HERDES
HERDES is a Barcelona-based international English-language bookazine publishing two 250+ page hardcover monographic issues per year since 2016, each dedicated to a single destination combining fashion editorials, travel narratives, and cultural photography for creative professionals and culturally driven travellers.
- Company typePrivate
- Founded2016
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What HERDES does
HERDES is an international English-language travel and fashion bookazine published by WELOVEPAPER, SL and headquartered at Calle del Bruc 136, 3º1ª, 08037 Barcelona, Spain. Founded in 2016 and operated with approximately 15 employees, the brand has produced two hardcover monographic issues per year since inception, each exceeding 250 pages and dedicated to a single destination. The publication combines fashion editorials, long-form travel narratives, cultural research, and high-production original photography, and positions itself as a collectible editorial object rather than disposable media.
The core product is the HERDES Bookazine, sold direct-to-consumer through shop.herdes.eu (with Stripe and PayPal payment integration and global shipping) and selectively distributed across 19 countries through concept stores, museums, and specialized bookstores under an export distribution partnership with KD Presse. The digital platform at herdes.eu extends the brand across Travel, Stays, Fashion, Fashion Editorials, Art & Design, Beauty & Wellness, and Videos categories, and supports advertising, editorial, and writer submission funnels. The technology stack is a WordPress site built with the Elementor page builder; no proprietary software, AI features, or developer APIs are disclosed.
The business model is a direct-to-consumer retail operation on a one-time-purchase basis for each issue, supplemented by advertising ([email protected]) and luxury brand collaborations (e.g., Maison Margiela, LOEWE, Jaeger-LeCoultre, Capella Hanoi). The customer base consists of creative professionals (architects, designers) and culturally driven travellers seeking premium, narrative-depth editorial. Ownership is founder-operated under the WELOVEPAPER, SL legal entity with Editors-in-Chief Javier Garrido and Yoye Martín leading editorial and creative direction; no external investors, private equity, or venture capital ownership is indicated.
HERDES firmographics
Firmographics- Name
- HERDES
- Legal name
- WELOVEPAPER, SL
- Website
- https://herdes.eu
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HERDES is a Barcelona-based international English-language bookazine publishing two 250+ page hardcover monographic issues per year since 2016, each dedicated to a single destination combining fashion editorials, travel narratives, and cultural photography for creative professionals and culturally driven travellers.
- Ownership category
- akta.pro rank
Where HERDES is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
HERDES business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Bookazine Sales: HERDES generates revenue through the sale of its bi-annual travel and fashion bookazine. Each deluxe hardcover issue (over 250 pages) is dedicated to a single destination and combines fashion editorials, travel narratives, cultural research, and high-production photography. Issues are sold via the online shop and through selective retail partners including concept stores, museums, and specialized bookstores across 19 countries.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
HERDES product offering
Product offeringCore offering
HERDES publishes a bi-annual, English-language travel and fashion bookazine in a deluxe hardcover format of over 250 pages per issue, with each issue entirely dedicated to a single destination. The publication combines fashion editorials, travel narratives, cultural research, and high-production photography, and is sold direct-to-consumer through shop.herdes.eu and selectively distributed via concept stores, museums, and specialized bookstores in 19 countries.
Product overview
HERDES is a premium international bookazine publishing two issues per year since 2016, each in a deluxe hard-cover format of over 250 pages dedicated to a single destination. The publication combines fashion editorials, travel narratives, cultural research, and high-production photography. The product portfolio includes the core HERDES Bookazine (Issues 20, 19, and prior), the HERDES Online Store for retail sales, and content spanning categories such as Travel, Fashion, Fashion Editorials, Art & Design, Beauty & Wellness, and Hotels/Stays. The publication is complemented by a digital platform featuring articles, editorials, and destination guides available at herdes.eu.
Differentiator
Problem solved
Functional benefit
Products and services
- HERDES Bookazine An international English-language bookazine published twice yearly in deluxe hardcover format (250+ pages per issue), with each issue dedicated to a single destination and combining fashion editorials, travel narratives, cultural research, and high-production photography. Targeted at creative professionals, architects, designers, and culturally driven travellers worldwide.
- HERDES Online Store (shop.herdes.eu) Direct-to-consumer e-commerce platform for purchasing HERDES bookazine issues globally, with international shipping and payment options including credit card via Stripe, PayPal, and wire transfer.
- HERDES Cambodia Issue (Issue 20) Issue 20 of the HERDES bookazine, an edition entirely dedicated to Cambodia, combining fashion editorials, long-form essays on Khmer culture and craftsmanship, a curated travel handbook, luxury property features, and original photography that documents rather than romanticizes the destination.
- HERDES Andalusia Issue (Issue 19) Issue 19 of the HERDES bookazine, dedicated to Andalusia as the destination, including photography by Racccle (Raquel Labrador) and destination-focused travel and cultural content.
Companies that use HERDES
Customer profileSegments2 records
Ideal customer profiles2 records
HERDES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
HERDES partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KD Presse (Export Press)coreKD Presse serves as HERDES's international distribution partner, handling export press distribution across the 19 countries where the publication is available through concept stores, museums, and specialized bookstores.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
HERDES competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Customer concentration
HERDES social profiles
Digital presenceHERDES financial estimates
Financial estimateRevenue estimate
Valuation estimate
HERDES leadership team
Management profileNumber of profiles
Profiles4 records
HERDES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HERDES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HERDES
What does HERDES do?
HERDES publishes a bi-annual, English-language travel and fashion bookazine in a deluxe hardcover format of over 250 pages per issue, with each issue entirely dedicated to a single destination. The publication combines fashion editorials, travel narratives, cultural research, and high-production photography, and is sold direct-to-consumer through shop.herdes.eu and selectively distributed via concept stores, museums, and specialized bookstores in 19 countries.
Is HERDES a public or private company?
HERDES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HERDES founded?
HERDES was founded in 2016. It employs 11 to 50 people.
Where is HERDES based?
HERDES is headquartered in Barcelona, Spain, in the Europe region.
How does HERDES make money?
One revenue line is on record: bookazine Sales.
Does HERDES have an API?
No public API is recorded for HERDES.