Huisarts en Wetenschap

What Huisarts en Wetenschap does

Huisarts & Wetenschap (H&W) is the official monthly journal and digital publishing platform of the Nederlands Huisartsen Genootschap (NHG), the professional association representing Dutch general practitioners. The publication serves the full population of Dutch huisartsen — approximately 12,000–15,000 practitioners — providing peer-reviewed scientific articles, NHG clinical practice guidelines (NHG-Standaarden), news, practical recommendations, and continuing medical education content. It is owned by NHG, a non-profit professional body headquartered in Utrecht, and operates as the de facto authoritative publication of record for Dutch primary care medicine.

H&W's product surface combines a print magazine (11 issues per year), the henw.org digital platform, a weekly podcast, interactive knowledge quizzes (Kennistoetsen), and NHG clinical guidelines organized into thematic dossiers (e.g., diagnostics, emergency care, digital care, palliative care). The website hosts an AI-powered natural-language search function (AI-zoekfunctie) that processes Dutch queries and returns summarized answers from the journal corpus, with an explicit accuracy disclaimer requiring users to verify sources. Technology stack signals include a cookie consent management system, Vimeo-based video hosting, RSS syndication, HAweb single-sign-on integration for NHG members, and social distribution across LinkedIn, X, Instagram, and Facebook.

Commercial activity centers on subscription revenue (digital plus bundled print, newsletter, and podcast) and non-personalized advertising targeted at the Dutch GP audience. Distribution flows through three channels: direct digital self-serve subscriptions on henw.org, printed magazine delivery, and NHG membership — which bundles journal access as a member benefit and functions as the primary enterprise channel. Editing is overseen by a committee that includes methodologists such as Jacoba Greving and deputy editor-in-chief Mariëlle van Avendonk, with NHG oversight provided by the supervisory board chaired by Henriëtte van der Horst and guideline-direction leadership from Jako Burgers.

Name

Huisarts en Wetenschap

Legal name

Nederlands Huisartsen Genootschap (NHG)

Website

https://henw.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Huisarts & Wetenschap is the official monthly journal and digital platform of the Nederlands Huisartsen Genootschap (NHG), serving the ~12,000–15,000 Dutch general practitioners with peer-reviewed articles, NHG clinical guidelines, a weekly podcast, knowledge quizzes, and an AI-powered Dutch-language search function.

Ownership category

akta.pro rank

Product category

Medical Journal Publishing

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Medical, Clinical & Biomedical Scholarly Publishing (EDAGAFAB)

akta.pro secondary industries

Academic & Scholarly Journals Publishing (Peer-Reviewed) (MPAJABAC), Scholarly Societies & Conference Proceedings Publishing (MPAJABAK)

Keywords

• Medical journal publishing
• Clinical practice guidelines
• Continuing medical education
• Primary care research
• Peer-reviewed articles

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Revenue: The primary revenue stream comes from subscriptions providing unlimited access to all journal articles, 11 printed magazines per year, weekly newsletter, and weekly podcast access. Subscribers include NHG members and non-member subscribers.
2. Advertising Revenue: The platform offers advertising opportunities to reach the Dutch general practitioner audience, including non-personalized advertisements managed through cookie-based targeting.

Pricing tiers

Distribution channels3 records

Marketing channels9 records

Core offering

Huisarts & Wetenschap is the official monthly journal of the Nederlands Huisartsen Genootschap (NHG), publishing peer-reviewed scientific articles, NHG clinical practice guidelines (NHG-Standaarden), news, and practical clinical information for Dutch general practitioners. The offering combines 11 printed magazine issues per year with the digital henw.org platform, an AI-powered Dutch-language search function, a weekly podcast, and knowledge quizzes for continuing medical education.

Product overview

Huisarts & Wetenschap is the monthly journal of the Nederlands Huisartsen Genootschap (NHG), serving as the primary scientific publication for Dutch general practitioners. The offering consists of a print and digital magazine combined with a comprehensive website platform. Key products include the core H&W Magazine, the AI-powered search function, the H&W Podcast, and interactive knowledge quizzes. The journal publishes NHG clinical practice guidelines (NHG-Standaarden) covering various medical conditions, along with news articles, scientific research, practical guidance, and continuing education content organized into thematic dossiers.

Differentiator

Problem solved

Functional benefit

Products and services

• Huisarts & Wetenschap Magazine

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• Nederlands Huisartsen Genootschap (NHG)coreStrategic or Co-development PartnerHuisarts & Wetenschap is the official monthly journal of the Nederlands Huisartsen Genootschap (NHG). The journal publishes NHG clinical guidelines, scientific research articles, and provides a platform for guideline development and peer review. The partnership is fundamental to the journal's identity and content strategy, with deep integration in NHG's mission to advance Dutch general practice.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• British Journal of General Practice (BJGP): Royal College of General Practitioners' flagship peer-reviewed journal. Directly comparable as a national society-published monthly journal serving GPs in a single country (UK) with clinical guidelines and primary care research, mirroring H&W's role for Dutch GPs.
• Annals of Family Medicine: Joint journal of several US family medicine organizations publishing peer-reviewed research and clinical reviews for primary care physicians. Closely comparable in audience, content mix, and society-driven model, though serving a different (US) market.
• Australian Journal of General Practice (AJGP): Royal Australian College of GPs' monthly peer-reviewed journal covering clinical, research, and viewpoint articles for Australian GPs. Directly comparable in format, society ownership, and clinical-guideline integration with the NHG model.
• Canadian Family Physician: Official journal of the College of Family Physicians of Canada, providing peer-reviewed clinical articles and continuing professional development for family physicians. Comparable as a national GP society journal with subscription model and CME offerings, but Canadian scope.

Emerging players

• UpToDate: Evidence-based clinical decision support resource widely used by GPs globally for point-of-care answers. Comparable to H&W's AI search aspiration as a clinical Q&A tool, but with broader international coverage and employer/individual subscription model.

Broad incumbents

• JAMA (Journal of the American Medical Association): Flagship journal of the American Medical Association, a high-impact general medical journal read widely by primary care physicians internationally. Comparable in being a society-published, peer-reviewed medical journal with digital subscription, though far broader in scope and global reach.
• The Lancet: Internationally renowned weekly peer-reviewed general medical journal with a strong primary care readership. Comparable as a top-tier medical journal with subscription and digital access, but operating at a much larger international scale than H&W.
• BMJ (British Medical Journal): One of the world's leading general medical journals published by the BMJ Group, a wholly owned subsidiary of the BMA. Comparable as a peer-reviewed clinical journal with strong GP readership, but operates at a much larger international scale across all medical specialties.

Regional players

• NTVG (Nederlands Tijdschrift voor Geneeskunde): Long-established Dutch general medical journal covering all specialties and widely read by Dutch GPs. Comparable as a Dutch-language peer-reviewed medical journal with subscription model, but broader in scope than H&W's GP-specialist focus.
• Huisarts Nu (Domus Medica): Belgian Flemish-language journal for general practitioners, published by Domus Medica. Directly comparable as a national-language GP journal with society backing, but serving the Belgian (Flemish) market rather than the Netherlands.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HuisartsWeten
• YouTubehenw.org/podcast-overzicht
• Facebookfacebook.com/HuisartsenWetenschap
• LinkedInlinkedin.com/company/huisarts-wetenschap
• Instagraminstagram.com/huisartsenwetenschap

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huisarts en Wetenschap