Hesperia Madrid Hotel

What Hesperia Madrid Hotel does

Hesperia Madrid Hotel is the Madrid flagship of Hesperia, a privately held Spanish hotel chain founded in 2000 and operated through Hesperia World. The chain operates 19+ properties (urban hotels, beach resorts, and serviced apartments) across 13 Spanish destinations (A Coruña, Barcelona, Bilbao, Córdoba, Fuerteventura, Lanzarote, Madrid, Mallorca, Murcia, Sant Just, Sevilla, Valencia, Vigo, Zaragoza) and 4 Venezuelan destinations (Isla Margarita, Maracay, Morrocoy, Valencia). The portfolio is organized under three brand concepts: the core Hesperia hotel brand, Hesperia Apartments (extended-stay units with kitchen facilities), and Hesperiencial (an experiential hospitality philosophy), supplemented by a loyalty program (Club Hesperia Connection), MICE and wedding event services, and F&B outlets.

The technology backbone is a proprietary booking and property-management platform centered on booking.hesperia.com, offering immersive 3D room visualization for select properties (Reserva en 3D) and online check-in. Direct distribution is prioritized through the owned website and a phone reservation line, with select apartments integrated into Hyatt Regency's distribution for cross-brand reach. Revenue is generated primarily through transient room bookings, corporate MICE events, weddings and celebrations, and on-site food and beverage services; pricing is not publicly disclosed but is anchored by a best-price guarantee policy. The Madrid property, with 60 reported employees, anchors a network that serves leisure tourists, business travelers, couples, families, and extended-stay guests across Spanish and Venezuelan markets.

Name

Hesperia Madrid Hotel

Legal name

Hesperia

Website

https://hesperia-madrid.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hesperia Madrid Hotel is the Madrid flagship of Hesperia, a private Spanish hotel chain operating 19+ urban hotels, resorts, and apartments across Spain and Venezuela, serving leisure, business, MICE, and extended-stay travelers through direct booking and event services.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Villas & Luxury Estates (THAMAAAC), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)

Keywords

• Hotel accommodations
• MICE event services
• Apartment-style lodging
• Wedding venues
• Guest loyalty programs

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue from direct hotel room reservations through direct booking channels including website and phone reservations. Revenue generated from overnight stays across the portfolio of properties.
2. MICE and Events: Revenue from corporate events, meetings, incentives, conferences, and weddings (MICE) services across hotel properties.
3. Food & Beverages: Revenue from on-site restaurants, bars, and cafeteria services at hotel properties.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hesperia is a multi-property hotel chain operating 20+ hotels and apartment-style accommodations across 13 destinations in Spain (Madrid, Barcelona, Bilbao, Córdoba, Sevilla, Valencia, Mallorca, Murcia, Zaragoza, A Coruña, Vigo, Fuerteventura, Lanzarote) and 4 destinations in Venezuela (Isla Margarita, Maracay, Morrocoy, Valencia). The company sells overnight accommodations, MICE (meetings, incentives, conferences, and events) services, weddings and celebrations, and on-site food and beverage services under the Hesperia, Hesperia Apartments, and Hesperiencial brand concepts.

Product overview

Hesperia is a hotel chain operating 19 properties across Spain (A Coruña, Barcelona, Bilbao, Córdoba, Fuerteventura, Lanzarote, Madrid, Mallorca, Murcia, Sant Just, Sevilla, Valencia, Vigo, Zaragoza) and Venezuela (Isla Margarita, Maracay, Morrocoy, Valencia). The portfolio comprises three main brand concepts: Hesperia (the core hotel brand offering urban, family, business, and resort accommodations with amenities including restaurants, pools, gyms, business centers, and event facilities), Hesperia Apartments (apartment-style accommodations with kitchen facilities for longer stays and independent travelers), and Hesperiencial (a philosophy brand representing the chain's elevated hospitality approach). The company also provides digital services including 3D virtual tour booking, online check-in, a loyalty program (Club Hesperia Connection), and comprehensive MICE and wedding event services.

Differentiator

Problem solved

Functional benefit

Brands

• Hesperia Apartments: All the comforts of a home with the luxury of a hotel.
• Hesperiencial

Products and services

• Hesperia Hotels Full-service hotel brand offering urban and resort accommodations across Spain and Venezuela, featuring business facilities, event spaces, restaurants, pools, and wellness amenities for leisure and business travelers.
• Hesperia Apartments Apartment-style accommodations with kitchen facilities providing hotel-like services with the independence of self-catering options, available in Barcelona, Sant Joan, and Fuerteventura, including optional access to Hyatt Regency services at select properties.
• MICE (Meetings, Incentives, Conferences & Events) Corporate meetings, incentives, conferences, and events services with dedicated venues and event spaces with capacities of 50-100, 100-200, and 200-650 persons across the hotel portfolio, sold through a dedicated MICE sales platform.
• Weddings & Celebrations Wedding and celebration event services offered at select Hesperia properties including Hesperia Presidente, Hesperia Barri Gòtic, and Hesperia Sant Just, providing dedicated event coordination and scenic destination venues.
• Food & Drinks On-site dining experiences including restaurants, bars, and cafés at various Hesperia hotel locations, generating food and beverage revenue as part of the hospitality offering.
• Club Hesperia Connection Guest loyalty program offering membership benefits including guaranteed best price, early check-in and late check-out privileges, and free cancellation rate access to repeat customers.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ExcelturminorOthersHesperia is associated with Exceltur (Excelencia Turística), a Spanish tourism excellence organization. The partnership is indicated through displayed logos on the website footer showing membership in tourism quality initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Room Mate Hotels: Spanish boutique/lifestyle hotel brand focused on city-center design hotels. Competes head-to-head with Hesperia's Hesperiencial positioning for boutique leisure and business travelers in major Spanish cities.

Broad incumbents

• Hyatt Hotels Corporation: Global hospitality incumbent already tied to Hesperia via a Hyatt Regency co-services arrangement for Hesperia Apartments in Barcelona. Overlaps in Spanish urban and resort segments and competes for the same corporate and loyalty-program guests.

Direct peers

• NH Hotel Group (Minor Hotels): Major Spanish-headquartered urban hotel chain recently acquired by Minor Hotels. Direct overlap on urban business hotels in Madrid, Barcelona, Bilbao, Valencia, Sevilla, Zaragoza and other shared Spanish cities, with similar business-traveler and MICE orientation.
• RIU Hotels & Resorts: Spanish family-owned hotel chain with strong urban and all-inclusive resort presence. Comparable portfolio structure spanning city hotels and beach resorts, including Venezuela operations that mirror Hesperia's geographic exposure.
• Iberostar Hotels & Resorts: Spanish-origin hotel group with significant presence in Spain and Latin America. Comparable on Mediterranean resort and beachfront properties, with overlap in Canary Islands and Latin American destinations like Venezuela.
• Catalonia Hotels & Resorts: Spanish privately-held hotel chain with urban and resort properties across Spain and select international destinations. Comparable in scale, ownership profile (private Spanish), and the mix of business and leisure positioning.
• Meliá Hotels International: Spain's largest hotel chain, operating 300+ urban and resort properties across Iberia, the Americas, and globally. Most directly comparable Spanish-headquartered competitor across business, leisure, and MICE segments with overlapping city footprint (Madrid, Barcelona, Bilbao, Sevilla, Valencia, Mallorca).
• Senator Hotels & Resorts: Spanish privately held urban and resort hotel chain with operations across Spain and select international markets. Comparable multi-format positioning with overlap on Canary Islands and Spanish urban markets.
• Barceló Hotel Group: Privately held Spanish hotel group with broad urban and resort presence in Spain and the Americas. Overlaps with Hesperia on Spanish city hotels and resort/leisure properties, and competes for similar leisure and corporate segments.
• Vincci Hoteles: Privately held Spanish boutique and urban hotel chain operating across major Spanish cities. Closely comparable on city-center positioning, lifestyle branding, and the absence of public listing, with overlapping target customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hesperiahoteles
• Instagraminstagram.com/hesperia_hotels_resorts
• LinkedInlinkedin.com/company/hesperia-madrid

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hesperia Madrid Hotel