Hellopublic

What Hellopublic does

Hellopublic is a privately held Dutch agency founded in 1998 (approximately 25+ years operating history) and headquartered in Amsterdam, specializing in employer branding and recruitment marketing for the Dutch public sector. The company serves municipalities, provinces, water boards, and national execution organizations, with a stated customer base of over 200 public organizations. The leadership team is small (CEO & Founder Eric; Head of Marketing Jay Holder; Employer Branding Consultant Elise Krekelaar; Relatiemanager Jelle Ormel; Customer Success Manager Floortje van Bourgonje; Development Team Lead Joe Aouad; Senior Front-End Developer Marian Morgalo; Finance Luke Hartman; and supporting back-office and marketing staff), bringing total headcount to roughly 10-15 employees.

The company's offerings span three solution areas: Employer Branding (EVP development, Werken-bij career site development with WCAG accessibility compliance and ATS integrations), Recruitment Marketing (data-driven digital campaigns across LinkedIn, Google, and Meta targeting both active and latent candidates), and Content Creatie (employer branding photography and downloadable whitepapers). Its principal proprietary asset is the sub-brand Gemeentebanen.nl, the largest government vacancy platform in the Netherlands with 1M+ annual visitors and 20+ years operating across 400+ local governments. The technology stack is a proprietary recruitment marketing platform with accessibility-compliant web publishing, a dedicated government job board, and integration capabilities to client ATS systems.

Hellopublic employs a sales-led go-to-market model with consultative selling via free advisory conversations, annual campaign-bundle subscriptions with pre-paid credits, and dedicated account management. Revenue streams combine annual subscription recurring revenue (Gemeentebanen.nl vacancy postings, campaign bundles), one-time project fees (Werken-bij site development, EVP strategy engagements), and ongoing professional services (digital campaign management, content production). No pricing is publicly disclosed, no external investors or parent company are identified, and the firm operates exclusively in the Netherlands.

Name

Hellopublic

Legal name

Hellopublic

Website

https://hellopublic.nl

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Hellopublic is a Dutch agency specializing in employer branding and recruitment marketing for the Dutch public sector, serving 200+ municipalities, provinces, water boards, and execution organizations via an integrated platform-plus-services model anchored by the leading government job board Gemeentebanen.nl.

Ownership category

akta.pro rank

Product category

Public Sector Recruitment Marketing

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Employer Brand & Recruitment Marketing Creative Agencies (MPAAAAAM)

akta.pro secondary industries

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA), Recruiting Administration Outsourcing (Recruitment Support, Scheduling, Onboarding Ops) (BPACAKAG)

Keywords

• Employer branding services
• Public sector recruitment
• Recruitment marketing
• Career site development
• Government job board

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Employer Branding Services: Strategy development, EVP sessions, and consulting to help public sector organizations develop their employer brand identity and positioning.
2. Digital Recruitment Campaigns: Data-driven advertising campaigns on LinkedIn, Google, Meta (Facebook/Instagram) targeting both active and latent job seekers. Includes campaign strategy, creative production, and ongoing optimization.
3. Gemeentebanen.nl Vacatureplaatsing: Job posting and organization page services on the largest government job board in the Netherlands. Annual subscription model with various tiers based on organizational needs.
4. Werken-bij Website Development: Design, development, and hosting of dedicated career sites for public sector organizations, including photography, content creation, and ongoing technical support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hellopublic is a Dutch recruitment marketing and employer branding agency that specializes exclusively in the public sector. The firm develops employer value propositions, designs and builds WCAG-compliant career sites (werken-bij-sites), runs digital recruitment campaigns, produces employer branding photography, and operates Gemeentebanen.nl — the largest government job board in the Netherlands, attracting more than one million visitors per year.

Product overview

Hellopublic operates as a specialized recruitment marketing and employer branding agency for the Dutch public sector. The company offers a platform-plus-services model centered around Gemeentebanen.nl — the largest jobboard for Dutch government organizations — complemented by modular services including custom career sites (Werken-bij-sites), Employer Value Proposition development, professional photography, and data-driven digital recruitment campaigns. Additional offerings include downloadable resources such as whitepapers on recruitment strategy and job posting standards, plus an Employer Branding Quickscan tool. The portfolio is structured around three core solution areas: Employer Branding, Recruitment Marketing, and Contentcreatie, serving municipalities, provinces, water boards, and implementation organizations across the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• Gemeentebanen.nl: The largest vacancy platform for working in the government sector in the Netherlands, with 20+ years of experience and more than 1 million visitors annually. Serves as a jobboard and complete recruitment ecosystem for the public sector.

Products and services

• Gemeentebanen.nl
• Werken-bij-site (Career Site Development)
• EVP Ontwikkeling (Employer Value Proposition)
• Digitale Wervingscampagnes
• Employer Branding Fotografie

Quantifiable outcome

• 73% increase in career site traffic for Gemeente Katwijk
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered reference.

• Oasen (Waterbedrijf)referenceStrategic or Co-development PartnerOasen, a Dutch water company, partnered with Hellopublic for employer branding. Their strong visual concept mixes employees with their work environment, developed from the company's core values. Cited as example of strong employer branding in the water sector.
• Dienst Justitiële Inrichtingen (DJI)referenceStrategic or Co-development PartnerThe Dutch Prison Service (DJI) ran a campaign 'er zit meer achter werken bij DJI' (there's more to working at DJI) targeting guards, nurses, social workers, and psychologists. Campaign addressed prejudices and highlighted the value employees deliver.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Effectgroep: Dutch agency specialized in employer branding and recruitment marketing. Highly comparable to Hellopublic as a direct competitor serving overlapping Dutch public and semi-public sector clients with similar employer branding, EVP, and campaign services.
• Intelligence Group: Dutch labor market intelligence and employer branding specialist. Comparable to Hellopublic because it sells employer brand research, EVP development, and recruitment marketing insights to Dutch employers, including public sector organizations.
• HeadFirst: Dutch staffing and selection firm with a strong public sector and government focus. Comparable to Hellopublic because it recruits for Dutch municipalities and government bodies, with overlapping target buyer (HR directors in public organizations).
• Recruit2: Dutch recruitment marketing and employer branding agency. Comparable to Hellopublic as a direct competitor offering campaign-driven recruitment marketing and employer brand services in the Netherlands, including to public sector clients.

Broad incumbents

• USG People (ADG/Recruit Mensenvacatures): Large Dutch staffing and recruitment services provider with a dedicated public sector vertical. Comparable to Hellopublic because it serves Dutch municipalities and government agencies for permanent and temporary hiring, but operates at a much larger, broader scale.
• Yacht (Randstad): Randstad-owned brand focused on professional and public sector recruitment in the Netherlands. Comparable to Hellopublic because it recruits for Dutch government entities, but offers staffing/placements rather than marketing-focused employer branding services.
• Berenschot: Large Dutch management and HR consulting firm. Comparable to Hellopublic because it advises Dutch public sector organizations on HR strategy, employer attractiveness, and workforce topics, but from a consulting rather than marketing execution angle.
• LinkedIn Talent Solutions: LinkedIn's recruitment advertising and employer branding products. Comparable to Hellopublic because it provides paid campaign infrastructure (LinkedIn Ads, Talent Insights) that Hellopublic itself leverages, and increasingly bundles employer brand tools targeting government employers.
• Indeed: Largest global job search engine with significant Dutch government job traffic. Comparable to Hellopublic because it competes for the same candidate attention that drives value on Gemeentebanen.nl and increasingly offers employer brand and sponsored content products to public sector clients.
• Dentsu Netherlands: Large global advertising network with a Dutch public sector practice. Comparable to Hellopublic as a broader incumbent that can deliver digital recruitment campaigns and employer branding across the same channels, though without Hellopublic's niche Dutch public-sector specialization.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hellopublic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hellopublic