What HERRY Consult GmbH does

HERRY Consult GmbH is a Vienna-based mobility research and consulting firm founded in 1984 by Dr. Max Herry and operating continuously for over 40 years. Following its incorporation as a GmbH in 2003 and since 2004, it has served as the commissioned operator of the Austrian Federal Ministry's klimaaktiv mobil consulting program for businesses, developers, and fleet operators. With a current headcount of 12 interdisciplinary specialists, the firm delivers mobility behavior surveys (Österreich Unterwegs; recurring surveys across Lower Austria, Upper Austria, Salzburg, Vorarlberg, and Styria), environmental effect calculations, greenhouse-gas balancing, funding advisory, and tailored concept development across electromobility, transport economics, and mobility management.

The firm's product set is anchored on the klimaaktiv mobil program stack — free initial and specialized consulting, funding application support, webinars, presentations, workshops, and a project-partner recognition program — supplemented by a proprietary free online tool, Mobili-Check, which generates quick-recommendation outputs for municipalities and regions. Notable named engagements include recurring mobility surveys for Universität Wien, JKU Linz, WU Wien, IKEA, Julius Blum GmbH, Ordensklinikum Linz, REWE Group, Land Steiermark, DHL, and Welser Profile, alongside mandated toll-tariff work for ASFINAG. The company presents itself as provider-independent and analytically result-oriented, drawing on a network of experts curated through memberships in professional bodies such as ANKÖ, BVE, Radkompetenz Österreich, CMC, Walk-Space, and GSV.

HERRY Consult's revenue mechanics rest on two streams: government-funded free consulting under the BMIMI mandate and commercial fee-based advisory for individual clients. Go-to-market is sales-led and direct — phone, email, in-person, and MS Teams — supported by content marketing via the herry.at website, a LinkedIn channel, an irregular newsletter, and an active free webinar program. Distribution is single-country, domestic Austria. There are no software products, APIs, or external investment signals; the firm is privately held with no parent company and no subsidiaries, led by Managing Director Elfriede Herry and authorized director Markus Schuster following the founder's death in January 2023.

Name

HERRY Consult GmbH

Legal name

HERRY Consult GmbH

Website

https://herry.at

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

HERRY Consult GmbH is a Vienna-based mobility research and consulting firm founded in 1984 that operates the nationwide klimaaktiv mobil program on behalf of the Austrian Federal Ministry for Climate Action, serving businesses, municipalities, educational institutions, and fleet operators with surveys, environmental calculations, and funding advisory.

Ownership category

akta.pro rank

Product category

Mobility Consulting Services

NAICS

Environmental Consulting Services (54162), Administrative Management and General Management Consulting Services (541611)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

EHS Management Systems & ISO Consulting (ISO 14001/45001) (BPAHAJAF)

akta.pro secondary industries

Corporate & Voluntary Procurement Policy (PPAs, Green Tariffs, 24/7 CFE) (EUAMANAH), Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH), Circular Economy & Resource Efficiency (BPADALAM)

Keywords

• Sustainable mobility consulting
• Corporate mobility management
• Mobility survey research
• Transport economics analysis
• Electromobility consulting

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consulting Services: Mobility research and consulting services for businesses, municipalities, educational institutions, and government bodies. Services include mobility surveys, concept development, environmental impact assessments, and implementation support for sustainable mobility measures.
2. klimaaktiv mobil Program: Free consulting services funded by the Austrian Federal Ministry for Climate Action (BMIMI) for businesses implementing sustainable mobility measures. Services include initial consultations, specialized advisory, promotion support, presentations, trainings, workshops, and webinars - all provided at no cost to participating organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

HERRY Consult provides mobility research and consulting services to Austrian businesses, municipalities, educational institutions, and government bodies. The firm leads the nationwide klimaaktiv mobil consulting and promotion program on behalf of the Austrian Federal Ministry for Climate Action (BMIMI), delivering free initial and specialized consulting, mobility surveys, environmental impact calculations, funding advisory, webinars, and workshops on sustainable corporate mobility. It also operates the free Mobili-Check assessment tool for municipalities and regions.

Product overview

HERRY Consult GmbH is a mobility research and consulting company offering a portfolio of advisory services centered around the klimaaktiv mobil program 'Mobilitätsmanagement für Betriebe, Bauträger und Flottenbetreiber' implemented on behalf of BMIMI. The core offering includes consulting services (initial and focused advisory), the free Mobili-Check tool for municipal mobility recommendations, webinars on sustainable mobility topics, support for funding applications, and the klimaaktiv mobil project partner program. Additional services include information portals, presentations, training sessions, and workshops on corporate mobility management. The company does not offer software products or APIs.

Differentiator

Problem solved

Functional benefit

Products and services

• klimaaktiv mobil Beratungsprogramm A comprehensive nationwide consulting and support program for Austrian businesses, developers, and fleet operators to plan and implement environmentally friendly mobility measures, operated by HERRY Consult on behalf of BMIMI.
• Mobili-Check A free online tool developed by HERRY Consult that provides quick and easy recommendations for potentially suitable mobility services in municipalities and regions, creating awareness for multimodal mobility and new mobility services.
• Inhaltliche Erst- und Schwerpunktberatung Free initial and focused consulting services for Austrian companies regarding corporate mobility solutions, including overview of mobility management possibilities, framework conditions, and implementation suggestions.
• Förderberatung und Antragstellungsunterstützung Support services identifying suitable funding opportunities for mobility projects and providing assistance with application preparation, documentation, and project coordination through the entire funding process.
• Mobilitätsmaßnahmen-Informationsportal A comprehensive collection of free information materials and publications on various topics of corporate mobility management available on klimaaktivmobil.at, including factsheets and monthly featured mobility measures.
• Vorträge, Schulungen und Workshops Free presentations and customized training sessions and workshops on all aspects of corporate mobility management, providing practical insights and best-practice examples.

Quantifiable outcome

• 750+ successful projects completed
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bundesministerium für Klimaschutz, Umwelt, Energie, Mobilität, Innovation und Technologie (BMIMI)coreStrategic or Co-development Partner · 1 January 2004The Austrian Federal Ministry for Climate Action commissions HERRY Consult to lead the nationwide klimaaktiv mobil consulting program 'Mobility Management for Businesses, Developers and Fleet Operators'. This is the primary government partnership enabling free consulting services to Austrian organizations.
• ÖGUT (Österreichische Gesellschaft für Umwelt und Technik)coreStrategic or Co-development PartnerJoint program partner in the klimaaktiv mobil program. ÖGUT contributes expertise in environmental technology and sustainable development to the program.
• ÖIR (Österreichisches Institut für Raumplanung)coreStrategic or Co-development PartnerJoint program partner in the klimaaktiv mobil program. ÖIR provides spatial planning expertise to the mobility management program.
• CMC - Center for Mobility ChangeminorStrategic or Co-development PartnerMember of the Center for Mobility Change network, an initiative focused on mobility transformation.
• Wirtschaftsinitiative Nachhaltige Steiermark (WIN)minorOthersMember of the Sustainable Styria Economic Initiative.
• Walk-Space (Verein für Fußgänger:innen)minorStrategic or Co-development PartnerMember of the Austrian pedestrian organization, collaborating on topics related to walking in workplace mobility.
• GSV Plattform für MobilitätminorOthersMember of the Austrian Mobility Platform association.
• Österreich zu FußminorStrategic or Co-development PartnerPartnership with the 'Austria on Foot' initiative for promoting walking in corporate mobility management. Jointly organized webinars on walking in the workplace.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Buro Happold: International engineering and sustainability consultancy with mobility and infrastructure advisory capabilities — overlaps with HERRY's sustainable mobility and environmental impact work as part of a broader portfolio.
• WSP: Global professional services firm with a large mobility and transport advisory practice — comparable on sustainable mobility consulting but at much larger scale and with broader geographic reach.
• Ramboll Group: Global engineering and sustainability consultancy with mobility, transport, and climate advisory practices — broader incumbent that competes for the same enterprise mobility management and sustainability mandates.

Direct peers

• Prognos AG: European research and consulting firm covering transport, mobility, energy, and climate policy — comparable in scale and scope to HERRY's transport economics and mobility research offering.
• Fraunhofer ISI: Applied research institute covering innovation systems, mobility, energy, and sustainability with significant public-sector commissioning — comparable to HERRY's publicly-commissioned mobility and climate research practice.
• Öko-Institut: German research and consulting institute working on environmental, climate, and sustainability policy — comparable to HERRY's applied research and advisory role on environmental/climate/health and sustainable mobility for governments and businesses.
• Wuppertal Institut: German research institute focused on sustainability and mobility transformation, producing policy studies and applied consulting — directly analogous to HERRY's mix of mobility research, transport economics, and policy-facing advisory.
• ICLEI – Local Governments for Sustainability: Global network supporting municipalities on sustainable mobility and climate programs — directly comparable to HERRY's klimaaktiv mobil municipal/regional advisory and Mobili-Check offering.

Regional players

• AustriaTech: Austrian federal agency for technological measures in transport — operates in adjacent sustainable mobility advisory in the same geography and overlaps with HERRY's government-facing work.
• AIT Austrian Institute of Technology: Austria's largest non-university research institute, active in mobility, transport, and climate research — operates in the same Austrian market and competes for similar public-sector mobility mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/herry-consult

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HERRY Consult GmbH