Heritage Elementary

What Heritage Elementary does

Heritage Elementary Schools is a tuition-free, not-for-profit K-8 public charter school network operating two physical campuses in Arizona — Glendale (Phoenix metro area) and Williams (northern Arizona) — under the governance of Arizona Charter Schools, the charter holder authorized by the Arizona State Board for Charter Schools. The network also operates the Arizona Online Charter School as a distinct online learning brand. Heritage serves Arizona families with children from kindergarten through eighth grade, with a positioning centered on tuition-free private-school-quality education: character education built on the Six Pillars of Character framework, small class sizes, free full-day kindergarten, free breakfast and lunch, free before- and after-school care from 7 a.m. to 6 p.m., and free bus transportation along established routes. Both campuses hold Arizona Department of Education "A" ratings for academic excellence, and the Glendale campus is a designated Purple Star School supporting military-connected students.

The school's technology and curriculum stack is anchored by the Beyond Textbooks standards-based instructional platform (used by over 11,000 teachers across seven states), with PowerSchool powering student information management, enrollment, and parent communication, and MySchoolBucks handling cafeteria accounts. Supplemental digital curriculum tools include HMH Into Reading and Into Math, Spalding Writing Road to Reading, Generation Genius, Brain Pop, Prodigy, and RAZ Plus. Enrollment runs on a direct-to-consumer model via InfoSnap/PowerSchool, with first-come, first-served admissions and waiting lists when classes fill; prospective families are funneled through the hesarizona.org website, monthly digital newsletters, Facebook and Instagram, a content blog, and scheduled campus tours.

Revenue is anchored by per-pupil state funding tied to average daily attendance, supplemented by preschool tuition at $170/week for ages 3-5, summer camp fees at $180/week for ages 3-12, Arizona State Tax Credit donations (up to $200 individual / $400 couple dollar-for-dollar credits), and approximately $5,500 in non-resident tuition for out-of-state families. The organization employs approximately 63 staff across operations, with district leadership including Superintendent Jackie Trujillo (24 years tenure), COO William Rubasch, Chief Officer of Leadership and Learning Kevin Carney, and Assistant Superintendent of Federal Grants Kris Johnson; campus principals Cynthia Mendoza (Glendale) and Lori Edes (Williams) oversee day-to-day instruction.

Name

Heritage Elementary

Legal name

Heritage Elementary Schools

Website

https://hesarizona.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Heritage Elementary Schools is a tuition-free, not-for-profit K-8 public charter school network operating two Arizona campuses (Glendale and Williams) plus an affiliated online charter school, serving Arizona families with character-based education, free meals, transportation, and childcare.

Ownership category

akta.pro rank

Product category

K-8 Charter School Education

NAICS

Elementary and Secondary Schools (61111)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Independent Charter Schools (Single-Site) (EDAJACAB)

akta.pro secondary industry

Virtual/Online Charter Schools (EDAJACAD)

Keywords

• Charter school education
• K-8 education
• Primary education
• Childcare services
• Summer camp programs

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Per-Pupil State Funding: As a public charter school, Heritage Elementary receives per-pupil state funding based on average daily attendance. This constitutes the primary revenue stream for operations.
2. Preschool Tuition: Full-day preschool program at $170 per week, including daily afternoon snack. DES-approved preschool also offers free before- and after-school care for enrolled students.
3. Summer Camp Fees: Summer camp program for ages 3-12 at $180 per week, inclusive of all meals and activities. Discounts available for siblings.
4. Arizona State Tax Credits: Arizona State Tax Credit program allows taxpayers to donate up to $400 for couples or $200 per individual, with the entire donation amount being a dollar-for-dollar credit on Arizona state taxes.
5. Non-Resident Tuition: Parents or guardians who are not Arizona residents must pay for public education at approximately $5,500.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Heritage Elementary Schools operates as a tuition-free, not-for-profit K-8 public charter school network with two Arizona campuses (Glendale in the Phoenix metro and Williams in northern Arizona). It delivers standards-aligned academic instruction paired with character education, supplemented by free full-day kindergarten, free meals, free before- and after-school childcare, and free bus transportation. Paid add-on offerings include preschool ($170/week) and a DES-approved summer camp ($180/week), with an affiliated Arizona Online Charter School option.

Product overview

Heritage Elementary Schools is a tuition-free, not-for-profit K-8 charter school network operating two campuses in Arizona (Glendale and Williams). The school offers a comprehensive educational program centered on character education and academic excellence aligned with Arizona State Standards. The core product is the K-8 education program, supplemented by free full-day kindergarten, preschool, before- and after-school childcare, and summer camp programs. Additional offerings include athletics, extracurricular activities (Flag Football, Basketball, Volleyball, Dance Team, Guitar lessons, Student Council, NJHS, Yearbook Club), Title I intervention services, English Language Learner programs, Special Education support, and the affiliated Arizona Online Charter School. The school emphasizes the Beyond Textbooks curriculum framework and follows the Six Pillars of Character (Trustworthiness, Respect, Responsibility, Fairness, Caring, Citizenship).

Differentiator

Problem solved

Functional benefit

Products and services

• Heritage Elementary K-8 Education Tuition-free, not-for-profit K-8 charter school program providing standards-aligned academics and a character-based curriculum (Six Pillars of Character) to Arizona families across two campuses.
• Full-Day Kindergarten Program Free full-day kindergarten for children age 5 by September 1, featuring small class sizes, highly qualified teachers, and a rigorous academic and values-based curriculum aligned with Arizona State Standards.
• Preschool Program Full-day preschool for potty-trained children ages 3-5 with play-based learning, developmental activities, and weekly enrichment classes (Music, Physical Development, Library, Science, Computers). DES-approved site offers free before- and after-school care for enrolled students.
• Before- and After-School Childcare Free before- and after-school care for K-8 students from 7 a.m. to 6 p.m., with teacher-assisted homework help, tutoring, arts, crafts, technology, sports, and outdoor activities.
• Summer Camp DES-approved summer camp at the Glendale campus for ages 3-12 with field trips, arts and crafts, games, computer instruction, sports, drama, music, and swimming. Operates Monday through Friday, 7 a.m. to 5 p.m., including all meals and activities.
• Athletics Program School-sponsored sports program covering Volleyball, Cross Country, Girls Softball, Flag Football, Girls Basketball, Soccer, Boys Basketball, and Track & Field, plus Pee Wee Sports for K-4. Students must maintain a 'C' or better to participate.
• Extracurricular Activities Extracurricular offerings including Boys Flag Football, Boys & Girls Basketball, Girls Volleyball, Dance Team, Guitar lessons, Student Council, Yearbook Club, and Dungeons & Dragons Club.
• National Junior Honor Society (NJHS) Honor society chapter promoting scholarship (minimum 3.5 GPA), service, character, citizenship, and leadership. Membership open to second-semester 6th grade or 7th/8th grade students meeting scholarship requirements.
• Title I Intervention Services Federal Title I program offering tutoring, summer Kinder Camp, full-day kindergarten, parent and family engagement events/workshops, and group tutoring with highly-qualified specialists to help students reach grade-level benchmarks in literacy and math.
• English Language Learner (ELL) Program Program designed to help ELL students achieve educational excellence while gaining reading, writing, speaking, and listening proficiency, aligned with the school's mission of building a solid foundation for every child.
• Arizona Online Charter School Online charter school option affiliated with Heritage Elementary Schools, providing online learning opportunities for K-8 students.

Quantifiable outcome

• Arizona Department of Education 'A' rating recognized for excellence in year-to-year student academic growth, proficiency in English language arts/math/science, English-language learner proficiency, and high school readiness
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PowerSchoolcoreTechnology or IntegrationThird-party student accounts software used to manage student information, reenroll existing students, enroll new students, and facilitate parent communication regarding student or school news. Critical operational partnership for enrollment and student data management.
• MySchoolBuckscoreTechnology or IntegrationThird-party software for managing student lunch accounts, allowing families to make school or cafeteria payments, check balances and purchases, receive low balance alerts, and set up automatic payments.
• Beyond TextbookscoreTechnology or IntegrationInstructional program providing essential resources to implement mandated standards-based curriculum. Used across all Heritage Elementary campuses. Empowers over 11,000 teachers and impacts over 130,000 students across multiple states including Arizona, California, Idaho, Kansas, Nebraska, New Mexico, and Wyoming.
• Arizona Department of EducationcoreOthersState regulatory body providing school ratings, compliance oversight, and educational standards alignment. Heritage Elementary holds 'A' rating from this entity.
• National T.T.T. SocietyminorOthersNon-profit philanthropic organization focused on providing educational camping experiences for girls. Heritage has an affiliated chapter that raises funds to send local girls to accredited summer camps.
• McKinney-Vento Homeless Assistance ActcoreOthersFederal legislation ensuring educational rights for homeless children and youth. Heritage provides enrollment without documentation barriers, transportation to school of origin, and dispute resolution support.
• National Junior Honor Society (NJHS)minorOthersNational honor society with Heritage Glendale chapter established September 2018. Based on five pillars: Scholarship, Service, Character, Citizenship, and Leadership. Membership open to 6th-8th graders with 3.5+ GPA.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Arizona Connections Academy: Arizona-licensed online charter school serving K-12 students statewide. Directly comparable to Heritage's Arizona Online Charter School subsidiary, competing for the same statewide virtual-learning market segment.

Broad incumbents

• Stride (formerly K12 Inc.): National online learning provider operating state-sponsored virtual charter schools including in Arizona. A broad incumbent in the same online charter space Heritage's Arizona Online Charter School subsidiary occupies.
• EdisonLearning: National charter management and education services provider operating K-8 charter campuses in multiple states. Comparable in providing full-service charter school operations with character/values-based programming, though at significantly larger scale than Heritage.
• Imagine Schools: National nonprofit charter management organization operating tuition-free K-8 campuses across multiple states. Shares the nonprofit, tuition-free K-8 charter model with character-focused programming, though at much broader scale than Heritage.
• Charter Schools USA: Large national charter management organization operating multiple K-8 and K-12 campuses across several states. Comparable in delivering full-service tuition-free public charter education with bundled wraparound services, though operating at significantly greater scale.

Direct peers

• BASIS Charter Schools: Arizona-based tuition-free K-12 charter school network known for rigorous academics. Competes for the same tuition-sensitive, academically-oriented Arizona families Heritage targets, particularly in the Phoenix metro area.
• Great Hearts Academies: Arizona-based tuition-free charter network offering classical liberal arts K-12 education. Operates multiple Phoenix-area campuses that overlap directly with Heritage's Glendale market and compete for similar values-driven families.
• Liberty Traditional Schools: Sister-school network operating under the same parent entity (Arizona Charter Schools) as Heritage Elementary. Both deliver tuition-free K-8 charter education with character-based curriculum across Arizona, serving overlapping parent communities with similar operational model.
• Academies of Math and Science: Arizona-based tuition-free charter network serving K-8 students with a STEM and college-prep focus. Operates multiple Phoenix-area campuses that compete directly with Heritage Glendale for tuition-sensitive families seeking rigorous academic alternatives.
• National Heritage Academies: Multi-state charter management organization operating tuition-free K-8 schools with a strong character education and moral focus curriculum — closely aligned with Heritage's Six Pillars of Character framework and per-pupil funding model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HESGlendale
• Instagraminstagram.com/heritagecharter
• LinkedInlinkedin.com/company/heritage-elementary

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Elementary