HELUKABEL Australia

What HELUKABEL Australia does

HELU Australia Pty Ltd (formerly HELUKABEL Australia) is the Australian operating subsidiary of the privately held HELU Group, an international manufacturer and supplier of industrial cables, wires, and cable accessories. The entity was established in 2022 when HELU Group acquired the Cables & Electrical business unit of DKSH Australia, and it operates from a headquarters at 123 Logis Blvd, Dandenong South, VIC 3175, with a local headcount of approximately 30 employees. The Australian business distributes a comprehensive range of industrial cable products (rubber cables, orange circular cables, building wires, fire rated cables, EMC cables, control cables, solar cables, instrumentation cables, mining trailing cables, motor and servo cables, and fibre optic cables), complemented by cable accessories (cable glands, connectors, drag chains, ferrules, cable lugs, enclosures) and pre-assembled spiral and connecting cable solutions. The company also markets the proprietary HELUTEC connector range via an online configurator and the HELUCHAIN drag chain product family, including the 2024-launched PLASTIC LINK 4-45.

The company's go-to-market combines field sales through its local office, the global shop.helukabel.com e-commerce platform, the online product finder, and an accessories portfolio distributed under partnerships with NOARK, STAUBLI, WIELAND, RALOS, and Huber+Suhner (Radox). It targets industrial customers across verticals including machine and plant construction, automation and robotics, steel, automotive, food and beverage, oil, gas and chemicals, medical technology, energy supply, wind, solar, building technology, e-mobility, and rail vehicle construction. Pricing is quote-based and not publicly disclosed, and revenue is generated through hardware sales of cables, accessories, and custom assemblies. The Australian entity holds ISO 9001 and ISO 14001 certifications and operates within the REACH and RoHS compliance frameworks adopted by the parent group, which runs 76 locations across 43 countries globally.

Name

HELUKABEL Australia

Legal name

HELU Australia Pty Ltd

Website

https://helukabel.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HELU Australia Pty Ltd is a Melbourne-based industrial cable and wire distributor serving Australian industrial, infrastructure, energy, transportation, and manufacturing customers. The company is a subsidiary of the privately held HELU Group, which operates 76 locations across 43 countries worldwide.

Ownership category

akta.pro rank

Product category

Industrial Cables and Accessories

NAICS

Communication and Energy Wire and Cable Manufacturing (33592), Other Communication and Energy Wire Manufacturing (335929)

SIC

Electronic Components & Accessories (3670), Electronic Connectors (3678), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Power Cables & Conductors (LV/MV cables, flexible cables, bus wire, armored cable) (IMAGAEAC)

akta.pro secondary industries

Industrial Power Cable (MV/HV) (IMADAMAB), Connectors, Jacks & Couplers (RJ45/LC/SC/MPO/MTP) (HDAFALAD)

Keywords

• Industrial cable supply
• Cable accessories distribution
• Drag chain systems
• Electrical connection solutions
• Industrial wire products

Headquarters

HQ city

Dandenong South

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Cable and Wire Sales: Sale of industrial cables and wires including rubber cables, building wires, fire rated cables, EMC cables, control cables, solar cables, instrumentation cables, motor cables, servo cables, and data cables. Products are sold through direct sales offices, e-commerce platform, and distribution network.
2. Cable Accessories and Components: Sale of complementary products including cable glands, connectors, drag chains, cable protection, tools, ferrules, cable lugs, and enclosures. Includes branded accessories from NOARK, STAUBLI, WIELAND, and RALOS.
3. Custom Cable Assemblies: Pre-assembled and custom-configured cable solutions including spiral cables and connecting cables for specific industrial applications. Tailor-made connection cables developed for specific customer requirements.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

HELU Australia manufactures and supplies industrial cables, wires, and cable accessories for industrial, infrastructure, energy, and transportation applications. The company offers a comprehensive product portfolio including rubber cables, building wires, fire rated cables, EMC cables, control cables, solar cables, instrumentation cables, drag chain systems, connectors, and custom cable assemblies. As a subsidiary of HELU Group, it distributes both proprietary brands (HELUTEC, HELUCHAIN) and partner brands (NOARK, STAUBLI, WIELAND, RALOS) across the Australian market.

Product overview

HELUKABEL Australia (now HELU) is a systems provider and manufacturer/supplier of cables, wires, and cable accessories operating across 76 locations in 43 countries. The product portfolio is organized as a comprehensive single-brand platform with multiple product categories: HELU Australia Cables (Rubber, Orange Circular, Building Wires, Flexible Single Core, Fire Rated, EMC, Control, Solar, Instrumentation, and Mining Trailing Cables), HELU Australia Accessories (NOARK, STAUBLI, WIELAND, RALOS Enclosures), HELUCHAIN Drag Chain Systems, Industrial and Machinery Cables, Infrastructure and Building Cables, Renewable Energy Solutions, Transportation Cables, Spiral and Pre-assembled Cables, HELUTEC Connectors, Cable Glands, Circular Connectors, and Cable Accessories and Tools. The company serves industries including machine & plant construction, steel industry, control cabinet construction, automotive, food & beverage, oil/gas/chemical, drive technology, automation, robotics, medical technology, energy supply, wind energy, photovoltaics, building technology, e-mobility, and rail vehicle construction.

Differentiator

Problem solved

Functional benefit

Brands

• HELU Australia Cables: Product line including rubber cables, orange circular cables, building wires, flexible single core cables, fire rated cables, EMC cables, control cables, solar cables, and instrumentation cables.
• HELU Australia Accessories
• HELUCHAIN
• HELUTEC Connectors

Products and services

• HELU Australia Cables Comprehensive range of industrial and commercial cables including Rubber Cables, Orange Circular Cables, Building Wires, Flexible Single Core Cables, Fire Rated Cables, EMC Cables, Control Cables, Solar Cables, Instrumentation Cables, and Type 241.1 Trailing Cables for mining applications. Designed for industrial, infrastructure, and energy applications.
• HELU Australia Accessories Cable accessories portfolio featuring complementary products from NOARK, STAUBLI, WIELAND, and RALOS Enclosures brands for complete electrical connection solutions.
• HELUCHAIN Drag Chain Systems Drag chain systems and chains for continuous motion applications in industrial machinery, including the HELUCHAIN PLASTIC LINK 4-45 model with stable, quiet operation. Designed for industrial automation and machinery applications.
• Cables for Industrial and Machinery Sectors Specialized cables for industrial and machinery sectors including Control and Connection Cables, Data and Computer Cables, Industrial Ethernet and Bus Cables, Fibre Optic Cables, Temperature-Resistant Cables, Single Cores, Motor/Servo/Feedback Cables, and Cables for Continuous Motion Applications.
• Cables for Infrastructures and Buildings Cables for infrastructure and building applications including Installation Cables, Telecommunication and Fire Alarm Cables, Energy and Power Cables, Fibre Optic Cables for Infrastructure, Bus Cables for Building Automation, and Network Cables.
• Renewable Energy Cable Solutions Cable solutions for renewable energy applications including Solar and Photovoltaic Systems and Wind Power cable systems designed for renewable energy infrastructure.
• Transportation Cable Solutions Cables for transportation sectors including Automotive and Commercial Vehicles solutions and Railway Industry and Rail Vehicles products, including Radox cables from Huber+Suhner for rail applications.
• Spiral and Pre-assembled Cables Pre-configured cable solutions including Spiral Cables and Connecting Cables/Connection Technology for quick installation in industrial applications.
• HELUTEC Connectors Proprietary connector product line available through online configurator for copper cables (office and industry applications) and fibre optics (office and industry applications). Designed for custom connection solutions.
• Cable Glands Cable glands for secure cable termination and protection in industrial applications.
• Circular Connectors Circular connector products for industrial connection applications, part of the broader connection technology portfolio.
• Cable Accessories and Tools Complete cable accessories portfolio including Cable Protection, Tying/Bundling/Fastening, Labelling and Marking, Ferrules, Cable Lugs, and Tools for industrial cable installation and management.
• RALOS Enclosures Enclosure products for electrical component protection and installation, part of the HELU Australia Accessories portfolio.

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• DKSH AustraliacoreStrategic or Co-development Partner · 1 January 2022HELU acquired the Cables & Electrical business unit of DKSH Australia to establish HELU Australia Pty Ltd as a new subsidiary, gaining direct market presence in the Australian market.
• NOARKminorChannel Partner/ Reseller/ DistributorNOARK products including electrical components are distributed through HELU Australia as part of the accessories portfolio.
• STAUBLIminorChannel Partner/ Reseller/ DistributorSTAUBLI products including connectors are distributed through HELU Australia as part of the accessories portfolio.
• WIELANDminorChannel Partner/ Reseller/ DistributorWIELAND products including electrical components are distributed through HELU Australia as part of the accessories portfolio.
• RALOSminorChannel Partner/ Reseller/ DistributorRALOS enclosures and related products are distributed through HELU Australia as part of the accessories portfolio.
• Huber+Suhner (Radox)coreChannel Partner/ Reseller/ DistributorHELU distributes Radox cables manufactured by Huber+Suhner, particularly for railway and rail vehicle applications. This is a significant partnership for the mobility segment.
• EKD SystemsflagshipStrategic or Co-development PartnerEKD Systems has been integrated with Sangel Systemtechnik under the HELU Connectivity Solutions brand, representing a major consolidation of HELU's connection technology portfolio.
• Sangel SystemtechnikflagshipStrategic or Co-development PartnerSangel Systemtechnik has been integrated with EKD Systems under the HELU Connectivity Solutions brand, representing a major consolidation of HELU's connection technology portfolio.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Belden Inc. Belden is a global specialist in industrial network, data, and signal cables plus connectivity solutions, with Australian distribution. Its positioning in industrial Ethernet, data cables, and automation cables mirrors HELU's machinery and infrastructure product families.
• Igus GmbH: Igus is the leading specialist in drag chain (energy chain) systems and chainflex continuous-flex cables. Its product line directly competes with HELUCHAIN, including the PLASTIC LINK 4-45 in Australian factory automation and machine-building customers.
• HELUKABEL GmbH (HELU Group parent): HELUKABEL / HELU Group is the German parent whose product line, brand, and inventory (33,000+ stock items) feed HELU Australia. It is the closest functional peer, with identical products, vertical segmentation and configurator-based sales model.
• Alpha Wire (Belden): Alpha Wire, now part of Belden, supplies specialty wire, cable and tubing for industrial and automation applications. Its product positioning and global distribution model make it a parallel competitor to HELU's HELUTEC and HELUCHAIN specialty lines.
• Lapp Australia (Lapp Group): Lapp is a closely comparable German cable, connector and accessories manufacturer with a local Australian subsidiary. It competes with HELU Australia across ÖLFLEX-equivalent control cables, industrial connectors, and complete connection systems for machinery customers.
• Olex (Prysmian Group): Olex is Australia's largest domestic cable manufacturer, now part of Prysmian. It competes head-to-head with HELU Australia across rubber cables, building wires, fire rated and mining cables, serving the same industrial, infrastructure and resources end-markets.

Broad incumbents

• Prysmian Group: Prysmian is the global leader in cable manufacturing with deep Australian exposure via Olex and Energy Cables. It is the dominant incumbent across power, telecommunications, and industrial cable categories against which HELU Australia's full-spectrum offering must compete.
• Draka (Prysmian) Industrial Cable: Draka, now within Prysmian, supplies specialty industrial cables (drag chain, servo, motor, instrumentation) competing directly with HELU's HELUCHAIN and continuous-motion product lines in Australian factory automation and machinery customers.
• Nexans Australia: Nexans is a global cable and connectivity major with Australian operations serving power, telecommunications, energy and industrial customers. Its broad portfolio, including shipboard, mining, and renewables cables, overlaps materially with HELU's market.

Others

• Huber+Suhner: Huber+Suhner is the manufacturer of Radox cables distributed by HELU Australia for rail and e-mobility. As both a partner and an adjacent cable/connectivity manufacturer with Australian rail exposure, it is a meaningful adjacent reference point for HELU's mobility segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/helukabel-australia

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HELUKABEL Australia