hibrid.info

What hibrid.info does

hibrid.info is an independent, nonprofit fact-checking platform headquartered in Prishtina, Kosovo, and legally owned by Action for Democratic Society (ADS). Founded in 2020 and operating with approximately 11 staff, the organization monitors Kosovo's digital information ecosystem, verifies public claims, and publishes trilingual (Albanian, English, Serbian) fact-checks, monthly monitoring reports, and periodic/annual publications. Its primary audiences are citizens and media consumers in Kosovo, with secondary audiences of journalists, media professionals, and students participating in OSINT and media literacy training programs. The platform operates as a free public service with no commercial pricing model; revenue derives from institutional grants, principally the EU Delegation to Kosovo and the European Endowment for Democracy, supplemented by the Embassies of France and Finland.

The platform's core product portfolio comprises four offerings: hibrid.info (the main fact-check publication and website), HibridLab (a multidisciplinary innovation laboratory developing AI-based tools for fact-checking, media analysis, and identification of deceptive narratives), kosovofacts.com (a Kosovo-focused fact-check archive sub-brand), and a media-literacy / EDU program delivering OSINT and journalism training with certification. Technical capability spans text, audio, and video analysis modalities; HibridLab integrates third-party AI-content-detection tooling (including Hivemoderation) to authenticate synthetic media and identify deepfakes. The organization holds IFCN (Poynter) and EFCSN verified-membership certifications and is affiliated with the UNESCO Media Information Literacy Alliance, ADN-Balkans, Alliance4Europe, and the Open Information Partnership.

Go-to-market is content- and education-led rather than sales-led: distribution flows through the website, TikTok, Facebook, X/Twitter, and an email newsletter, with single fact-checks reaching audiences above 2.5 million views across TikTok and Facebook. Training programs and partnerships extend reach into the wider Western Balkans region, including sessions delivered in Budva. The organization is GDPR- and CCPA-aware, maintains a published methodology, corrections policy, and statutory governance (Assembly, Board, Statute), and is actively operating with content published through July 2026.

Name

hibrid.info

Legal name

Action for Democratic Society (ADS)

Website

https://hibrid.info

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

hibrid.info is an independent nonprofit fact-checking platform in Prishtina, Kosovo, serving citizens, journalists, and students in Kosovo and the Western Balkans with AI-assisted verification of misinformation across text, audio, and video, funded primarily by EU and EED grants.

Ownership category

akta.pro rank

Headquarters

HQ city

Prishtina

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels5 records

Core offering

hibrid.info is an independent nonprofit fact-checking platform that monitors Kosovo's (and broader Western Balkans) digital information ecosystem, verifies claims, and publishes fact-check articles, monitoring reports, and investigative analyses in Albanian, English, and Serbian. Through its HibridLab arm, it develops AI-based tools for fact-checking, deepfake and synthetic media detection, and identification of misleading narratives, and it runs certified media literacy and OSINT training programs for journalists and students.

Product overview

Hibrid.info operates as an independent fact-checking platform for Kosovo's digital information ecosystem. The core product hibrid.info delivers fact-checking articles, media analysis, and disinformation detection across multiple languages (Albanian, Serbian, English). The portfolio includes HibridLab (innovation laboratory developing AI-based fact-checking tools), kosovofacts.com (fact-checking archive), and EDU/media literacy programs (journalism training, OSINT, and certification). The organization is owned by Action for Democratic Society (ADS) and functions as a nonprofit media organization focused on digital integrity.

Differentiator

Problem solved

Functional benefit

Brands

• HibridLab: A multidisciplinary innovation laboratory that combines media, technology, and research to address challenges in the digital information ecosystem, focusing on AI-based fact-checking tools, media analysis, and identification of deceptive narratives.
• kosovofacts.com

Products and services

• hibrid.info Fact-Checking Platform Independent, IFCN- and EFCSN-verified fact-checking platform that publishes multilingual fact-check articles, monthly monitoring reports, and investigative analyses on misinformation circulating in Kosovo and the Western Balkans, serving the general public in Albanian, English, and Serbian.
• HibridLab Innovation Laboratory Multidisciplinary innovation laboratory that develops and applies AI-based tools for fact-checking, AI-generated content detection (deepfakes, synthetic audio/video via Hivemoderation), media analysis, and identification of deceptive narratives. Empowers students and young professionals from ICT and media fields through practical collaboration.
• Media Literacy and OSINT Training Programs Educational programs for journalists, students, and media professionals covering OSINT, media literacy, and fact-checking methodologies, delivered through practical training with completion certifications.
• kosovofacts.com Fact-Check Archive Fact-checking archive and searchable database of Kosovo-related fact-checks, integrated under the hibrid.info platform as an English-language reference resource.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• International Fact-Checking Network (IFCN)coreStrategic or Co-development PartnerIFCN verified member of the Poynter Institute's International Fact-Checking Network. IFCN promotes excellence in fact-checking through standards and best practices.
• European Fact-Checking Standards Network (EFCSN)coreStrategic or Co-development PartnerEFCSN verified member providing European standards for fact-checking organizations. Promotes credibility and best practices across European fact-checkers.
• UNESCO Media Information Literacy AllianceminorStrategic or Co-development PartnerMember of UNESCO's Media Information Literacy Alliance promoting media literacy and digital citizenship skills.
• Open Information Partnership (OIP)minorGTM or Marketing PartnerPartnership for open information and combating disinformation across Europe.
• Alliance4EuropeminorStrategic or Co-development PartnerEuropean alliance working against disinformation and for democratic values.
• Anti-Disinformation Network for the Balkans (ADN-Balkans)minorStrategic or Co-development PartnerBalkans-wide network focused on anti-disinformation efforts and coordination.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Maldita.es: Spain-based IFCN-verified nonprofit fact-checking organization. Comparable mission and nonprofit structure, but operates at significantly greater scale across Spanish-language media ecosystems.
• AFP Fact Check: Fact-checking vertical of the Agence France-Presse news agency, operating across multiple languages globally including in the Balkans. Represents a major incumbent that partners with platforms and governments at a scale hibrid.info cannot match.
• PolitiFact: Pulitzer Prize-winning US-based political fact-checking organization. Comparable methodology and editorial standards, but operates at substantially larger scale and different political geography.
• Lead Stories: IFCN-certified fact-checking platform with strong trend-analysis and viral-claim detection focus, including AI-generated content. Comparable mission and toolset direction, though primarily US-facing.
• Full Fact: UK-based fact-checking charity and IFCN/EFCSN member that pioneered AI-assisted fact-checking tooling. Comparable mission and AI-tooling direction, but operates at much larger scale across UK and EU policy debates.

Regional players

• Myth Detector: Georgian fact-checking organization focused on media literacy and disinformation in the Eastern European neighborhood. Comparable mission and nonprofit structure though operating in a different geography.

Direct peers

• FakeNews Tragač: Serbian fact-checking nonprofit focused on debunking misinformation in the Serbian-language information ecosystem. Directly comparable given hibrid.info's cross-ethnic Western Balkans remit and Serbian-language content output.
• Vistinomer: Macedonian fact-checking platform with similar methodology and regional Balkan scope. Comparable nonprofit model and small-team operating structure.
• TruthMeter: North Macedonian fact-checking organization and IFCN-verified member. Operates within the same regional Balkan fact-checking landscape with a comparable small-team, multilingual nonprofit structure.
• Raskrinkavanje.ba: IFCN-verified fact-checking platform in Bosnia and Herzegovina operated within the regional Balkans anti-disinformation network (ADN-Balkans). Directly comparable to hibrid.info in mission, scope, and small-team nonprofit model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hibrid-info

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about hibrid.info