Help For Health

What Help For Health does

Help For Health is a Netherlands-based health coaching and educational-content practice headquartered in Rotterdam and operated as a solo-led consultancy by founder Rob van Overbruggen Ph.D. The firm delivers mind-body health services built around the proprietary Biocompass® methodology — a disease-mapping framework adapted from Dr. Ryke Geerd Hamer's biological model that links specific emotional conflicts to organ-level symptoms via a four-stage adaptation program. Service delivery draws on Meta-Medicine/Meta-Health principles, clinical hypnotherapy, Emotional Freedom Techniques (EFT), Matrix Reimprinting, and NLP.

The product portfolio comprises three Biocompass® training programs (The Awakening, Awesome Archetypes, Battle of the Sexes) targeted at practitioners and lay learners; published books (Healing Psyche®, Unleash your Vitality®, the Dutch-language Invloed op Kanker®); the E-Motion documentary; individualized coaching across health, cancer, personal, and business domains delivered through a separate founder platform (robvanoverbruggen.com); and keynote speaking including TedX and the 2013 METAMedicine International Conference in Egypt. The Biocompass® model, the four book and program brands, and Healing Psyche® are registered trademarks.

Revenue is generated through a mix of professional-services engagements (1:1 coaching, group training, paid speaking) and one-time product sales (books, documentary, free-download lead-magnet funnel into paid offers). The go-to-market model combines content marketing via the helpforhealth.com website, conference-driven demand generation, direct book sales, and a separate coaching website under the founder's personal brand. The firm is privately held, bootstrapped, and founder-owned with no disclosed institutional investment, M&A activity, or expansion capital.

Name

Help For Health

Legal name

Help for Health

Website

https://helpforhealth.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Help For Health is a Rotterdam-based health coaching and educational-content practice that delivers Biocompass®-branded trainings, books, and individualized coaching on the mind-body origins of disease to individuals with chronic illness and to health practitioners.

Ownership category

akta.pro rank

Product category

Health Coaching and Wellness Education

NAICS

Offices of Other Health Practitioners (6213), Other Individual and Family Services (624190), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

akta.pro secondary industries

Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH), Behavior Change & Motivational Coaching (HSADAGAF), Health Coaching & Lifestyle Coaching Education (EDAAAHAG)

Keywords

• Health coaching services
• Hypnotherapy training
• Wellness education
• Mind-body healing
• Transformational training

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Training Programs: Signature transformational trainings in Biocompass® offered at various scales, from small intimate trainings to larger group events. Includes Biocompass® The Awakening, Awesome Archetypes, and Battle of the Sexes programs.
2. Coaching Services: Health coaching, cancer coaching, personal coaching, and business coaching services provided by Rob van Overbruggen Ph.D. offered through robvanoverbruggen.com.
3. Speaking Engagements: Keynote and speaking services at TedX and international conferences including the Meta-Medicine International Conference Egypt 2013.
4. Published Books and Products: Sale of books including Healing Psyche (using the mind to influence cancer), Unleash your Vitality (8 simple steps to maximize health), Invloed op Kanker (Dutch), E-Motion documentary, and free downloads/stress management resources.
5. Foundation Partnership: The Lion Foundation (supporting big cats retirement) is mentioned as a charitable cause the organization supports.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Help For Health provides one-on-one health coaching, cancer coaching, personal coaching, and business coaching delivered by founder Rob van Overbruggen Ph.D. The practice also sells signature Biocompass® training programs (The Awakening, Awesome Archetypes, Battle of the Sexes), published books (Healing Psyche, Unleash your Vitality, Invloed op Kanker), the E-Motion documentary, and keynote speaking engagements, all centered on the mind-body connection between emotional conflict and physical disease.

Product overview

Help For Health is a wellness education and coaching business offering a comprehensive suite of programs built around the Biocompass® methodology—a biological model explaining how emotional stress patterns translate into physical symptoms. The core portfolio includes signature Biocompass® training programs (The Awakening, Awesome Archetypes, Battle of the Sexes), published books (Healing Psyche, Unleash your Vitality, Invloed op Kanker), a documentary (E-Motion), health coaching services, speaking engagements, and free educational resources. The company is founded by Rob van Overbruggen Ph.D., who provides transformational trainings, coaching for individuals with cancer, and keynote speaking including TEDx presentations. The business operates primarily through its website, delivering educational content rather than a software product.

Differentiator

Problem solved

Functional benefit

Brands

• Healing Psyche®: A book and approach focused on using the mind to influence cancer and psychological cancer treatment.
• Unleash your Vitality®
• Biocompass®
• Invloed op Kanker®

Products and services

• Biocompass® – The Awakening A signature transformational training program within the Biocompass® system focusing on understanding the emotional and biological roots of symptoms and disease, helping participants identify and resolve stress patterns that underlie health issues. Targeted at health coaches, practitioners, and individuals seeking mind-body healing.
• Biocompass® – Awesome Archetypes A training program exploring archetypal patterns within the Biocompass® framework that influence health behaviors and disease susceptibility. Targeted at Biocompass® Health Coaches and practitioners.
• Biocompass® – Battle of the Sexes A specialized training module examining gender-specific stress patterns and biological adaptations within the Biocompass® methodology. Targeted at Biocompass® Health Coaches and practitioners.
• Healing Psyche (Book) A comprehensive guidebook by Rob van Overbruggen Ph.D. examining the psychological patterns that influence cancer, presenting evidence-based approaches for psychological complementary cancer care. Targeted at cancer patients, caregivers, and health practitioners.
• Unleash your Vitality (Book) An 8-step guide focused on maximizing health through nutrition and vitality practices, presenting a health-creation paradigm based on salutogenesis principles. Targeted at individuals seeking proactive health optimization.
• Invloed op Kanker (Book) A Dutch-language book examining the influence of mindset and psychological factors on cancer outcomes. Targeted at Dutch-speaking cancer patients, families, and practitioners.
• E-Motion (Documentary) A documentary exploring emotional and psychological factors in health and disease processes. Targeted at general consumers interested in mind-body healing.
• Health Coaching Services Personalized coaching services including health coaching, coaching for people with cancer, personal coaching, and business coaching delivered by Rob van Overbruggen Ph.D. Targeted at individuals seeking one-on-one mind-body healing support and business clients.
• Speaking Engagements Keynote speaking services including TEDx presentations and international conference talks on health coaching, metamedicine, and Biocompass® principles. Targeted at conference organizers and corporate event planners.

Quantifiable outcome

• 90.6% success rate for smoking cessation using hypnosis
• +9 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Lion FoundationminorOthersThe Lion Foundation is mentioned as a charitable cause that Help For Health supports, bringing big cats home and providing retirement for abused big cats. This is a cause/mission alignment rather than a formal business partnership.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Health Coach Institute: US-based health coaching certification program that trains practitioners in integrative and holistic health coaching. Overlapping segment (practitioners becoming certified health coaches) and similar training-led revenue model.
• Meta-Health International (META-Health University): Global training organization teaching the same Meta-Medicine/Meta-Health model that Help For Health integrates alongside Biocompass; offers practitioner certification and trains health coaches in the Hamer-based biological adaptation framework. Same niche, same training-led business model, direct competitor for certification students.
• Marisa Peer (Rapid Transformational Therapy): British hypnotherapist and best-selling author who built a premium branded hypnotherapy coaching method (RTT) with training, books, and 1:1 coaching. Closely comparable to Help For Health's model of proprietary methodology + training + authored books + personal brand coaching.
• Dr. Joe Dispenza: Author and corporate workshop speaker who teaches a mind-body healing framework based on neuroscience and meditation, with retreats, online courses, and best-selling books. Comparable in brand-led wellness education and emotional-causes-of-disease positioning.
• Paul McKenna: Best-selling author and hypnotherapist selling self-help books, hypnosis apps, and digital programs directly to consumers. Comparable product mix (books, hypnotherapy, digital content) and a similar founder-led D2C model.

Broad incumbents

• Institute for Integrative Nutrition (IIN): Large, well-established health coaching school with hundreds of thousands of alumni, offering certification programs and a content/education ecosystem. Operates in the same holistic health coaching category but at significantly greater scale and institutional maturity.
• Tony Robbins (Results Coaching): Global personal development and coaching brand with live events, books, and high-ticket coaching programs. Comparable founder-led, book+event+coaching model, but at vastly larger scale and broader scope.
• Louise Hay / Hay House: Publisher and personal-development brand built around mind-body affirmations and self-healing, with books, author programs, and a publishing platform. Comparable thematic positioning around the mind-body healing narrative and book-led monetization.

Emerging players

• Mindvalley: Online education platform featuring gurus and authors in personal transformation, wellness, and mind-body growth; offers membership-based access to courses. Comparable as a distribution channel for transformational mind-body teachers but at much larger scale.

Regional players

• EWG / GreenMedInfo: Alternative and integrative health information portal emphasizing mind-body and lifestyle approaches to chronic disease. Adjacent positioning to Help For Health's chronic disease coaching narrative, though primarily editorial rather than training-based.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/help-for-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Help For Health