H. Gosteli AG

What H. Gosteli AG does

H. Gosteli AG is a family-owned Swiss Aktiengesellschaft founded in 1948, headquartered at Metzgergasse 4 in Matten bei Interlaken, Canton of Bern. The company operates three integrated divisions out of a single site in the Jungfrau region: Gartenbau (landscape construction, including CAD-based 3D garden planning, biotopes, rock gardens, walls, paths, decking, fencing, and play equipment), Gärtnerei (nursery retail of plants, vegetables, herbs, shrubs, containers, and garden accessories), and Blumenladen (floristry for everyday occasions, weddings, funerals, and corporate events). It also offers subscription-based Gartenpflege (garden maintenance) packages. The business serves primarily private homeowners and SMB clients in the Bernese Oberland, with a secondary commercial/trade landscaping segment, and reports a cumulative base of 13,120+ customers and 20+ employees across landscapers, florists, and gardeners, including an active apprenticeship (Ausbildungsbetrieb) pipeline.

The company runs an exclusively physical, direct-sales distribution model with no e-commerce: customers visit the flower shop and nursery in person, and garden construction work is delivered on-site after consultation. Pricing is quote-based and not publicly disclosed. Its go-to-market relies on local reputation, word-of-mouth, a content-marketing website, the Kundenversprechen.ch verified-review platform, and social media. The technology footprint is limited to standard industry tooling plus a CAD-based 3D garden visualization service that differentiates the Gartenbau offering by allowing customers to preview designs before construction. Revenue streams are split across professional services (landscape construction), one-time retail (plants, flowers, accessories), and recurring subscriptions (garden maintenance), with no disclosed external funding, no parent company, and no subsidiaries.

Name

H. Gosteli AG

Legal name

H. Gosteli AG

Website

https://hgosteliag.ch

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1–10 employees

Short description

H. Gosteli AG is a family-owned Swiss garden center and landscaping business founded in 1948 in Matten bei Interlaken, operating Gartenbau (construction), Gärtnerei (nursery), and Blumenladen (floristry) divisions serving private homeowners and SMB clients in the Jungfrau region.

Ownership category

akta.pro rank

Product category

Landscaping and Garden Services

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery and Floriculture Production (11142), Landscape Architectural Services (54132)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Garden Bed Installation & Planting (Annuals, Perennials, Shrubs) (HSAIAFAB)

akta.pro secondary industries

Garden Bed Design, Layout & Planting Plans (HSAIAFAA), Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB), Pruning, Deadheading & Plant Health Maintenance (Non-tree) (HSAIAFAI), Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL), Seasonal Color, Planting & Horticultural Services (BPABADAL)

Keywords

• Landscape construction services
• Garden planning design
• Nursery plant sales
• Floristry services
• Garden maintenance

Headquarters

HQ city

Matten bei Interlaken

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Garden Construction Services (Gartenbau): Professional landscape construction services including garden design, planning, new installations, renovations, and complete garden transformations. Services encompass pathways, walls, terraces, biotopes, fencing, and garden structures.
2. Plant and Nursery Sales (Gärtnerei): Retail sales of plants, flowers, vegetables, herbs, shrubs, container plants, garden accessories, pots, care products, and garden décor from the nursery location.
3. Floristry Services (Blumenladen): Custom floral arrangements and bouquets for all occasions including weddings, funerals, everyday occasions, events, and gift items. Also includes seasonal decorations and accessories.
4. Garden Maintenance Services (Gartenpflege): Ongoing garden maintenance subscriptions and services including lawn care, rose treatment programs, planting, and general garden upkeep through various subscription packages.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

H. Gosteli AG is a third-generation family-owned garden center and landscaping company operating three divisions from its Matten bei Interlaken headquarters: Gartenbau delivers garden design, planning, construction, and maintenance services; Gärtnerei sells plants, garden accessories, and care products; and Blumenladen provides custom floral arrangements for everyday, wedding, funeral, and event occasions. The company produces a significant portion of its plants and flowers in-house and serves private homeowners and commercial clients across the Jungfrau Region.

Product overview

H. Gosteli AG is a family-owned garden center and landscaping business established in 1948 in Matten bei Interlaken, Switzerland. The company operates three core divisions: Gartenbau (Garden Construction) providing full-service landscape design, construction, and maintenance; Gärtnerei (Nursery) offering a comprehensive range of plants, garden accessories, and care products; and Blumenladen (Flower Shop) delivering floristry services for all occasions. The Gartenbau division encompasses garden planning with CAD and 3D visualization, specialty construction services (biotopes, rock gardens, walls, paths, patios, stairs, decking, fencing, play equipment), planting services, and subscription-based garden maintenance. The Gärtnerei division provides vegetables, herbs, seasonal and balcony plants, fruit trees, berries, indoor plants, Mediterranean container plants, ornamental shrubs, perennials, pots, garden metal décor, and plant care products. The Blumenladen division offers everyday floristry, wedding floristry, funeral floristry, event decorations, gift items, and accessories. The three divisions operate together as an integrated service offering, with garden construction projects drawing on the nursery's plant inventory and the flower shop providing floristry services for events and occasions.

Differentiator

Problem solved

Functional benefit

Products and services

• Gartenbau (Garden Construction) Full-service landscape construction offering including garden design, planning, new installations, renovations, pathways, walls, terraces, biotopes, fencing, decking, play equipment, and greening solutions for private homeowners and commercial clients in the Jungfrau Region.
• Gartenpflege und Unterhalt (Garden Maintenance Subscription) Recurring garden maintenance subscription service covering lawn care, rose treatment programs, planting, and general upkeep for residential gardens in the Jungfrau Region.
• Gärtnerei (Nursery) Retail nursery offering vegetables, herbs, seasonal and balcony plants, fruit trees and berries, indoor and houseplants, Mediterranean container plants, ornamental shrubs, perennials, pots, garden metal décor, accessories, and plant care products for home gardens, balconies, and indoor spaces.
• Blumenladen (Flower Shop) Full-service floristry shop providing everyday bouquets, custom wedding floristry (bridal bouquets, boutonnieres, church and vehicle decorations, table arrangements), funeral floristry (wreaths, hearts, cushions, crosses, urn and coffin decorations), event decorations for baptisms, birthdays, engagements, and corporate events, plus gift items and accessories.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• JardinSuisseminorOthersProfessional membership in JardinSuisse, the Swiss landscape and gardening industry association. Membership indicates professional certification and adherence to industry standards for landscape gardening businesses.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hornbach (Switzerland): Swiss arm of the European DIY/garden retailer operating large-format stores that combine building materials, plants, and garden products. Directly competes with H. Gosteli AG's nursery and garden supply retail, but with a much wider assortment and a different core (DIY construction) anchor.
• Do it + Garden (Migros): Migros group's dedicated garden retail chain in Switzerland, combining plants, garden accessories, and DIY-adjacent products at large format. A direct overlap with H. Gosteli AG's nursery and garden accessories assortment, scaled nationally and backed by Migros' retail infrastructure.
• OBI (Switzerland): Swiss operations of the European DIY/garden retail chain. Overlaps with H. Gosteli AG on retail plant and garden accessory sales, but with a DIY-led assortment and no landscape construction or floristry services.
• Pflanzen-Kölle: Family-owned German garden center chain with deep own-production of plants, comparable in heritage (founded 1813) to H. Gosteli AG's 1948 founding. Overlaps on retail nursery, own plant production, and integrated garden services, though operating at a much larger footprint across Germany.
• LANDI: Swiss agricultural cooperative with a wide retail network selling plants, garden supplies, and seasonal products to both rural and suburban customers. A broad incumbent competing on price and convenience for the same Swiss gardening customer base.
• Bellaflora: Austrian-headquartered garden center chain with stores across the Alpine region, including Switzerland. Comparable as a multi-format garden retailer offering plants, garden accessories, and seasonal products with an in-house production base, though at significantly larger scale than H. Gosteli AG.
• Dehner: Largest garden center chain in the German-speaking world, operating large-format stores with plants, garden supplies, and a strong own-production footprint. Functions as a broad incumbent on the same retail horticulture axis as H. Gosteli AG's Gärtnerei, but at national scale and without local landscape construction services.

Direct peers

• Steiner Gartencenter: Swiss regional garden center offering plants, garden accessories, and landscaping-adjacent services. Closely comparable to H. Gosteli AG on the integrated garden retail + services model within a single regional Swiss catchment.
• Wyss Garten und Freizeit: Swiss garden center and nursery chain with multiple locations and an integrated offering of plants, garden accessories, and seasonal items. A direct peer on the retail nursery side, with similar mid-sized regional positioning in the Swiss market.

Regional players

• Rosen Huber: Family-run Swiss rose nursery and garden center operating in a similar regional, multi-generational format to H. Gosteli AG, with own plant production and a strong specialization in roses and perennials. Comparable on heritage, family ownership, and own-production retail model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/h-gosteli-ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about H. Gosteli AG