedin.com/company/mijn-magazine
• Instagraminstagram.com/mijn_magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIJN Magazine