What Henninger does

Eduard Henninger GmbH & Co. KG is a family-owned specialty retail (Fachgeschäft) operating under the brand Henninger from a single storefront at Schramberger Str. 6 in St. Georgen im Schwarzwald, Baden-Württemberg, Germany. Founded in 1860 by Christian and Barbara Henninger as a colonial goods store, the business is now in its 5th and 6th generation of family ownership, currently led by Eduard Henninger (Geschäftsführer) with his daughter Sabine Günter serving as Prokuristin. The store occupies approximately 1,000–1,400 m² and operates as a traditional multi-department retailer spanning housewares, toys, hardware and tools, garden supplies and grilling, a wood market, paints, glass and porcelain, table linens, small electrical appliances, and gourmet items, supported by service adjacencies including machine rental, key cutting, paint color mixing, custom wood cutting, repair acceptance, gift wrapping, and free local delivery.

The company sells predominantly on a one-time retail purchase basis with a free Werkmarkt-Kundenkarte loyalty program offering a 3% immediate discount from the first purchase. Its go-to-market is direct-to-consumer via the physical storefront plus phone, fax, and email ordering, with a regional catchment covering St. Georgen and approximately nine surrounding Black Forest communities. The assortment is anchored by roughly 30 premium third-party brands (WMF, Bosch, Gardena, LEGO, Ravensburger, Playmobil, Kärcher, Metabo, etc.), and the business is a member of leading European purchasing cooperatives (Einkaufsverbände) for hardware and housewares, which provides supply chain and pricing advantages. The customer base is split between professional tradesmen (Handwerk) and industrial buyers (B2B) on one side and end consumers / private households (B2C) on the other. No digital commerce platform, mobile app, or proprietary technology is offered; the company is structured as a GmbH & Co. KG private limited partnership, has no institutional investment, and has 7 employees.

Name

Henninger

Legal name

Eduard Henninger GmbH & Co. KG

Website

https://henninger-stgeorgen.de

Company type

Private

Founded year

1860

Operating status

Operating

Headcount range

1–10 employees

Short description

Henninger is a 5th/6th-generation family-owned specialty retail store (Fachgeschäft) in St. Georgen, Black Forest, Germany, operating a ~1,000–1,400 m² multi-department shop selling housewares, toys, hardware, garden, and wood to professional tradesmen, industrial buyers, and local end consumers.

Ownership category

akta.pro rank

Product category

Specialty Retail (Hardware and Housewares)

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Home Centers (444110), Lawn and Garden Equipment and Supplies Retailers (4442), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Fasteners, Adhesives & Sealants Retail (Nails, Screws, Glues, Caulks) (CRAIAEAK)

akta.pro secondary industries

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA), Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)

Keywords

• Hardware retail store
• Housewares and gifts
• Toys and games
• Garden and grilling supplies
• Wood and DIY supplies

Headquarters

HQ city

St. Georgen im Schwarzwald

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Traditional retail revenue from selling hardware, housewares, tools, garden equipment, toys, and related products across multiple departments. One-time purchase model with physical in-store transactions. Additional revenue from machine/equipment rental services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Eduard Henninger GmbH & Co. KG operates a single-location specialty retail store (Fachgeschäft) in St. Georgen im Schwarzwald, Germany, selling housewares, toys, hardware and tools, garden supplies and grills, wood products, paints, glass/porcelain, table linens, gourmet articles, and small electrical appliances from approximately 30 premium brands. The store supplements product sales with services such as custom wood cutting, paint color mixing, key cutting, machinery rental, repair acceptance, gift wrapping, free local delivery, and a customer loyalty card program. The store has approximately 1,000 m² of retail space and serves both end consumers and professional tradespeople in the Black Forest region.

Product overview

Eduard Henninger GmbH & Co. KG operates a single-location retail Fachgeschäft (specialty store) in St. Georgen, Black Forest, Germany, with approximately 1,000-1,400 m² of retail space. The company offers a diversified product portfolio across multiple categories: (1) Housewares (Haushaltswaren) featuring kitchen equipment, cookware, and appliances from brands like WMF, Silit, and Kaiser; (2) Toys (Spielwaren/Spielwelt Henninger) serving babies through school-age children with brands like LEGO, Playmobil, Ravensburger, and Vedes—this department was added approximately 5 years ago; (3) Hardware and Tools (Eisenwaren | Werkzeuge) serving both DIY enthusiasts and professional tradespeople, including screws, fittings, locks, and a color mixing service; (4) Garden supplies and grilling equipment, including lawnmowers, hand tools, and Outdoorchef grills; (5) A Wood Market (Holzmarkt) for boards and timber with custom cutting services; and (6) Machinery Rental (Maschinenverleih) for tools and garden equipment. The store also provides complementary services including gift wrapping, free delivery in St. Georgen, key duplication, repair acceptance for manufacturer products, and a customer loyalty card (Werkmarkt-Kundenkarte) offering 3% immediate discount.

Differentiator

Problem solved

Functional benefit

Products and services

• Haushaltswaren (Housewares) Retail assortment of cooking equipment, kitchen utensils, kitchen appliances, baking, preserving, storage, and freshness-keeping products, featuring brands such as WMF, Silit, Kaiser, and Küchenprofi. Targets households and gift purchasers in the Black Forest region.
• Spielwaren (Toys) — Spielwelt Henninger Toy department offering products for babies, kindergarten children, and school children, including major brands such as LEGO, Playmobil, Ravensburger, and Vedes, complemented by birthday wish boxes as a service. Targets families and gift purchasers in the local area.
• Eisenwaren | Werkzeuge | Farben (Hardware, Tools, and Paints) Hardware department serving DIY enthusiasts and professional tradespeople with screws, nails, anchors, fittings, sanitary ware, electrical installation materials, mailboxes, locks, and a color mixing system for custom paint colors. Includes planning, delivery, and installation of locking systems and additional locks. Targets Handwerk (crafts/trade) professionals and DIY consumers.
• Gartenbedarf | Grillen (Garden Supplies and Grilling) Garden equipment selection including gasoline and electric lawnmowers, hand tools, planting tools, tree and branch saws, garden hoses, carts, spades, and shovels, plus grilling products via partnership with Outdoorchef. Targets private households and gardening enthusiasts.
• Holzmarkt (Wood Market) Wood products section offering particle board, MDF boards, plywood, glued wood, and shelf boards, with on-site custom cutting service to millimetre precision. Targets DIY consumers and tradespeople.
• Maschinenverleih (Machinery Rental) Machine and garden equipment rental service providing affordable access to tools and machinery for occasional use. Targets DIY consumers and small tradespeople.
• Geschenke (Gifts) with Complimentary Gift Wrapping Gift items across the housewares, toys, gourmet, and Black Forest-themed product range, with complimentary gift wrapping service provided in-store. Targets gift purchasers and households.
• Elektrokleingeräte (Small Electrical Appliances) Small electrical appliances for household use, including kitchen and household helpers. Targets private households.
• Glas | Porzellan (Glass and Porcelain) Glass and porcelain products for home use, including tableware and decorative items from brands such as Seltmann Weiden and Thomas. Targets households and gift purchasers.
• Tischwäsche (Table Linens) Table linens and textiles for home dining. Targets households.
• Gourmetartikel (Gourmet Articles) Specialty gourmet food-related items and accessories. Targets households and gift purchasers.
• Schlüsseldienst (Key Service) Emergency key service and replacement key production for most common key types. Targets private households and tradespeople.
• Reparaturannahme (Repair Acceptance) Repair service for all represented manufacturers with shipping and logistics handled by the store. Targets household customers of represented brands.
• Lieferservice (Delivery Service) Free goods delivery within the St. Georgen area. Targets local households and tradespeople.
• Gutscheinverkauf (Gift Voucher Sales) Sale of gift vouchers and gift coins redeemable in the store. Targets gift purchasers and local households.
• Werkmarkt-Kundenkarte (Loyalty Customer Card) Free customer loyalty card offering 3% immediate discount from the first purchase across the store's assortment. Targets all retail customers.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Leading European Purchasing Cooperatives (Einkaufsverbände)coreChannel Partner/ Reseller/ DistributorMember of leading European purchasing cooperatives for Eisenwaren (hardware) and Hausrat (household goods). Provides competitive pricing, supply chain advantages, and access to exclusive product lines and promotional materials.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Globus Baumarkt: Independent/regional German hardware and home goods chain. Overlaps with Henninger's housewares, tools, garden, and DIY categories while competing primarily in regional markets rather than national rollouts.

Broad incumbents

• OBI GmbH: Leading German and European DIY and home improvement chain with broad house, garden, tools, and building materials assortment. Competes with Henninger across nearly every in-store category.
• Hornbach Baumarkt AG: Pan-European big-box hardware and DIY chain with deep Pro/Handwerk focus. Competes with Henninger for both professional craftsmen and DIY consumers in housewares, tools, garden, and building materials.
• toom Baumarkt GmbH: REWE Group-owned German hardware/home improvement chain. Directly comparable in product mix (tools, housewares, garden) and competitive set, though serving wider geographies and larger formats.
• Hellweg Die Profi-Baumärkte GmbH & Co. KG: German regional hardware chain with strong professional/Handwerk orientation. Comparable to Henninger's Handwerk-focused hardware, tools, and paint offering, plus end-consumer garden and housewares.
• Bauhaus AG: Large German-headquartered specialty retail chain for workshop, house and garden products. Overlaps directly with Henninger's hardware, tools, garden, and housewares departments, but operates at vastly greater scale and assortment breadth.

Direct peers

• Hagebau eG: German retail cooperative of roughly 360 independent specialist retailers in building materials, timber, and DIY. Closely mirrors Henninger's model of an independent Fachgeschäft accessing cooperative-scale procurement, brands, and marketing.
• EK/servicegroup eG: European retail cooperative for independent specialist retailers across multiple categories including Hausrat and Eisenwaren. Directly comparable to Henninger's cooperative membership structure and multi-category Fachgeschäft approach.
• Vedes eG: German cooperative of independent toy retailers. Directly comparable to Henninger's Spielwaren/Spielwelt department and toy retailing approach; Vedes is also a brand Henninger carries, evidencing a tier relationship as well.

Others

• WMF Group: Premium German cookware, kitchen, and household brand. Not a direct competitor but a key supplier brand within Henninger's Hausrat assortment, indicative of the high-end brand partnerships Henninger relies on for category authority.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/henninger

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henninger