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HERDES

Full company profile

uuid004kg8e

Namestring
HERDES
Legal namestring
WELOVEPAPER, SL
Websiteurl
herdes.eu
Company typeenum
Private
Founded yearint
2016
Descriptiontext

HERDES is an international English-language travel and fashion bookazine published by WELOVEPAPER, SL and headquartered at Calle del Bruc 136, 3º1ª, 08037 Barcelona, Spain. Founded in 2016 and operated with approximately 15 employees, the brand has produced two hardcover monographic issues per year since inception, each exceeding 250 pages and dedicated to a single destination. The publication combines fashion editorials, long-form travel narratives, cultural research, and high-production original photography, and positions itself as a collectible editorial object rather than disposable media.

The core product is the HERDES Bookazine, sold direct-to-consumer through shop.herdes.eu (with Stripe and PayPal payment integration and global shipping) and selectively distributed across 19 countries through concept stores, museums, and specialized bookstores under an export distribution partnership with KD Presse. The digital platform at herdes.eu extends the brand across Travel, Stays, Fashion, Fashion Editorials, Art & Design, Beauty & Wellness, and Videos categories, and supports advertising, editorial, and writer submission funnels. The technology stack is a WordPress site built with the Elementor page builder; no proprietary software, AI features, or developer APIs are disclosed.

The business model is a direct-to-consumer retail operation on a one-time-purchase basis for each issue, supplemented by advertising ([email protected]) and luxury brand collaborations (e.g., Maison Margiela, LOEWE, Jaeger-LeCoultre, Capella Hanoi). The customer base consists of creative professionals (architects, designers) and culturally driven travellers seeking premium, narrative-depth editorial. Ownership is founder-operated under the WELOVEPAPER, SL legal entity with Editors-in-Chief Javier Garrido and Yoye Martín leading editorial and creative direction; no external investors, private equity, or venture capital ownership is indicated.

Short descriptiontext

HERDES is a Barcelona-based international English-language bookazine publishing two 250+ page hardcover monographic issues per year since 2016, each dedicated to a single destination combining fashion editorials, travel narratives, and cultural photography for creative professionals and culturally driven travellers.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersBarcelona, Spain
HQ citystring
Barcelona
HQ countrystring
Spain
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
travel bookazine publishing, fashion editorial content, luxury travel media, destination print magazine, collectible hardcover publication
NAICS code3 codes
  • Book Publishers51313
  • Periodical Publishers51312
  • Book Retailers and News Dealers45921
SIC code2 codes
  • Books: Publishing Or Publishing & Printing2731
  • Periodicals: Publishing Or Publishing & Printing2721
Product category
Luxury Travel and Fashion Print Media
Social media profiles4 records
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Bookazine Sales
TypeOne Time License
Description

HERDES generates revenue through the sale of its bi-annual travel and fashion bookazine. Each deluxe hardcover issue (over 250 pages) is dedicated to a single destination and combines fashion editorials, travel narratives, cultural research, and high-production photography. Issues are sold via the online shop and through selective retail partners including concept stores, museums, and specialized bookstores across 19 countries.

herdes.eu
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

HERDES publishes a bi-annual, English-language travel and fashion bookazine in a deluxe hardcover format of over 250 pages per issue, with each issue entirely dedicated to a single destination. The publication combines fashion editorials, travel narratives, cultural research, and high-production photography, and is sold direct-to-consumer through shop.herdes.eu and selectively distributed via concept stores, museums, and specialized bookstores in 19 countries.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

HERDES is a premium international bookazine publishing two issues per year since 2016, each in a deluxe hard-cover format of over 250 pages dedicated to a single destination. The publication combines fashion editorials, travel narratives, cultural research, and high-production photography. The product portfolio includes the core HERDES Bookazine (Issues 20, 19, and prior), the HERDES Online Store for retail sales, and content spanning categories such as Travel, Fashion, Fashion Editorials, Art & Design, Beauty & Wellness, and Hotels/Stays. The publication is complemented by a digital platform featuring articles, editorials, and destination guides available at herdes.eu.

Product and service4 records
1HERDES Bookazine
CategoryLuxury travel and fashion print publication
Description

An international English-language bookazine published twice yearly in deluxe hardcover format (250+ pages per issue), with each issue dedicated to a single destination and combining fashion editorials, travel narratives, cultural research, and high-production photography. Targeted at creative professionals, architects, designers, and culturally driven travellers worldwide.

2HERDES Online Store (shop.herdes.eu)
CategoryE-commerce retail platform
Description

Direct-to-consumer e-commerce platform for purchasing HERDES bookazine issues globally, with international shipping and payment options including credit card via Stripe, PayPal, and wire transfer.

3HERDES Cambodia Issue (Issue 20)
CategoryLuxury travel and fashion print publication
Description

Issue 20 of the HERDES bookazine, an edition entirely dedicated to Cambodia, combining fashion editorials, long-form essays on Khmer culture and craftsmanship, a curated travel handbook, luxury property features, and original photography that documents rather than romanticizes the destination.

4HERDES Andalusia Issue (Issue 19)
CategoryLuxury travel and fashion print publication
Description

Issue 19 of the HERDES bookazine, dedicated to Andalusia as the destination, including photography by Racccle (Raquel Labrador) and destination-focused travel and cultural content.

Scale indicator3 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1KD Presse (Export Press)
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

KD Presse serves as HERDES's international distribution partner, handling export press distribution across the 19 countries where the publication is available through concept stores, museums, and specialized bookstores.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Market position
Competitive moat3 records

Each record includes

Type, Details

Customer concentration

Classification, Details

Segment2 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration2 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles4 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

HERDES

Luxury Travel and Fashion Print Mediaherdes.eu

HERDES is a Barcelona-based international English-language bookazine publishing two 250+ page hardcover monographic issues per year since 2016, each dedicated to a single destination combining fashion editorials, travel narratives, and cultural photography for creative professionals and culturally driven travellers.

What HERDES does

HERDES is an international English-language travel and fashion bookazine published by WELOVEPAPER, SL and headquartered at Calle del Bruc 136, 3º1ª, 08037 Barcelona, Spain. Founded in 2016 and operated with approximately 15 employees, the brand has produced two hardcover monographic issues per year since inception, each exceeding 250 pages and dedicated to a single destination. The publication combines fashion editorials, long-form travel narratives, cultural research, and high-production original photography, and positions itself as a collectible editorial object rather than disposable media.

The core product is the HERDES Bookazine, sold direct-to-consumer through shop.herdes.eu (with Stripe and PayPal payment integration and global shipping) and selectively distributed across 19 countries through concept stores, museums, and specialized bookstores under an export distribution partnership with KD Presse. The digital platform at herdes.eu extends the brand across Travel, Stays, Fashion, Fashion Editorials, Art & Design, Beauty & Wellness, and Videos categories, and supports advertising, editorial, and writer submission funnels. The technology stack is a WordPress site built with the Elementor page builder; no proprietary software, AI features, or developer APIs are disclosed.

The business model is a direct-to-consumer retail operation on a one-time-purchase basis for each issue, supplemented by advertising ([email protected]) and luxury brand collaborations (e.g., Maison Margiela, LOEWE, Jaeger-LeCoultre, Capella Hanoi). The customer base consists of creative professionals (architects, designers) and culturally driven travellers seeking premium, narrative-depth editorial. Ownership is founder-operated under the WELOVEPAPER, SL legal entity with Editors-in-Chief Javier Garrido and Yoye Martín leading editorial and creative direction; no external investors, private equity, or venture capital ownership is indicated.

HERDES firmographics

Firmographics
Name
HERDES
Legal name
WELOVEPAPER, SL
Website
https://herdes.eu
Company type
Private
Founded year
2016
Operating status
Operating
Headcount range
11–50 employees
Short description
HERDES is a Barcelona-based international English-language bookazine publishing two 250+ page hardcover monographic issues per year since 2016, each dedicated to a single destination combining fashion editorials, travel narratives, and cultural photography for creative professionals and culturally driven travellers.
Ownership category
akta.pro rank

Where HERDES is headquartered

Location

Headquarters

HQ city
Barcelona
HQ country
Spain
HQ region
Europe

Offices1 record

Markets served

HERDES business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

  1. Bookazine Sales: HERDES generates revenue through the sale of its bi-annual travel and fashion bookazine. Each deluxe hardcover issue (over 250 pages) is dedicated to a single destination and combines fashion editorials, travel narratives, cultural research, and high-production photography. Issues are sold via the online shop and through selective retail partners including concept stores, museums, and specialized bookstores across 19 countries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

HERDES product offering

Product offering

Core offering

HERDES publishes a bi-annual, English-language travel and fashion bookazine in a deluxe hardcover format of over 250 pages per issue, with each issue entirely dedicated to a single destination. The publication combines fashion editorials, travel narratives, cultural research, and high-production photography, and is sold direct-to-consumer through shop.herdes.eu and selectively distributed via concept stores, museums, and specialized bookstores in 19 countries.

Product overview

HERDES is a premium international bookazine publishing two issues per year since 2016, each in a deluxe hard-cover format of over 250 pages dedicated to a single destination. The publication combines fashion editorials, travel narratives, cultural research, and high-production photography. The product portfolio includes the core HERDES Bookazine (Issues 20, 19, and prior), the HERDES Online Store for retail sales, and content spanning categories such as Travel, Fashion, Fashion Editorials, Art & Design, Beauty & Wellness, and Hotels/Stays. The publication is complemented by a digital platform featuring articles, editorials, and destination guides available at herdes.eu.

Differentiator

Problem solved

Functional benefit

Products and services

  • HERDES Bookazine An international English-language bookazine published twice yearly in deluxe hardcover format (250+ pages per issue), with each issue dedicated to a single destination and combining fashion editorials, travel narratives, cultural research, and high-production photography. Targeted at creative professionals, architects, designers, and culturally driven travellers worldwide.
  • HERDES Online Store (shop.herdes.eu) Direct-to-consumer e-commerce platform for purchasing HERDES bookazine issues globally, with international shipping and payment options including credit card via Stripe, PayPal, and wire transfer.
  • HERDES Cambodia Issue (Issue 20) Issue 20 of the HERDES bookazine, an edition entirely dedicated to Cambodia, combining fashion editorials, long-form essays on Khmer culture and craftsmanship, a curated travel handbook, luxury property features, and original photography that documents rather than romanticizes the destination.
  • HERDES Andalusia Issue (Issue 19) Issue 19 of the HERDES bookazine, dedicated to Andalusia as the destination, including photography by Racccle (Raquel Labrador) and destination-focused travel and cultural content.

Companies that use HERDES

Customer profile

Segments2 records

Ideal customer profiles2 records

HERDES technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

HERDES partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • KD Presse (Export Press)coreChannel Partner/ Reseller/ DistributorKD Presse serves as HERDES's international distribution partner, handling export press distribution across the 19 countries where the publication is available through concept stores, museums, and specialized bookstores.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

HERDES competitors and assessment

Company assessment

Market position

Competitive moat3 records

Customer concentration

HERDES social profiles

Digital presence

HERDES financial estimates

Financial estimate

Revenue estimate

Valuation estimate

HERDES leadership team

Management profile

Number of profiles

Profiles4 records

HERDES funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

HERDES M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HERDES

What does HERDES do?

HERDES publishes a bi-annual, English-language travel and fashion bookazine in a deluxe hardcover format of over 250 pages per issue, with each issue entirely dedicated to a single destination. The publication combines fashion editorials, travel narratives, cultural research, and high-production photography, and is sold direct-to-consumer through shop.herdes.eu and selectively distributed via concept stores, museums, and specialized bookstores in 19 countries.

Is HERDES a public or private company?

HERDES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was HERDES founded?

HERDES was founded in 2016. It employs 11 to 50 people.

Where is HERDES based?

HERDES is headquartered in Barcelona, Spain, in the Europe region.

How does HERDES make money?

One revenue line is on record: bookazine Sales.

Does HERDES have an API?

No public API is recorded for HERDES.

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