HERBS AND RYE

What HERBS AND RYE does

Herbs and Rye is a single-location steakhouse and speakeasy-style cocktail bar operating at 3713 W Sahara Avenue, Las Vegas, since 2009 under owner Infantry Inc., with approximately 11 employees. Its core offering is in-restaurant dining featuring steaks, housemade pasta, appetizers, flatbreads, and classic cocktails organized by historical era, supported by extended operating hours of 5pm-3am Monday through Saturday that capture late-night demand underserved by typical Las Vegas competitors.

The business runs a traditional dine-in model augmented by three customer-facing digital touchpoints: SevenRooms for table reservations (also extending to its jointly controlled sister brand Cleaver), SkyTab for online takeout ordering, and a Stripe-powered website storefront selling physical gift cards in $25-$300 denominations. There is no proprietary technology platform; the integration stack consists of third-party hospitality and commerce SaaS. Menu pricing spans roughly $14-$44 across appetizers, pasta, and entrées.

Customer segmentation targets a hybrid of Las Vegas locals and tourists seeking authentic, off-Strip dining, with the primary persona being dining enthusiasts who value the era-organized cocktail program. The beverage identity is anchored by Nectaly Mendoza (Las Vegas Weekly Bartender of the Year), and the venue has accumulated sustained press coverage from Bon Appetit, Condé Nast Traveler, World's Best Bars, 50 Best Bars, Spirited Awards, Washington Post, Thrillist, Sunset, and Seven Fifty Daily. Revenue is generated entirely from one physical address through food and beverage sales, supplemented by gift card and online order channels; no subscription, membership, or licensing model exists.

Name

HERBS AND RYE

Legal name

Herbs and Rye

Website

https://herbsandrye.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Herbs and Rye is a single-location Las Vegas steakhouse and speakeasy-style cocktail bar founded in 2009, serving locals and tourists seeking quality off-Strip steaks and era-organized classic cocktails, operated by Infantry Inc.

Ownership category

akta.pro rank

Product category

Steakhouse and Bar

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cocktail Bars & Lounges (CRANACAD)

akta.pro secondary industry

Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Steakhouse restaurant
• Craft cocktail bar
• Speakeasy dining
• Off-strip Las Vegas
• Late-night dining

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Food and Beverage Sales: Traditional restaurant revenue from dine-in service, with steaks as primary food offering and craft cocktails as signature beverage category. Menu features appetizers, flatbreads, housemade pasta, meats, and sides. Extended operating hours (5pm-3am) maximize revenue opportunities across dinner and late-night periods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Herbs and Rye is a single-location Las Vegas steakhouse and speakeasy-style cocktail bar founded in 2009, serving steaks, craft cocktails organized by historical era, appetizers, flatbreads, housemade pasta, and other American cuisine. The restaurant operates Monday through Saturday from 5pm to 3am and accepts reservations through SevenRooms, online takeout orders through SkyTab, and sells physical gift cards in fixed denominations through its website.

Product overview

Herbs and Rye is a single-location Las Vegas restaurant and speakeasy-style bar established in 2009, offering a unified dining experience centered on steakhouse and classic cocktail service. The core offering is in-restaurant dining featuring steaks and craft cocktails, supplemented by customer-facing modules for gift card purchases (via Stripe), online ordering (via SkyTab), and table reservations (via SevenRooms). These ancillary services function as integrated touchpoints rather than standalone products.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Restaurant Dining Dine-in restaurant service at 3713 W Sahara Avenue, Las Vegas, offering steaks, classic-era craft cocktails, appetizers, flatbreads, housemade pasta, and other American-Italian cuisine. Open Monday through Saturday from 5pm to 3am.
• Gift Cards Physical gift cards sold online through the company's website, processed via Stripe, available in denominations of $25, $50, $100, $150, $200, and $300, and mailed within 3-5 business days after purchase.
• Online Ordering (Takeout) Customer-facing online takeout ordering powered by SkyTab, allowing customers to place pickup orders for Herbs and Rye menu items.
• Table Reservations Table reservation service for dine-in guests, powered by the SevenRooms reservation platform.

Quantifiable outcome

• 15+ years in business since 2009

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Regional players

• Penny Penny: Las Vegas cocktail bar concept. Comparable as a regional Las Vegas cocktail bar competitor targeting similar cocktail-enthusiast and late-night clientele.
• The Bootlegger Italian Bistro: Long-standing Las Vegas speakeasy-themed restaurant. Comparable as a Las Vegas venue with a speakeasy heritage, full food and beverage service, and a local/off-Strip following similar to Herbs and Rye.

Broad incumbents

• Employees Only: Pioneering speakeasy-style cocktail bar originating in New York. Comparable as an award-winning speakeasy-format cocktail bar with a focus on classic and craft cocktails.
• Death & Co: Acclaimed craft cocktail bar group with multiple U.S. locations. Comparable as a globally recognized cocktail bar brand known for editorial acclaim and serious craft cocktail programming.

Direct peers

• The Dorsey: Cocktail-focused lounge at The Venetian in Las Vegas. Comparable as a craft-cocktail destination with a speakeasy-influenced atmosphere and a focus on classic drink service in the Las Vegas market.
• Ghost Donkey: Speakeasy-style mezcal and tequila bar with a Las Vegas location. Comparable as a small-format, speakeasy-themed craft cocktail bar concept operating in the Las Vegas market.
• Vesper Bar: Classic-cocktail bar at The Cosmopolitan, Las Vegas. Comparable as a destination cocktail bar recognized for craft drink quality and a curated, lounge-style atmosphere appealing to cocktail enthusiasts.
• The Chandelier: Multi-level cocktail lounge inside The Cosmopolitan, Las Vegas. Comparable as a high-design, multi-experience cocktail destination that has earned national bar recognition and draws cocktail-focused visitors.
• Cleaver: Las Vegas steakhouse under the same Infantry Inc. umbrella as Herbs and Rye, with cross-referral links. Closest comparable concept: steakhouse plus cocktail program targeting the same off-Strip local and tourist clientele.
• Velveteen Rabbit: Las Vegas craft cocktail bar with strong local following. Comparable as an independently operated Las Vegas cocktail destination known for creative drinks and a neighborhood, late-night atmosphere.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HerbsandRye
• Instagraminstagram.com/herbsandrye
• LinkedInlinkedin.com/company/herbs-and-rye

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HERBS AND RYE