Hero Laboratories

Name

Hero Laboratories

Legal name

Hero Laboratories

Website

https://herolaboratoriesph.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Hero Laboratories is a Philippines-based DOH- and DOT-accredited COVID-19 diagnostic testing laboratory in Metro Manila offering RT-PCR (Php 2,800) and Antigen (Php 660) swab tests to individual consumers and corporate clients via walk-in, drive-thru, and home service channels.

Ownership category

akta.pro rank

Product category

COVID-19 Diagnostic Laboratory Services

NAICS

Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Point-of-Care & Rapid Diagnostic Testing Centers (non-lab, non-imaging) (HLAFAKAO)

Keywords

• Covid-19 testing services
• Diagnostic laboratory
• Rt-pcr testing
• Antigen swab testing
• Drive-thru swab test

Headquarters

HQ city

Quezon City

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. RT-PCR Testing Services: One-time molecular diagnostic testing service for COVID-19 with results within 24 hours. Revenue generated per test at Php 2,800 per individual.
2. Antigen Rapid Testing Services: One-time rapid diagnostic testing service delivering results within 1 hour at Php 660 per test. Lower price point enables regular testing for individuals and businesses.
3. Corporate/Bulk Testing Contracts: Enterprise testing services for corporations with on-site medical professional visits. Pricing appears quote-based for volume corporate accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Hero Laboratories is a DOH- and DOT-accredited COVID-19 diagnostic laboratory that performs RT-PCR Swab Tests (Php 2,800, results within 24 hours) and Antigen Swab Tests (Php 660, results within 1 hour). Testing is delivered through walk-in centers, an expanding drive-thru network, and licensed home/onsite service across Metro Manila, serving both individual consumers and corporate accounts.

Product overview

Hero Laboratories is a COVID-19 diagnostic testing laboratory offering two core testing products: RT-PCR Swab Test and Antigen Swab Test. The RT-PCR test is the higher-accuracy, 24-hour turnaround molecular test priced at Php 2,800, while the Antigen test offers faster 1-hour results at the more affordable price of Php 660. These tests are delivered through multiple service channels including walk-in, drive-thru, and at-home testing, serving both individual clients (travelers, households, helpers) and corporate accounts (construction, transport, security, general businesses).

Differentiator

Problem solved

Functional benefit

Products and services

• RT-PCR Swab Test Molecular COVID-19 test that detects the virus' genetic material via throat or nasal swab. Delivers results within 24 hours. Priced at Php 2,800 per test. Considered the gold standard for COVID-19 testing due to high accuracy. Includes a medical certificate with results. DOH-accredited.
• Antigen Swab Test Rapid COVID-19 test that detects specific proteins on the surface of the virus via nasal swab. Delivers results in 1 hour or less. Priced at Php 660 per test. More affordable and faster than RT-PCR, with positive results usually highly accurate. DOH-accredited. Includes a medical certificate with results.

Quantifiable outcome

• Antigen results delivered in 1 hour or less
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor.

• Five Star Bus Co.minorOthersFive Star Bus Co. hosts a Hero Laboratories testing location at their 20th Ave. Cubao premises in Quezon City, providing convenient testing access for transport workers and the general public.
• Amorita ResortminorGTM or Marketing PartnerAmorita Resort is a corporate customer using Hero Laboratories' on-site RT-PCR testing services for their employees, demonstrating enterprise client adoption in the hospitality sector.
• Resonate and Engage Marketing, Inc.minorGTM or Marketing PartnerResonate and Engage Marketing provides marketing services to Hero Laboratories (designed their website) while also being a testing customer, creating a mutual GTM relationship.
• Bataan TransitminorGTM or Marketing PartnerBataan Transit is a transportation company customer using Hero Laboratories' COVID-19 testing services for their employees.
• One of CollectionminorGTM or Marketing PartnerOne of Collection is a retail business customer using Hero Laboratories' COVID-19 testing services for their staff.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Philippine Red Cross: Operates a nationwide network of COVID-19 testing facilities and other diagnostic services through molecular laboratories. While a non-profit, it is one of the largest single providers of COVID testing in the Philippines and a direct competitor for both walk-in and drive-thru consumers.
• Healthway Medical: Philippine multi-specialty clinic and diagnostic network offering laboratory services including COVID testing as part of a broader outpatient healthcare portfolio. Comparable as a Metro Manila-based lab provider serving both retail and corporate clients.
• BioReference Laboratories: US-based large diagnostic laboratory offering high-volume COVID RT-PCR and Antigen testing with enterprise and consumer channels. Useful as a scale-comparable reference for how a multi-channel testing business can be operated at larger scale.
• The Medical City – Laboratory Services: Major Philippine hospital and outpatient diagnostic network offering RT-PCR and routine testing as part of broader healthcare delivery. Comparable as an accredited institutional lab serving both individuals and corporate accounts.

Others

• Singapore Diagnostics: Philippine diagnostic laboratory chain (affiliated with Singapore-based parent) offering COVID and routine diagnostics across multiple Metro Manila sites. Comparable as an accredited multi-site lab competing for both B2C and corporate testing volumes.
• Abbott Rapid Diagnostics: Global manufacturer of Panbio and Binax rapid Antigen test kits that are widely used by Philippine testing labs including Hero. Comparable as a key supplier whose product availability and pricing directly shape Hero's cost structure and testing capacity.

Direct peers

• Hi-Precision Diagnostics: One of the largest private diagnostic laboratory chains in the Philippines, offering RT-PCR, Antigen, and a broad menu of routine tests across multiple branches. Most directly comparable to Hero Laboratories on service model, geography, and customer base.
• Detoxicare Molecular Diagnostics Laboratory: Philippine DOH-accredited COVID-19 RT-PCR and Antigen testing laboratory offering walk-in, drive-thru, and home-service modalities in Metro Manila. Closest head-to-head competitor on service mix and delivery channels.

Emerging players

• MediGene Diagnostics: Smaller Philippine private lab offering RT-PCR and Antigen COVID testing with home-service options. Comparable as a similarly-sized emerging lab pursuing the same Metro Manila corporate and consumer testing demand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/herolaboratories

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hero Laboratories