HelloCareAU
HelloCareAU is an Australian digital news and media platform publishing free-to-read aged care sector news, opinion, and sponsored content for aged care professionals, older Australians and families, and aged care provider advertisers.
- Company typePrivate
- Founded-
- HeadquartersSouth Melbourne, Australia
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What HelloCareAU does
HelloCareAU is an Australian digital news and media platform dedicated to the aged care sector, operating as HelloCare Pty Ltd from South Melbourne, Victoria. The platform publishes news, opinion pieces, press releases, sponsored content, and human interest stories across categories including dementia care, disability support, palliative care, workforce issues, health technology, and education. It serves three primary audiences: aged care professionals (nurses, care workers, managers, geriatricians, and consultants), older Australians and their families seeking information about care options, and aged care providers/sponsors seeking visibility with the sector. Distribution is free-to-read via the hellocare.com.au website, a weekly email newsletter, and active social media presences on Facebook, LinkedIn, Twitter/X, and Instagram.\n\nThe platform is built on a standard digital content publishing and email distribution technology stack with no proprietary software, APIs, or disclosed integrations. Its editorial model is community-driven, anchored by the Wisdom Wednesday storytelling initiative and broader reader-submission flows, and it has launched a separate Social Impact initiative called Connect the 40 that extends its mission into elder advocacy beyond journalism. The business model is advertising and sponsorship supported: revenue is generated through display advertising and sponsored content placements, with a dedicated 'Sponsor' category on the site and named advertiser relationships including Care & Co Group. HelloCareAU is privately held with no disclosed funding, institutional investors, parent company, or public listing. The company is small (7 employees) and operates entirely within the Australian aged care sector.
HelloCareAU firmographics
Firmographics- Name
- HelloCareAU
- Legal name
- HelloCare Pty Ltd
- Website
- https://hellocare.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HelloCareAU is an Australian digital news and media platform publishing free-to-read aged care sector news, opinion, and sponsored content for aged care professionals, older Australians and families, and aged care provider advertisers.
- Ownership category
- akta.pro rank
HelloCareAU industry classification
Industry- Product category
- Aged Care Digital Media
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Elder Services & Aging Support (BPAGAEAF)
Keywords
Where HelloCareAU is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
HelloCareAU business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Advertising and Sponsorships: HelloCareAU operates a dedicated 'Sponsor' content category and hosts sponsored articles (e.g., Care & Co Group featured as a sponsor/advertiser), indicating the platform generates revenue through display advertising and sponsored content placements targeted at the aged care sector.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
HelloCareAU product offering
Product offeringCore offering
HelloCareAU publishes aged care sector news, opinion pieces, and human interest stories via a dedicated digital publishing platform at hellocare.com.au, organised across categories such as News, Opinion, Dementia, Palliative Care, Disability, Care Workers, Health & Care, Technology, Education, and Human Interest. Content is distributed through the website, a weekly email newsletter, the Wisdom Wednesday storytelling initiative, and active social media channels (Facebook, LinkedIn, Twitter/X, Instagram), with revenue generated through display advertising and sponsored content placements sold to aged care providers and allied health businesses.
Product overview
HelloCareAU is a news and media publishing platform focused on aged care sector news in Australia. The platform publishes content across categories including News, Press Release, Sponsor, Disability, Opinion, Human Interest, Technology, Health & Care, Dementia, Care Workers, Palliative Care, and Education. The company appears to be a content/media business rather than a software product company.
Differentiator
Problem solved
Functional benefit
Products and services
- HelloCare Aged Care News & Media Platform Free-to-read digital news platform publishing aged care sector editorial including news reporting, opinion, human interest, education, and analysis for aged care professionals, family caregivers, older Australians, and sector decision-makers across Australia.
- Sponsored Content & Advertising Placement Services Paid banner advertising placements and sponsored article placements (published under the 'Sponsor' content category on the platform) sold to aged care providers, peak bodies, and healthcare companies that want to reach Australian aged care professionals and sector decision-makers for brand visibility and thought leadership.
- HelloCare Weekly Email Newsletter Weekly email newsletter distributed to subscribers via name and email sign-up, summarising recent aged care sector news, features, and opinion for professionals and family caregivers.
- Wisdom Wednesday Storytelling Series Recurring editorial series of elder stories published every Wednesday on the platform, sourced via reader submissions to celebrate elders and elevate their often-unspoken worth across the community.
Companies that use HelloCareAU
Customer profileSegments3 records
Ideal customer profiles3 records
HelloCareAU technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HelloCareAU partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- The ConversationminorHelloCareAU republishes articles from The Conversation (e.g., the ME/CFS article by Sarah Annesley of La Trobe University) under a Creative Commons license, expanding the platform's health and education content reach.
- Care & Co GroupminorCare & Co Group is featured as an advertiser/sponsor on HelloCareAU, with a banner advertisement visible on the platform. The partnership provides brand visibility for Care & Co Group among the aged care professional readership.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
HelloCareAU competitors and assessment
Company assessmentDirect peers
- Australian Ageing Agenda: Australian Ageing Agenda is a long-running trade publication covering the residential aged care, home care, and retirement living sectors. It is a direct peer — same niche (Australian aged care professional audience), same advertising/sponsorship model, and overlapping editorial coverage of policy, workforce, and clinical issues.
- Aged Care Guide: Aged Care Guide is an Australian consumer- and provider-facing resource covering home care, residential aged care, and retirement living. It is a direct peer in the Australian aged care information space, combining directory listings, editorial content, and advertising similar to HelloCareAU's model.
- Inside Ageing: Inside Ageing is an Australian aged care and seniors housing publication targeting operators, executives, and investors. Direct peer in the trade media category with overlapping coverage of aged care policy, leadership, and operational issues, supported by advertising and event sponsorships.
- Aged Care Insite: Aged Care Insite is an Australian aged care industry news outlet targeting providers, clinicians, and sector professionals. Direct peer on audience (sector decision-makers), business model (advertising-supported trade media), and editorial focus (policy, clinical, and operational content).
Others
- The Conversation (Australia): The Conversation is an academic-led, ad-free Australian news site republishing expert commentary. It is an existing content partner (republisher relationship) and adjacent peer — a larger, established publisher covering aged care and healthcare topics among many other verticals, with overlapping professional contributors.
Broad incumbents
- ABC News (Aged Care section): ABC News is Australia's national public broadcaster and regularly covers aged care policy, royal commissions, and reform issues as part of broader news coverage. Not a specialist, but an incumbent that competes for the same policy/aged care audience attention and advertiser budgets on aged care stories.
Emerging players
- Community Care Review: Community Care Review focuses on the Australian community aged care and disability sector (NDIS, home care). Comparable peer with partial overlap — adjacent segment (community/disability care vs. broader aged care) and similar advertising-supported trade publication model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
HelloCareAU social profiles
Digital presenceHelloCareAU financial estimates
Financial estimateRevenue estimate
Valuation estimate
HelloCareAU leadership team
Management profileNumber of profiles
HelloCareAU funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HelloCareAU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HelloCareAU
What does HelloCareAU do?
HelloCareAU publishes aged care sector news, opinion pieces, and human interest stories via a dedicated digital publishing platform at hellocare.com.au, organised across categories such as News, Opinion, Dementia, Palliative Care, Disability, Care Workers, Health & Care, Technology, Education, and Human Interest. Content is distributed through the website, a weekly email newsletter, the Wisdom Wednesday storytelling initiative, and active social media channels (Facebook, LinkedIn, Twitter/X, Instagram), with revenue generated through display advertising and sponsored content placements sold to aged care providers and allied health businesses.
Is HelloCareAU a public or private company?
HelloCareAU is a private company. It is classified as unknown and is currently operating.
When was HelloCareAU founded?
HelloCareAU was founded in -1. It employs 1 to 10 people.
Where is HelloCareAU based?
HelloCareAU is headquartered in South Melbourne, Australia, in the Oceania region.
How does HelloCareAU make money?
One revenue line is on record: advertising and Sponsorships.
Who are HelloCareAU's main competitors?
Direct peers on record are Australian Ageing Agenda, Aged Care Guide, Inside Ageing and Aged Care Insite. The Conversation (Australia) is listed as an others. ABC News (Aged Care section) is listed as a broad incumbent. Community Care Review is listed as an emerging player.
Does HelloCareAU have an API?
No public API is recorded for HelloCareAU.
What industry is HelloCareAU in?
HelloCareAU's product category is Aged Care Digital Media. Its primary akta.pro industry code is BPAGAEAF, Elder Services & Aging Support. Its NAICS code is 62412 and its SIC code is 8090.