HGS Music

What HGS Music does

HGS Music is a privately held music education school founded in 1999 and headquartered in Highland, Indiana, with a second location in Crown Point, Indiana. The company delivers in-person music instruction across nine instruments (guitar, bass, drums, voice, piano, ukulele, saxophone, cello, and violin) primarily through one-on-one private lessons, complemented by group programs including the "Rock & Roll for the Tiny Soul" parent-child toddler class, a Rock Band ensemble class that culminates in live performances at local venues, Musical Theater camps, and seasonal summer bootcamps. All instruction is delivered by a staff of 25+ professional musicians with touring and recording experience, in studio environments designed to feel relaxed and accessible for students ranging from age 5 (and as young as 10 months for the toddler class) through adult hobbyists.

The business model is a hybrid of subscription-style recurring revenue (monthly private lessons with pricing available only on direct inquiry) and per-session/per-course fees for group classes ($130 for the toddler class, $250-$300 for one-week Musical Theater camps) and gift certificates sold online through PaySimple. There is no proprietary technology platform, no app, and no API surface; service delivery is entirely in-person at the two studio locations. Private lessons are not publicly priced, while group class and camp pricing is published on the website. Customer acquisition is direct-to-consumer and community-driven, relying on word-of-mouth, student recitals, live rock band concerts at local venues, and an organic social media presence on Facebook, Instagram, and YouTube.

The company is owner-operated by co-founders Dennis (Owner/Guitar) and Jodi (Owner/Voice), with no external investors, no parent company, and no disclosed funding rounds. It is actively hiring additional vocal, violin, and piano instructors across both locations and continues to launch seasonal programming. HGS Music's customer base is entirely retail (individual families, children, and adult learners) with no enterprise or institutional accounts, and its geographic footprint is limited to Northwest Indiana, with global expansion not signaled.

Name

HGS Music

Legal name

HGS Music

Website

https://hgsmusic.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

HGS Music is a privately held, owner-operated music school in Northwest Indiana that delivers in-person private and group music instruction across nine instruments to students from toddlers through adults, taught by 25+ professional musicians at two studio locations in Highland and Crown Point.

Ownership category

akta.pro rank

Product category

Music Education Services

NAICS

Fine Arts Schools (61161)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMANAA

Private Music Lessons (Instrumental)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

SECONDARYEDAMANAD

Early Childhood Music Education (Ages 0–7)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

SECONDARYEDAMANAC

Group Music Classes & Ensembles (Band, Orchestra, Choir)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Music Education (Instrumental & Vocal)

SECONDARYEDAMALAJ

Music Camps (Band, Choir, Instrument Intensive)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

Keywords

• Private music lessons
• Music education services
• Instrument instruction
• Group music classes
• Summer music camps

Headquarters

HQ city

Highland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Private Music Lessons: One-on-one instruction in guitar, bass, drums, voice, piano, ukulele, saxophone, cello, and violin. Priced per lesson with flexible scheduling. This is the core revenue stream.
2. Group Classes: Rock & Roll for the Tiny Soul (parent-child toddler class), Rock Band class, Musical Theater camps, and specialty group classes. Charged per session or course.
3. Summer Camps: Seasonal specialty camps including Musical Theater Camp, Rock Band bootcamps. One-week camp programs at set prices.
4. Gift Certificates: Gift certificates available for purchase online for use toward lessons and classes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

HGS Music is a Northwest Indiana music school that delivers private one-on-one lessons in nine instruments (guitar, bass, drums, voice, piano, ukulele, saxophone, cello, and violin) plus group classes and seasonal camps. Instruction is provided in-person at two studio locations in Highland and Crown Point, Indiana, by a staff of professional touring and recording musicians. The company also runs performance-based programs including Rock Band Class, Musical Theater Camp, summer camps, and a parent-child toddler music class called Rock & Roll for the Tiny Soul.

Product overview

HGS Music is a dedicated music school offering a comprehensive portfolio of music education services through two locations in Northwest Indiana (Highland and Crown Point). The core offering consists of private one-on-one lessons across nine instruments (guitar, bass, piano, voice, drums, violin, ukulele, saxophone, and cello) for students starting from age 5. Complementing private instruction, the company provides group programs including Rock & Roll for the Tiny Soul (parent-child toddler class), Rock Band Class (student ensemble program), Musical Theater Camp, and seasonal summer camps. All instruction is delivered by professional musicians and music educators in a relaxed, brightly colored studio environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Guitar Lessons

Quantifiable outcome

• 25+ years of music education service

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Lessonface: Online platform for live one-on-one music lessons with vetted instructors. Closest digital competitor to HGS's in-person private lessons, with reach across geographies HGS cannot serve.
• ArtistWorks: Online music school with prerecorded master-class style lessons across instruments. Competes indirectly with HGS by serving hobbyists and intermediate students who want flexible, lower-cost learning.
• Yousician: Interactive app-based music learning platform with subscription pricing. A pure substitute targeting younger and self-directed learners, particularly relevant to HGS's beginner-age segments.
• Fender Play: Subscription-based online video lessons focused on guitar and other instruments. Substitutes for self-directed hobbyists who might otherwise attend private lessons at HGS.

Broad incumbents

• TakeLessons: Online marketplace connecting students to local and online music instructors. Competes for HGS's prospective private-lesson students via convenience and breadth of options.
• Music & Arts: National retailer and education provider offering private music lessons inside retail stores. Operates at much larger scale but provides a similar curriculum-aligned private lesson product for families.
• Guitar Center Lessons: Lessons program run out of Guitar Center retail stores nationwide, with private instruction across multiple instruments. A broader incumbent adjacent to HGS's multi-instrument lesson offering.

Direct peers

• Bach to Rock: Franchise music school with private lessons, group classes, and ensemble performance programs for children and adults. Closely matches HGS's product mix of private plus group/ensemble instruction.
• School of Rock: Large franchise of music schools offering private and group instruction plus student-band performances at real venues — directly comparable to HGS Music's model, including the headline Rock Band-style ensemble classes.
• Melody Music Studios: In-home and in-studio private music lesson provider across multiple instruments. Targets similar age range and lesson-driven consumer, mirroring HGS's core private-lesson business model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HGSMusic
• Facebookfacebook.com/HGSMusic
• Instagraminstagram.com/hgsmusic/?hl=en
• LinkedInlinkedin.com/company/hgsmusic

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HGS Music