Herald of Truth Ministries

What Herald of Truth Ministries does

Herald of Truth Ministries (HTM) is a Texas-based nonprofit religious organization founded in 1952, dedicated to equipping and partnering with Spanish-speaking churches and ministries across the US and Latin America. Its three core initiatives are MESA (Mission Evangelize Spanish America), which targets 100 church plants by the organization's 100th anniversary in 2052; the Honduras Ministry, focused on gospel outreach, leadership training, and home construction for families in poverty; and the Cuba Ministry, supporting Cuban church ministers with biblical resources and pastoral training. The Cuba partnership with Tony Fernandez has produced 54 congregations in Matanzas province averaging over 200 annual baptisms, and the organization's cumulative tally stands at 118 Spanish-speaking churches planted.

The ministry operates no commercial products or services and is funded entirely through charitable donations, planned giving, and partner contributions. It runs a portfolio of supporting programs: domestic and international internships in partnership with Christian universities such as Harding across 11+ US states, Honduras mission trips ($1,600-$2,500 per participant) involving construction, VBS, and medical clinics, legacy/estate giving, and several seminars on evangelism and discipleship (e.g., Can I Tell You a Story?, Church Inside Out, The Keepers). Digital and media assets include Truth Digital Media (a 24/7 internet radio station offering a cappella worship and Christian podcasts), the Spanish-language Lea La Biblia radio program broadcast across Latin America, a content library of Bible studies and sermons, and the SALT leadership training program in partnership with Sunset International Bible Institute.

The technology footprint is light and conventional for a nonprofit: a WordPress website, email newsletters, video content, and an internet radio stream. Leadership comprises a small named team led by President and CEO Chase Turner, with Executive Vice President Zane Perkins overseeing MESA, VP of Development Jenny Lovell managing fundraising, Director of Domestic Ministry Steve Ridgell, and Business Manager LeAnn Littlefield. Revenue, headcount, and donor figures are not publicly disclosed, so the financial scale of the organization cannot be directly observed from the source material.

Name

Herald of Truth Ministries

Legal name

Herald of Truth

Website

https://heraldoftruth.org

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

1–10 employees

Short description

Herald of Truth Ministries is a 1952-founded nonprofit religious organization that partners with Spanish-speaking churches in the US and Latin America, funding church planting, internships, mission trips, and media outreach via charitable donations.

Ownership category

akta.pro rank

Product category

Religious Ministry Services

NAICS

Religious Organizations (8131)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYBPAGAJAE

Faith-Based Missions & Evangelism Organizations (Domestic & International)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYBPAGAJAF

Faith-Based Humanitarian Aid & Relief Ministries

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

SECONDARYBPAGAJAG

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling)

Business & Public Services/Nonprofit, NGO & Social Services/Religious & Faith-Based Organizations

Keywords

• Religious ministry services
• Church planting programs
• Spanish-speaking outreach
• Faith-based nonprofit
• Evangelism resources

Headquarters

HQ city

Abilene

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Giving: The ministry operates entirely on donations from individuals, churches, and partners. They receive charitable contributions to fund church planting, mission trips, internship programs, and resource distribution to Spanish-speaking ministries.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Herald of Truth Ministries is an independent nonprofit religious organization that partners with churches, ministers, and leaders in Spanish-speaking communities across the U.S. and Latin America. The ministry supports church planting (with a goal of 100 Spanish-speaking churches by the 100th anniversary in 2052), leadership development, evangelism resources, internships, and short-term mission trips. It funds and delivers these programs through charitable donations and a network of partner churches and universities.

Product overview

Herald of Truth Ministries is a religious nonprofit organization offering a portfolio of interconnected ministry programs rather than a unified technology product. The core offerings include three geographic ministry initiatives: MESA (Mission Evangelize Spanish America) targeting 100 Spanish-speaking church plants across the U.S. and Latin America; Honduras Ministry providing community support with gospel outreach, leadership training, and home construction; and Cuba Ministry supporting church planting with 54 congregations and over 200 annual baptisms. Supporting programs include internship opportunities (domestic and international medical), mission trips to Honduras, and legacy giving options. Digital and educational resources include Truth Digital Media (internet radio), SALT leadership training, BibleTalk.TV, World Bible School, HomeMission, Church Surveys, and various seminars on evangelism and discipleship. The organization also publishes quarterly newsletters and hosts events including the Faith Forward Conference and SOAR Conference. The various programs function as independent ministry offerings unified by the shared mission of spreading the message of Jesus to Spanish-speaking communities.

Differentiator

Problem solved

Functional benefit

Brands

• MESA (Mission Evangelize Spanish America): A ministry initiative focused on equipping Spanish-speaking ministries to share the hope of Jesus in their communities.
• SALT (Sunset Academy of Leadership Training)
• Truth Digital Media

Products and services

• MESA (Mission Evangelize Spanish America)

Quantifiable outcome

• 118 Spanish-speaking churches planted
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• HomeMissioncoreStrategic or Co-development PartnerHTM Ministry Partner that visits and helps churches throughout the United States. HomeMission 'encourages, equips, and evangelizes' churches in need, similar to Barnabas in Acts 11. Overseen by the eldership of West Freeway church of Christ in Fort Worth, Texas.
• World Bible SchoolcoreStrategic or Co-development PartnerHTM Ministry Partner providing free online Bible courses in multiple languages. Offers self-paced learning with optional one-on-one study helpers. Part of HTM's resource distribution network for Spanish-speaking communities.
• BibleTalk.TVminorStrategic or Co-development PartnerMinistry partner providing Bible studies, sermons, lessons, and podcasts. Platform has over 75 series, 1,500+ pieces of content in three languages, 500,000+ YouTube subscribers, and 25 million+ views in 2023.
• Sunset International Bible Institute (SALT)coreStrategic or Co-development PartnerSALT (Sunset Academy of Leadership Training) addresses the elder shortage crisis in congregations through seminars, training events, consultations, and tools/resources for leadership development.
• Great Cities MissionsminorStrategic or Co-development PartnerReferenced in staff bio of Zane Perkins - associated with 17 years of church-planting work in Santiago, Chile as part of Great Cities Missions effort.
• One KingdomminorStrategic or Co-development PartnerEsteban Valle-Garcia serves as ambassador to Central America through the ministry One Kingdom, bringing experience in missions, local evangelism, and translation work to HTM.
• Christian UniversitiesminorChannel Partner/ Reseller/ DistributorPartnerships with Christian universities (including Harding University) to provide interns for MESA partners in Florida, Wisconsin, Virginia, Texas, Alabama, Arkansas, Louisiana, Colorado, Indiana, Delaware, Michigan, and Pennsylvania.
• Biblical Institute of Central AmericaminorStrategic or Co-development PartnerBruno Valle teaches several courses each year at this institute in Progreso, Honduras as part of leadership training efforts.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• World Vision: Large faith-based nonprofit operating global humanitarian aid, child sponsorship, and community development programs. Comparable as a donation-funded organization delivering faith-motivated community services internationally, though at vastly larger scale and with broader humanitarian rather than evangelical-church-planting focus.
• Compassion International: Major faith-based nonprofit providing child sponsorship, humanitarian aid, and partnership with local churches in developing countries. Comparable as a donation-driven organization supporting church-based community work in Latin America, including Honduras and similar geographies.
• Wycliffe Bible Translators: Large faith-based nonprofit focused on Bible translation worldwide. Comparable as a donation-funded missions organization emphasizing language-based ministry, leadership training, and Latin American engagement.
• North American Mission Board (SBC): Southern Baptist missions agency funding church planting, missionary support, and evangelism across North America. Comparable as a denominational missions body focused on church planting and leadership development, though serving a different tradition.

Direct peers

• World Bible School: Churches of Christ-affiliated online Bible education platform serving global Spanish-speaking learners with free courses. Directly comparable as a partner organization offering digital religious education resources in multiple languages.
• Great Cities Missions: Church-planting mission organization where Herald of Truth's EVP Zane Perkins served 17 years in Santiago, Chile. Highly comparable as a church-planting mission network operating in Latin American urban centers with similar ministry methodology.
• HomeMission: Churches of Christ-affiliated evangelism ministry encouraging, equipping, and supporting US congregations. Directly comparable as a sister ministry partner with overlapping audience and mission philosophy.
• Pioneer Bible Translators: Faith-based nonprofit focused on Bible translation and church planting among language groups globally, including Spanish-speaking populations. Comparable as a missions organization delivering resources, training, and church-planting partnerships in underserved language communities.
• Sunset International Bible Institute (SIBI): Churches of Christ-affiliated ministry providing biblical education, leadership training, and the parent organization of the SALT leadership program that Herald of Truth leverages. Highly comparable as a sister Churches of Christ ministry with overlapping mission and audience.

Emerging players

• Joshua Project: Faith-based research and ministry initiative focused on unreached people groups and church planting among least-evangelized populations. Comparable in mission-tracking and data-driven church planting focus, though more research-oriented than operational.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/herald-of-truth-ministries

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herald of Truth Ministries