Hershey Country Club South

What Hershey Country Club South does

Hershey Country Club is a private, year-round country club founded in 1930 by Milton S. Hershey and operated by Hershey Entertainment & Resorts Company on 1000 East Derry Road in Hershey, Pennsylvania. The club's core asset is 45 holes of championship golf across three distinct courses: the par-71, 7,061-yard East Course designed by George Fazio (1969); the par-73, 6,860-yard West Course designed by Maurice McCarthy (1930); and the par-33, 2,200-yard Spring Creek Golf Course, which is open to the public and offers FootGolf, FlingGolf, and an 18-hole DiscGolf layout. A 43,000-square-foot clubhouse rebuilt in 2005 houses the Hogan Grill restaurant, two golf shops, meeting and event venues including the Keystone Ballroom and the four-season Picard Grand Pavilion, a 24-hour fitness center, locker rooms, and recreational facilities (tennis, pool, pickleball).

The club serves a diversified customer base of more than 700 members across multiple membership tiers (Golf Individual/Family, Recreation, Tennis, Social, Club Society for ages 21-39, and Corporate memberships covering up to 5 employees), supplemented by public play at Spring Creek, group golf outings for 16-420 players, weddings for 20-200 guests, corporate meetings, and individual and group golf instruction priced from $55 to $130 per lesson. Revenue is generated through six streams: recurring membership dues and initiation fees, daily-fee golf (Spring Creek green fees from $8-$23), golf instruction, retail merchandise (Titleist, Callaway, TaylorMade, Adidas), event hosting, and on-site food and beverage. Day-to-day operations are led by a General Manager and a Director of Golf with the support of 14 dedicated staff, with broader labor shared across the Hershey Entertainment & Resorts portfolio.

Strategic positioning is anchored by the Hershey brand and historical provenance — the West Course hosted the 1940 PGA Championship, and the club's roster historically included Henry Picard and Ben Hogan as head professionals. Integration with Hersheypark, Hotel Hershey, Hershey Lodge, and ZooAmerica creates a destination-resort value proposition that independent clubs cannot replicate. The club maintains Audubon Cooperative Sanctuary certification across all three courses and has earned BoardRoom Magazine's Distinguished Club and Distinguished Emerald Club of the World awards (2015), Golf Magazine Silver Medalist recognition (through 2010), and Travel + Leisure Golf accolades for family-friendly and underrated resort categories.

Name

Hershey Country Club South

Legal name

Hershey Entertainment & Resorts Company

Website

https://hersheycountryclub.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

11–50 employees

Short description

Hershey Country Club is a private, year-round country club in Hershey, Pennsylvania, founded in 1930 by Milton S. Hershey and owned by Hershey Entertainment & Resorts Company. It serves 700+ members and public golfers with 45 holes across three courses, recreational facilities, dining, and event hosting.

Ownership category

akta.pro rank

Product category

Private Country Club & Golf Facility

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Luxury Golf Resorts (THAGACAH), Golf Clubs & Club Fitting Retail (CRAMAGAA)

Keywords

• Private country club
• Championship golf courses
• Membership recreation club
• Golf instruction programs
• Wedding and event venue

Headquarters

HQ city

Hershey, PA

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues and Initiation Fees: Annual and monthly membership dues from 700+ members across multiple membership categories (Golf Individual/Family, Recreation, Tennis, Social, Club Society for ages 21-39, Corporate Memberships). Initiation fees vary by membership type.
2. Daily Fee Golf (Spring Creek): Public access to Spring Creek Golf Course with green fees ranging from $15-23 for adults/seniors, $15-18 for juniors, and $8-10 for FootGolf/FlingGolf/DiscGolf. Additional revenue from cart rentals, club rentals, and frequent player cards.
3. Golf Instruction: Revenue from individual and group lessons, golf schools, club fittings, and playing lessons. Pricing ranges from $55-$130 per lesson.
4. Golf Shop Merchandise: Retail sales of golf equipment, apparel, shoes, and accessories from two golf shops. Brands include Titleist, Callaway, TaylorMade, Adidas, and others.
5. Event Hosting (Weddings, Meetings, Tournaments): Revenue from hosting weddings (20-200 guests), corporate meetings, golf tournaments, and social events. Catering and F&B services included with event bookings.
6. Food and Beverage: On-site dining through Hogan Grill restaurant, Splashes pool restaurant, and catering services for events. Included in membership benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Hershey Country Club is a private, year-round country club that operates 45 holes of championship golf across three courses (East Course, West Course, and Spring Creek), complemented by tennis, pool, and fitness facilities, full-service dining, a golf shop, PGA-certified instruction, and event hosting for weddings, meetings, and golf tournaments. The club sells memberships across multiple tiers and also offers public daily-fee play at Spring Creek Golf Course.

Product overview

Hershey Country Club is a private, year-round country club offering 45 holes of championship golf across three distinct courses (East Course, West Course, and Spring Creek), comprehensive recreation facilities including tennis, pool, and fitness center, full-service dining, and extensive event hosting capabilities for weddings, meetings, and golf tournaments. The club operates as a unified private club with golf memberships, recreational access, and event services as its core offerings.

Differentiator

Problem solved

Functional benefit

Brands

• East Course: 18-hole championship golf course designed by George Fazio in 1969, featuring 7,061 yards with elevated greens, three sparkling lakes, and more than 100 bunkers.
• West Course
• Spring Creek Golf Course
• Hogan Grill

Products and services

• East Course An 18-hole, par 71 championship course featuring 7,061 yards of rolling fairways, elevated greens, three lakes, and more than 100 bunkers. It is the longest and most challenging course at Hershey Country Club, primarily available to members.
• West Course A traditional 18-hole, par 73 course designed by Maurice McCarthy in 1930, featuring 6,860 yards of tree-lined fairways and challenging hazards. Hosted the 1940 PGA Championship and is primarily available to members.
• Spring Creek Golf Course A 9-hole, par 33 course with 2,200 yards open to the general public for daily fee play. Originally designed as the first U.S. golf course for players age 17 and younger. Also offers FootGolf (since 2016), FlingGolf (since 2022), and DiscGolf.
• Golf Shop Golf retail shop offering premier merchandise from top golf brands including Adidas, Titleist, Callaway, TaylorMade, and more, featuring men's and women's apparel, golf shoes, equipment, and accessories.
• Golf Instruction Programs Customized golf instruction programs including private lessons, group clinics, golf schools, club fittings, and playing lessons taught by PGA-certified professionals with over 100 years of combined experience.
• Tennis Facilities Six tennis courts including four Har-Tru and two hard surface courts, plus a Tennis Shop with tennis and pickleball gear. Services include classes, lessons, and equipment access.
• Pool Facilities

Quantifiable outcome

• Hershey ranked first for 'Best Resort for Family Trips' and 'Most Underrated' by Travel + Leisure Golf Magazine

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Palmer AdvantagecoreStrategic or Co-development PartnerPalmer Advantage is a unique global network benefit program created for select private clubs. Created through strategic alliances with world-class brands, associations, affinity groups and third-party service providers. Offered to private clubs on an Invitation-Only basis to complement member lifestyles and increase value of private club membership.
• Hershey Entertainment & Resorts CompanycoreStrategic or Co-development PartnerParent company that owns and operates Hershey Country Club along with Hersheypark, Hotel Hershey, Hershey Lodge, ZooAmerica, and other Hershey-area attractions and hospitality properties. Provides cross-promotional opportunities and integrated guest experiences.
• Milton Hershey SchoolcoreStrategic or Co-development PartnerHershey Entertainment & Resorts Company's core purpose is providing value to Milton Hershey School in its mission of helping students lead fulfilling and productive lives. All profits support the school founded by Milton S. Hershey.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Congressional Country Club: Established private country club in Bethesda, MD with two championship courses, full recreational amenities, and event hosting capabilities. Comparable as a Mid-Atlantic private club with similar scale, multi-course operations, and affluent member base.
• Pinehurst Resort: Destination golf resort in North Carolina offering multiple championship courses, lodging, and recreational amenities. Comparable as a multi-course golf destination with integrated resort amenities, event hosting, and family-friendly positioning.
• Merion Golf Club: Historic private golf club in Ardmore, PA with championship course and major tournament hosting heritage. Comparable as a Pennsylvania-based private club with golf-focused operations and storied competitive history.
• Aronimink Golf Club: Established private golf club in Newtown Square, PA with championship course, golf-focused membership structure, and tournament hosting legacy. Comparable as a heritage Pennsylvania private club with similar member demographics and event-driven revenue.
• Saucon Valley Country Club: Premier private country club in Bethlehem, PA offering 54 holes of championship golf, multiple membership tiers, and extensive event hosting. Comparable as a Northeastern private club with multi-course golf, member-based recurring revenue, and similar regional affluent target market.
• Pine Valley Golf Club: Renowned private golf club in New Jersey consistently ranked among America's top courses. Comparable as a premier Northeastern private club with championship golf heritage and elite member positioning.

Others

• Troon Golf: Golf course management and hospitality company operating private, daily-fee, and resort courses worldwide. Comparable as an operator in the private club management ecosystem, relevant to Hershey CC's operational model and competitive positioning.

Broad incumbents

• Bandon Dunes Golf Resort: Multi-course destination golf resort on the Oregon coast with lodging and recreational amenities. Comparable as a multi-course golf destination resort with strong brand recognition in the U.S. golf market.
• Pebble Beach Resorts: Iconic luxury golf resort on California's Monterey Peninsula with multiple courses, lodging, and event facilities. Comparable as a destination luxury golf resort with award-winning courses, F&B operations, and high-end wedding/event hosting.
• ClubCorp: National operator of private golf and country clubs, business clubs, and stadium clubs. Comparable as a multi-club operator with recurring membership dues model and broad portfolio approach to private club hospitality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HersheyCountryClub
• Instagraminstagram.com/hersheycountryclub
• LinkedInlinkedin.com/company/hershey-country-club-south

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hershey Country Club South