What Hello Mary does

Hello Mary is a privately held UK television production company (Hello Mary Limited, registered in London) that creates unscripted content for major UK and international broadcasters. The company was founded by Steve Regan, a former Commissioning Editor at Channel 4, Sky One, and Living, and former Head of Development at VIACOM's MTV who commissioned formats including Geordie Shore, Ex On The Beach, Catfish, Lip Sync Battle UK, Big Brother, and Celebrity Big Brother. Hello Mary operates as a project-based indie production house, pitching and producing original formats — documentaries, reality series, factual entertainment, true crime, royalty history, and natural history — for networks including BBC, E4, More4, UKTV/Yesterday, Sky Nature, TCM/Warner, A+E Networks, and AMC. Its portfolio spans over a dozen titles, such as 'Fatal Fraud' (AMC, 10x60), 'Shabaz Asks: Are Billionaires Bad?' (BBC), 'The Buildings That Fought Hitler' (UKTV, 8x60), 'Survivors' (A+E, 6x60), 'A History of Royal Scandals' (More4, 6x60), and 'One Night Stand' (E4, 4x60 plus pilot).

The company's business model is professional services / project-based: revenue derives from production fees negotiated on a per-show basis with commissioning broadcasters, with no publicly disclosed pricing. Go-to-market is sales-led, leveraging Steve Regan's 20+ years of executive relationships across UK broadcasters and his proven track record of building globally traveling formats. The company is headquartered in Brighton (2nd Floor, 19a Portland Street, BN1 1RN) with a secondary office in London (107 Bell Street, NW1 6TL), and operates with a compact team of 7 employees plus senior leadership. Distribution channels are direct enterprise sales to broadcasters, with linear and streaming distribution handled by the commissioning platforms themselves. The company has no disclosed funding rounds, no parent company, and no institutional investors identified in the available data.

Name

Hello Mary

Legal name

Hello Mary Limited

Website

https://hellomary.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hello Mary is a UK-based independent TV production company that creates unscripted content — documentaries, reality, true crime, and factual entertainment — for major UK and international broadcasters including BBC, E4, More4, Sky Nature, A+E, and AMC.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. TV Production Commissions: Hello Mary generates revenue by producing unscripted TV content commissioned by broadcasters. The company develops original formats and secures commissions from TV networks, receiving production fees for creating shows. Revenue is project-based, derived from individual commissions from broadcasters such as BBC, E4, More4, UKTV, TCM/Warner, A&E Networks, Sky Nature, and AMC.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hello Mary is an independent UK-based television production company that develops and produces unscripted content including documentaries, docuseries, reality formats, and factual entertainment. The company pitches original programme ideas and secures commissions from major UK and international broadcasters such as BBC, E4, More4, Sky Nature, AMC, A&E Networks, UKTV/Yesterday, and TCM/Warner.

Product overview

Hello Mary is a UK-based television production company that creates unscripted content including documentaries, reality series, and factual programming. The company produces a portfolio of TV shows across multiple broadcasters including BBC, More4, E4, Sky Nature, TCM/Warner, UKTV/Yesterday, A&E, and AMC. Their productions range from true crime series (Fatal Fraud, Survivors), royal history documentaries (A History of Royal Scandals, The Royals: A History of Scandals), reality formats (Vicky Pattison: My Big Fat Geordie Wedding, One Night Stand), comedy specials (Vic & Bobs TCM Take Over), nature documentaries (How Animals Talk To Each Other), and historical documentaries (The Buildings That Fought Hitler). The company was founded by Steve Regan and is headquartered in Brighton with a secondary office in London.

Differentiator

Problem solved

Functional benefit

Products and services

• Unscripted Television Production End-to-end development, pitch, and full production service for documentaries, docuseries, reality formats, and factual entertainment programmes commissioned by broadcasters.

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Studio Lambert: UK-based unscripted production company behind global hit formats like Gogglebox, The Circle, and Undercover Boss. Direct comparable to Hello Mary in producing reality and factual entertainment for major UK and international broadcasters; Hello Mary's Paul Hughes previously worked there.
• Ricochet: Brighton-headquartered UK indie producer behind shows such as Desmond's, Educating Yorkshire, and The Only Way Is Essex early seasons. Direct comparable as a UK unscripted producer of documentary and reality formats; Hello Mary's Head of Finance, Lorraine Cox, was Ricochet's Financial Controller for 10 years.
• Dragonfly Film and Television: UK unscripted production company (part of Endemol Shine/Banijay) producing documentaries, factual, and reality programming for UK and international broadcasters. Direct comparable in true crime, history, and factual genres that overlap with Hello Mary's portfolio.
• Twofour Group: UK-based unscripted production group producing documentaries, reality, and entertainment for ITV, Channel 4, and Channel 5. Direct comparable in producing primetime UK factual entertainment; Hello Mary's Paul Hughes previously worked at Two Four.
• True North (Endemol Shine): Leeds-based unscripted producer (part of Endemol Shine/Banijay group) making documentaries and factual entertainment for UK broadcasters. Comparable in producing regional UK factual formats at a similar indie scale.
• Potato (part of ITV Studios): London-based indie producer behind The Lie and other reality/factual formats. Comparable as a small-to-mid UK indie producing unscripted content for major UK broadcasters.
• Remarkable Television: UK unscripted production company focused on factual entertainment and access documentaries. Direct comparable to Hello Mary in producing mid-form factual series for UK broadcasters; Paul Hughes also previously worked there.
• Expectation Entertainment: London-based indie producer behind shows such as The Innocents, The Grand Tour, and This Time with Alan Partridge. Comparable as a UK indie producing a mix of unscripted formats for major broadcasters and streamers.
• June Films: London-based UK indie producer making documentaries and factual programming for BBC, Channel 4, and Sky. Direct comparable in producing prestige UK factual documentaries at a similar indie scale.
• Mentorn TV: UK unscripted production company producing documentaries and factual entertainment for BBC, Channel 4, Channel 5, and US networks. Direct comparable in producing access-based documentaries and quiz/factual formats; Hello Mary's Paul Hughes was previously Head of Development at Mentorn.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hello-mary

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hello Mary