Heystudio
Heystudio is a Barcelona-based creative studio founded in 2007 that delivers multi-disciplinary design services — brand identity, illustration, packaging, web, motion, and campaign design — to global enterprise clients including PayPal, Google, Uniqlo, and ESPN, operating a 24-person team on a project-commission model with supplementary e-commerce merchandise.
- Company typePrivate
- Founded2007
- HeadquartersBarcelona, Spain
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Heystudio does
Heystudio (also operating as 'Hey') is a privately held, Barcelona-based creative studio founded in 2007 by Verònica Fuerte. The company delivers multi-disciplinary design services — brand identity, illustration and iconography, packaging, web design, editorial design, motion graphics, product design, signage and environmental design, typography, and campaign design — to a global client roster that includes PayPal, Google, Uniqlo, ESPN, MarketWatch (Dow Jones), Lufthansa, Wallapop, Singuladerm, and B the travel brand, alongside cultural institutions such as CCCB's Kosmopolis festival and Livraria Lello. With a compact 24-person team organized around a founder-led creative directress model, the studio operates on a sales-led, direct-commission GTM motion: clients initiate project inquiries, and work is custom-priced per scope. Pricing is quote-based with multi-year contract cadences, and no public pricing tiers exist.
The business model is primarily professional services revenue, supplemented by a small consumer product e-commerce platform called HeyShop (heyshop.es) selling branded merchandise such as the Glitch Rug, EveryHey book, Hey Bag collection, and limited-edition glass marbles, plus a donated open-source WordPress template released in December 2023. The studio has extended its IP into licensed product collaborations, most notably the 'Time For Fun' watch collection with Anicorn Watches, and operates a branded podcast ('Women at Work'). Geographic reach is documented across Spain, the USA, Canada, Mexico, France, the UK, and Russia, with no disclosed foreign offices. No funding rounds, no AI/ML capabilities, no public listing, and no M&A activity are evidenced; the company appears to be founder-controlled, self-funded, and profitable on a lifestyle/studio scale. Recognition includes the Creative Boom #4 ranking for most admired creative studios of 2026, the founder's AGI membership, and seats on the Art Directors Club board and the Canva Design Advisory Board.
Heystudio firmographics
Firmographics- Name
- Heystudio
- Legal name
- Hey Studio
- Website
- https://heystudio.es
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heystudio is a Barcelona-based creative studio founded in 2007 that delivers multi-disciplinary design services — brand identity, illustration, packaging, web, motion, and campaign design — to global enterprise clients including PayPal, Google, Uniqlo, and ESPN, operating a 24-person team on a project-commission model with supplementary e-commerce merchandise.
- Ownership category
- akta.pro rank
Heystudio industry classification
Industry- Product category
- Creative Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Packaging & Brand Identity Creative Agencies (MPAAAAAN)
- akta.pro secondary industries
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where Heystudio is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Heystudio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Creative Services & Project Commissions: Revenue is generated through client commissions for creative work including brand identity, illustration, packaging design, web design, editorial design, motion graphics, and other design services. Projects are custom and tailored to individual client needs.
- HeyShop (E-commerce): The studio operates HeyShop.es, an online store selling branded merchandise including the Glitch Rug, business cards, books (EveryHey), glass marbles, Hey Bags, and other design products.
- Open Source Template Donation: While their WordPress website template is offered for free, they accept donations through PayPal to support ongoing development.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Heystudio product offering
Product offeringCore offering
Heystudio is a Barcelona-based creative studio that provides custom project-based design services for clients worldwide, including brand identity, illustration, packaging design, web design, motion graphics, editorial design, product design, signage, typography, and campaign design. The studio also operates HeyShop, an online store selling branded merchandise, and has released an open-source WordPress website template.
Product overview
Heystudio (also known as Hey) is a Barcelona-based creative studio founded in 2007 that offers design services rather than a unified software product. The studio provides a comprehensive range of creative services organized into core offerings: Brand Identity Design, Illustration & Iconography, Web Design, Packaging Design, Poster Design, Motion Graphics, Editorial Design, Product Design, Signage & Environmental Design, Typography Services, and Campaign Design. These services target clients across diverse industries including Non-profit, Arts & Culture, Fashion & Beauty, Food & Drink, Hospitality & Leisure, Publishing, Tech, Environmental, Retail, Media & Entertainment, Business, and Healthcare. The studio also maintains an e-commerce presence through HeyShop (heyshop.es) selling branded merchandise, and has released an open-source WordPress website template.
Differentiator
Problem solved
Functional benefit
Brands
- HeyShop: Online retail platform for Hey Studio merchandise, design products, and limited edition items including the EveryHey book, glitch rug, and collaborative products.
Products and services
- Brand Identity Design Comprehensive brand identity services including logo design, visual language development, and brand strategy for clients across various industries.
- Illustration & Iconography Custom illustration services creating distinctive visual assets for brands, publications, campaigns, and digital platforms.
- Web Design Design services for websites including visual design, user experience, and digital presence development.
- Packaging Design Product packaging design for food, beverage, and consumer goods brands, including label design and brand packaging systems.
- Motion Graphics Animated graphics and motion design for digital and broadcast applications.
- Editorial Design Publication design including books, magazines, catalogs, and printed materials.
- Typography Services Custom typeface design and typographic solutions for brands and publications.
- Campaign Design Integrated campaign design including visual strategy, advertising, and marketing materials.
- HeyShop Online shop selling Heystudio branded products including the EveryHey book, merchandise, Glitch Rug, and Hey Bag collaborations.
- HeyStudio WordPress Template Free custom WordPress website template released as open source, co-developed with programmer Federico Salort. Designed to work across all devices.
Companies that use Heystudio
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Heystudio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Heystudio partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Mucho (San Francisco)coreWorked under creative direction of Mucho in San Francisco to develop PayPal's new illustration style. Mucho defined the illustration system and Hey executed the conceptual illustrations showing PayPal as customer-champions.
- PAP YAYminorCollaborated with PAP YAY to create artwork for their first toy - a modern 10-piece puzzle block made of paper. Designed six different animals formed by ten cubes each.
- Júlia EsquéminorCollaboration with Barcelona product designer Júlia Esqué for Hey Bag collection. Bags crafted from locally woven awning fabric produced by Ared.
- AredminorManufacturing partner for Hey Bag collection. Ared empowers socially excluded individuals through production.
- NukakminorPartner in Hey Bag collaboration, working with locally woven awning fabric for waterproof, sun-resistant bags.
- The Glass ApprenticeminorProduced limited edition glass blown marbles using 100% upcycled optic glass from car light manufacturers.
- Stereolux / Songo AssociationminorCreated graphic identity for Scopitone festival, an annual festival celebrating electronic culture and digital arts organized by Stereolux in Nantes, France.
- Art Directors ClubcoreVerònica Fuerte serves as Board Member of Art Directors Club, providing strategic influence in the creative industry.
- CanvacoreVerònica Fuerte participates in Canva Design Advisory Board, contributing to design platform strategy and development.
- Alliance Graphique Internationale (AGI)coreVerònica Fuerte joined AGI as a member, representing elite international graphic design association.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Heystudio competitors and assessment
Company assessmentDirect peers
- Order Design: Independent, multi-disciplinary creative studio delivering brand identity, packaging, digital, and campaigns for global brands. Closely analogous operating model and client mix to Heystudio.
- Studio Dumbar: Dutch independent design studio renowned for brand identity, motion, and visual systems. Comparable as an award-winning boutique with strong founder pedigree and global brand clientele.
- Spin (London): London-based brand identity and strategy consultancy working across consumer, cultural, and corporate clients. Comparable boutique offering with strong editorial and brand heritage.
- Collins: Brand strategy and design studio serving enterprise and consumer clients with identity, packaging, and digital work. Comparable scope and positioning as a creative-led boutique.
- Koto Studio: London-based brand identity and design studio working across naming, visual identity, and digital for tech and consumer clients. Comparable as a mid-sized, multi-disciplinary boutique competing for the same enterprise brand mandates.
- Mucho: San Francisco-based creative studio specializing in brand identity, illustration systems, and visual strategy for global brands. Direct peer; notably co-developed PayPal's illustration system with Heystudio, evidencing overlap at the highest client tiers.
- Manual Creative: San Francisco creative agency offering branding, digital, motion, and campaigns. Comparable in scope and California-style creative sensibility in boutique form.
- Pentagram: Globally renowned partner-led design studio with a multi-disciplinary portfolio (brand identity, illustration, packaging, digital) serving Fortune 500 clients. Highly comparable in operating model, service breadth, and client caliber to Heystudio.
- Mast: Brooklyn- and Copenhagen-based design studio focused on brand identity, packaging, and visual systems for cultural and consumer brands. Comparable multi-disciplinary boutique serving premium global clients.
Broad incumbents
- Landor & Fitch: Large global branding consultancy offering identity, strategy, and environmental design across a wider portfolio. Comparable in client base and identity services, but materially larger, network-based, and broader in scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Heystudio social profiles
Digital presenceHeystudio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heystudio leadership team
Management profileNumber of profiles
Profiles5 records
Heystudio subsidiaries and ownership
Company hierarchySubsidiaries1 record
Heystudio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heystudio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heystudio
What does Heystudio do?
Heystudio is a Barcelona-based creative studio that provides custom project-based design services for clients worldwide, including brand identity, illustration, packaging design, web design, motion graphics, editorial design, product design, signage, typography, and campaign design. The studio also operates HeyShop, an online store selling branded merchandise, and has released an open-source WordPress website template.
Is Heystudio a public or private company?
Heystudio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heystudio founded?
Heystudio was founded in 2007. It employs 11 to 50 people.
Where is Heystudio based?
Heystudio is headquartered in Barcelona, Spain, in the Europe region.
How does Heystudio make money?
Three revenue lines are on record. Creative Services & Project Commissions are the primary driver. The others are heyShop (E-commerce) and open Source Template Donation.
Who are Heystudio's main competitors?
Direct peers on record are Order Design, Studio Dumbar, Spin (London), Collins, Koto Studio, Mucho, Manual Creative, Pentagram and Mast. Landor & Fitch is listed as a broad incumbent.
Does Heystudio have an API?
No public API is recorded for Heystudio.
What industry is Heystudio in?
Heystudio's product category is Creative Design Services. Its primary akta.pro industry code is MPAAAAAN, Packaging & Brand Identity Creative Agencies, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7310.