Hershey's Chocolate World Las Vegas
Hershey's Chocolate World Las Vegas is a 13,000-square-foot, two-story flagship retail attraction operated by The Hershey Company inside the New York-New York Hotel & Casino on the Las Vegas Strip. It sells 800-plus Hershey products and operates branded interactive chocolate experiences targeting Las Vegas tourists, casino guests, and families.
- Company typePrivate
- Founded2014
- HeadquartersLas Vegas, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Hershey's Chocolate World Las Vegas does
Hershey's Chocolate World Las Vegas is a single-location retail attraction operated by The Hershey Company (NYSE: HSY) inside the New York-New York Hotel & Casino, an MGM Resorts property, at 3790 South Las Vegas Boulevard. Founded in 2014 and designated as the company's West Coast flagship, the venue spans 13,000 square feet across two stories and is staffed by approximately 163 employees. It carries more than 800 Hershey's-branded chocolates, candies, gifts, and exclusive products alongside a suite of interactive in-store experiences: HERSHEY'S Wrap Happiness (personalized chocolate bar wrappers), HERSHEY'S Bake Shoppe (fresh-made sweets), HERSHEY'S Taste Happiness, the HERSHEY'S KISSES and JOLLY RANCHER Flavor Walls, and REESE'S-themed attractions including "Play the Perfect Part" and "Perfect Combination." An approximately 800-pound HERSHEY'S Milk Chocolate Statue of Liberty sculpture serves as a permanent brand landmark.
The underlying product is experiential rather than technological: there is no app, no e-commerce channel, no API, no proprietary software stack, and no disclosed integrations. The business model is direct-to-consumer physical retail monetized through transactional sales of confectionery merchandise and paid interactive experiences, with extended operating hours (9 a.m. to 12 a.m. Sun-Thu; 9 a.m. to 1 a.m. Fri-Sat). Customer acquisition is structurally embedded in the host casino resort's foot traffic, supported by a Hershey-corporate email newsletter and a single Facebook page for organic engagement. The single channel partnership with New York-New York Hotel & Casino / MGM Resorts is the dominant commercial lever; end customers are Las Vegas tourists, casino guests, convention attendees, and families seeking distinctive souvenirs and family-friendly entertainment on the Strip. No separate funding, M&A, patents, or regulatory actions are documented for the location.
Hershey's Chocolate World Las Vegas firmographics
Firmographics- Name
- Hershey's Chocolate World Las Vegas
- Legal name
- Hershey's Chocolate World Las Vegas
- Website
- https://hersheyschocolateworldlasvegas.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hershey's Chocolate World Las Vegas is a 13,000-square-foot, two-story flagship retail attraction operated by The Hershey Company inside the New York-New York Hotel & Casino on the Las Vegas Strip. It sells 800-plus Hershey products and operates branded interactive chocolate experiences targeting Las Vegas tourists, casino guests, and families.
- Ownership category
- akta.pro rank
Hershey's Chocolate World Las Vegas industry classification
Industry- Product category
- Specialty Retail — Confectionery and Experiential Tourist Destination
- NAICS
- Confectionery and Nut Retailers (445292), Specialty Food Retailers (4452)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Chocolate & Confectionery Shops (THAFAGAD)
- akta.pro secondary industry
- Candy & Specialty Sweets Stores (THAFAGAH)
Keywords
Where Hershey's Chocolate World Las Vegas is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hershey's Chocolate World Las Vegas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Chocolate and Candy Sales: The primary revenue stream comes from direct retail sales of Hershey's chocolates, candies, and exclusive products. The store offers over 800 Hershey products, fresh-made sweets, and customizable chocolate items.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Hershey's Chocolate World Las Vegas product offering
Product offeringCore offering
Hershey's Chocolate World Las Vegas operates a 13,000-square-foot, two-story flagship retail store and tourist attraction within the New York-New York Hotel & Casino, selling more than 800 Hershey's chocolates, candies, gifts, and exclusive products. The location combines transactional retail with a set of branded in-store experiences — including custom chocolate-bar wrapper personalization, fresh-made sweets, flavor walls, and an 800-pound Milk Chocolate Statue of Liberty — aimed at Las Vegas Strip visitors.
Product overview
HERSHEY'S CHOCOLATE WORLD Las Vegas is a two-story, 13,000-square-foot flagship retail attraction located in the New York-New York Hotel & Casino on the Las Vegas Strip. The experience centers on interactive chocolate-themed attractions including HERSHEY'S Wrap Happiness (custom chocolate bar wrapper personalization), the HERSHEY'S Bake Shoppe (fresh-made sweets), the iconic Statue of Liberty chocolate sculpture (800 lbs of Hershey's Milk Chocolate), and various flavor walls for HERSHEY'S KISSES and JOLLY RANCHER products. Additional attractions include REESE'S Play the Perfect Part and REESE'S Perfect Combination interactive experiences. The store offers over 800 Hershey's chocolates and candies alongside exclusive products, gifts, and treats, making it primarily a tourist destination retail experience rather than a technology platform.
Differentiator
Problem solved
Functional benefit
Brands
- HERSHEY'S Wrap Happiness: An in-store experience where guests can create personalized chocolate bar wrappers.
- HERSHEY'S Bake Shoppe
- HERSHEY'S Taste Happiness
- HERSHEY'S KISSES Flavor Wall
- JOLLY RANCHER Flavor Wall
- REESE'S Play the Perfect Part
- REESE'S Perfect Combination
Quantifiable outcome
- One of Las Vegas' most popular tourist destinations
Companies that use Hershey's Chocolate World Las Vegas
Customer profileSegments1 record
Ideal customer profiles1 record
Hershey's Chocolate World Las Vegas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hershey's Chocolate World Las Vegas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- New York-New York Hotel & Casino (MGM Resorts International)coreHershey's Chocolate World Las Vegas operates as a tenant within the New York-New York Hotel & Casino resort on the Las Vegas Strip. This partnership provides the flagship store with prime real estate access to millions of annual Las Vegas visitors and casino guests. The location within the casino resort drives organic foot traffic without separate customer acquisition costs.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Hershey's Chocolate World Las Vegas competitors and assessment
Company assessmentPeers
Broad incumbents
- Godiva Chocolatier: Premium global chocolate brand with retail boutiques in tourist-heavy locations. Comparable as a premium chocolate retailer targeting gift purchases, though broader in distribution and product range than the Hershey Las Vegas attraction.
- See's Candies: Established U.S. chocolate and candy specialty retailer with hundreds of storefronts across multiple states. Comparable as a chocolate specialty retailer but lacks the destination-attraction, single-flagship retail model of the Hershey Las Vegas location.
Direct peers
- Hershey's Chocolate World Hershey, Pennsylvania: The original Hershey's Chocolate World at Hershey, PA — a multi-attraction destination combining retail, rides, and a factory tour. Same brand and operator with an overlapping merchandise and confectionery retail offering.
- Hershey's Chocolate World Niagara Falls: Canadian Hershey flagship at Niagara Falls offering a Hershey-themed retail and attraction experience. Operated by Hershey with the same product range and experiential retail concept.
- Hershey's Chocolate World Times Square: Sister Hershey's flagship in New York City's Times Square, operating the same experiential retail model with personalized wrappers, flavor walls, and exclusive products. Directly comparable as a Hershey-operated destination retail store targeting tourist foot traffic.
- Coca-Cola Store Las Vegas: Adjacent Strip flagship retail experience at the Coca-Cola Store on Las Vegas Boulevard selling branded merchandise, exclusive products, and photo-friendly installations. Directly comparable in concept (iconic-brand flagship on the Strip) and customer overlap (Las Vegas tourists seeking branded souvenirs).
- M&M's World Las Vegas: Direct competitor on the Las Vegas Strip offering a similar multi-story branded retail attraction with thousands of candy and merchandise SKUs and interactive experiences. Same customer base (Strip tourists) and same experiential-retail model as Hershey's Chocolate World Las Vegas.
Emerging players
- Madame Tussauds Las Vegas: Tourist attraction on the Las Vegas Strip combining experiential entertainment with retail gift shop. Comparable as a Strip-located, tourism-dependent, experience-plus-retail concept competing for tourist dwell time and spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hershey's Chocolate World Las Vegas social profiles
Digital presenceHershey's Chocolate World Las Vegas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hershey's Chocolate World Las Vegas leadership team
Management profileNumber of profiles
Hershey's Chocolate World Las Vegas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hershey's Chocolate World Las Vegas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hershey's Chocolate World Las Vegas
What does Hershey's Chocolate World Las Vegas do?
Hershey's Chocolate World Las Vegas operates a 13,000-square-foot, two-story flagship retail store and tourist attraction within the New York-New York Hotel & Casino, selling more than 800 Hershey's chocolates, candies, gifts, and exclusive products. The location combines transactional retail with a set of branded in-store experiences — including custom chocolate-bar wrapper personalization, fresh-made sweets, flavor walls, and an 800-pound Milk Chocolate Statue of Liberty — aimed at Las Vegas Strip visitors.
Is Hershey's Chocolate World Las Vegas a public or private company?
Hershey's Chocolate World Las Vegas is a private company. It is classified as corporate owned and is currently operating.
When was Hershey's Chocolate World Las Vegas founded?
Hershey's Chocolate World Las Vegas was founded in 2014. It employs 101 to 250 people.
Where is Hershey's Chocolate World Las Vegas based?
Hershey's Chocolate World Las Vegas is headquartered in Las Vegas, United States, in the North America region.
How does Hershey's Chocolate World Las Vegas make money?
One revenue line is on record: retail Chocolate and Candy Sales.
Who are Hershey's Chocolate World Las Vegas's main competitors?
Ferrara Candy Company is listed as a peer. Broad incumbents are Godiva Chocolatier and See's Candies. Direct peers are Hershey's Chocolate World Hershey, Pennsylvania, Hershey's Chocolate World Niagara Falls, Hershey's Chocolate World Times Square, Coca-Cola Store Las Vegas and M&M's World Las Vegas. Madame Tussauds Las Vegas is listed as an emerging player.
Does Hershey's Chocolate World Las Vegas have an API?
No public API is recorded for Hershey's Chocolate World Las Vegas.
What industry is Hershey's Chocolate World Las Vegas in?
Hershey's Chocolate World Las Vegas's product category is Specialty Retail — Confectionery and Experiential Tourist Destination. Its primary akta.pro industry code is THAFAGAD, Chocolate & Confectionery Shops, with a secondary code of THAFAGAH, Candy & Specialty Sweets Stores. Its NAICS code is 445292 and its SIC code is 5399.