HERO Program

What HERO Program does

HERO Program is a residential behavioral health treatment program operated by New Beginnings Addiction Recovery Center LLC, a privately held LLC domiciled in the United States. It is purpose-built for U.S. military service members and veterans from all five branches (Army, Navy, Air Force, Marines, and Coast Guard), delivering specialized care for addiction, PTSD, trauma, moral injury, and co-occurring disorders at a single campus in Opelousas, Louisiana.

The clinical product is structured as a three-phase treatment model: Detoxification/Residential (Phase 1 RTC), Partial Hospitalization (Phase 2 PHP), and Intensive Outpatient (Phase 3 IOP), progressively increasing patient independence. Modalities include evidence-based therapies such as Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), Eye Movement Desensitization and Reprocessing (EMDR), 12-Step Facilitation, and Brain Spotting, alongside a specialized Moral Injury program addressing guilt, shame, grief, and spiritual conflict. Wraparound services include transportation for admissions, medical appointments, and court appearances, plus life-skills training and family visitation. The facility holds CARF International accreditation.

The business model is a managed-services revenue model centered on residential treatment, partial hospitalization, and intensive outpatient programs, likely funded through insurance, VA benefits, and military-specific programs. Go-to-market is community-led, relying on veteran peer networks, word-of-mouth referrals, and direct admissions via a 24/7 phone line and email, supported by organic social media presence on Facebook and Instagram. Pricing is not publicly disclosed.

Name

HERO Program

Legal name

New Beginnings Addiction Recovery Center LLC

Website

https://heroprogramnb.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HERO Program is a CARF-accredited residential behavioral health treatment program in Opelousas, Louisiana, serving U.S. military veterans through a three-phase model (residential, partial hospitalization, intensive outpatient) with specialized moral injury care.

Ownership category

akta.pro rank

Product category

Veterans Behavioral Health Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

akta.pro secondary industry

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Veterans addiction treatment
• Residential mental health care
• Military trauma therapy
• Substance abuse recovery
• PTSD treatment services

Headquarters

HQ city

Opelousas

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential Treatment Services: Licensed mental health and substance abuse treatment services for military service members and veterans. Revenue generated through residential treatment programs, partial hospitalization, and intensive outpatient services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

HERO Program delivers licensed mental health and substance abuse residential treatment to U.S. military veterans through a three-phase model: Phase 1 Residential (RTC) with a 7-day on-campus curriculum, Phase 2 Partial Hospitalization (PHP) with separate housing and life-skills training, and Phase 3 Intensive Outpatient (IOP) for clients living off-site. Therapy is delivered via evidence-based modalities (CBT, DBT, EMDR, 12-Step Facilitation, Brain Spotting), supplemented by a specialized Moral Injury program addressing guilt, shame, grief, and spiritual conflict from military service, plus transportation support for appointments and court appearances.

Product overview

The HERO Program is a single, unified residential treatment program for veterans consisting of a three-phase treatment model: Detoxification/Residential (Phase 1 RTC), Partial Hospitalization (Phase 2 PHP), and Intensive Outpatient (Phase 3 IOP). The program offers specialized therapeutic modalities including CBT, DBT, EMDR, 12-Step Facilitation, and Brain Spotting. Additional programs include a Moral Injury program and transportation services. The three-phase system progressively increases client independence while maintaining clinical support, moving from on-campus residential care through partial hospitalization to outpatient living.

Differentiator

Problem solved

Functional benefit

Products and services

• HERO Program (Veteran Residential Treatment) A specialized residential behavioral health program for U.S. military veterans providing licensed mental health and substance abuse treatment, including trauma-focused, evidence-based care for addiction, PTSD, and moral injury. Designed for active-duty members and veterans from all five U.S. military branches.
• Detoxification/Residential (Phase 1 RTC) The first phase of residential treatment where veterans live on campus with a 7-day curriculum of processing groups, individual sessions, media lab, off-site meetings, and 12-Step curriculum focused on recovery steps one through three.
• Partial Hospitalization (Phase 2 PHP) The second phase offering continued therapeutic services with separate housing, a 6-day weekly curriculum of groups and individual sessions, life skills development including budgeting, and preparation for independent sober living.
• Intensive Outpatient (Phase 3 IOP) The third phase allowing clients to live off-site (sober living recommended) with 3-day weekly group sessions, weekly individual sessions, and available transportation for local veterans.
• Moral Injury Program A specialized program helping veterans process guilt, shame, grief, and spiritual conflict through guided therapy and evidence-based care.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• CARF InternationalcoreOthersThe HERO Program is CARF accredited, demonstrating compliance with rigorous international standards for behavioral health care organizations. This accreditation validates the quality of their addiction recovery and mental health treatment services.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Lakeview Health: Residential and PHP/IOP behavioral health and addiction treatment provider offering evidence-based therapies for co-occurring disorders. Closely comparable single-specialty operator with co-occurring mental health and substance use focus.
• Rosecrance: Nonprofit behavioral health system offering residential, PHP, and outpatient substance use and mental health treatment for adolescents and adults. Comparable CARF-accredited multi-level-of-care operator with similar evidence-based modality mix.
• Talbott Recovery Campus: Residential addiction treatment program with a three-phase continuum of care and 12-step integration. Comparable level-of-care structure and addiction-focused clinical model to HERO.
• The Pavilion at Williamsburg Place / Farley Center: Residential mental health and substance abuse treatment facility with a dedicated track for service members and veterans (often called the Farley Center). Most direct specialty competitor to HERO given shared veteran focus and similar length-of-stay model.

Broad incumbents

• Caron Treatment Centers: Long-standing residential substance use and mental health treatment organization with multiple levels of care (residential, PHP, IOP) and evidence-based modalities. Serves similar acuity patients and competes in the same specialty behavioral health segment.
• American Addiction Centers: Multi-site residential and outpatient addiction treatment provider with similar clinical modalities (CBT, DBT, EMDR, 12-step). Comparable operating model and revenue mix from insurance reimbursement; broader geographic footprint than HERO.
• Recovery Centers of America: National chain operating inpatient detox, residential, PHP, and IOP programs for substance use and co-occurring disorders. Closely aligned multi-level care model and marketing approach to HERO, though serves a broader (non-veteran) population across multiple geographies.
• Hazelden Betty Ford Foundation: Largest U.S. nonprofit residential addiction and mental health treatment network. Comparable as a CARF-accredited, multi-modality residential behavioral health operator that also offers PHP and IOP across a continuum; broader portfolio but serves the same patient archetype.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HEROprogramnb
• Instagraminstagram.com/heroprogramnb
• LinkedInlinkedin.com/company/hero-program-nb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HERO Program