Hendrix Health and Rehabilitation

What Hendrix Health and Rehabilitation does

Hendrix Health and Rehabilitation, legally Hendrix Health Care Center, Inc., is a single-site skilled nursing and rehabilitation facility located at 1000 Highway 33 in Double Springs, Alabama. The facility operates as part of the NHS Management, LLC network of long-term and rehabilitative healthcare facilities, with NHS Management providing centralized human resources, benefits administration, and operational support from its Tuscaloosa headquarters. The company employs approximately 15 people at the facility level, with broader clinical staffing likely supplemented through the parent's network.

The core service offering comprises three integrated product lines: (1) around-the-clock skilled nursing care with physician oversight, including pharmaceutical and dietary services, wound management, IV therapy, and fall prevention; (2) rehabilitation services—physical, occupational, and speech therapy—delivered in a state-of-the-art rehabilitation gym; and (3) the Rapid Recovery program, an individualized post-acute therapy protocol that assesses home environment challenges and tailors care plans for smooth transitions back home after surgery or illness. Supporting operational features include a Wanderguard security system for residents with cognitive impairments, beautician and laundry services, restaurant-style dining, cable TV, and complimentary Wi-Fi. Technology stack consists of standard healthcare information management systems for resident care documentation, dietary services, and pharmaceutical services; no proprietary software platforms or AI/ML capabilities are disclosed.

The business model is service-based recurring revenue, with payment generated primarily through Alabama Medicaid and other insurance reimbursement for skilled nursing and therapy services, plus direct-pay long-term care arrangements billed monthly based on level of care, room selection, and length of stay. Go-to-market is sales-led and community-led, relying on direct admissions via phone contact, facility tours (including a virtual tour video), a content website, and NHS Management's network-level marketing reach. Customer segments include elderly residents requiring long-term care, short-term rehabilitation patients (post-surgical, stroke, cardiac, orthopedic recovery), and residents with complex medical needs requiring skilled nursing. The facility holds HIPAA compliance certification and maintains standard SNF regulatory licensure in Alabama.

Name

Hendrix Health and Rehabilitation

Legal name

Hendrix Health Care Center, Inc.

Website

https://hendrixhealthandrehab.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hendrix Health and Rehabilitation is a single-site skilled nursing and rehabilitation facility in Double Springs, Alabama, operated under NHS Management, LLC. It provides 24/7 skilled nursing, physical/occupational/speech therapy, and post-acute Rapid Recovery services to elderly long-term care residents and short-term rehabilitation patients.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Long-Term Care Rehabilitation Centers (HLAFAFAD)

akta.pro secondary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Skilled nursing care
• Long-term care
• Rehabilitation therapy
• Physical therapy services
• Post-surgical recovery

Headquarters

HQ city

Double Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Long-term Residential Care: Ongoing residential care services for residents requiring extended nursing and rehabilitation support. Revenue generated through daily/weekly care rates similar to skilled nursing facility pricing models.
2. Rehabilitation Therapy Services: Physical, occupational, and speech therapy services provided to residents and short-term patients. May include post-surgical rehabilitation programs such as the Rapid Recovery program.
3. Healthcare Services (Medicaid/Insurance): Services billed through Alabama Medicaid and other insurance providers for eligible residents.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Hendrix Health and Rehabilitation is a single-site skilled nursing and rehabilitation facility providing around-the-clock nursing care, physical/occupational/speech therapy in a state-of-the-art rehabilitation gym, and the individualized Rapid Recovery program for post-surgical patients. Services are delivered on-site at 1000 Highway 33, Double Springs, Alabama, and include pharmaceutical services, dietary services, nutrition planning, IV therapy, wound management, fall prevention, and palliative care. The facility operates under NHS Management, LLC and accepts Alabama Medicaid and other insurance plans.

Product overview

Hendrix Health and Rehabilitation is a long-term care and rehabilitation facility offering a unified suite of healthcare services. The core offerings include Skilled Nursing (around-the-clock care with physician oversight), Rehabilitation (physical, occupational, and speech therapy in a state-of-the-art gym), and the Rapid Recovery program (individualized post-surgical therapy). These services work together to provide continuity of care from admission through recovery, with clinical capabilities spanning pain management, wound care, IV therapy, cardiac recovery, and stroke recovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• NHS Management, LLCcoreOthersNHS Management, LLC is the parent company and management organization for Hendrix Health and Rehabilitation. The company provides centralized HR, benefits, and operational support including employee benefits administration, 401K plans, medical/dental insurance, and tuition advancement programs. All employment and benefits inquiries are directed to NHS Management's corporate office in Tuscaloosa, AL.

Scale indicators2 records

Direct peers

• National HealthCare Corporation: Operates skilled nursing, assisted living, and home health programs, primarily in the Southeast. Closely comparable to Hendrix given its Southeast U.S. footprint and combined long-term care plus rehabilitation focus.
• The Ensign Group: Operates a large portfolio of skilled nursing and rehabilitation facilities across the U.S. with a focus on local operating clusters similar to NHS Management's model. Directly comparable as a multi-site SNF/rehab operator with a similar clinical service mix.
• PACS Group: Operates skilled nursing facilities and provides operational support services. Comparable as a multi-site SNF operator with a shared-services operating model analogous to NHS Management's role for Hendrix.

Broad incumbents

• Encompass Health: National operator of inpatient rehabilitation hospitals and home health agencies. Comparable on the rehabilitation therapy delivery model, though its core business is inpatient rehab hospitals rather than SNFs.
• Genesis HealthCare: One of the largest U.S. operators of skilled nursing and assisted/senior living facilities with rehabilitation services. Comparable as a broad incumbent in the SNF/post-acute space, though operating at materially larger scale than Hendrix.

Regional players

• Brookdale Senior Living: Largest U.S. operator of senior living communities with some skilled nursing exposure. Comparable on the elderly resident demographic and assisted living/long-term care focus, but its dominant model is independent/assisted living rather than SNF.

Others

• Diversified Healthcare Trust: Real estate investment trust focused on healthcare properties including SNFs. Comparable as an ecosystem participant that owns/leases skilled nursing real estate that operators like Hendrix occupy, relevant for facility-level real estate economics.

Emerging players

• Amedisys: Provides home health and hospice services with overlap to post-acute rehabilitation referral pathways. Comparable as an adjacent post-acute care provider that may compete or partner on the home-based recovery end of the Rapid Recovery patient journey.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/hendrix-health-and-rehabilitation

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hendrix Health and Rehabilitation