Herbs & Spices

What Herbs & Spices does

Herbs & Spices is a privately-held, founder-owned fine dining restaurant founded in 2000 by Chef Paddy and headquartered in Whitefield, Bengaluru, India, near Forum Neighborhood Mall on Hagadur Main Road. The restaurant operates a 70-80 seater dine-in service offering a blend of Indian and Continental cuisines with a la carte menu pricing in the INR 145-725 range, and additionally hosts on-premise events for up to 100 guests. Chef Paddy, who trained at the Institute of Hotel Management (IHMCT & AN) Hyderabad and built his career at the Taj Group of Hotels followed by Royal Caribbean Cruise Lines, is the principal culinary and operating figure, and the business employs approximately 32 staff with no external institutional funding.

The company operates three monetisation streams: (i) fine-dining a la carte restaurant service across lunch and dinner windows; (ii) bespoke off-premise catering and corporate packed-meal delivery for events ranging from intimate gatherings to functions of up to 600 guests, covering birthdays, engagements, weddings, corporate events, and housewarmings with live counters and customisable menus; and (iii) the Pasta Pasta sub-brand — a Quick Service Restaurant running a Build Your Own Pasta Bowl concept, listed on Swiggy and Zomato for delivery in addition to dine-in and pickup at the Whitefield location. Distribution is therefore a mix of direct dine-in, direct enterprise sales for catering, and marketplace-mediated delivery for the QSR sub-brand.

The technology footprint is minimal and consumer-facing: a Wix-hosted website with an online reservation system, organic social presence on Facebook and Instagram, and third-party integrations limited to Swiggy and Zomato. There is no proprietary technology, no mobile app, no API surface, no AI/ML capability disclosed, and no certifications or patents recorded. Marketing is largely organic and word-of-mouth, anchored on 25+ years of local brand presence in Whitefield.

Name

Herbs & Spices

Legal name

Herbs & Spices

Website

https://herbsnspices.in

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Herbs & Spices is a Bengaluru fine dining restaurant founded by Chef Paddy in 2000, serving Indian and Continental cuisines from a 70-80 seater Whitefield location, with bespoke catering up to 600 guests and a Pasta Pasta QSR sub-brand delivered via Swiggy and Zomato.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurant

NAICS

Full-Service Restaurants (722511), Limited-Service Restaurants (722513), Caterers (72232)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFACAK

Special Occasion & Destination Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

SECONDARYTHAFABAF

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

SECONDARYHSACAGAH

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly)

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYTHAFACAD

Ethnic & Regional Cuisine Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Fine dining restaurant
• Event catering services
• Quick service pasta
• Indian Continental cuisine
• Corporate meal catering

Headquarters

HQ city

Bengaluru (Bangalore)

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fine Dining Restaurant: A la carte dining with Indian and Continental cuisines. Guests pay per menu item ordered. Restaurant seats 70-80 guests with lunch (12pm-3pm) and dinner (7pm-11pm) service.
2. Bespoke Catering Services: Customized catering for events up to 600 people including birthdays, engagements, corporate events, and celebrations. Provides live counters, customizable menus, and packed meal options for corporate orders.
3. Pasta Pasta QSR: Quick Service Restaurant offering Build Your Own Pasta Bowl concept. Revenue from pasta bowl sales delivered via Swiggy and Zomato, as well as dine-in/pickup at the Whitefield location. Operating hours 12pm-10pm daily.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Herbs & Spices operates a 70-80 seater fine dining restaurant in Whitefield, Bengaluru, serving Indian and Continental cuisines since 2000. The business also runs a sister Quick Service Restaurant called Pasta Pasta offering a Build Your Own Pasta Bowl concept, and provides bespoke catering services for events of up to 600 guests including corporate, social, and celebration occasions.

Product overview

Herbs & Spices is a fine dining restaurant established in 2000, operating as a multi-concept food business with distinct offerings: the core Herbs & Spices fine dine restaurant serving Indian and Continental cuisines (70-80 seater capacity), the Pasta Pasta sub-brand (Quick Service Restaurant offering Build Your Own Pasta Bowl), and Catering & Banqueting services for events up to 600 guests. The company also offers a comprehensive A la Carte menu featuring global and Indian dishes.

Differentiator

Problem solved

Functional benefit

Brands

• Pasta Pasta: Quick Service Restaurant dedicated to serving pasta enthusiasts with a Build Your Own Pasta Bowl concept. Located on the first floor at 14/3 1A, Hagadur Main Road, Whitefield, Bengaluru. Open 12 PM - 10 PM daily.

Products and services

• Herbs & Spices Fine Dining Restaurant A 70-80 seater fine dining restaurant in Whitefield, Bengaluru, established in 2000, offering Indian and Continental cuisines with lunch and dinner service. Targets diners seeking a premium, intimate dining experience and serves as the venue for on-site private events up to 100 guests.
• Pasta Pasta Quick Service Restaurant A Quick Service Restaurant sub-brand of Herbs & Spices offering a Build Your Own Pasta Bowl concept where customers select from multiple sauces, pasta shapes, and toppings. Operates dine-in, pickup, and delivery via Swiggy and Zomato in Whitefield, Bengaluru.
• Catering and Banqueting Services Bespoke catering service for events of up to 600 people including birthday parties, engagements, corporate events, weddings, and celebrations, featuring live counters, customizable menus, and packed food options for corporate orders. Targets both private event hosts and corporate clients in Bengaluru.

Quantifiable outcome

• 10,000+ catering/packed orders successfully delivered

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Haldiram's: Large Indian food brand operating dine-in restaurants plus packaged food and catering. Comparable to Herbs & Spices on event catering and multi-format Indian food offerings.
• Barbeque Nation: Listed Indian casual dining chain specializing in live-grill buffet experiences. Overlaps with Herbs & Spices on full-service dining for celebrations and group events, and competes for similar mid-premium occasion-based spend.
• Chili's Grill & Bar (India): International casual dining chain operated in India serving American-style grills and Tex-Mex. Comparable to Herbs & Spices on full-service dining for special occasions and group events in Bengaluru.
• Mainland China: Pan-India casual fine dining chain serving Chinese and Pan-Asian cuisine with full table service. Comparable to Herbs & Spices as a full-service restaurant operator in Bengaluru with multi-city footprint and similar mid-premium pricing.

Direct peers

• Empire Restaurant: Bengaluru-based multi-cuisine casual dining chain serving Indian, Chinese, and biryani. Comparable to Herbs & Spices on multi-cuisine casual full-service dining and catering for events.
• Social (Impresario Entertainment): Impresario-operated casual dining and coworking concept present in Whitefield and other Bengaluru hubs. Directly comparable to Herbs & Spices as a Whitefield-adjacent full-service restaurant with strong social media presence targeting similar urban diners.
• Toit Brewpub: Bengaluru-based brewpub and casual dining restaurant with a strong brand following and multi-city footprint. Comparable to Herbs & Spices as a Bengaluru full-service dining operator competing for the same premium-occasion customer.
• Big Brewsky: Bengaluru brewpub and casual fine dining venue with large event spaces. Overlaps with Herbs & Spices on full-service dining, group events, and large-party hosting in Bengaluru.
• Truffles: Bengaluru-based casual diner chain known for burgers and American comfort food. Comparable to Herbs & Spices on dine-in casual dining operations in Bengaluru, though positioned at a more accessible price point.

Regional players

• Paradise Biryani: Hyderabad-origin biryani specialist with Bengaluru presence and large-format dine-in plus catering. Comparable to Herbs & Spices on full-service Indian cuisine and large-event catering capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/herbsnspicesblr
• Instagraminstagram.com/herbswhitefield
• LinkedInlinkedin.com/company/herbs-n-spices

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herbs & Spices