The Hendrick Smithfield

What The Hendrick Smithfield does

The Hendrick Smithfield is a privately-held boutique hotel located at 6-11 Hendrick Street in Dublin's Smithfield district, operated by Hendrick Hotels Limited under the control of Tifco Ltd. The property comprises 146 uniquely designed rooms across four types (Double, Twin, Double with Bunk, and Accessible Double), each approximately 12m² (18m² for accessible rooms), equipped with King Koil mattresses, Chromecast-enabled Smart TVs, GROHE showers, Rituals toiletries, and air conditioning. The hotel holds the distinction of being Ireland's first LEED Gold Certified hotel and houses a curated art collection of over 250 pieces of urban and street art from Irish and international artists displayed across themed floors.

The property's revenue model centers on four streams: room revenue (the primary stream, with flexible, advance purchase, midweek from €80, and extended-stay 15% discount pricing), food and beverage from The Hendrick Bar and Full Irish Hot Breakfast service (€16.50/person), ancillary services including parking (€18/24hrs via ParkRite partnership), early/late check-in fees, and celebration add-ons, plus a Corporate Club membership program providing 15% off flexible rates with dedicated account management. Distribution combines direct website booking via the Avvio engine (with best rate guarantee), OTAs, walk-in and phone reservations, dedicated group booking for stag/hen parties and concert attendees at 3Arena, and corporate accounts.

Technology infrastructure includes the Opera property management system, self-service check-in kiosks enabling 60-second arrival processing, Chromecast streaming, USB charging, and energy-efficient building management systems. Customer segments comprise leisure travelers (city breaks, cultural tourism), business travelers (Convention Centre Dublin proximity, IFSC), and group celebrations, with marketing executed through direct booking incentives, content marketing, Instagram organic presence, email newsletters via Mailchimp, and seasonal sales campaigns. The hotel pursues no AI capabilities and operates as a single-location property within the Tifco Hotels portfolio.

Name

The Hendrick Smithfield

Legal name

Hendrick Hotels Limited

Website

https://hendrickdublin.ie

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Hendrick Smithfield is a privately-held boutique hotel in Dublin's Smithfield district offering 146 design-led rooms, distinguished by Ireland's first LEED Gold certification and a curated urban art collection of 250+ pieces, serving leisure, business, and group travelers.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Boutique hotel accommodation
• Corporate hospitality rates
• Urban art hotel
• Green certified hotel
• Dublin city centre lodging

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Room Revenue: Primary revenue stream from overnight accommodation across four room types: Double Room, Twin Room, Double with Bunk (Buzz Bunks), and Accessible Double. Rooms priced with flexible and advance purchase rate options. Average room size 12m² (130 sq ft) for standard rooms, 18m² for accessible rooms.
2. Food & Beverage: Revenue from The Hendrick Bar serving cocktails, local beers, premium wines, spirits, and light dining including pizzas, gourmet toasties, and sharing boards. Also includes breakfast service (Full Irish Hot Breakfast and continental buffet at €16.50 per person). Promotional offer of 2 cocktails for €22.
3. Ancillary Services: Additional revenue from parking services (€18 per 24 hours with partner ParkRite), breakfast packages, celebration add-ons (sparkling wine, chocolates, balloons), early/late check-in fees (€20-€40), and grab-and-go breakfast options.
4. Corporate Membership: Revenue from Hendrick Corporate Club membership offering 15% discount on stays in exchange for loyalty and regular business bookings. Includes dedicated account management and flexible booking terms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Hendrick Smithfield is a 146-room design-led boutique hotel in Dublin 7 offering overnight accommodation across four room types (Double, Twin, Double with Bunk, and Accessible Double), complemented by on-site food and beverage (The Hendrick Bar and Full Irish Hot Breakfast). It also sells ancillary packages including Corporate Club membership for business travelers, Stag & Hen party group bookings, concert and event Stay and Play packages, seasonal promotional offers, and curated art-led experiences built around its 250+ piece urban art collection.

Product overview

The Hendrick Smithfield is a design-led boutique hotel in Dublin 7 with 146 rooms. The core offering comprises accommodation across four room types (Double Room, Twin Room, Double with Bunk, and Accessible Double) featuring King Koil mattresses, Chromecast Smart TVs, GROHE showers, and Rituals toiletries. On-site amenities include The Hendrick Bar serving cocktails and light bites, and a Full Irish Hot Breakfast service. The hotel operates as a platform-plus-modules offering with add-on services including Corporate Club membership for business travellers, Stag & Hen Party Packages, Stay and Play concert packages, seasonal promotional offers, event space rental, and a Best Rate Guarantee for direct bookings. The property is distinguished by its street art collection featuring over 250 pieces from Irish and international graffiti artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Double Room Stylish double room with a King Koil mattress, widescreen Smart TV with Chromecast streaming, soundproof windows, and air conditioning; average size 12m² (130 sq ft). Targeted at couples and individual leisure/business travelers seeking compact, design-led Dublin accommodation.
• Twin Room Room with two single King Koil beds for two adults, average size 12m² (130 sq ft), equipped with Smart TV, soundproof windows, and air conditioning. Targeted at business colleagues, friends, or siblings traveling together who need separate beds.
• Double with Bunk (Buzz Bunks) Room featuring one King Koil double bed plus one single bunk bed, sleeping up to 3 adults or 2 adults and 1 child; average size 12m² (130 sq ft). Targeted at small families and groups seeking flexible Dublin accommodation.
• Accessible Double Room Wheelchair-adapted room at 18m² (190 sq ft) with a King Koil double bed, bedside telephone, and spacious accessible layout. Targeted at guests with mobility requirements needing compliant Dublin city centre accommodation.
• The Hendrick Bar On-site bar serving handcrafted cocktails, local Irish beers, premium wines, spirits, and light dining (pizzas, gourmet toasties, sharing boards), with a promotional 2 cocktails for €22 offer. Targeted at hotel guests and Dublin visitors seeking casual on-site food and beverage.
• Full Irish Hot Breakfast Breakfast service featuring Full Irish Hot Breakfast and continental buffet with pastries, seasonal fruit, yogurts, Irish cheeses, cured meats, juices, Bewley's tea, and freshly brewed coffee, priced at €16.50 per person with children under 12 eating free. Targeted at hotel guests and walk-in diners.
• Hendrick Corporate Club Corporate membership program offering 15% off flexible room rates, complimentary early check-in from 10:00am, flexible cancellation, dedicated account management, and priority availability. Targeted at companies and business travelers with recurring Dublin accommodation requirements.
• Stag & Hen Party Packages Group accommodation packages for stag and hen parties including exclusive group rates, room allocations, Full Irish breakfast, early/late check-in options, and local activity recommendations. Targeted at group organizers arranging celebration weekends in Dublin.
• Stay and Play Concert Package Concert and event package including early check-in, 2 cocktails at the bar, and late check-out until 2pm. Targeted at guests attending Dublin concerts and events such as 3Arena shows.
• Seasonal Promotional Offers Direct booking promotional offers including seasonal sales (Summer, Autumn, Spring, Black Friday) with up to 15% off, Stay Longer and Save (15% off 3+ nights), and Members Club (€10 off per night for newsletter subscribers). Targeted at value-conscious direct bookers.
• Event Space Rental Free venue space available for rental to artists and event organizers for various projects and events in Dublin city centre. Targeted at local artists, creatives, and event organizers.
• Best Rate Guarantee Direct booking rate-matching guarantee that matches lower public rates within 24 hours of booking under identical conditions. Targeted at consumers comparing OTA prices and choosing direct booking.
• The Hendrick Art Collection Curated collection of over 250 pieces of graffiti and street art from Irish and international artists (Conor Harrington, James Kirwan, Maser, Le Bas) displayed across five themed floors (Grafuturism, Post-graffiti, Street Art, Graffiti, Illegal graffiti). Targeted at art-interested guests and visitors as a differentiated hotel experience.

Quantifiable outcome

• Check-in completion in approximately 60 seconds via self-service kiosk
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• ParkRite Queen Street (Smithfield Market Car Park)coreStrategic or Co-development PartnerOfficial parking partner providing discounted parking for hotel guests. Located at Smithfield Market Car Park, Queen Street, Dublin 7. Guests receive 50% discount using code HENDRICK50. Parking available Sunday-Thursday 7AM-Midnight, Friday-Saturday 7AM-1AM. Pre-booking recommended. Standard rate €18 for 24 hours.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Marker Hotel: The Marker is a design-forward Grand Canal Square hotel operated by The Leading Hotels of the World. Comparable as an upscale Dublin design hotel competing for the same corporate and leisure demand, though typically at higher ADR.
• Iveagh Garden Hotel: Iveagh Garden Hotel is a boutique urban hotel in Dublin city centre focused on design and a small-room format. Overlaps with The Hendrick on target customer and product positioning.
• Marlin Hotel Dublin: Marlin Hotel is a design-led, modern compact hotel in Dublin's docklands area targeting similar value-conscious business and leisure travellers. Closely comparable in product format (compact rooms, modern design) and pricing.
• The Dean Dublin: The Dean Dublin is a design-led boutique hotel in central Dublin with a strong bar/restaurant scene and similar lifestyle positioning. It directly competes with The Hendrick for design-conscious leisure and corporate guests seeking non-chain experiences.
• Wren Hotel Dublin: Wren Hotel is a compact boutique hotel near Trinity College Dublin with a similarly tight footprint. It competes head-to-head with The Hendrick for urban leisure travellers seeking style at a moderate price point.
• The Mayson Dublin: The Mayson is a Dublin city-centre boutique hotel with industrial-chic design and a strong food-and-beverage offering. Comparable to The Hendrick in scale, design-led aesthetic, and target guest mix of leisure and business travellers.
• Hard Rock Hotel Dublin: Hard Rock Dublin is a branded boutique hotel with strong design and music-led positioning in the city centre. Competes for leisure travellers seeking a thematic, design-forward stay similar to The Hendrick's art-driven identity.

Broad incumbents

• Moxy Dublin City: Moxy Dublin City is a Marriott-affiliated compact, design-forward hotel targeting similar younger/value-oriented leisure and business guests. It is a broader-incumbent peer with chain-scale distribution competing against The Hendrick's boutique positioning.
• Aloft Dublin City: Aloft Dublin City is a Marriott-branded select-service design hotel in Dublin. It overlaps with The Hendrick on the design-led boutique segment but sits within a larger global chain with broader distribution and loyalty infrastructure.

Regional players

• Drury Court Hotel Dublin: Drury Court Hotel is a Dublin city-centre hotel focused on corporate and group bookings near the IFSC and business districts. Comparable to The Hendrick's Corporate Club and group-booking motion even if the brand identity is more traditional than design-led.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/hendricksmithfield
• LinkedInlinkedin.com/company/the-hendrick-smithfield

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hendrick Smithfield