HelpAge International España

What HelpAge International España does

HelpAge International España (legal name: Fundación HelpAge International España) is a Madrid-based non-profit foundation founded in 2009 and affiliated with the global HelpAge International network. It is the only organization in Spain specializing exclusively in the rights of older persons, focusing on combating ageism (edadismo), abuse and mistreatment, poverty in old age, gender inequality affecting older women, and the climate vulnerability of older populations. The foundation operates from C. de Javier Ferrero, 10 in Madrid with approximately 10 employees and reaches a national audience primarily through advocacy, research, and direct service delivery rather than commercial activity.

The foundation's core products and services are: (1) SEAM (Servicio Estatal de Atención a Personas Mayores), launched in September 2022 as Spain's first free national-level multichannel rights-based service for older persons, delivered via toll-free phone (900 22 22 22), email, web chat, and referrals; (2) the Observatorio del Edadismo, a research and awareness observatory publishing reports and coordinating with media on age-free communication; (3) the annual Foro Internacional 'Vivir Más, Vivir Mejor'; (4) publications, reports, and studies on elder rights, age discrimination, healthcare, privacy, and justice access; (5) advocacy campaigns including #RechazoAlAbuso, #Estuderecho, #Envejecerconderechos, #ExposeAgeism, and #GrisYVerde; (6) training and education programs; and (7) the Programa SCORE strengthening civil society for older people. Distribution is primarily direct-to-beneficiary through SEAM, alongside humanitarian response via the global HelpAge network.

The business model is a non-profit donations-and-grants model with no commercial pricing. Revenue comes from individual donations and membership fees ('Hazte socio') accepted via PayPal, plus government and institutional grants — notably from the Ministerio de Derechos Sociales y Agenda 2030 and Imserso, which co-fund SEAM, alongside project support from Fundación La Caixa and international humanitarian funding. The organization holds designated status as one of 14 civil society representatives on Spain's Open Government Forum and was recognized by UNECE as an international good practice for changing the narrative on aging. Notable partnerships include RENFE (2022 letter of intent for inclusion of older persons in rail transport), Grupo Social Lares (2022 collaboration on dependency rights), Fundación Pilares, Plataforma de Mayores y Pensionistas, OISS, and academic partners such as Universidad Carlos III.

Name

HelpAge International España

Legal name

Fundación HelpAge International España

Website

https://helpage.es

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HelpAge International España is a Madrid-based non-profit foundation defending the rights of older persons in Spain, combating ageism and abuse through the SEAM national multichannel service, the Observatorio del Edadismo, research publications, and the annual Vivir Más Vivir Mejor forum, funded by donations and government grants.

Ownership category

akta.pro rank

Product category

Nonprofit Advocacy and Elder Rights Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Human Rights Organizations (813311), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)

akta.pro secondary industry

Global Health Research, Evidence & Technical Assistance Organizations (HLAJAKAN)

Keywords

• Elder rights advocacy
• Age discrimination research
• Humanitarian aging assistance
• Nonprofit elderly services
• Older persons support

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Member Contributions: The organization raises funds through individual donations and membership fees ('Hazte socio'), accepting contributions via PayPal and other channels to support its programs and humanitarian work.
2. Government and Institutional Grants: HelpAge España receives funding from government bodies including the Ministerio de Derechos Sociales y Agenda 2030 and Imserso to operate programs like the SEAM service, and from international organizations for humanitarian response.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HelpAge International España is a nonprofit foundation that defends the rights of older persons in Spain, combats age discrimination (edadismo), and addresses poverty in old age. Its core offerings include the SEAM (Servicio Estatal de Atención a Personas Mayores), a free national multichannel service providing information, guidance, and referrals to older persons facing abuse, mistreatment, or age-based discrimination, plus the Observatorio del Edadismo, advocacy campaigns, training programs, and publications. The organization is part of the global HelpAge International network and participates in international humanitarian response.

Product overview

HelpAge International España is a non-profit foundation dedicated to advocating for the rights of older people, fighting discrimination based on age (ageism), and addressing poverty among elderly populations. The organization operates several interconnected programs and services: the SEAM (Servicio Estatal de Atención a Personas Mayores) serves as the core multichannel service providing free information and support to older people facing discrimination; the Observatorio del Edadismo conducts research and awareness-raising on age discrimination; the annual Foro Internacional Vivir Más, Vivir Mejor facilitates international dialogue on aging; and publications, campaigns, and training programs support advocacy and societal change. The organization also coordinates with international bodies like the UN and EU on aging policy.

Differentiator

Problem solved

Functional benefit

Products and services

• SEAM (Servicio Estatal de Atención a Personas Mayores) A free national multichannel service providing information, guidance, accompaniment, and referrals to older persons in Spain facing situations of abuse, mistreatment, or age-based discrimination. Accessible via toll-free phone (900 22 22 22), email, web chat, and web form.
• Observatorio del Edadismo An observatory dedicated to monitoring, researching, and raising awareness about ageism (discrimination based on age) in Spain, publishing reports and studies and coordinating with media organizations to promote age-free communication.
• Foro Internacional Vivir Más, Vivir Mejor An annual international forum organized by HelpAge España to generate knowledge about demographic change and aging, debate the current reality of older people, and promote a culture of respect and good treatment.
• Publicaciones, Informes y Estudios A collection of publications, reports, and studies addressing rights of older people, age discrimination, healthcare discrimination, privacy rights, justice access, and various aspects of aging with a human rights focus.
• Campañas de Incidencia (Advocacy Campaigns) Advocacy campaigns including #RechazoAlAbuso, #Estuderecho, #Envejecerconderechos, #ExposeAgeism, and #GrisYVerde, addressing ageism, rights, and climate action for older persons.
• Formación (Training Programs) Training programs and educational initiatives on rights of older people, good treatment, and combating ageism for professionals, caregivers, and the general public.
• Programa SCORE (Strengthening Civil Society for Older People) A program that empowers local leadership through participatory grants, strengthening civil society organizations to create significant change for older people.

Quantifiable outcome

• 10,000 older persons helped in humanitarian crises
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered major, core and notable.

• RENFEmajorStrategic or Co-development Partner · 29 November 2022Letter of intent signed to work jointly on inclusion of older persons, facilitating use of rail transport with greater autonomy. Includes collaboration on the 'Tren de la Inclusión' (Inclusion Train) initiative.
• Grupo Social LaresmajorStrategic or Co-development Partner · 25 October 2022Agreement to collaborate on comprehensive protection of rights of older persons and dependent persons. Joint work on awareness campaigns, training, and promoting the SEAM service. Focus on social sensitivity and combating ageism.
• HelpAge International (Global Network)coreStrategic or Co-development PartnerHelpAge International España is part of the global HelpAge International network, sharing knowledge, resources, and coordinated response for humanitarian emergencies affecting older persons worldwide. The network enables sharing of best practices and joint advocacy at international level.
• Ministerio de Derechos Sociales y Agenda 2030coreOthersGovernment ministry providing funding and support for the SEAM service as a national-level initiative for older persons' rights.
• ImsersocoreOthersInstituto de Mayores y Servicios Sociales providing institutional support and co-funding for the SEAM service and other HelpAge España initiatives.
• Fundación La CaixamajorStrategic or Co-development PartnerLong-standing supporter of the annual 'Vivir más, vivir mejor' forum and programs for older persons.
• Fundación Pilares para la Autonomía PersonalmajorStrategic or Co-development PartnerCollaborative partner on housing alternatives for older persons, rights of persons with dementia, and joint events and publications on aging issues.
• Plataforma de Mayores y Pensionistas (PMP)majorStrategic or Co-development PartnerCoalition partner advocating for older persons' rights, including joint campaigns on LGTBI+ older persons rights and violence against women.
• UNECE (United Nations Economic Commission for Europe)notableOthersRecognized HelpAge España's work as an international good practice for changing the narrative about aging in their Policy Brief publication.
• Fundación CasernotableStrategic or Co-development PartnerCollaboration on publications including articles in the Actas journal on topics like ageism in healthcare settings.
• Universidad Carlos III (CSIC)notableStrategic or Co-development PartnerAcademic collaboration on research about age discrimination in Spain, with professors contributing to reports and analysis.
• Asociación Mayores de Madrid XXInotableStrategic or Co-development PartnerCollaborative partner on housing alternatives for older persons and joint events on aging issues.
• Platforma Europea de Entidades Sociales (EAPN)notableStrategic or Co-development PartnerCollaboration on poverty reports and advocacy, contributing data on poverty among older persons in Spain.
• Organización Iberoamericana de Seguridad Social (OISS)notableStrategic or Co-development PartnerCollaboration on strategies to eliminate ageism in Ibero-America through communication and inclusion initiatives.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• AGE Platform Europe: European umbrella of older-persons organizations advocating for EU-level policy on aging. Direct peer in supranational aging advocacy and EU-level rights policy.
• Plataforma de Mayores y Pensionistas (PMP): Coalition of Spanish older-persons organizations advocating for rights, pensions, and inclusion (LGTBI+ older persons, violence against older women). Active HelpAge España partner and overlapping advocacy agenda.
• HelpAge International: The global federation of which HelpAge España is the Spanish member. Operates the same older-persons rights, humanitarian response, and advocacy mandate at worldwide scale, sharing programs, funding, and brand.
• CEOMA (Confederación Española de Organizaciones de Mayores): Spanish confederation of older-persons associations that advocates for elderly welfare and rights in Spain. Closest direct domestic peer in mission and target population.

Others

• Organización Iberoamericana de Seguridad Social (OISS): Ibero-American social-security organization collaborating with HelpAge España on ageism elimination strategies. Adjacent institutional counterpart in regional aging policy and social-security frameworks.

Emerging players

• Fundación Pilares para la Autonomía Personal: Spanish foundation focused on autonomy, dignity, and rights of older persons and people with dementia. Active HelpAge España partner with overlapping mission in rights-based aging advocacy.

Broad incumbents

• Fundación ONCE: Large Spanish foundation for disability inclusion and accessibility. Broader scope than HelpAge España but adjacent in Spanish social-inclusion ecosystem and overlapping leadership networks (President previously at ONCE).
• Cáritas Española: Major Spanish social-services and poverty-response NGO. Comparable in mission (combating poverty, supporting vulnerable populations including older persons) and nonprofit funding model (donations + public grants).
• Cruz Roja Española: Spain's largest humanitarian and social-services NGO, with programs for vulnerable older persons (e.g., 'Envejecimiento Activo'). Comparable as a Spanish nonprofit delivering social services and humanitarian response at much larger scale.
• AARP: US-based advocacy and membership organization for people 50+. Direct analog in mission (older-persons rights, advocacy, member services) at vastly larger scale; useful as a strategic aspiration benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HelpAgeEspana
• YouTubeyoutube.com/user/Helpagees
• Facebookfacebook.com/helpage.es
• LinkedInlinkedin.com/company/helpage-international-espa-a
• Instagraminstagram.com/helpage.es

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HelpAge International España