Heritage Pointe Senior Living

What Heritage Pointe Senior Living does

Heritage Pointe Senior Living is a privately held, single-site senior living operator founded in 2007 and headquartered at 1030 South Maple Ave in Cookeville, Tennessee. The company runs two co-located residential programs on the same campus: Heritage Pointe, offering independent and assisted living in studio, one-bedroom, and two-bedroom suites (approximately 388, 512, and 613 square feet respectively), and The Cottage, a specialized Alzheimer's and dementia memory care center with 24-hour professional staffing and therapeutic activities. A respite care service at The Cottage provides short-term stays for family caregivers. The model is all-inclusive month-to-month rental — covering suites, three daily meals, housekeeping, laundry, 24-hour staff, utilities, maintenance, transportation, and activities — with no long-term contracts and 30-day notice for move-out. Heritage Pointe accepts Long Term Care Insurance and is VA-approved for veteran benefits.

The company employs approximately 20 people, all described as bringing 75+ years of combined healthcare experience in the Upper Cumberland region, and the facility maintains a state license, fire-safety approval, and a Better Business Bureau A rating with zero complaints since opening. Marketing is conducted primarily through a website, free in-person tours, and referrals from local physicians, Cookeville Regional Medical Center, and certified home health agencies. Pricing is positioned as 'one of the most affordable' assisted living options in the area, and the co-location of independent/assisted living with memory care is presented as a differentiator allowing couples with differing care needs to remain together.

Revenue is generated entirely through recurring monthly rental fees across the resident base, with no disclosed financials, no public listing, no institutional ownership, and no mergers, acquisitions, or fundraising events in the available record. No technology platform, mobile application, API, or AI-enabled tooling is referenced; the value proposition rests on in-person care, local reputation, regulatory compliance, and physical amenities rather than on software or data assets.

Name

Heritage Pointe Senior Living

Legal name

Heritage Pointe Senior Living Community

Website

https://heritagepointeseniorliving.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Heritage Pointe Senior Living operates a single private assisted living and memory care community in Cookeville, Tennessee, serving seniors through month-to-month all-inclusive rentals at The Cottage (dementia care) and Heritage Pointe (independent/assisted living).

Ownership category

akta.pro rank

Product category

Senior Living Services

NAICS

Assisted Living Facilities for the Elderly (623312)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADAAAD

Active Adult (55+) Independent Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Independent Living Communities

SECONDARYHLADABAD

Luxury / High-End Assisted Living Communities

Healthcare & Life Sciences/Elder Care & Long-Term Care/Assisted Living Facilities

Keywords

• Assisted living services
• Memory care facility
• Senior independent living
• Dementia care center
• Respite care services

Headquarters

HQ city

Cookeville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Monthly Rental Revenue: Monthly rental fees for suites, including accommodation, meals, housekeeping, 24-hour staffing, emergency call system, utilities, maintenance, scheduled transportation, and daily activities. No long-term contract required.
2. Respite Care: Overnight or short-term stays at The Cottage memory care center for caregivers needing temporary relief.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Heritage Pointe Senior Living operates a single-site senior living community in Cookeville, Tennessee, offering independent living, assisted living, and specialized Alzheimer's and dementia care through its dedicated "The Cottage" facility. The community rents private and semi-private suites on a month-to-month basis with all-inclusive pricing that covers meals, housekeeping, 24-hour staffing, scheduled transportation, daily activities, and emergency response. Residents can transition between care levels without moving, and the community also offers short-term respite care for family caregivers.

Product overview

Heritage Pointe Senior Living operates as a single-site senior living community offering two distinct residential programs: Heritage Pointe for independent and assisted living, and The Cottage for specialized Alzheimer's and dementia care. Both programs are housed on the same property in Cookeville, Tennessee, and share common amenities including dining services, activities, and transportation. The portfolio includes various suite sizes ranging from studio to two-bedroom units at Heritage Pointe, plus respite care services at The Cottage. The community operates on a month-to-month rental basis with all-inclusive pricing covering meals, housekeeping, laundry, and care services.

Differentiator

Problem solved

Functional benefit

Brands

• The Cottage: A specialized Alzheimer's & Dementia care center offering 24-hour professional care, purposeful activities, and comfortable daily schedules for residents requiring special memory care support.

Products and services

• Heritage Pointe - Independent & Assisted Living Independent and assisted living community for seniors offering a resort-like atmosphere with private and semi-private suites, three daily meals, housekeeping, 24-hour staffing, emergency response, scheduled transportation, daily activities, and optional personal care assistance. Residents can age in place and access higher levels of care without leaving the community.
• The Cottage - Memory Care Center Specialized Alzheimer's and dementia care center providing 24-hour professional care, high staff-to-resident ratio, customized care plans, structured daily schedules, and therapeutic activities such as memory boxes and family trees designed to stimulate memory function. Includes a gated outdoor courtyard with gardening options and family involvement in care decisions.
• Respite Care at The Cottage Short-term overnight or multi-day stays at The Cottage memory care center for individuals with Alzheimer's or dementia, giving family caregivers temporary relief while their loved one receives supervised care, structured activities, and access to the same memory care amenities as long-term residents.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Five Star Senior Living: Operator of independent living, assisted living, and memory care communities across the U.S. Overlaps with Heritage Pointe's full continuum of care model, particularly its assisted living and memory care services.
• Atria Senior Living: National operator of senior living communities offering independent living, assisted living, and memory care with an emphasis on active, amenity-rich environments. Directly comparable service mix to Heritage Pointe, including resort-like atmospheres.
• Sunrise Senior Living: Large U.S. and U.K. senior living provider with strong memory care (Reminiscence) programs. Comparable to Heritage Pointe in offering combined assisted living and specialized Alzheimer's/dementia care within a single community setting.
• Senior Lifestyle: National senior living operator with communities spanning independent, assisted, and memory care. Comparable in service continuum to Heritage Pointe, particularly the memory care component.
• Brookdale Senior Living: The largest U.S. senior living operator with a national portfolio of independent living, assisted living, and memory care communities. Comparable as the broad incumbent in the same service categories Heritage Pointe offers, though at vastly greater scale and geographic reach.

Direct peers

• Belmont Village Senior Living: Operator of premium assisted living and memory care communities with strong Alzheimer's/dementia programming. Comparable to Heritage Pointe via its dedicated memory care offering alongside assisted living.
• Pacifica Senior Living: Regional and mid-market senior living operator offering assisted living and memory care, including dedicated memory care 'cottages' that mirror Heritage Pointe's The Cottage concept.
• Enlivant: Senior living operator specializing in assisted living and memory care, often serving smaller and mid-sized markets. Closely comparable to Heritage Pointe in service mix and the size/risk profile of mid-market single-site operations.
• Sonata Senior Living: Senior living provider offering assisted living and memory care in select U.S. markets, with programming similar to Heritage Pointe's resort-style assisted living and structured dementia care.
• Discovery Senior Living: Operator of assisted living and memory care communities in secondary U.S. markets, often with resort-style amenities and an emphasis on dementia programming. Directly comparable to Heritage Pointe's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/heritage-pointe-senior-living

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Pointe Senior Living