HENNLICH industrijska tehnika d.o.o.

What HENNLICH industrijska tehnika d.o.o. does

HENNLICH industrijska tehnika d.o.o. is a Croatian industrial equipment distributor and engineering solutions provider, founded in 2003 and headquartered in Gornji Stupnik near Zagreb. The company is a member of the privately held HENNLICH GROUP and operates as a value-added reseller of industrial components sourced from international manufacturers, including linear motion systems (igus, THK), pipe couplings (STRAUB, Fernco, Bortek), steam turbines and cogeneration (Triveni, Enerblu), pumps and dosing technology (SERA, CAT Pumps, DELLMECO, GRÜN, SCHMITT, PONNDORF), filtration, pneumatic and sealing components, heat exchangers and cooling towers (EWK), measurement equipment (GHM Group / Greisinger, Honsberg, Martens, Imitron), process monitoring (Lumiglas/Papenmeier), Graco industrial systems, and water-leak-detection devices (SEBA SmartEAR). The portfolio spans more than 25 product categories.

The business is organized around specialist consultant teams labeled TIM L, TIM A, TIM H, TIM V, TIM T, Tim O, Tim R, TIM P, and TIM E, each focused on a specific product area. Go-to-market combines field sales with regular customer visits, inside sales handling quote preparation and order processing, an online shop on hennlich.hr, weekly newsletters, an active LinkedIn/Facebook/Instagram presence, and event marketing — including recurring in-house Open Days (Dani otvorenih vrata), sponsorship of SUVIK since 2004 and the Wood Technology Conference, and supplier workshops such as igus LCA (Low Cost Automation) sessions. Pricing is quote-based, denominated in EUR with VAT stated separately, FCO HENNLICH warehouse.

Revenue derives from two streams: one-time industrial product sales, and professional-services / turnkey engineering solutions covering installation, commissioning, documentation, and maintenance for steam turbines, dosing systems, cooling and disinfection systems, and bulk material handling transfer systems. End-customers are industrial B2B buyers across five verticals — industrial manufacturing (primary), water and sewage utilities (primary), wood and forestry, energy and district heating, and construction. The company employs approximately 17 people, has no subsidiaries or external investors disclosed, celebrated its 20th anniversary in 2023, and received the THK Category A Distributor Award for 2023 at the HENNLICH Group level.

Name

HENNLICH industrijska tehnika d.o.o.

Legal name

HENNLICH industrijska tehnika d.o.o.

Website

https://hennlich.hr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

HENNLICH industrijska tehnika d.o.o. is a Croatian industrial distributor and engineering solutions provider serving B2B manufacturing, water and sewage, energy, wood, and construction customers with exclusive brands including STRAUB, igus, and THK.

Ownership category

akta.pro rank

Product category

Industrial Equipment Distribution

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Power Boiler and Heat Exchanger Manufacturing (33241), Pump and Compressor Manufacturing (33391)

SIC

Steam & Air-Conditioning Supply (4961), Refrigeration & Service Industry Machinery (3580), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)

akta.pro secondary industries

Chillers & Cooling Plant Equipment (IMAHAKAE), Refrigeration Components & Controls (Compressors, Valves, Sensors) (IMAHAKAH), Separation & Filtration Equipment (Filters, Centrifuges, Membranes) (IMAHAEAB)

Keywords

• Industrial equipment distribution
• Linear motion systems
• Pipe coupling solutions
• Steam turbine solutions
• Process measurement equipment

Headquarters

HQ city

Gornji Stupnik

HQ country

Croatia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Industrial product sales: Sale of industrial products sourced from international manufacturers represented on the Croatian market. Products include linear motion systems, pipe couplings, steam turbines, pumps, valves, filters, seals, springs, pneumatic components, measurement equipment, heat exchangers, air coolers, heaters, water leak detection devices, and dust suppression systems. Sales are made to industrial customers, water utilities, and construction companies with pricing in EUR, typically FCO HENNLICH warehouse.
2. Engineering and turnkey solutions: HENNLICH offers engineering, procurement, assembly, documentation, and maintenance services. Complete turnkey solutions are offered for steam turbines (installation, commissioning, and service), dosing systems (including piping, valves, pumps, measurement, and monitoring equipment), cooling and disinfection spraying systems, and bulk material handling transfer systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

HENNLICH industrijska tehnika d.o.o. distributes and engineers industrial components and systems for Croatian B2B customers, sourcing products from international manufacturers (igus, THK, STRAUB, Graco, Fernco, Berluto, EWK, Triveni, SERA, CAT Pumps, GHM Group, Lumiglas/Papenmeier, icotek, Bortek). The portfolio spans linear motion, pipe couplings, steam turbines and gas cogeneration, pumps and dosing, valves, heat exchangers, cooling towers, measurement and process monitoring, pneumatics, seals, springs, filters, energy chains, water leak detection, sewage cleaning equipment, and dust suppression. The company complements distribution with engineering, procurement, installation, commissioning, documentation, and maintenance delivered as turnkey solutions for steam turbines, dosing systems, cooling/disinfection spraying systems, and bulk-material handling.

Product overview

HENNLICH industrijska tehnika d.o.o. is a Croatian industrial equipment distributor and reseller operating as part of the HENNLICH GROUP. The company distributes and sells a comprehensive portfolio of industrial products from international manufacturers, representing primarily foreign producers in the Croatian market. The product portfolio includes linear motion systems (igus drylin, THK linear guides), pipe coupling solutions (STRAUB Swiss couplings), energy chains and flexible cables (igus chainflex), steam turbines and gas cogeneration (Triveni), pumps and dosing technology (SERA, CAT Pumps), water leak detection equipment (SEBA SmartEAR), measurement equipment (GHM/Greisinger), process monitoring and control equipment (Lumiglas/Papenmeier), valves, filters, heat exchangers, cooling towers (EWK), pneumatic components, sealing solutions, springs, drainage and sewage equipment, water cannons for dust suppression, and Graco industrial systems. The company also offers engineering, procurement, installation, documentation, and maintenance services with turnkey solutions. They distribute products from brands including igus, STRAUB, THK, Graco, SERA, CAT Pumps, Fernco, Berluto, EWK, SEBA, GHM Group, Lumiglas, icotek, and Bortek.

Differentiator

Problem solved

Functional benefit

Products and services

• Linear Motion Systems Linear guides, slide bearings, and linear actuators including igus drylin products and THK linear systems for maintenance-free linear motion in industrial machinery.
• STRAUB Pipe Couplings Swiss-made STRAUB pipe couplings (Metal-Grip, Grip, Open-Flex, Combi-Grip, Eco-Grip, Plast-Grip, Plast-Pro, Rep-Flex, Step-Flex, Clamp, Fire-Fence, GT, Flex 4) for water, industry, shipbuilding, offshore and renewable energy applications, with working pressures up to 67 bar and diameters up to 6000mm.
• Fernco Flexible Couplings

Quantifiable outcome

• 20 years of operations in Croatia, celebrating anniversary in 2023
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• STRAUB (Switzerland)coreChannel Partner/ Reseller/ DistributorHENNLICH industrijska tehnika is the exclusive distributor of STRAUB pipe couplings on the Croatian market. STRAUB is a Swiss company with over 40 years of experience in manufacturing pipe coupling and repair solutions for water supply, industrial applications, shipbuilding, offshore, and renewable energy. HENNLICH describes the partnership as a key element of its product portfolio.
• igus GmbH (Germany)coreChannel Partner/ Reseller/ Distributorigus GmbH is a German specialist in motion plastics, manufacturing energy chains, flexible cables, linear guides, and polymer bearings. HENNLICH describes igus as a long-standing partner (dugogodišnji partner), with cooperation including joint workshops, LCA (Low Cost Automation) events, and regular participation in igus-organized training. HENNLICH actively promotes igus products including the igus:bike, drylin linear systems, and energy chain solutions.
• THK (Japan)coreChannel Partner/ Reseller/ DistributorTHK is a pioneer in the development of linear motion systems and a leading global manufacturer of linear systems. HENNLICH received the Category A Distributor recognition from THK for 2023 at the HENNLICH Group level, indicating a strong and recognized partnership.
• Enerblu Cogeneration srl (Italy)minorStrategic or Co-development PartnerEnerblu Cogeneration srl is an Italian company specializing in gas cogeneration solutions combined with district heating systems. HENNLICH presented joint solutions at the Toplinarstvo 2023 forum in Osijek, Croatia, combining Enerblu's cogeneration technology with district heating systems.
• EWK COOLING TOWERS (Spain)minorChannel Partner/ Reseller/ DistributorEWK Cooling Towers is a Spanish manufacturer of cooling towers, evaporation condensers, and adiabatic equipment for all types of industries. EWK was formerly part of Sulzer. HENNLICH Hrvatska visited EWK in Madrid and announced a new partnership in the energy sector.
• Papenmeier / Lumiglas (Germany)minorChannel Partner/ Reseller/ DistributorPapenmeier (Lumiglas) is a German manufacturer of visual monitoring equipment for industrial processes including control glasses, LED lighting, explosion-proof lighting, and camera systems for tanks, reactors, and pipelines. HENNLICH cooperates with Papenmeier to offer equipment for monitoring and optimal process control.
• Bortek (Turkey)minorChannel Partner/ Reseller/ DistributorBortek is a Turkish manufacturer of large-diameter pipe couplings for water applications on various pipe materials. HENNLICH collaborated with Bortek to offer pipe couplings with diameters up to 4000mm, including a recent installation of an 830-850mm repair coupling on a ductile iron pipe.
• GHM Group / Greisinger Electronic (Germany)minorChannel Partner/ Reseller/ DistributorGHM (Greisinger Electronic, Honsberg Instruments, Martens Elektronik, and Imitron Messtechnik) is a German measurement equipment manufacturer. HENNLICH is a proud representative, offering a wide range of measurement instruments including handheld meters, temperature sensors, pressure transmitters, and measurement device protection cases.
• RATHMANN (Germany)minorChannel Partner/ Reseller/ DistributorRATHMANN is a German company with over 60 years of experience in manufacturing clamp screws (vijak stege) for a wide range of applications. HENNLICH offers RATHMANN segment and Wulst clamp screws for industrial applications.
• Fernco GmbH (Germany)minorChannel Partner/ Reseller/ DistributorFernco GmbH designs and manufactures a wide range of low-pressure and non-pressure flexible couplings for sewage, drainage, water supply, and ventilation systems. Fernco is a market leader in Europe for couplings, with operations in the USA, Canada, Mexico, Germany, France, Brazil, and Australia. Fernco holds certifications including DIN EN 295:4, WIS4-41-01, ETA-12/0410, CE, and DIBt, with an expected service life of 100 years.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• THK: Japanese linear motion systems manufacturer and HENNLICH's principal partner (Category A Distributor). Relevant as a peer because THK also sells direct to large accounts and other regional distributors across Europe, making it both a supplier and a competitive force in the same niche HENNLICH occupies.

Direct peers

• Festo: Global pneumatics and automation specialist selling directly to industrial customers across Europe. Highly comparable to HENNLICH on the pneumatic cylinders, valves, and automation categories within its portfolio, with a similar industrial B2B motion-and-control value proposition.
• SMC Corporation: World's largest pneumatics manufacturer with broad industrial product distribution. Comparable to HENNLICH on pneumatic components, valves, and process fittings, and operates a similar mixed direct-sales-plus-distributor model across European markets.
• Bürklin: Specialist European distributor of industrial electronic and mechanical components, including connectors, pneumatics, and measurement. Closely comparable to HENNLICH on technical industrial component distribution for B2B customers in the German-speaking and broader European market.
• igus: German motion-plastics manufacturer (energy chains, chainflex cables, drylin linear systems) — simultaneously HENNLICH's principal partner and a competitor that sells directly in larger accounts. Directly comparable on the linear motion and cable management product lines that anchor HENNLICH's TIM offerings.

Broad incumbents

• Hoffmann Group: European quality tools and industrial supplies distributor with its own brands and contracted manufacturing. Comparable to HENNLICH's positioning as a technical industrial distributor serving manufacturing customers, though with greater scale and a more focused catalogue.
• Bosch Rexroth: Global manufacturer of drive, motion, and control technology — hydraulics, linear motion, pneumatics, assembly — overlapping HENNLICH's linear motion, pneumatics, and automation lines. Functions partly as a direct competitor to HENNLICH in the Croatian market on factory-automation projects.
• Würth: Global industrial distribution leader with a much broader catalogue of fasteners, tools, and industrial supplies. Comparable as a broad-line industrial B2B distributor operating field-sales-driven GTM with technical consultation, but at vastly greater scale and with deeper product breadth.
• RS Components: Major European industrial components distributor with a multi-million-product catalogue across pneumatics, motion, fluid handling, and instrumentation — directly overlapping many of HENNLICH's product categories but serving customers via catalogue/e-commerce rather than turnkey engineering.
• MSC Industrial Direct: Large North American industrial MRO and metalworking distributor. Comparable to HENNLICH in serving industrial customers with broad technical product lines and value-added services, though at much greater scale and primarily via catalogue/e-commerce channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hennlich-industrijska-tehnika-d.o.o.

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HENNLICH industrijska tehnika d.o.o.