NPR and WBUR's Here & Now

Public Radio Newshereandnow.org

Company typePrivate
Founded-
Headquarters—
Headcount11–50
GTM typeB2C
OfferingDigital Commerce or Content

NPR and WBUR's Here & Now firmographics

Firmographics

Name: NPR and WBUR's Here & Now
Legal name: Here & Now (NPR and WBUR collaborative production)
Website: https://hereandnow.org
Company type: Private
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

NPR and WBUR's Here & Now industry classification

Industry

Product category: Public Radio News
NAICS: Radio Broadcasting Stations (516110), Broadcasting and Content Providers (516)
SIC: Radio Broadcasting Stations (4832)
akta.pro primary industry: Talk/News/Sports Radio Networks & Syndication (MPAIAEAG)
akta.pro secondary industries: Radio Program Syndication (Talk, Music, Sports) (MPABAMAE), Public Broadcasting Content Distribution & Interconnection (Sat/IP feeds) (MPABADAI)

Keywords

Public radio news
Daily news program
Radio broadcast
News podcast
Midday newscast

NPR and WBUR's Here & Now business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Distribution channels4 records

Marketing channels4 records

NPR and WBUR's Here & Now product offering

Product offering

Core offering

Here & Now is a daily two-hour midday news radio program produced collaboratively by NPR and WBUR Boston, airing Monday through Friday from 12 p.m. to 2 p.m. ET. The program delivers timely, in-depth national and global news coverage, interviews with newsmakers, innovators, and NPR reporters, plus special editorial series, distributed via FM broadcast, live streaming, and on-demand podcast platforms.

Product overview

Here & Now is a unified daily news radio program, not a multi-module software platform. It is produced jointly by NPR and WBUR Boston as the core offering, distributed simultaneously via live radio broadcast (WBUR 90.0 FM in Boston), live streaming, and on-demand podcast delivery across multiple third-party podcast platforms. The program features daily news coverage, in-depth interviews, and special editorial series including climate reporting (Reverse Course), mental health advice, early childhood coverage, recipes, and book excerpts.

Differentiator

Problem solved

Functional benefit

Products and services

Here & Now (Radio Program) A daily two-hour midday news radio program co-hosted by Robin Young, Scott Tong, and Indira Lakshmanan, produced collaboratively by NPR and WBUR Boston in partnership with public radio stations nationwide. Airing Monday through Friday from 12 p.m. to 2 p.m. ET, the show delivers timely news coverage and interviews with newsmakers, innovators, and artists, distributed via FM broadcast, live streaming, and on-demand podcast platforms.

Companies that use NPR and WBUR's Here & Now

Customer profile

Segments1 record

Ideal customer profiles2 records

NPR and WBUR's Here & Now technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

NPR and WBUR's Here & Now partnerships and signals

Strategic signal

Partnerships

Four partnerships are on record, tiered flagship, core and major.

Smithsonian InstitutionflagshipStrategic or Co-development Partner · 16 March 2026Here & Now partnered with the Smithsonian Institution for the '25 at 250' series, exploring 25 objects that define the American experience, illustrating two and a half centuries of U.S. history. This is a flagship content partnership.
NPRcoreStrategic or Co-development PartnerNPR is the primary co-producer of Here & Now alongside WBUR Boston. Here & Now is described as 'A live production of NPR and WBUR Boston.' NPR reporters contribute to daily coverage, and the show is distributed through NPR's podcast network.
WBUR BostoncoreStrategic or Co-development PartnerWBUR Boston (90.0 FM) is the co-producing station for Here & Now, providing the broadcast infrastructure and production facilities. WBUR is Boston's NPR News Station affiliated with Boston University.
Public Radio StationsmajorChannel Partner/ Reseller/ DistributorHere & Now is produced in collaboration with public radio stations across the country. The program is syndicated to multiple public radio stations for broadcast.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

NPR and WBUR's Here & Now competitors and assessment

Company assessment

Direct peers

WBUR's On Point: WBUR-produced national talk radio program from the same station as Here & Now. Competes for WBUR production resources, sponsorship, and listener attention within the same Boston-based public radio lineup.
The Takeaway (WNYC and PRX): Public radio daily news program co-produced by a major market station (WNYC) and a public radio exchange (PRX). Closely comparable in distribution model, audience target, and collaborative production structure.
PRI's The World: Public Radio International's co-produced global news program, distributed across U.S. public radio stations and podcasts. Closely comparable in format, syndication model, and public radio ecosystem positioning.
WNYC's The Brian Lehrer Show: WNYC's flagship daily call-in news/talk program, structurally similar in format and public radio station origin. Comparable midday/morning news audience and sponsorship model.
NPR's All Things Considered: NPR's flagship evening news program, also co-produced with member stations. Direct competitor for news audience share and public radio sponsorship inventory, distributed via the same podcast and broadcast channels.
Marketplace (American Public Media): Public radio business and economics program distributed nationally via APM. Comparable daily news/talk format with multi-platform distribution, syndication to public radio stations, and sponsorship-driven funding model.
NPR's Morning Edition: Flagship NPR morning news program produced by the same parent (NPR). Competes for the same news-listening audience across public radio stations and podcast platforms, though occupying a different time slot.

Broad incumbents

PBS NewsHour: Public broadcaster's flagship nightly news program, comparable in mission, public funding model, and depth-coverage positioning, but distributed via television rather than radio and podcasts.
BBC World Service: Publicly funded international radio broadcaster with deep news/talk programming. Comparable mission and global news coverage, though primarily serving non-U.S. audiences with a larger international footprint.

Emerging players

The New York Times' The Daily: Leading on-demand news podcast competing for the same midday/commuter news audience but without a fixed broadcast time slot. Represents the structural shift toward asynchronous podcast consumption that threatens scheduled radio formats.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

NPR and WBUR's Here & Now financial estimates

Financial estimate

Revenue estimate

Valuation estimate

NPR and WBUR's Here & Now leadership team

Management profile

Number of profiles

Profiles3 records

NPR and WBUR's Here & Now funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

NPR and WBUR's Here & Now M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NPR and WBUR's Here & Now

What does NPR and WBUR's Here & Now do?

Is NPR and WBUR's Here & Now a public or private company?

NPR and WBUR's Here & Now is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was NPR and WBUR's Here & Now founded?

NPR and WBUR's Here & Now was founded in -1. It employs 11 to 50 people.

Who are NPR and WBUR's Here & Now's main competitors?

Direct peers on record are WBUR's On Point, The Takeaway (WNYC and PRX), PRI's The World, WNYC's The Brian Lehrer Show, NPR's All Things Considered, Marketplace (American Public Media) and NPR's Morning Edition. Broad incumbents are PBS NewsHour and BBC World Service. The New York Times' The Daily is listed as an emerging player.

Does NPR and WBUR's Here & Now have an API?

No public API is recorded for NPR and WBUR's Here & Now.

What industry is NPR and WBUR's Here & Now in?

NPR and WBUR's Here & Now's product category is Public Radio News. Its primary akta.pro industry code is MPAIAEAG, Talk/News/Sports Radio Networks & Syndication, with a secondary code of MPABAMAE, Radio Program Syndication (Talk, Music, Sports). Its NAICS code is 516110 and its SIC code is 4832.