Heura Centro Especial de Empleo

What Heura Centro Especial de Empleo does

Heura Centro Especial de Empleo is a Spanish Centro Especial de Empleo (Special Employment Center) and wholly-owned subsidiary of Optima Grupo, a national Facility Management operator with more than 11,000 employees. Founded in 2018 and headquartered in Terrassa, Catalunya, Heura delivers professional facility management services — including cleaning, reception and concierge, warehouse management, internal logistics, administrative support, and auxiliary services — while integrating people in socially vulnerable situations (over 800 individuals to date) into the workforce under Spain's Ley General de Discapacidad framework. The company serves enterprise and retail clients on multi-year, quote-based contracts, with disclosed accounts including ALDI (114 supermarkets across 9 Spanish regions covering ~174,000 m²) and Hospital Sant Pau.

The underlying technology layer is the Ignify platform, a proprietary smartphone-based workforce management system developed by Optima Grupo. Ignify equips first-line teams with daily management tools, real-time service information capture, gamification, employee wellbeing features, recognition systems, and client-side traceability and control. Heura combines this technology-enabled delivery model with structured training, coaching, and career progression programs for its integrated workforce, positioning personnel as brand ambassadors at client sites.

Heura's business model is built on direct B2B enterprise sales targeting two primary segments: (1) Spanish companies with 50+ employees required by law to reserve 2% of their workforce for people with disabilities — Heura effectively serves as an outsourced compliance and service-delivery vehicle — and (2) ESG-conscious organizations seeking measurable social impact through inclusive employment. Pricing is not publicly disclosed and is custom-quoted per scope; contracts are typically multi-year. The company holds B Corp certification (2025, first in the European CEE Facility Management sector), ISO 9001, ISO 14001, and ISO 45001 certifications, and operates six regional offices across Catalunya, Madrid, Andalucía, Galicia, and Baleares.

Name

Heura Centro Especial de Empleo

Legal name

Heura Centro Especial de Empleo

Website

https://heura-cee.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Heura Centro Especial de Empleo is a Spanish Special Employment Center and subsidiary of Optima Grupo that delivers facility management services — cleaning, logistics, reception, warehousing, and administration — while integrating people with disabilities, primarily serving Spanish enterprises needing disability quota compliance and ESG-driven clients.

Ownership category

akta.pro rank

Product category

Facility Management Services

NAICS

Facilities Support Services (561210), Professional Employer Organizations (561330)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Office Services & Supplies Management (Stationery, Inventory, Vendor Coordination) (IMAIALAH)

akta.pro secondary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

Keywords

• Facility management services
• Cleaning services
• Reception concierge services
• Warehouse management services
• Special employment center

Headquarters

HQ city

Terrassa - Barcelona

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Facility Management Services: Provides professional facility management services including cleaning, reception, warehouse management, internal logistics, administration, and auxiliary services. Revenue generated through service contracts with enterprise clients.
2. Social Impact Contracting: Enables companies to fulfill their legal disability employment quota (2% for companies with 50+ employees per Spanish law) while receiving professional facility services with ESG compliance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Heura Centro Especial de Empleo is a Special Employment Center (Centro Especial de Empleo) within the Optima Grupo corporate group that delivers outsourced facility management services to enterprises across Spain. Its service catalogue covers professional cleaning, reception and concierge, warehouse management, internal logistics, administrative support, and other auxiliary services, delivered by a workforce structured around the social and labor integration of people with disabilities.

Product overview

Heura Centro Especial de Empleo is a Special Employment Center belonging to Optima Grupo, offering facility management services including cleaning, reception and concierge, warehouse management, internal logistics, administration, and auxiliary services. The company uses Ignify, Optima Grupo's proprietary technology platform, to equip field teams with real-time service management capabilities, enabling service planning, supervision, and tracking with continuous improvement indicators. The portfolio is structured around six core service lines delivered by teams trained as brand ambassadors, supported by a coaching and accompaniment program for personnel.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Cleaning Services Outsourced cleaning services for enterprise facilities, delivered as part of Heura's facility management offering and performed by a workforce structured around the social and labor inclusion of people with disabilities.
• Reception and Concierge Services Reception desk and concierge services for corporate buildings, hospitals, and other enterprise sites, delivered as part of Heura's outsourced facility management contracts.
• Warehouse Management Services Warehouse management and on-site logistics support for enterprise clients, including stock handling and warehouse operations as part of integrated facility management outsourcing.
• Internal Logistics Services Internal logistics services covering material and document movement, auxiliary support, and on-site flow coordination for enterprise facilities.
• Administrative Support Services Administrative and back-office support services delivered on-site at client premises as part of Heura's auxiliary services portfolio.
• Auxiliary Services Other auxiliary facility management services that complement Heura's core lines, addressing miscellaneous on-site support needs for enterprise clients.

Quantifiable outcome

• 800+ people integrated in vulnerable social situations
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core and major.

• Optima GrupocoreOthersParent company and national leader in Facility Management with 11,000+ employees. Heura is the Centro Especial de Empleo (Special Employment Center) of Optima Grupo, providing social inclusion employment services integrated with professional facility management.
• ALDImajorChannel Partner/ Reseller/ DistributorHeura provides cleaning services for 114 ALDI supermarkets across Spain covering near 174,000 m² of commercial surface in Comunidad Valenciana, Castilla y León, País Vasco, Aragón, Galicia, Baleares, Navarra, Cantabria y La Rioja.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ILUNION: Spanish social enterprise group backed by ONCE that delivers facility management, cleaning and auxiliary services through Centros Especiales de Empleo, mirroring Heura's inclusive-employment FM model in the same Spanish market.
• Clece: Major Spanish facility services provider owned by ACS/Vinci that combines conventional FM with social employment and CEE-affiliated operations, directly competing for the same large-enterprise cleaning and auxiliary contracts Heura serves.

Broad incumbents

• Eulen: Large Spanish facility services and auxiliary services group with national coverage across cleaning, reception, logistics and maintenance; competes with Heura for enterprise FM contracts but without the CEE/B Corp-led social inclusion positioning.
• Sodexo: Global quality-of-life services and FM operator with extensive Spanish presence in cleaning, reception and facility management; offers enterprises a broad, international alternative to CEE-led providers like Heura.
• Sacyr Facilities: Spanish FM and services subsidiary of the Sacyr group providing cleaning, maintenance and auxiliary services across public and private clients; competes for similar enterprise and public-sector contracts in Spain.
• ISS A/S: Global facility services integrator with significant Spanish operations across cleaning, workplace and facility management; represents a multinational incumbent alternative for the same enterprise and retail accounts Heura targets.
• CBRE Facility Services: Global real estate services firm with a facility management practice operating in Spain; competes for integrated FM mandates with enterprise and retail clients at a broader portfolio level than Heura's CEE-led niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heura-cee
• Instagraminstagram.com/heuracee

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heura Centro Especial de Empleo