Henrietta Hotel

What Henrietta Hotel does

Henrietta Hotel (legal entity: Henrietta Experimental Hotel Ltd.) is a 40-key boutique hotel located on historic Henrietta Street in Covent Garden, London (WC2E 8QH), housed in Georgian buildings and operated as the UK flagship of Paris-based Experimental Group. The property offers nine room categories from standard (17 sqm) to junior suites (35 sqm) and includes restaurant Henri — a Parisian bistro led by British chef Jackson Boxer — together with a ground-floor cocktail bar. Interiors were designed by Dorothée Meilichzon in a warm 1970s-inspired palette of terracotta, botanical prints, marble accents, and custom-made furniture.

The business model mixes accommodation, food and beverage (Henri restaurant and bar, including pre-theatre dining), private events and corporate gatherings (using a dedicated mezzanine and event spaces), and gift voucher sales. Distribution is primarily direct-to-consumer via the hotel website (Synxis-powered) and SevenRooms/Zenchef for restaurant reservations, supported by email, Instagram, and cross-promotion with sister Experimental Group venues (Experimental Cocktail Club Chinatown, Compagnie des Vins Surnaturels Neal's Yard, and STEREO Covent Garden).

Henrietta Experimental Hotel Ltd. is a UK private limited company that is itself a subsidiary of Experimental SAS (Paris, €20.0859M share capital, RCS 524 095 064), the diversified hospitality group founded by Xavier Padovani in 2007 that operates hotels, bars, and restaurants across Paris, London, New York, Venice, Biarritz, Menorca, Ibiza, Cannes, Cotswolds, Verbier, and Val d'Isère. The hotel's technology stack is conventional hospitality-software (Synxis, SevenRooms, Zenchef, Webflow) with no disclosed proprietary AI/ML components.

Name

Henrietta Hotel

Legal name

Henrietta Experimental Hotel Ltd.

Website

https://henriettahotel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Henrietta Hotel is a 40-key boutique hotel in Covent Garden, London, operated as the UK flagship of Paris-based Experimental Group. It serves leisure and business travelers with design-led accommodations, restaurant Henri by chef Jackson Boxer, a cocktail bar, and private event spaces.

Ownership category

akta.pro rank

Product category

Boutique Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industry

Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Boutique hotel accommodation
• Parisian bistro dining
• Cocktail bar services
• Private event hosting
• Gift voucher experiences

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Accommodations: Revenue from 40 rooms and suites ranging from standard to junior suites, offering overnight stays with various amenities including breakfast, mini bar, and high-speed internet.
2. Restaurant Henri: Revenue from food service including breakfast, lunch, dinner, and pre-theatre dining. Menu features French bistro cuisine by chef Jackson Boxer.
3. Bar and Cocktails: Revenue from cocktails, wine, and beverages served at the bar. Cocktail and wine menus available.
4. Private Events and Meetings: Revenue from hosting private events, corporate gatherings, and intimate dinners in dedicated event spaces.
5. Gift Vouchers: Revenue from gift vouchers for hotel stays, restaurant dining, and experiences.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Henrietta Hotel is a boutique hotel offering 40 rooms and suites in Covent Garden, London, with on-site Parisian bistro restaurant Henri led by chef Jackson Boxer, a ground-floor cocktail bar, private event spaces for corporate and intimate gatherings, and gift vouchers for stays and dining experiences.

Product overview

Henrietta Hotel is a boutique hotel operated by Experimental Group, featuring 40 rooms and suites across nine room categories in Covent Garden, London. The property includes Henri restaurant (Parisian bistro by chef Jackson Boxer) and a cocktail bar. Additional offerings encompass private event hosting with a dedicated mezzanine space, gift vouchers, and seasonal special offers. The hotel is designed by Dorothée Meilichzon with 1970s-inspired interiors featuring terracotta tones, botanical prints, and custom furniture. Amenities include espresso machines, high-speed internet, bespoke mini bars, and 24-hour service.

Differentiator

Problem solved

Functional benefit

Brands

• Henri: Parisian bistro restaurant at Henrietta Experimental, led by renowned British chef Jackson Boxer. Offers breakfast, lunch, dinner, pre-theatre dining, and cocktails. Located on the ground floor of Henrietta Experimental.

Products and services

• Henrietta Hotel Accommodation

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core, major and minor.

• Experimental GroupcoreStrategic or Co-development PartnerParent company of Henrietta Hotel. Founded in Paris in 2007 as a cocktail bar, the group expanded into hospitality with hotels, bars, and restaurants across Paris, London, New York, Venice, Biarritz, Menorca, Ibiza, Cannes, Cotswolds, Verbier, and Val d'Isère. Henrietta Hotel is part of the Experimental destination network.
• Jackson Boxer (Chef)coreOthersRenowned British chef leading Henri restaurant. His menu is inspired by Parisian bistros with a nod to British cuisine, featuring iconic French dishes with a twist including dishes like Fried Pied de Cochon with black garlic and Raclette Burger au Poivre.
• Dorothée Meilichzon (Interior Designer)coreOthersInterior designer who designed Henrietta Hotel's distinctive interiors featuring warm palette with terracotta touches, botanical prints, hand-painted details, custom-made furniture with nods to 1970s design, long banquettes, wood paneling, and marble accents.
• SevenRoomsmajorTechnology or IntegrationThird-party restaurant reservation platform used for managing table bookings at Henri restaurant and bar.
• Experimental Cocktail Club ChinatownminorChannel Partner/ Reseller/ DistributorSister venue in London known for excellent cocktails served late into the night. Part of Experimental Group network for cross-promotion.
• Compagnie des Vins Surnaturels (Neal's Yard)minorChannel Partner/ Reseller/ DistributorSister venue in London offering an elegant setting with a superb selection of wines curated for the discerning palate. Located in Neal's Yard.
• STEREO Covent GardenminorChannel Partner/ Reseller/ DistributorLatest Experimental Group addition in Covent Garden, a vibrant venue offering a masterfully curated mix of live music, drinks, and food.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Savoy: Iconic luxury London full-service hotel; operates at a higher scale and price point but competes for the same premium leisure/corporate traveller near Covent Garden and the West End.
• Rosewood London: Luxury full-service hotel in High Holborn/Covent Garden with multiple restaurants and event spaces; competes for premium corporate and leisure demand in the same central London catchment.
• Soho House London: Established members' club and boutique hotel operator with multiple UK and global sites; broader portfolio but comparable London boutique positioning and F&B-led guest experience.

Direct peers

• Ham Yard Hotel: Firmdale boutique hotel in Soho with similar scale, design-led interiors, on-site restaurant/bar and event spaces — directly comparable to Henrietta's boutique London positioning.
• The Zetter Townhouse, Marylebone: Small boutique townhouse hotel with characterful design, on-site cocktail bar/restaurant and similar emphasis on personality-driven hospitality in central London.
• The Hoxton, Holborn: Design-led boutique hotel in nearby Holborn under the Ennismore/HOXHO banner, with comparable F&B, lobby-bar concept and target guest demographic of cultural tourists and business travellers.
• One Aldwych: Independent boutique luxury hotel in Covent Garden with award-winning restaurant and bar; comparable upscale positioning, location and on-site F&B monetisation strategy.
• The Hari: Boutique luxury hotel in Belgravia with Italian-accented design and destination restaurant/bar; competes for the same high-end leisure and corporate traveller segment as Henrietta.
• The Rookery: Independent boutique hotel in Clerkenwell with characterful period interiors, similar scale and guest demographic of design-conscious travellers visiting central London.
• Covent Garden Hotel (Firmdale): Same Covent Garden neighbourhood; Firmdale's flagship boutique property of comparable size and design-led positioning, targeting similar leisure and corporate guests in central London.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/henriettahotel
• LinkedInlinkedin.com/company/the-henrietta-hotel

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Henrietta Hotel