Henn na Hotel New York

What Henn na Hotel New York does

Henn na Hotel New York is a private boutique hotel operating at 235 West 35th Street in Midtown Manhattan, founded in 2021 as the U.S. presence of the Japanese-origin Henn na Hotel brand. The property offers four room categories — Executive King, Deluxe Double, Superior Suite, and Accessible King — differentiated by in-room technology amenities including LG Styler Steam Closets in King and Suite rooms, TOTO Washlet electronic bidets across all bathrooms, streaming smart TVs, high-speed WiFi, and Simmons Beauty Plush bedding with Kassatex linens. The hotel targets tourist and leisure travelers visiting Manhattan attractions as well as business travelers attending events at the Jacob Javits Convention Center and Madison Square Garden, leveraging proximity to Penn Station, Hudson Yards, Times Square, and the Broadway Theater District.

The property bundles lodging with an on-site full-service Japanese restaurant, GOSUKE, operated in partnership and serving authentic sushi, sashimi, chirashi, bento, and tempura for lunch and dinner to both guests and external patrons. Distribution operates through a direct booking channel on hennnahotelny.com offering 15% savings versus third-party rates, alongside Synxis booking engine integration for OTA distribution. Revenue is generated primarily through nightly room rentals with supplementary F&B income from GOSUKE; the business model is per-night transactional with no disclosed subscription, contract, or enterprise component.

The firm employs approximately 6 people, operates without disclosed funding rounds, has no parent company, and has no public ticker. Marketing emphasizes Japanese-inspired hospitality branding, technology-forward amenities, and an extensive neighborhood guide content hub covering 16+ Midtown Manhattan attractions to drive organic search visibility. No AI/ML capabilities, patents, awards, regulatory actions, or leadership disclosures are recorded in the available data.

Name

Henn na Hotel New York

Legal name

Henn na Hotel New York

Website

https://hennnahotelny.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Henn na Hotel New York is a boutique hotel in Midtown Manhattan offering Japanese-inspired accommodations across four room categories, with on-site GOSUKE Japanese restaurant, targeting tourist and business travelers via direct and OTA booking channels.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotel accommodations
• Manhattan hospitality services
• Hotel room rentals
• Japanese cuisine dining
• Midtown manhattan lodging

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Hotel Room Rentals: The primary revenue stream comes from nightly accommodation rentals across multiple room categories including Executive King, Deluxe Double, Superior Suite, and Accessible King rooms. Revenue is generated through per-night charges with standard check-in at 3:00 PM and check-out at 11:00 AM.
2. Food and Beverage - GOSUKE Restaurant: On-site full-service restaurant providing all-day dining with authentic Japanese cuisine including sushi, bento boxes, tempura, and chirashi dishes. Restaurant is operated on-site, serving both hotel guests and external patrons.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Henn na Hotel New York operates a Japanese-themed boutique hotel in Midtown Manhattan offering nightly accommodations across four room categories (Executive King, Deluxe Double, Superior Suite, and Accessible King) equipped with LG Styler Steam Closets, TOTO Washlet electronic bidets, smart streaming TVs, and complimentary high-speed WiFi. The property also operates the GOSUKE on-site full-service restaurant serving authentic Japanese cuisine for hotel guests and external patrons. Revenue is generated from per-night room rentals and on-site food and beverage sales.

Product overview

Henn na Hotel New York is a boutique Midtown Manhattan hotel offering accommodation and dining services. The hotel features four distinct room types: Executive King Room, Deluxe Double Room, Superior Suite, and Accessible King Room, each equipped with modern amenities including streaming TV, LG Styler garment care systems, TOTO Washlet bidets, and luxury bath products. The property includes GOSUKE, an on-site restaurant serving authentic Japanese cuisine. The hotel leverages technology including LG Styler steam closets for garment care and TOTO Washlet electronic bidets across all guest bathrooms.

Differentiator

Problem solved

Functional benefit

Brands

• GOSUKE: Full-service Japanese restaurant located within Henn na Hotel New York, serving lunch and dinner with high-quality authentic Japanese cuisine.

Products and services

• Executive King Room Modern luxury guest room featuring a Simmons Beauty Plush king bed with Kassatex linens, LG Styler Closet for garment care, streaming TV, USB and international outlets, refrigerator, safe, C.O. Bigelow bath amenities, bathtub, and TOTO Washlet Electronic Bidet, targeting leisure and business travelers visiting Midtown Manhattan.
• Deluxe Double Room Guest room with two Simmons Beauty Plush double beds, TV streaming capabilities, USB and international outlets, Kassatex linens, robes and slippers, refrigerator, safe, C.O. Bigelow bath amenities, TOTO Washlet Electronic Bidet, and deep soaking tub, marketed toward families or groups traveling to Midtown Manhattan.
• Superior Suite Top-floor spacious suite featuring a Simmons Beauty Plush king bed separated from the living room with pull-out sofa sleeper, private balcony, two streaming TVs, LG Styler Steam Closet, C.O. Bigelow luxury amenities, deep soaking tub, TOTO Washlet Electronic Bidet, and ITO EN Tea, targeting upscale leisure and business travelers seeking premium Midtown Manhattan accommodations.
• Accessible King Room Accessible guest room located on floors 2-7 featuring a Simmons Beauty Plush king bed, roll-in shower with shower chair and handrails, custom designed accessible wardrobes, streaming TV, USB and international outlets, and TOTO Washlet Electronic Bidet, designed for wheelchair accessibility and serving travelers with mobility needs.
• GOSUKE Restaurant Full-service on-site Japanese restaurant offering high-quality all-day dining with authentic Japanese cuisine including sushi, sashimi, chirashi dishes, bento boxes, and tempura, serving both hotel guests and external patrons in Midtown Manhattan.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• GOSUKE RestaurantcoreOthersGOSUKE is an on-site full-service restaurant operated within the Henn na Hotel New York property. The restaurant serves authentic Japanese cuisine including sushi, chirashi, bento boxes, tempura, and other traditional dishes for lunch and dinner. It provides in-house dining for hotel guests and is open to external patrons, creating a unique amenity that distinguishes the hotel from competitors.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• citizenM New York Times Square: Tech-forward boutique hotel brand operating in Midtown Manhattan with compact, technology-enabled rooms and a direct-booking-led distribution model. Highly comparable to Henn na's positioning as a design-led, technology-differentiated urban hotel.
• YOTEL New York: Tech-enabled compact hotel in Manhattan targeting modern leisure and business travelers with app-driven check-in and innovative in-room features. Closely comparable in concept — a non-traditional, technology-forward brand serving price-conscious urban travelers.
• Pod Hotels (Pod 51, Pod 39): Manhattan boutique micro-hotel brand with multiple Midtown locations, focused on compact, efficiently designed rooms at accessible price points. Comparable as a design-driven, technology-oriented boutique concept operating in central Manhattan.
• Arlo Hotels (Arlo Nomad): Independent boutique hotel brand operating in Midtown Manhattan (Arlo Nomad) with compact rooms, integrated F&B, and a tech-enabled guest experience. Comparable positioning to Henn na as a small-format urban boutique with strong F&B and modern design.
• Moxy NYC Times Square: Marriott's tech-forward boutique brand located in Midtown Manhattan, serving younger leisure and business travelers with modern design and efficient rooms. Directly competes for the same design-conscious, technology-oriented Midtown guest segment.

Broad incumbents

• Hyatt Centric Times Square New York: Hyatt's lifestyle full-service brand located directly in Times Square, targeting modern leisure and business travelers with upscale amenities. Comparable as a Midtown full-service competitor with a contemporary design focus.
• Hilton Times Square: Full-service Hilton flagship located directly in Times Square, serving both leisure and business travelers with full amenities and Hilton Honors loyalty. Comparable as a Midtown full-service competitor but with the scale and loyalty infrastructure of a major chain.
• Park Hyatt New York: Luxury Park Hyatt flagship located in Midtown Manhattan near Carnegie Hall, with full-service amenities and award-winning dining. Comparable as a premium Midtown full-service competitor, though at a higher price tier than Henn na.
• Conrad New York Midtown: Hilton's luxury Conrad brand operating a full-service property in Midtown Manhattan with premium amenities and a restaurant-driven F&B program. Comparable as a higher-end Midtown competitor with integrated on-site dining.
• The Row NYC: Independently operated full-service hotel in the heart of Midtown Manhattan's Theater District with on-site dining and meeting space. Comparable as a Midtown full-service hotel competing for tourist and theater-district traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hennnahotelny

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henn na Hotel New York