Hidden Springs Farm

What Hidden Springs Farm does

Hidden Springs Farm is a third-generation family-owned agricultural business headquartered at 51 Probst Road in Pittsford, New York, operating with 24 employees across a diversified portfolio of farm products and services. The company's core offerings span five revenue streams: livestock feed and forages (orchard grass, timothy, alfalfa mixes, and golden wheat straw in multiple bale formats sourced from a network of northeast growers), bedding products (Plainville Premium Pine Shavings), pasture-raised Angus beef sold by the cut, bundle, half-cow, or quarter-cow, weekly subscription produce boxes (Produce Box at $35/week and Farmer Box at $85/week with meat share, both structured as 12-week prepaid seasons), and fee-based tractor services including pasture mowing, pasture dragging, post hole drilling and pounding, pasture seeding, manure spreading, and loader work.

The business runs on traditional agricultural equipment rather than a proprietary technology stack: newer brand-name tractors, heavy-duty rotary cutters (6ft and 10ft), a 6ft flail mower, an 8ft chain pasture drag, 9-inch and 16-inch post hole augers, a no-till sod drill for pasture seeding, ATV-mounted broadcast spreaders, and a skid loader with pallet forks and hay grapples. Distribution is direct-to-consumer through a 24/7 self-serve farm market, a self-service barn and roadside stand at Probst Road, presence at multiple Rochester-area farmers markets, phone-based beef ordering, and delivery-with-stacking services for hay and bedding within tractor-driving distance of the farm (Pittsford, Mendon, Victor).

The customer base is horizontally segmented across local farms and hobbyists, horse owners with demanding nutritional needs, local families seeking fresh produce, and quality beef consumers seeking freezer-stocking bulk purchases. Marketing relies on the website, a newsletter signup, farmers-market presence, and word-of-mouth within the local farming community. The company is led by owner-operator Jared Brush and has recently consolidated its retail footprint by closing the Pittsford Mendon Road market to focus on the farm-based self-serve location.

Name

Hidden Springs Farm

Legal name

Hidden Springs Farm

Website

https://hiddenspringsfarm.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hidden Springs Farm is a third-generation family farm in Pittsford, New York, selling hay, bedding, pasture-raised Angus beef, subscription produce boxes, and tractor services to local farms, horse owners, and Rochester-area families.

Ownership category

akta.pro rank

Product category

Agricultural Products & Farm Services

NAICS

Hay Farming (111940), Other Crop Farming (1119)

SIC

Agricultural Production-Crops (100), Agricultural Services (700), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Forage Harvesting Services (Hay, Silage, Baleage) (AFACAAAE)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Tillage & Field Preparation Services (Plowing, Cultivating, Bed Prep) (AFACAAAF), Fertilizer & Nutrient Application Services (Dry/Fluid, Side-Dress) (AFACAAAC)

Keywords

• Livestock feed supply
• Hay and forage products
• Farm market retail
• Pasture maintenance services
• Angus beef sales

Headquarters

HQ city

Pittsford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Infrastructure, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Hay and Forage Products: Growing and distributing high quality hays including orchard grass mix, timothy alfalfa mix, timothy orchard grass mix, timothy hay, and golden wheat straw. Products sold in small square bales (38-60 lbs), round bales (4x4 and 4x5'), and large squares (3x3x7). Year-round availability through network of northeast growers.
2. Bedding Products: Pine shavings bedding products (Plainville Premium Pine Shavings) offered for livestock and small animal owners.
3. Agricultural Services: Various fee-for-service offerings including delivery and stacking services, pasture and field mowing, pasture dragging, post hole drilling and pounding, pasture seeding, manure spreading and haul away, and loader work.
4. Angus Beef Products: Locally raised, pasture-based Angus beef sold by the cut, in bundles, or as half/quarter cow purchases. Individual cuts include ground beef, hamburger patties, tenderloin, porterhouse, T-bone, Delmonico, ribeye, NY strip, sirloin, top round, shortribs, kebab tips, stew beef, roast cuts, flank/skirt/hanger, cutlets, cube steak, chuck roast, oxtail, tongue, liver, and heart.
5. Produce Box Memberships: Weekly produce box subscription with two tiers: Produce Box ($35/week) and Farmer Box ($85/week with 3-6 lbs meat share). Both include 12 weeks of weekly pickups. Customers receive punch card for season.
6. Farm Market Retail: Self-serve 24/7 farm market selling beef cuts, eggs, seasonal fruit and vegetables, hanging baskets, succulents, herbs, veggie plants, local honey and more.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Hidden Springs Farm is a third-generation family farm that grows, distributes, and retails hay and forage products (orchard grass mix, timothy, alfalfa mixes, wheat straw), Plainville Premium Pine Shavings bedding, pasture-based Angus beef (by the cut, bundle, half or quarter cow), and seasonal fruits and vegetables via a 24/7 self-serve farm market, a roadside farm stand, weekly produce box memberships, and a presence at Rochester-area farmers markets. The farm also provides fee-based agricultural services including delivery and stacking, pasture mowing and dragging, post hole drilling, pasture seeding, manure spreading, and loader work.

Product overview

Hidden Springs Farm is a third-generation family farm offering a diversified portfolio of agricultural products and services. The core offerings include: (1) Livestock Feed & Forages - premium hay products (orchard grass, timothy, alfalfa mixes, wheat straw) in various bale sizes; (2) Bedding Products - Plainville Premium Pine Shavings; (3) Locally Raised Angus Beef - pasture-based beef sold in cuts and bulk options; (4) Farm Markets - self-serve farm markets at 51 Probst Rd and Probst Rd. Farm Stand; (5) Produce Box Memberships - weekly subscription boxes with seasonal produce and optional meat shares. Additionally, the farm provides fee-based farm services including delivery/stacking, pasture mowing, pasture dragging, post hole drilling/pounding, pasture seeding, manure spreading/haul away, and loader work.

Differentiator

Problem solved

Functional benefit

Products and services

• Livestock Feed & Forages

Quantifiable outcome

• 20% savings on grocery store prices
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Suzie's Farm: Multi-generation family farm selling pasture-raised meat, seasonal produce, and CSA subscriptions through on-site farm stands and farmers markets — a strong functional analog to Hidden Springs' diversified product portfolio and subscription model.
• Norwich Meadows Farm: Organic, diversified family farm in upstate New York operating a CSA-style produce share program with on-site farm stand and direct-to-consumer distribution — directly comparable to Hidden Springs' produce box memberships, hay/feed sales, and farm-market model in the same regional market.
• Baugher's Orchard & Farm: Diversified family farm with farm market, on-site retail, U-pick produce, and locally raised meat — comparable in product breadth, direct-to-consumer channel mix, and reliance on farm-stand traffic.

Emerging players

• Misfits Market: Subscription produce and grocery delivery service targeting value-oriented, sustainability-minded consumers — comparable recurring-delivery mechanic and farm-direct narrative, though operating at national scale.
• Imperfect Foods: Subscription service delivering produce and pantry staples on a recurring cadence with regional distribution — directly comparable to Hidden Springs' weekly Produce Box and Farmer Box membership model and farm-direct positioning.
• Farm Fresh To You: Subscription produce box service delivering seasonal, regional produce directly to consumers — comparable subscription mechanics and farm-to-doorstep value proposition, though operating at larger scale and broader geography.

Broad incumbents

• Tractor Supply Co. National rural-lifestyle retailer selling hay, feed, bedding, and farm supplies — competes for the same hobby-farmer and small-livestock-owner customers that Hidden Springs serves, though through a broad-line retail format rather than a delivery-and-service model.
• Standlee Premium Western Forage: Large-scale premium hay and forage producer selling bagged forage products nationwide through feed retailers and direct channels — comparable core product (orchard grass, timothy, alfalfa) but operates at much broader scale as a wholesaler rather than a local grower/distributor.
• Triple Crown Nutrition: Established equine and livestock feed manufacturer offering premium forage, bedding, and nutrition products — overlaps with Hidden Springs' horse-owner customer segment, hay, and bedding offerings, though as a branded manufacturer rather than a grower.

Regional players

• Hudson Valley Harvest: Regional aggregator and distributor of locally produced farm goods from the Hudson Valley / greater New York region — comparable farm-direct sourcing narrative and CSA-adjacent customer base, though serving a different sub-region of New York.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hidden-springs-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hidden Springs Farm