Club Sport Herediano

What Club Sport Herediano does

Club Sport Herediano is a privately held Costa Rican professional football club founded on June 12, 1921, headquartered in Heredia, Costa Rica, and operating under the corporate control of Fuerza Herediana S.A. since April 15, 2013, with Jafet Soto Molina serving as president. The club fields a men's first team competing in Liga Promerica (the top tier of Costa Rican football), a women's first-division team, and a full youth development pyramid (Divisiones Menores U12–U21) under the Fuerza Herediana academy. Herediano is the most decorated club in Costa Rican football history with 32 national championships (most recent: Clausura 2026), 11 national cups, 3 Supercopas, 1 Copa Camel, 1 national women's title, and 1 Liga Concacaf title (2018). It plays home matches at the temporary Estadio Carlos Alvarado in Santa Bárbara while the new 12,000-seat Estadio Eladio Rosabal Cordero is under construction in Heredia.

The club monetizes through six core revenue streams: matchday ticketing via Passline.com and club offices; recurring socio (membership) subscriptions with reserved seats, voting rights, and Banco Nacional financing; official merchandise through two Solo Cracks retail locations and club offices; corporate sponsorships with a diversified portfolio including Reebok (technical kit from 2026), JET Costa Rica, Chery, Electrolit, Taqueritos, Hariana, and Transcomer British International; player transfer fees from the academy and first team; and youth/women's program fees. Distribution is exclusively domestic (Costa Rica) across digital (Herediano.com, Herediano TV on YouTube, Passline.com, socio app), physical retail (Solo Cracks stores, club offices), and stadium-based channels. The new stadium integrates commercial tenants (TUKIS entertainment venue, Farmacia Jireh pharmacy) to expand matchday and non-matchday revenue capture.

Headcount is reported at approximately 30 employees, reflecting a lean corporate structure that outsources matchday operations, ticketing, and retail to specialist partners (Passline, Solo Cracks). The club holds no proprietary technology platform, patents, or disclosed AI/ML capabilities. Strategic priorities evident in 2026 include the Reebok global partnership, completion of the new stadium, a six-player squad refresh for Apertura 2026, and methodological renewal of the youth academy. Governance completed a shareholder restructuring on February 5, 2026, in compliance with the Costa Rican Football Federation's licensing department. The customer base is structurally diversified across a 100,000+ fan long-tail B2C audience, a sticky socio membership base, and a diversified multi-industry sponsor portfolio.

Name

Club Sport Herediano

Legal name

Club Sport Herediano

Website

https://herediano.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

11–50 employees

Short description

Club Sport Herediano is a privately held Costa Rican professional football club founded in 1921, operating 32 national championship-winning men's, women's, and youth teams serving 100,000+ fans through ticketing, socio memberships, merchandise, and corporate sponsorships.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Team & Club Coaching (seasonal team coaching) (HSADAEAF)

Keywords

• Professional football club
• Match ticketing services
• Sports membership program
• Team merchandise sales
• Youth football academy

Headquarters

HQ city

Heredia

HQ country

Costa Rica

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Matchday ticketing: Revenue generated from ticket sales for home matches at the Estadio Carlos Alvarado and new Estadio Eladio Rosabal Cordero. Tickets sold via Passline.com digital platform and at club offices. Children under 12 enter free in Sol sector when accompanied by an adult.
2. Membership (Socios): Annual membership program offering reserved numbered seats in the new Estadio Eladio Rosabal Cordero (12,000 capacity), guaranteed entry to all home matches, inaugural events, exclusive app access, stadium WiFi, discounts at official stores and partner merchants, private events, and preferential financing via Banco Nacional de Costa Rica.
3. Official merchandise: Sale of official club merchandise (kits, apparel, accessories) through Solo Cracks retail stores and club-administered shops. Shirt personalization services available. Three official uniforms per season (home, away, third).
4. Sponsorships and commercial partnerships: Commercial agreements with sponsors including Reebok (technical kit partner from 2026), Taqueritos, Hariana, Transcomer British International, Electrolit, Chery, JET Costa Rica (match presenter), Farmacia Jireh (stadium commercial tenant), TUKIS (entertainment venue tenant), and others. Also includes stadium naming rights and advertising placements.
5. Player transfer fees: Revenue from the transfer of developed players to other clubs, leveraging the Fuerza Herediana academy and youth development system.
6. Fútbol Femenino tryouts and youth programs: Revenue from women's team tryout fees (₡1,000 per session) and youth academy participation. The Escuela de Fútbol was undergoing renovation暂停 during the extraction period.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels7 records

Core offering

Club Sport Herediano is a Costa Rican professional football club founded in 1921 that fields men's and women's teams in Liga Promerica and CONCACAF competitions. It monetizes match attendance through ticket sales (via Passline.com and club offices), annual membership (socio) programs for the new Estadio Eladio Rosabal Cordero, and official merchandise sales (kits and apparel) through Solo Cracks stores. The club also operates a youth football academy (Fuerza Herediana) and women's football program.

Product overview

Club Sport Herediano is a Costa Rican football club offering a portfolio of products and services centered around football fandom and community engagement. The core offerings include official merchandise sales through the Tienda Oficial in partnership with Solo Cracks, ticket sales via Passline.com, and a membership program providing exclusive benefits including stadium seating and event access. The club also operates Herediano TV (YouTube channel) for multimedia content, maintains youth development through its Escuela de Fútbol and Divisiones Menores programs, and fields a Women's Football team in the top division. The club competes in Liga Promerica, Copa Centroamericana, and other tournaments, playing home matches at Estadio Carlos Alvarado and the new Estadio Eladio Rosabal Cordero.

Differentiator

Problem solved

Functional benefit

Products and services

• Match Tickets (Entradas) Ticket sales for Club Sport Herediano home matches at Estadio Carlos Alvarado (Santa Bárbara) and the new Estadio Eladio Rosabal Cordero (Heredia). Sold through Passline.com digital platform and at club administrative offices. Children under 12 enter free in Sol sector with accompanying adult. Used for regular season Liga Promerica, Copa Centroamericana, and playoff matches.
• Socio Membership Program Annual membership program providing reserved numbered seats in the new Estadio Eladio Rosabal Cordero (12,000 capacity), guaranteed entry to all home matches including finals and CONCACAF Champions Cup, exclusive inaugural events, app access, stadium WiFi, discounts at official stores and partner merchants, private events, voting rights in club assemblies, and preferential financing through Banco Nacional de Costa Rica. Pricing is not publicly disclosed; members book appointments via the Setmore portal, visit club offices, and sign a membership agreement.
• Official Merchandise (Tienda Oficial) Official club merchandise including jerseys, apparel, and accessories sold through the Solo Cracks retail chain (Heredia Centro and Paseo de las Flores mall) and club administrative offices. Reebok-manufactured kits available in sizes from child to 3XL for men and women. Adult shirts priced at ₡44,900; child shirts at ₡37,900. Shirt personalization services available. Three official kits per season (home, away, third).
• Youth Football Academy (Escuela de Fútbol) Youth football academy (part of the Fuerza Herediana cantera / youth development system) training children and youth players. Currently undergoing integral renewal for methodological and organizational restructuring. Part of a development pipeline that has produced national team players and exports to European and MLS clubs.
• Women's Football Program (Fútbol Femenino) Women's first division football team with open tryouts (visorías) at ₡1,000 per session held at Estadio Carlos Alvarado at 6:30 p.m. The team competes in the national women's football championship (won Campeonato Nacional FF) and provides a pathway for women footballers to develop under the Herediano brand.

Quantifiable outcome

• 32 national championships — Clausura 2026 most recent title
• +9 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• ReebokcoreGTM or Marketing Partner · 1 January 2026Official technical kit partner beginning the 2026 season. Reebok, a globally recognized sportswear brand, will supply all official club kits (home, away, third) with high design and performance standards. The partnership aligns two historic brands with shared values of excellence, legacy, and ambition. Mark Yohros (CEO Reebok Latin America) stated the partnership honors Herediano's history while projecting it internationally.
• JET Costa RicaminorGTM or Marketing PartnerOfficial match presenter for Club Sport Herediano. JET Costa Rica sponsors and presents match-day communications, ticket announcements, and related promotional activities.
• Solo CrackscoreChannel Partner/ Reseller/ DistributorOfficial merchandise retail partner. Solo Cracks operates physical retail stores in Heredia Centro and Paseo de Las Flores mall, selling all official Herediano merchandise including kits and personalized shirts. The partnership also includes a joint Campa FUT youth football camp.
• Taqueritos, Hariana, Transcomer British International, Electrolit, CheryminorGTM or Marketing PartnerOfficial sponsors displayed on the club's homepage and official materials. Each sponsor receives brand visibility on match presentations, digital channels, and official communications.
• TUKISminorStrategic or Co-development PartnerEntertainment venue and family activity center opening inside the new Estadio Eladio Rosabal Cordero. TUKIS offers games, entertainment, and fun for all ages, operating Monday–Sunday 8:00 a.m.–10:00 p.m. as a commercial tenant in the new stadium complex.
• Farmacia JirehminorGTM or Marketing PartnerCommercial tenant in the new Estadio Eladio Rosabal Cordero. Pharmacy services within the stadium complex for match-day and ongoing convenience.
• PasslinecoreChannel Partner/ Reseller/ DistributorOfficial digital ticketing platform partner. Passline.com handles all online match ticket sales for Herediano home games, including regular season, semifinals, and finals.
• AD SarchíminorOthersFootball club from which new goalkeeper Alexandre Lezcano Veliz (24 years old) was transferred to Herediano for the Apertura 2026 tournament.
• Municipal LiberiaminorOthersFootball club from which new forwards Joyfer Chal (20, winger) and Fernando Lesme (24, center forward) were transferred to Herediano for the Apertura 2026 tournament.

Scale indicators16 records

Recent moves8 records

Expansion highlights7 records

Regional players

• CSD Municipal: Historic Guatemalan football club competing in Liga Nacional and CONCACAF competitions. Comparable as a Central American multi-time champion with established ticketing, membership, and corporate-sponsorship operations.
• Club Atlético Olimpia: Most-decorated Honduran football club and a leading CONCACAF competitor. Comparable to Herediano as a regional soccer club with title-winning pedigree, large fanbase, and CONCACAF-level participation, even though it operates in a different national market.
• Real Estelí FC: Top Nicaraguan football club where Herediano's head coach José Giacone won titles in 2023–2025. Comparable as a smaller Central American professional club with strong domestic dominance and recurring international club income.
• Tauro FC: Prominent Panamanian Liga PAU club with CONCACAF participation. Comparable to Herediano as a mid-tier Central American professional club balancing domestic title contention with continental competition.

Broad incumbents

• Club Deportivo Guadalajara (Chivas): Iconic Liga MX club with a comparable legendary domestic brand, deep fanbase, and long-storied history — an instructive benchmark for how a regional football brand can monetize identity and loyalty at scale.
• Club América: Mexico's most successful Liga MX club with continental dominance. A much larger incumbent that overlaps with Herediano on CONCACAF competition, sponsorship categories, and player-transfer flows, providing an aspirational benchmark for revenue scale.
• CF Monterrey (Rayados): Top Mexican club with a recent FIFA Club World Cup run and globally competitive brand. Comparable to Herediano's Reebok era in terms of pursuing international commercial partnerships and visibility, albeit at much greater scale.

Direct peers

• Deportivo Saprissa: Direct Costa Rican Primera División rival and Herediano's fiercest competitor. Both clubs compete in Liga Promerica and Copa Centroamericana, contest the national title every season (Herediano just beat Saprissa in the Clausura 2026 final), and run similar ticketing, membership, and merchandising programs.
• Liga Deportiva Alajuelense: Third member of Costa Rica's 'Big Three' alongside Herediano and Saprissa. Operates the same Liga Promerica business model (ticketing, socio memberships, sponsorship, academy) and competes directly with Herediano for titles, fans, and commercial partners in Costa Rica.

Emerging players

• Seattle Sounders FC: MLS club with strong season-ticket/membership economics and a credentialed talent-development pathway. Useful benchmark for how a mid-sized-market soccer club can build durable membership and academy revenue streams — a model Herediano's new stadium strategy aspires to replicate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@csherediano1921
• LinkedInlinkedin.com/company/club-sport-herediano

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club Sport Herediano