HERO Foundation Incorporated

What HERO Foundation Incorporated does

HERO Foundation Incorporated is a Philippine non-stock, not-for-profit NGO established in 1988 by President Corazon C. Aquino to provide educational support to military orphans — children of soldiers of the Armed Forces of the Philippines (AFP) killed in action, who died during disaster relief operations, or were totally incapacitated due to combat action. The foundation was capitalized initially through 15 founding families (including the Ayalas, Concepcions, Sys, Tans, and Yaps) each pledging PHP 400,000 in seed money. It is governed by a Board of Trustees chaired by Fernando Zobel de Ayala, with day-to-day operations led by Executive Director MGen Victor V. Bayani (Ret.) and a small staff of approximately 9 personnel based in Quezon City.

The foundation's core offerings are the R.E.A.C.H. Full College Scholarship Program (launched 2018, covering tuition, board and lodging, food allowance, books, uniforms, and transportation) and an Educational Stipend Program supporting children from elementary through college and vocational courses with school supplies, transportation, meals, and tuition assistance. Supporting programs include regional inspection and general assemblies with career guidance and financial education workshops (delivered in partnership with BPI Foundation), school supplies distribution, and recurring fundraising events such as the annual HERO Golf Cup (9th edition held March 2026), Heroes Run, and PAPSI RUN. As of July 2025, the foundation has supported 2,756 scholars cumulatively with 1,273 graduates, and currently assists 232 scholars for SY 2025-2026 across 16 Philippine regions under DSWD Authority/Solicitation Permit DSWD-SB-PSP-S-2026-000068.

The revenue model relies on diversified donation streams: individual donations (via GCash, BPI eDonate, PayPal, Lazada, 31+ mall donation boxes, and international platforms Give2Asia and Myriad USA), corporate sponsorships (anchored by the Ayala Group with BPI, Globe, ACEN; plus Synchrony, Alveo Land, Resorts World Manila, ASK Foundation, and others), and proceeds from fundraising events. The foundation operates with no disclosed revenue figures and serves a single beneficiary segment — military orphans — with a horizontal segmentation approach. Strategic alliances with the AFP Educational Benefit System Office (AFPEBSO) and recurring partners (Church of Jesus Christ of Latter-day Saints Philippines, PMAAAI, Barangay Ginebra, St. Luke's Medical Center) form the core operational backbone.

Name

HERO Foundation Incorporated

Legal name

HERO Foundation Incorporated

Website

https://herofoundation.com.ph

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

HERO Foundation is a Philippine non-profit founded in 1988 that provides educational scholarships, stipends, and supplies to military orphans of the Armed Forces of the Philippines, currently assisting 232 scholars across 16 regions through corporate and individual donations.

Ownership category

akta.pro rank

Product category

Nonprofit Education Services

NAICS

Grantmaking Foundations (813211), Grantmaking and Giving Services (81321)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Education Grantmaking Foundations (BPAGAKAK)

akta.pro secondary industries

Community Foundations (BPAGAKAB), International Grantmaking & Development Foundations (BPAGAKAH)

Keywords

• Educational scholarship programs
• Military family support
• Charitable foundation services
• Orphan education support
• Fundraising event management

Headquarters

HQ city

Quezon City

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Individual Donations: Direct monetary donations from individuals through various channels including bank transfers, GCash, and in-person donation boxes placed in shopping malls
2. Corporate Sponsorships and Partnerships: Funding and support from corporate partners including Ayala Group companies, BPI, Synchrony, and other businesses that sponsor events and programs
3. Fundraising Events: Revenue from charity events including golf tournaments, fun runs, and galas where proceeds support scholar education

Go-to-market motion2 records

Distribution channels7 records

Marketing channels8 records

Core offering

HERO Foundation is a non-stock, not-for-profit NGO that provides educational scholarships and support to children of Filipino soldiers from the Armed Forces of the Philippines who were killed or incapacitated in the line of duty. Its offerings include the R.E.A.C.H. Full College Scholarship Program covering tuition, board and lodging, food allowance, books, clothing and transportation, an Educational Stipend Program for elementary through college and vocational students, school supplies distribution, and regional assemblies for scholar monitoring. The foundation raises funds through individual donations, corporate sponsorships, and annual fundraising events such as the HERO Golf Cup and charity runs.

Product overview

HERO Foundation Incorporated is a non-stock, not-for-profit NGO established in 1988 by President Corazon C. Aquino to help the families of fallen soldiers. The organization provides educational support to military orphans through its core offerings: the R.E.A.C.H. Full College Scholarship Program for incoming college freshmen, and its Educational Stipend Program covering school supplies, transportation, meals, and tuition for children from elementary through college and vocational courses. Supporting programs include school supplies distribution, regional assemblies with career guidance and financial education workshops, and various fundraising events including the annual HERO Golf Cup tournaments and PAPSI RUN. The foundation also operates multiple online and digital donation channels through GCash, BPI, PayPal, Lazada, Give2Asia, and Myriad USA, as well as the GCash GBayanihan integration, to facilitate convenient contributions from donors.

Differentiator

Problem solved

Functional benefit

Products and services

• HERO R.E.A.C.H. Program R.E.A.C.H. is the foundation's flagship Full College Scholarship covering tuition, matriculation, board and lodging, food allowance, books and supplies, clothing and uniform, and transportation allowance for qualified incoming college freshmen military orphans from across the Philippines (NCR, Luzon, Visayas, and Mindanao).
• Educational Stipend Program Annual stipends and financial support to military orphans covering school supplies, transportation, meals, and tuition fees, supporting children from elementary through college students and those pursuing vocational courses (up to 16 years of educational support per scholar).
• HERO Golf Cup Annual charity golf tournament fundraiser for the education of children of fallen soldiers, with editions held at Camp Aguinaldo Golf Course and other venues, including green fee, caddie, lunch, and raffle.
• PAPSI RUN Annual fun run organized in partnership with the Philippine Army Finance Center Producers Integrated Cooperative (PAFCPIC) as part of its anniversary celebration, with race proceeds benefiting HERO Foundation scholars.
• Regional Inspection and General Assembly Annual regional gatherings of HERO grantees and guardians for inspection, career guidance seminars, financial education workshops (in partnership with BPI Foundation), and enrichment activities across multiple Philippine regions.
• School Supplies Distribution Distribution of school supplies, bags, and educational materials to military orphans and partner organizations such as Barangay 501 Zone 49 and the AFP Educational Benefit System Office (AFPEBSO).
• Online Donation Platform Digital donation channels accepting contributions via GCash, BPI eDonate, PayPal, Lazada shop, Give2Asia, and Myriad USA for convenient contribution to the foundation from local and international donors.

Quantifiable outcome

• 2,756 scholars supported since 1988, with 1,273 graduates as of July 2025
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• Philippine Army Finance Center Producers Integrated Cooperative (PAFCPIC)majorGTM or Marketing Partner · 15 November 2025Facilitated PAPSI RUN 2025 charity fun run as part of its 44th Anniversary Celebration at HPA Grounds, Fort Bonifacio. Proceeds presented to HERO Foundation by Chairperson BGen Francisco M Paredes AFP (Ret) to HERO President Gen Emmanuel T Bautista (Ret).
• GCashcoreGTM or Marketing Partner · 22 July 2025HERO Foundation officially joined GCash GBayanihan app feature allowing users to easily donate to the organization through the mobile wallet platform.
• The Church of Jesus Christ of Latter-day Saints - PhilippinesmajorGTM or Marketing Partner · 11 November 2019HERO Foundation is charity partner for Light The World Giving Machines program for 7 consecutive years. Giving machines located at Ayala Malls Market Market enable donors to contribute. Partnership active until January 2, 2026.
• AFP Educational Benefit System Office (AFPEBSO)coreStrategic or Co-development Partner · 1 January 1988Long-standing partnership with Armed Forces of the Philippines Educational Benefit System Office for coordinating educational support to military orphans. Joint programs include the R.E.A.C.H. scholarship initiative and regular regional assemblies for scholar monitoring.
• Da Gianni Cucina ItalianaminorGTM or Marketing PartnerRestaurant owned by Guidicelli family donated portion of sales to HERO Foundation on National Heroes' Day. Led by HERO Ambassador Matteo Guidicelli and Chef-Owner Gianluca Guidicelli. Tradition of giving started in 2019.
• Resorts World ManilamajorGTM or Marketing PartnerBeneficiary of annual Run With Me charity race events. Record 5,000 participants in 2018 generated P1,050,000 for HERO Foundation. Partnership includes 'Eat N Run' club activities.
• Philippine Military Academy Alumni Association (PMAAAI)majorGTM or Marketing PartnerOrganized 6th Heroes Run 2017 simultaneously in 6 locations raising Php670,000 for HERO Foundation. Ongoing partner for annual Heroes Run events.
• St. Luke's Medical CenterminorGTM or Marketing PartnerManagement and employees conducted gift-giving and outreach program to HERO scholars with school supplies, bags, and grocery packs. Includes Quezon City and Global City locations.
• Barangay GinebraminorGTM or Marketing PartnerProfessional basketball team supported HERO Foundation with game attendance invitation for scholars, meet-and-greet with players, and souvenir shirts. Coach Tim Cone has supported since 2013.
• Ayala MallsmajorChannel Partner/ Reseller/ DistributorOngoing partnership for donation box locations across multiple mall locations including Trinoma, Glorietta, BGC High Street, UP Town Center, and others. Hosts Light The World Giving Machines at Market Market.
• Philippine Opera CompanyminorGTM or Marketing PartnerPartnership for HARANA10 anniversary show at RCBC Plaza benefiting HERO Foundation. Featured Filipino songs and dances for scholar enjoyment.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• BPI Foundation: Corporate foundation of BPI, a HERO Foundation partner. Conducts financial education for HERO scholars and operates adjacent education-focused grantmaking programs in the Philippines.
• Church of Jesus Christ of Latter-day Saints - Philippines (Light The World): Selects HERO Foundation as a Light The World Giving Machine beneficiary for 7 consecutive years. Comparable as a donor channel and enabling partner for charitable giving in the Philippines.

Broad incumbents

• GMA Kapuso Foundation: Major Philippine charitable foundation providing education, health, and disaster response support. Comparable as a large-scale Filipino grantmaking/charitable foundation with national reach and individual-donor fundraising at scale.
• Ayala Foundation: Corporate social responsibility arm of the Ayala group, which is HERO's largest institutional backer. Operates broader education, health, and livelihood programs but shares the same funding family and overlapping beneficiary focus on education access.
• Philippine Business for Social Progress (PBSP): Large Philippine business-led foundation funding education, livelihood, and community programs. Comparable as a grantmaking body with corporate and individual donor base supporting scholarship-style programs.
• ABS-CBN Foundation (Bantay Bata 163): Long-running Philippine foundation with major child welfare and education programs (Bantay Bata). Directly comparable as a non-stock NGO providing educational scholarships and child welfare services at national scale.

Regional players

• Children's Hour Philippines: Philippine foundation focused on children's welfare and education. Operates in the same domestic philanthropy/education-access niche with comparable grassroots fundraising and donor engagement practices.
• Tanging Yaman Foundation: Philippine foundation providing scholarship and educational support to underprivileged youth. Comparable as a domestic Filipino scholarship-granting foundation with similar donor-driven operating model.

Direct peers

• AFP Educational Benefit System Office (AFPEBSO): The official AFP body coordinating educational benefits for military dependents and orphans; HERO Foundation's closest institutional partner and a co-provider of educational support to the same beneficiary segment.
• Agapay Sa Kawal (ASK) Foundation: Foundation supporting families of fallen Filipino soldiers; recently donated to HERO Foundation. Operates in the same beneficiary universe (military family welfare) with overlapping donor and partner networks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hero_phils
• YouTubeyoutube.com/user/HEROPhilsSALUDO
• Facebookfacebook.com/herofoundationincorporated
• LinkedInlinkedin.com/company/herofoundationph
• Instagraminstagram.com/hero_phils

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HERO Foundation Incorporated