Hendrickson Foundation
Hendrickson Foundation is a 501(c)(3) nonprofit founded in 2011 that funds and supports seven adaptive hockey programs in Minnesota serving individuals with physical, developmental, vision, hearing, and combat-related disabilities, plus veterans.
- Company typePrivate
- Founded2011
- HeadquartersRichfield, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hendrickson Foundation does
Hendrickson Foundation is a 501(c)(3) nonprofit organization founded in 2011 in Richfield, Minnesota, with a mission to grow the game of hockey by making it accessible to people with disabilities. The foundation operates as a grant-making and program-support intermediary for adaptive hockey across Minnesota, providing financial and operational support to seven partner programs covering sled hockey, special hockey (developmental disabilities), blind hockey, deaf/hard-of-hearing hockey, and veterans' (Warriors) hockey. It was co-founded by legendary Minnesota hockey coach Larry Hendrickson — a Minnesota Coaches Hall of Fame inductee and strength coach for the 1980 USA "Miracle on Ice" Olympic team — and USA Hockey Coach-In-Chief Mike MacMillan, in partnership with USA Hockey and MN Hockey.
The foundation's revenue model is diversified across four streams: tax-deductible donations from individuals, corporations, and philanthropic organizations; corporate sponsorships cultivated through dedicated family-led roles; an e-commerce merchandise store selling 36 SKUs of branded "Hockey Changes Lives" apparel priced between $55-$75; and grant funding distributed to partner programs. It runs a community-led, event-driven go-to-market strategy anchored by the annual Hockey Festival (May 28-31, 2026), Golf Festival, Boundary Waters Sled Hockey Combine, and Warrior Hockey Academy, supported by athlete testimonial marketing ("I am a Hockey Player"), a multi-platform social media presence, and earned media coverage from Minnesota outlets.
Following founder Larry Hendrickson's death in 2018, the foundation remains family-controlled and operationally lean at 6 employees. Leadership transitioned to his son Danny Hendrickson — a former 518-game NHL player and current Minnesota Wild Assistant Coach — with additional Hendrickson family members occupying key roles (Kristin Hendrickson as Chief of Staff, Christine Hendrickson-Krsnik in Corporate Giving, Dana Hendrickson as Merchandise Director, Darby Hendrickson in Media, and Julie Hendrickson-Oss in Community Relations). The foundation holds no proprietary technology platform, operates with no disclosed AI/ML capabilities, and is geographically concentrated in Minnesota with no current parent organization, subsidiaries, or M&A activity.
Hendrickson Foundation firmographics
Firmographics- Name
- Hendrickson Foundation
- Legal name
- Hendrickson Foundation
- Website
- https://hendricksonfoundation.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hendrickson Foundation is a 501(c)(3) nonprofit founded in 2011 that funds and supports seven adaptive hockey programs in Minnesota serving individuals with physical, developmental, vision, hearing, and combat-related disabilities, plus veterans.
- Ownership category
- akta.pro rank
Hendrickson Foundation industry classification
Industry- Product category
- Disability Sports Nonprofit Services
- NAICS
- Grantmaking Foundations (813211), Grantmaking and Giving Services (8132)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)
- akta.pro secondary industry
- Special Education, Disability Support & Inclusive Education Nonprofits (BPAGADAH)
Keywords
Where Hendrickson Foundation is headquartered
LocationHeadquarters
- HQ city
- Richfield
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Hendrickson Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Others
Revenue model
- Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization (EIN 452880118), the foundation relies primarily on donations from individuals, corporations, and philanthropic organizations to fund its mission of making hockey accessible to people with disabilities.
- Merchandise Sales: The foundation operates an e-commerce shop selling branded merchandise including hoodies ($55-$75), sweatshirts, hats, and accessories. Revenue from merchandise sales supports program funding.
- Corporate Sponsorships: Corporate giving and sponsorships from businesses support programs and events. Team HF includes a Corporate Sponsorships role (Dave Lenzmeier) and Corporate Giving role (Christine Hendrickson-Krsnik) indicating active sponsorship cultivation.
- Grants to Partner Programs: The foundation provides grants to adaptive hockey programs including sled hockey, special hockey, blind hockey, deaf hockey, and warriors hockey programs throughout Minnesota.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hoodies and Sweatshirts ($55-$75) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels13 records
Hendrickson Foundation product offering
Product offeringCore offering
Hendrickson Foundation is a 501(c)(3) nonprofit that directly funds and supports adaptive hockey programs in Minnesota for individuals with physical, developmental, vision, and hearing disabilities and for disabled veterans. It provides grants to seven partner programs, runs annual fundraising events including the Hockey Festival and Warrior Hockey Academy, operates a branded merchandise e-commerce store under the "Hockey Changes Lives" tagline, and administers the Valor Salute veteran recognition program in partnership with the Ken Yontz Valor Fund.
Product overview
Hendrickson Foundation is a nonprofit organization (501(c)(3)) founded in 2011 with a mission to grow the game of hockey by making it accessible to ALL people, particularly those with disabilities. The organization operates primarily as a program facilitator rather than a technology product company. Its offerings include: (1) An e-commerce merchandise store selling branded Hockey Changes Lives apparel; (2) Support for seven adaptive hockey programs including Twin Cities Sled Hockey, Minnesota Special Hockey, Minnesota Warriors, Minnesota Blind Hockey, Minnesota Deaf/Hard of Hearing Hockey, Hope Hurricanes Sled Hockey, and St. Cloud Sled Hockey; (3) Annual events including the Hockey Festival, Golf Festival, Boundary Waters Sled Hockey Combine, and Warrior Hockey Academy; and (4) The Valor Salute recognition program honoring veterans who exemplify core values. The foundation does not offer software products, platforms, or technology services.
Differentiator
Problem solved
Functional benefit
Brands
- Valor Salute: Program recognizing individuals who exemplify the values of Kenneth F. Yontz, supporting wounded warriors and the Minnesota Warriors Hockey program through the Ken Yontz Valor Fund.
Products and services
- Hendrickson Foundation Merchandise Store Online e-commerce store selling branded apparel and accessories to support the foundation's mission; products include Evie's Encore Hoodie ($60), Mason's Bench Boss Hoodie ($70), Biza Comfrt Hoodie ($75), J-Man All-Heart Hoodie ($60), Wolbeck Warrior UNRL Hoodie ($65), Hadfield Joy Hoodies ($55), Jess Bennett Star Hoodie ($60), JW Honor Hoodie ($55), Bohl Celly Hoodie ($60), Christie Champion Hoodie ($60), Berchild Hoodie ($70), and Garry Tech Hoodie ($70). Sold to consumers and supporters of the adaptive hockey mission.
- Twin Cities Sled Hockey Program Support Foundation grants and operational support enabling sled hockey participation for individuals with physical disabilities; the Twin Cities Sled Hockey team won the 2025 National Championship.
- Minnesota Special Hockey Program Support Foundation grants and support enabling hockey participation for individuals with developmental disabilities (e.g., Down syndrome, autism spectrum disorders).
- Minnesota Warriors Hockey Program Support Foundation grants and support (including through the Ken Yontz Valor Fund) enabling hockey participation for disabled veterans as a therapeutic and reintegration outlet.
- Minnesota Blind Hockey Program Support Foundation grants and support enabling hockey participation for individuals who are blind or have low vision, with emphasis on basic skating skills, sportsmanship, and team unity.
- Minnesota Deaf/Hard of Hearing Hockey Program Support Foundation grants and support enabling hockey participation for individuals with hearing loss through adapted communication methods.
- Hope Hurricanes Sled Hockey Program Support Foundation grants and support enabling sled hockey participation for children and adults with mobility challenges.
- St. Cloud Sled Hockey Program Support Foundation grants and support enabling sled hockey participation for athletes of all abilities in the St. Cloud area.
- Hendrickson Foundation Hockey Festival Annual multi-day hockey tournament and community gathering event for adaptive hockey teams, athletes, families, sponsors, and volunteers; fundraising and program recruitment channel.
- Boundary Waters Sled Hockey Combine Annual sled hockey combine event for athlete development, skills assessment, and recruitment of new sled hockey participants.
- Warrior Hockey Academy Annual event featuring a resilience keynote and Valor Salute recognition for veteran athletes in the Minnesota Warriors program.
- Annual Golf Festival Annual fundraising golf tournament supporting Hendrickson Foundation's adaptive hockey programs.
- Valor Salute Recognition Program Veteran recognition program delivering Valor Salute honors to individuals who exemplify the values of Kenneth F. Yontz; supported through the Ken Yontz Valor Fund.
Quantifiable outcome
- National championship winners supported through programs
- +1 more outcomes
Companies that use Hendrickson Foundation
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles6 records
Hendrickson Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hendrickson Foundation partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- USA HockeycoreUSA Hockey is a key strategic partner in the foundation's creation and mission. Larry Hendrickson collaborated with USA Hockey to grow the game of hockey and make it accessible to people with disabilities. The foundation works with USA Hockey accredited coach certification classes and programs.
- MN HockeycoreMinnesota Hockey is a founding partner with USA Hockey and the Hendrickson Foundation in the mission to grow adaptive hockey in Minnesota. Collaborative relationship supporting disabled hockey program development.
- Yontz Valor FoundationcoreThe Ken Yontz Valor Fund is committed to Hendrickson Foundation as the primary supporter of the Minnesota Warriors Hockey program. The fund provides funds to help wounded warriors re-establish all aspects of their life and supports the Valor Salute recognition program.
- Twin Cities Sled HockeycoreA Minnesota-based 501c3 nonprofit corporation providing opportunities for people with disabilities to participate in hockey. The foundation provides grants and support to this program.
- Minnesota Special HockeycoreProgram that exists to enrich the lives of individuals with developmental disabilities through increasing their personal development and self-confidence on and off the ice. Supported by Hendrickson Foundation grants.
- Minnesota Warriors HockeycoreProgram for military service members who have combat and/or non-combat related injuries and/or who are otherwise disabled. Primary supported program through Ken Yontz Valor Fund and foundation grants.
- Minnesota Blind HockeycoreProgram dedicated to providing children and adults with vision impairments the opportunity to participate in ice hockey, focusing on basic skating and hockey skills development.
- Minnesota Deaf/Hard of Hearing HockeycoreProgram for individuals who live with hearing loss, providing opportunities to participate in organized hockey programs.
- Hope Hurricanes Sled HockeysupportingProgram providing family-friendly sporting and recreational opportunities for children and adults living with mobility challenges. Executive Director Bill Grommesh serves on foundation's Program Leaders team.
- St. Cloud Area Blizzard Sled HockeysupportingSt. Cloud Area Blizzard Sled Hockey team's mission is to provide an inclusive, fun, competitive and welcoming hockey experience to athletes of all abilities. Brian Jones serves as Minnesota Blind Hockey program leader.
- Actus Nutrition & The MN GopherssupportingFeatured on Fox 9 news segment highlighting foundation's collaboration with Actus Nutrition and University of Minnesota Gophers hockey program.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hendrickson Foundation competitors and assessment
Company assessmentDirect peers
- Move United: National adaptive sports network (formerly Disabled Sports USA) that funds and connects community-based adaptive sports programs across the U.S. Closely comparable mission, grantmaking/facilitation model, and multi-disability athlete focus.
- Courage Kenny Foundation (Allina Health): Minnesota-based adaptive sports and rehabilitation nonprofit serving people with disabilities through sports, recreation, and therapy. Overlaps in both geography and disability-sports mission.
- National Ability Center: Park City, UT-based 501(c)(3) delivering year-round adaptive sports and recreation to people of all abilities. Comparable nonprofit grant-funder/operator model for adaptive athletes.
- USA Warriors Hockey: National non-profit providing hockey opportunities to disabled military veterans. Directly comparable to the Minnesota Warriors Hockey program that Hendrickson Foundation funds as its primary supported program.
- Melwood: Nonprofit providing recreational, vocational, and therapeutic programs for people with disabilities. Comparable as a disability-focused nonprofit combining program funding with direct service.
Broad incumbents
- Special Olympics: Global nonprofit providing year-round sports training and competition for children and adults with intellectual disabilities. Overlaps with Hendrickson's MN Special Hockey program but operates across many sports and geographies.
- USA Hockey (Disabled Hockey Section): National governing body that oversees sled, special, blind, deaf, and warrior hockey programs in the U.S. Comparable as the umbrella body for the same adaptive hockey verticals Hendrickson supports; broader in scope but mission-aligned.
Regional players
- Boston Bruins Foundation: NHL team-affiliated charitable foundation supporting youth hockey and adaptive hockey initiatives in New England. Comparable operating model (hockey-focused nonprofit with corporate sponsorships and events) but anchored to a different region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Hendrickson Foundation social profiles
Digital presenceHendrickson Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hendrickson Foundation leadership team
Management profileNumber of profiles
Profiles19 records
Hendrickson Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
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Hendrickson Foundation M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Hendrickson Foundation
What does Hendrickson Foundation do?
Hendrickson Foundation is a 501(c)(3) nonprofit that directly funds and supports adaptive hockey programs in Minnesota for individuals with physical, developmental, vision, and hearing disabilities and for disabled veterans. It provides grants to seven partner programs, runs annual fundraising events including the Hockey Festival and Warrior Hockey Academy, operates a branded merchandise e-commerce store under the "Hockey Changes Lives" tagline, and administers the Valor Salute veteran recognition program in partnership with the Ken Yontz Valor Fund.
Is Hendrickson Foundation a public or private company?
Hendrickson Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Hendrickson Foundation founded?
Hendrickson Foundation was founded in 2011. It employs 1 to 10 people.
Where is Hendrickson Foundation based?
Hendrickson Foundation is headquartered in Richfield, United States, in the North America region.
How does Hendrickson Foundation make money?
Four revenue lines are on record. Donations and Charitable Contributions are the primary driver. The others are merchandise Sales, corporate Sponsorships and grants to Partner Programs.
Who are Hendrickson Foundation's main competitors?
Direct peers on record are Move United, Courage Kenny Foundation (Allina Health), National Ability Center, USA Warriors Hockey and Melwood. Broad incumbents are Special Olympics and USA Hockey (Disabled Hockey Section). Boston Bruins Foundation is listed as a regional player.
Does Hendrickson Foundation have an API?
No public API is recorded for Hendrickson Foundation.
What industry is Hendrickson Foundation in?
Hendrickson Foundation's product category is Disability Sports Nonprofit Services. Its primary akta.pro industry code is MPAKACAH, Disability & Adaptive Sports Organizations (Paralympic, Special Olympics), with a secondary code of BPAGADAH, Special Education, Disability Support & Inclusive Education Nonprofits. Its NAICS code is 813211 and its SIC code is 8600.