Herb and Oil Trade

What Herb and Oil Trade does

Herb and Oil Trade is a Saudi Arabia-based specialty retailer (operating under the DBA Herb & Oil, عشبة و زيت) that sells health, wellness, beauty, and personal care products to individual consumers through a hybrid online-and-offline channel. The company's revenue comes almost entirely from one-time direct retail sales of its own "Herb & Oil" branded assortment — including Ceylon and herbal teas, an essential oils collection, and bundled wellness products such as the Golden Weight Loss Box — alongside curated third-party brands covering Korean skincare (e.g., COSRX), Moroccan body care (Garden Olean), Turkish cosmetics (Legendary), Argentine yerba mate (Taragüi), contact lenses, nutritional supplements, and tea/coffee/honey. Pricing is set per SKU in Saudi Riyals, typically SAR 4 to SAR 500+, with pervasive promotional discounting of 20–90% and a points-based loyalty program for repeat customers.

The commerce stack runs on the Zid storefront platform with a custom Arabic/English bilingual interface, multi-gateway checkout (mada, Apple Pay, credit/debit cards), buy-now-pay-later installments via Tabby and Tamara, and cash on delivery. Distribution blends an e-commerce site (herbandoil1.com), native iOS and Android apps, and five owned retail branches located in Saudi malls — Dammam Westfield Mall, Al Ahsa Al Othaim Mall, Qatif Sea Front, Qatif City Mall, and Jubail Mall — with Aramex providing last-mile fulfillment nationally. The company is privately held, registered in Saudi Arabia under commercial register 2053118774 and VAT number 314251209900003, and discloses no institutional investors, parent, or M&A activity.

The go-to-market is direct-to-consumer with no enterprise or B2B segment; marketing relies on the storefront, mobile apps, an EKSAB affiliate program, and the loyalty program. Operationally the company is small (10 disclosed employees) and the executive team, ownership structure, and detailed financials are not publicly disclosed, leaving the business model at the level of a regional DTC specialist rather than a scaled national retailer.

Name

Herb and Oil Trade

Legal name

Herb and Oil

Website

https://herbandoil1.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Herb and Oil Trade is a Saudi Arabia-based DTC retailer that sells its own branded herbal teas, essential oils, and wellness bundles alongside curated third-party health and beauty brands through an Arabic/English e-commerce site, mobile apps, and five mall branches in the Eastern Province.

Ownership category

akta.pro rank

Product category

Health and Beauty Retail

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts) (AFAJADAB)

Keywords

• Health and beauty retail
• Herbal wellness products
• E-commerce cosmetics
• Natural skincare
• Personal care goods

Headquarters

HQ city

Dammam

HQ country

Saudi Arabia

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct retail sales of health, wellness, beauty, and personal care products through online store and physical retail locations. Products are sold as one-time purchases with prices in Saudi Riyal (SAR). The company offers various payment methods including credit cards, buy-now-pay-later options (Tabby, Tamara), and cash on delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Herb and Oil Trade is a Saudi Arabian health, wellness, and beauty retailer that sells its own private-label herbal teas, essential oils, and wellness bundles alongside curated third-party skincare, body care, hair care, makeup, contact lenses, oral care, baby care, honey, and nutritional supplement brands. It serves Saudi consumers through an e-commerce storefront (herbandoil1.com), iOS and Android mobile apps, and five physical mall-based retail branches in Dammam, Al Ahsa, Qatif, and Jubail.

Product overview

Herb and Oil Trade is an e-commerce retail platform operating primarily in Saudi Arabia, offering a diverse portfolio of health, wellness, and beauty products. The company's own brand includes premium teas (Ceylon Black Tea, Green Tea, Hibiscus, Mixed Berries, Yerba Mate, herbal blends), essential oils (Lavender, Tea Tree, Peppermint, Jojoba, Argan, Castor, and others), and wellness products (Himalayan Pink Salt, Epsom Salt, Psyllium Husk). The platform also stocks third-party brands across skin care, body care, hair care, makeup, contact lenses, oral care, baby care, and nutritional supplements. The business operates both online and through multiple physical store locations across Saudi Arabia, featuring a loyalty rewards program for registered customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Herb & Oil Ceylon Black Tea – Whole Leaves (450g) Premium Ceylon black tea made from carefully selected whole leaves, offering a rich and full-bodied flavor with authentic aroma, targeted at Saudi consumers seeking natural herbal teas.
• Herb & Oil Mother's Herbal Tea Course – 8 Herbs Blend (3 Packs) A natural wellness tea course crafted from a balanced blend of 8 premium herbs (Fennel, Nutmeg, Cinnamon, Anise, Chamomile, Basil, Mint, Coriander) designed to support relaxation, digestion, and overall body comfort.
• Herb & Oil Green Tea – 25 Tea Bags Green tea crafted from carefully selected Chinese green tea leaves with a refreshing and light flavor, individually wrapped to preserve freshness, intended for daily enjoyment.
• Hibiscus Drink – Herb & Oil (25 Sachets) A refreshing herbal hibiscus drink made from natural hibiscus flowers with a rich, tangy flavor and vibrant red color, suitable as a hot or cold beverage.
• Mixed Berries Drink – Herb & Oil (25 Sachets) A blended beverage containing hibiscus, rosehip, apple bits, and berry flavors including strawberry, raspberry, and cranberry, suitable for hot or cold preparation.
• Taragúi Argentine Yerba Mate Set – Premium Glass Cup Experience An authentic Argentine mate experience featuring Taragúi yerba mate, a heat-resistant glass cup with wooden base, and glass bombilla with built-in filter.
• Green Tea with Apple – Herb & Oil (60g) Green tea blend infused with green apple flavor that supports fat burning, gently detoxifies, and soothes stomach irritations; caffeine-free.
• Golden Weight Loss Box – Herb & Oil Natural Detox & Balance Set A natural wellness box combining Green Tea with Apple, Psyllium Husk, Himalayan Pink Salt, and Epsom Salt to support healthy digestion, reduce bloating, and promote natural appetite control.
• Garden Olean Green Tea Scalp Scrub (250g) Scalp exfoliating scrub that improves circulation, removes excess oils and buildup, and nourishes hair from root to tip with proteins, Vitamin E, and sea salt.
• Garden Olean Licorice Sugar Scrub (600g) Body scrub designed to remove dead skin cells and impurities with natural licorice oil, leaving skin smooth, soft, and delicately scented; made in Morocco.
• Garden Olian Coffee Body Soap & Scrub Body soap and scrub designed for dry, dull skin that exfoliates dead skin cells while deeply moisturizing and revitalizing, with Vitamin E and caffeine to reduce scars and stretch marks; made in Morocco.
• Legendary High Shine Nail Polish – Queen View (Multiple Shades) Nail polish delivering rich color and glossy finish with a smooth, easy-to-apply formula, strong even coverage, and quick drying; made in Turkey.
• Herb & Oil Essential Oils Collection Private-label essential oils including Lavender, Tea Tree, Peppermint, Jojoba, Flaxseed, Sesame, Castor, Glycerin, Sweet Almond, Argan, and Basil oils for hair and skin care.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Zid StorecoreTechnology or IntegrationE-commerce platform provider powering the herbandoil1.com online store with product management, checkout, and payment processing capabilities. The platform supports Arabic/English bilingual interface, multiple payment gateways, and inventory management.
• AramexcoreOthersPrimary logistics and delivery partner for shipping orders to customers across Saudi Arabia.
• EKSABminorGTM or Marketing PartnerAffiliate marketing partner program for customer acquisition through third-party affiliates.
• TabbycoreChannel Partner/ Reseller/ DistributorBuy-now-pay-later payment provider enabling customers to pay in installments, increasing purchasing power and conversion rates.
• TamaracoreChannel Partner/ Reseller/ DistributorInstallment payment solution partner allowing customers flexible payment options at checkout.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Namshi: Leading Middle East fashion and beauty e-commerce platform owned by Noon. Overlaps in beauty and personal care assortment with comparable Saudi customer base.
• Noon Saudi Arabia: Major regional e-commerce marketplace carrying a wide range of beauty, wellness, and personal care products. Directly competes with Herb & Oil on assortment breadth, pricing, and delivery speed.
• Amazon.sa: Amazon's Saudi marketplace, offering beauty, wellness, and personal care products alongside broader assortment. Direct competitive overlap on third-party brands and pricing pressure.

Direct peers

• Ounass: Middle East luxury beauty and fashion e-commerce platform owned by Al Tayer Group, offering premium skincare, makeup, and fragrances. Comparable premium beauty curation and Saudi consumer base.
• Boutiqaat: Kuwait-headquartered beauty and lifestyle e-commerce retailer with strong Gulf presence, offering a wide catalog of branded cosmetics, skincare, and fragrances. Comparable DTC beauty model targeting GCC consumers.
• Faces Saudi Arabia: Saudi beauty retailer operating both e-commerce and physical stores, selling cosmetics, skincare, and fragrances. Closely comparable omnichannel beauty retail model with similar product curation and target customer.
• Golden Scent: Saudi Arabia-based online fragrance and beauty retailer with a strong assortment of perfumes, skincare, and cosmetics. Comparable DTC beauty e-commerce model serving the Saudi consumer.
• Nice One SA: Saudi Arabia's largest beauty-focused e-commerce platform, offering a comparable mix of cosmetics, skincare, hair care, and personal care products to similar Saudi consumers. Direct competitor in the same category and channel.

Regional players

• Mumzworld: UAE-based maternal and baby-focused e-commerce retailer with Saudi delivery. Overlaps with Herb & Oil in baby care and family wellness categories, with similar GCC consumer base.

Emerging players

• Arabian Oud: Saudi-headquartered brand and retailer of Arabian perfumes, oud, and herbal wellness products with extensive retail footprint. Comparable in the herbal/wellness product curation and Saudi-centric positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/herb-oil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herb and Oil Trade