Hera Ob Gyn Medical Group Inc

What Hera Ob Gyn Medical Group Inc does

Hera OB-GYN Medical Group, Inc. is a privately held, single-location obstetrics and gynecology practice founded in 1989 by Dr. Esther J. Tow-Der in Modesto, California. It operates from its headquarters at 1552 Coffee Road, serving patients across the Central Valley region. The practice is staffed by four to five board-certified physicians (Esther J. Tow-Der, M.D.; Matthew L. Tilstra, M.D.; Carson D. Rodeffer, M.D.; Nicholas H. Hopkins, M.D.; and Aisha Golaub, M.D.) plus administrative and scheduling personnel, totaling approximately ten employees. The practice name derives from Hera, the Greek goddess of women, marriage, and childbirth, anchoring its brand around women's health.

The practice offers a full spectrum of obstetric and gynecological services, including routine and high-risk prenatal care, ultrasonography, non-stress testing, Nuchal Translucency screening, gynecologic cancer screening, contraceptive counseling, infertility evaluation and intra-uterine insemination, urogynecology, and gynecologic surgery. Surgical capabilities include da Vinci Robotic Surgery, laparoscopic hysterectomy, hysteroscopic procedures, endometrial ablation, and urinary stress incontinence repair. A HIPAA-compliant Patient Portal enables secure patient-physician communication and lab record access. The physicians share 24/7 on-call duty and accommodate same-day urgent appointments during business hours.

The business model is fee-for-service medical care billed to patients and insurance providers, with the practice contracted into a broad panel of PPOs (Aetna, Anthem Blue Cross, Blue Shield, Cigna, Medicare, Tricare, United Health Care, among others) and HMOs (Allcare Medical Group, Central Valley Medical Group). Multilingual staff support English, Spanish, and Cantonese-speaking patients. The practice is independently owned by its founding physicians with no external investment, parent company, or subsidiary entities, and conducts no marketed software or platform products. Marketing is limited to the practice website, a Twitter presence, downloadable patient forms, and community-based referrals.

Name

Hera Ob Gyn Medical Group Inc

Legal name

Hera OB-GYN Medical Group, Inc.

Website

https://heraobgyn.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Short description

Hera OB-GYN Medical Group is a privately held, single-location obstetrics and gynecology practice in Modesto, California, founded in 1989 by Dr. Esther J. Tow-Der. It serves Central Valley women with prenatal care, gynecological services, infertility treatment, and robotic surgery through four to five physicians.

Ownership category

akta.pro rank

Product category

Obstetrics and Gynecology Medical Practice

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obstetrics & Gynecology (OB/GYN) Clinics (HLAFAJAA)

akta.pro secondary industries

General Obstetrics (Prenatal/Antepartum Care) (HLAKAJAA), Gynecology (General Non-Obstetric Care) (HLAKAJAL), Family Planning & Contraception (Including Abortion Care) (HLAKAJAG), Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD), Women’s & Children’s Surgical Care Centers (HLAFAJAM)

Keywords

• Obstetrics and gynecology
• Women's health services
• Prenatal care
• Gynecologic surgery
• Minimally invasive surgery

Headquarters

HQ city

Modesto

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Medical Services Revenue: Fee-for-service medical care including obstetric and gynecological services, procedures, and surgeries billed to patients and/or their insurance providers. Practice accepts multiple PPO and HMO insurance plans.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hera OB-GYN Medical Group is a private women's health practice delivering comprehensive obstetric and gynecologic services in Modesto, California. Core offerings include routine and high-risk prenatal care, ultrasonography, gynecologic screenings, contraceptive and infertility services, and advanced gynecologic surgery including da Vinci Robotic Surgery, all delivered by a four-physician group providing 24/7 on-call coverage.

Product overview

Hera OB-GYN Medical Group is a single-location women's health practice offering integrated obstetrical, gynecological, and surgical services through a team of four obstetricians. The practice operates as a unified service offering rather than a modular software product. Core services include prenatal care (routine and high-risk), gynecological services (preventive care, contraceptive counseling, infertility treatment), and advanced surgical procedures (da Vinci Robotic Surgery, laparoscopic hysterectomy). The practice also provides a Patient Portal for secure patient-physician communication and medical records access.

Differentiator

Problem solved

Functional benefit

Products and services

• Obstetrics Services Comprehensive obstetrical care including routine and high-risk prenatal care, preconception counseling, ultrasonography, Nuchal Translucency screening, and fetal well-being assessment via non-stress testing (NST). Targeted at pregnant women and families in the Modesto area.
• Gynecology Services Women's health services including routine screenings, Pap smear testing, contraceptive counseling, infertility evaluation and treatment, intra-uterine insemination, adolescent gynecology, hormonal evaluation, treatment of menstrual disorders, perimenopausal and menopausal management, and urogynecology. Targeted at women of all ages.
• Surgical Services Advanced gynecologic surgery including da Vinci Robotic Surgery, Laparoscopic Hysterectomy, Hysteroscopic Tubal Interruption (Essure), Endometrial Ablation, Urinary Stress Incontinence repair, and Pelvic Support Disorders treatment. Targeted at women requiring minimally invasive surgical intervention.
• High-Risk Pregnancy Services Specialized care for high-risk pregnancies including referral access to genetic counseling, Level 2 ultrasonography, fetal echocardiography, and perinatology consultation for prenatal genetic testing. Targeted at expectant mothers with high-risk pregnancies.
• Infertility Services Evaluation and treatment of infertile couples, services to surrogate mothers, and co-participation with specialists in the in-vitro fertilization (IVF) process. Targeted at couples experiencing infertility.
• Cancer Screening and Evaluation Evaluation and treatment or appropriate referral for gynecologic cancers including breast, ovarian, uterine, cervical, and vulvar cancers. Targeted at women requiring cancer screening and risk assessment.
• Patient Portal Secure online platform enabling patients to view laboratory test records and communicate with physicians and staff through secure email messaging. Targeted at existing patients of the practice.

Quantifiable outcome

• 24/7 physician availability through shared on-call duty
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Sutter Gould Medical Foundation: Multi-specialty physician foundation operating in Stanislaus County, including Modesto, with employed OB/GYN physicians. Direct regional competitor for the same Modesto patient population served by Hera.
• Memorial Medical Center (Sutter): Hospital where Hera physicians likely maintain privileges and deliver patients; the largest Modesto hospital providing the local delivery infrastructure Hera relies on for obstetric services.

Emerging players

• Tenet Healthcare / USPI: Owns and operates ambulatory surgery centers nationwide, including gynecology and women's surgical services. Comparable as a competitor to Hera's da Vinci robotic surgical offering through ASC channels.
• OB Hospitalist Group: Specialty OB hospitalist organization providing 24/7 in-hospital labor and delivery coverage at partner hospitals. Comparable in focusing on OB staffing/coverage models, though operating at hospital scope rather than ambulatory clinic scope like Hera.

Direct peers

• Women's Health USA: Management services organization focused on independent OB/GYN and women's health practices, providing business support, payer contracting, and growth resources. Comparable as an OB/GYN practice management platform serving groups similar to Hera.
• Unified Women's Healthcare: PE-backed (TPG-affiliated) platform supporting affiliated OB/GYN practices across the U.S., including surgical and clinical services. Highly comparable business model and explicit roll-up thesis that could absorb practices like Hera.
• Axia Women's Health: Largest women's health group practice network in the U.S., operating multi-specialty OB/GYN and women's health clinics across multiple states. Directly comparable to Hera as a physician-owned-and-led OB/GYN group delivering comprehensive obstetric, gynecologic, and surgical services at scale.

Broad incumbents

• Kaiser Permanente Northern California: Integrated payer-provider system serving Northern California including Central Valley with employed OB/GYNs and integrated HMO model. Competes for HMO-insured patients in the same Modesto service area.
• Dignity Health (CommonSpirit Health): Large Catholic-affiliated health system operating Memorial Medical Center in Modesto and surrounding Central Valley region with employed OB/GYNs. Competes for patients and referrals in Hera's catchment as a broad incumbent.

Others

• Privia Health: PE-backed physician enablement company providing practice management, technology, and payer contracting to independent medical groups. Comparable as a platform partner model that smaller OB/GYN practices may join for scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heramedical
• LinkedInlinkedin.com/company/hera-ob-gyn-medical-group-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hera Ob Gyn Medical Group Inc