Charm Studio

What Charm Studio does

Helloice (operating commercially as Charm Studio at heycharm.com) is a direct-to-consumer e-commerce jewelry brand founded in 2017 in Miami by Leon and currently headquartered in Los Angeles, with design and manufacturing operations headquartered in Hong Kong. The company sells hip-hop and streetwear-inspired jewelry through a single Shopify storefront, targeting both men (Cuban link chains, iced-out pendants, statement rings) and women (tennis bracelets, layered necklaces, personalized pieces) alongside a premium moissanite sub-line. The product portfolio spans chains, pendants, watches, earrings, bracelets, rings, moissanite jewelry, customized/personalized pieces, bundle sets, and accessories, all priced from $46.99 to $189.99.

The technical foundation rests on a proprietary five-layer 18K gold plating process verified by international quality institution SGS, paired with VVS1 D-color moissanite stones carrying GRA grading reports and 54-facet hand-set cubic zirconia. The e-commerce platform integrates Shopify for storefront and checkout, PayPal and major card networks plus Apple Pay/Google Pay/Trustly for payments, Klarna for buy-now-pay-later (4 interest-free installments), Google Analytics for marketing attribution, and Impact for affiliate program management (up to 15% commission with a 30-day cookie window). Customer trust is anchored by a lifetime warranty, 30-day satisfaction guarantee, and 13,532+ Trustpilot reviews averaging 4.7/5.

The revenue model is pure-play one-time purchase DTC with promotional pricing mechanics (BOGO sitewide, 15% off over $49, $10 off new-customer orders over $30, free shipping over $79). Marketing combines an owned Instagram presence (@helloice_custom), email newsletters, content/blog assets, and a scaled affiliate/influencer channel via Impact. The company is privately held, founder-led, with no disclosed institutional funding, no parent company, and global shipping reach. Distribution is entirely through the owned heycharm.com storefront with no disclosed third-party retail or marketplace presence beyond licensed IP collaborations such as BLEACH×HELLOICE.

Name

Charm Studio

Legal name

Helloice

Website

https://heycharm.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Helloice is a direct-to-consumer e-commerce jewelry brand selling hip-hop, streetwear, and moissanite jewelry globally through its Shopify storefront, targeting fashion-conscious men and women with affordable gold-plated and VVS1 moissanite pieces priced $47–$190.

Ownership category

akta.pro rank

Product category

Fashion Jewelry

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Charm & Personalized Fashion Jewelry (Nameplates/Initials/Photo) (CRAKABAE)

akta.pro secondary industry

Personalized Jewelry (Engraving, Initials, Nameplates, Birthstones) (CRAKAHAG)

Keywords

• Hip hop jewelry
• Iced out jewelry
• Moissanite jewelry
• Streetwear jewelry
• Custom name jewelry

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Product Sales: Direct e-commerce sales of hip hop and streetwear jewelry including chains, bracelets, rings, earrings, pendants, and watches. One-time purchase model with prices ranging from $46.99 to $189.99 for individual items and sets. Includes both gold-plated brass/silver pieces and premium moissanite offerings.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Charm Studio, operating as Helloice, is a direct-to-consumer hip hop and streetwear jewelry brand selling gold-plated chains, pendants, bracelets, rings, earrings, watches, and customized jewelry through its Shopify storefront at heycharm.com. The catalog spans standard 5-layer 18K gold-plated pieces on stainless steel or brass base, premium VVS1 moissanite jewelry set in sterling silver, and fully personalized custom name/photo items. Products are priced between $46.99 and $189.99, sold individually or as coordinated bundles, and shipped globally with free standard shipping over $79.

Product overview

Helloice is a hip-hop and streetwear jewelry brand offering a unified portfolio of fashion jewelry products. The core offering centers on chains, pendants, watches, earrings, bracelets, and rings with hip-hop and iced-out aesthetics. The product line includes standard gold-plated pieces using 316L stainless steel or brass base with five-layer 18K gold plating and cubic zirconia stones, premium moissanite jewelry featuring VVS1 D-color stones with GRA grading reports on 925 sterling silver, and fully customized personalized jewelry including name necklaces, photo pendants, and custom rings. Pre-packaged jewelry bundles provide cost savings for coordinated sets. The brand targets both men's and women's segments with a lifestyle approach centered on self-expression through jewelry.

Differentiator

Problem solved

Functional benefit

Products and services

• Chains

Quantifiable outcome

• 5-layer gold plating process verified by International Institution SGS for quality assurance
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the online store. Enables product listings, shopping cart, checkout, payment processing, and order management. Critical infrastructure for all direct-to-consumer sales operations.
• PayPalcoreTechnology or IntegrationPrimary payment processor handling credit card transactions and PayPal Express checkout. Manages all payment security and processing.
• KlarnacoreGTM or Marketing PartnerBuy now, pay later provider offering 4 interest-free installments. Available at checkout to improve conversion rates and average order value. Klarna serves 70+ million users across 170,000+ online stores.
• ImpactmajorGTM or Marketing PartnerAffiliate marketing platform (Merchant ID: 26893) facilitating publisher and influencer partnerships. Tracks affiliate sales, manages cookie period (30 days), and processes commission payments.
• SGSminorOthersInternational quality verification institution that verifies the 5-layer 18K gold plating quality. Provides third-party credibility for product durability claims.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IceCartel: IceCartel is a direct-to-consumer hip hop and iced-out jewelry brand selling Cuban link chains, tennis bracelets, and pendants online with comparable price points to Helloice. It targets the same male streetwear customer with similar gold-plated fashion jewelry.
• JTC Jewelry: JTC Jewelry is a hip hop jewelry specialist selling chains, pendants, and watches direct to consumers with similar iced-out aesthetics. It competes head-to-head with Helloice in the men's Cuban link and moissanite subcategories.
• BaubleBar: BaubleBar is a digitally native fashion jewelry retailer offering personalized and trend-driven pieces at accessible price points. While broader in style than Helloice, it shares the same direct-to-consumer e-commerce model and personalization-driven value proposition.
• Gold Gods: Gold Gods is a hip hop jewelry brand offering iced-out chains, bracelets, and pendants via e-commerce, closely mirroring Helloice's core product mix and target demographic. It is among the most direct niche competitors in fashion hip hop jewelry.

Broad incumbents

• Kendra Scott: Kendra Scott is an established multi-channel fashion jewelry brand with significant online retail and physical store presence. It overlaps Helloice in women's personalized jewelry, fashion earrings, and pendant categories, though at generally higher price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/helloice_custom
• LinkedInlinkedin.com/company/charmstudio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charm Studio